2 Demystifying Big Data and Hadoop for BI Pros Boris Evelson Vice President, Principal Analyst
3 Information is the next competitive differentiator Information derived from a financial transaction will be more valuable than the execution of the transaction itself. Information about money will become almost as important as money itself. Walter Wriston CEO (1967 to 1984) Citibank/Citicorp
4 BI to enable better business decisions is at the top of everyone s agenda What are the most important goals/drivers your organization considers when planning/orchestrating your business intelligence strategy? Make better and informed business decisions. 30% Improve customer interaction and satisfaction. 16% Overall, gain competitive advantage. Improve business planning. Improve and optimize process performance. Ensure compliance, and reduce risks. Monitor and improve business performance across Improve data quality and consistency. Monitor process performance. Achieve better business transparency. 11% 9% 8% 6% 6% 6% 4% 4% Expand the scope of data we leverage to include more data Don t know Other 1% 0% 0% Base: 634 business intelligence users and planners; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
5 Those who invest wisely in BI reap major benefits majority show ROI of <99%, but many also boast tripledigit returns What is the estimated ROI on your BI investment? 500% to 1,000% 7% 300% to 499% 7% 200% to 299% 100% to 199% 8% 12% More than a third of organizations reap tripledigit ROI on their BI investments. 75% to 99% 2% 50% to 74% 8% 25% to 49% 15% 10% to 24% 32% <10% 5% Other 3% Base: 59 BI decision-makers currently handling BI business cases within their organizations; Source: Q Global Business Intelligence Business Case Online Survey
6 Top performers spend more on BI In 2012, approximately what percentage of your firm s IT budget will go to BI-related purchases, initiatives, and projects? BI spending as % of total IT spending 11.90% +25% 9.50% Top performer Peers (15% + YoY growth) (<15% YoY growth) Base: 460 business intelligence users; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
7 Monetizing BI: Top performers have implemented data-driven decision-making BI Lower 5% to 6% higher Better asset utilization Higher return on equity Higher market value DDD Data-driven decisionmaking Base: 179 large publicly traded firms with information technology investments; Source: survey data on the business practices and information technology investments of 179 large publicly traded firms from Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance? Social Science Electronic Publishing, April 22, 2011 (http://papers.ssrn.com/sol3/papers.cfm?abstract_id= )
8 Yes, we had the data... but we did not have the information. CIO of a European bank Source: August 25, 2009, The Business Case For BI: Now More Critical Than Ever Forrester report
9 What is business intelligence? The name is not important MIS 1980s Reporting applications 1970s Business intelligence 1990s Analytics 2000s Big data 2010s BI evolution
10 BI is still very complex Source: November 1, 2012, Craft Your Future State BI Reference Architecture Forrester report
11 IT and business are not well-aligned when it comes to BI Business IT Flexibility and agility Operational risk management Business requirements Standards Reacting Planning Interaction Requirements gathering Exploration/discovery Reporting/analysis
12 Taking a week or more to turn around even a simple BI request is simply unacceptable in the modern world What is the average turnaround time for fulfilling new BI requests? 1 day A few days 1 week 0% 2% 2% 6% 8% 17% 21% 23% 27% In 52% of cases, turning around even a simple BI request takes a week or more. Meanwhile less than a third of complex requests are fulfilled within a month. A few weeks 23% 23% 46% A few months 2% 23% 54% A year or more Other 0% 0% 2% 2% 2% 10% Complex Average Simple Don t know 2% 2% 2% Base: 48 surveyed Forrester clients with interest in business intelligence; Source: Q Global BI Benchmarks Online Survey
13 Companies use only 12.5% of their data for BI Please estimate what percentage of the total size/volume of data within your company is currently used for BI. None 5% or less 6%-10% 11%-25% 26%-50% 51%-75% 75% or more 8% Unstructured data 13% 25% 14% 16% 14% 8% 5% 8% 2% Semistructured data 7% 32% 17% 20% 14% 4% 32% Structured data 8% 11% 21% 22% 18% 16% Base: 418 to 533 business intelligence users using each typology; Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
14 Use BI on BI to clean up to 20% of all BI content that is hardly ever being used How is BI content being used? (Average response, by percentage) Used many times daily Used frequently (daily) Used somewhat frequently (a few times a week) Used infrequently (a few times a month) A significant amount of BI content is hardly used, and only 40% is used at least daily. Hardly ever used (a few times a year) 9.5 Not used at all 11.8 Other 3.5 Base: 48 surveyed Forrester clients with interest in business intelligence; Source: Q Global BI Benchmarks Online Survey
15 As a result, BI maturities are still quite low Governance and ownership Innovation Organization Measurement and adjustment Processes Sample client All respondents Data and technology Source: a recent Forrester consulting engagement and August 7, 2012, BI Maturity In The Enterprise: 2012 Update Forrester report
16 The 10 Dimensions That Define The Agile Enterprise August 2013 The 10 Dimensions Of Business Agility 4 dimensions are BI related!
17 Recommendation: how to get started and succeed What? How?
18 Performance Management start by defining key measures and metrics (you can t analyze what you can t measure) 1. Define your business goals and objectives Increase margin by Decrease churn by 2. Link to tangible measureable metrics Customer churn Customer profitability Customer lifetime value 3. and relevant attributes Product Region Time Sales territory
19 Why agility is critical for effective BI applications Initial estimates are always low. BI requirements change faster than IT can keep up with. Conventional SDLC approaches are poorly suited for BI. Deployment efforts don t often take into account: Growing and ever-changing requirements. Growing user base. Growing breadth, depth, volume, and complexity.
20 Forrester s Agile BI An approach that combines processes, methodologies, organizational structure, tools, and technologies that enable strategic, tactical, and operational decision-makers to be more flexible and more responsive to the fast pace of business and regulatory requirement changes Source: March 31, 2011, Trends 2011 And Beyond: Business Intelligence Forrester report
21 Agile BI technologies More automated More unified More pervasive Fewer limitations Big Data
22 Forrester s 12 Dimensions of Big Data All the data Complexity, Sparsety Cost Exploration / Discovery Governance Linear Scalability Messines Variability Variety Data Requirements Changes Volume
23 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Organizations only utilize 12.5% of their data for decision making. Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities to leverage MOST or ALL of your data for BI?
24 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements to handle complex and sparse data sets that may not be expressed in relational formats such as complex ragged unbalanced product hierarchies?
25 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities for non linear cost increases (for example doubling capacity should not double the cost) potentially using commodity hardware, open source software, cloud deployments?
26 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities to explore data without a model, then discover patterns in data and turn your findings into repeatable models / applications?
27 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety What are your requirements and capabilities to govern data that has not been modeled yet? Data that you are still exploring? Data Requirements Changes Volume
28 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are you requirements and capabilities to scale your BI environment linearly? Why do you need MPP architecture?
29 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities to deal with "messy" data? This is not the same as data quality or MDM. Data is inherently messy. The bigger the enterprise the messier is the data. Do you accept that your data will always be messy, but still needs to be utilized for decision making?
30 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities to handle multiple meanings of information (for example, customer profitability may be calculated differently from finance vs. marketing points of view)?
31 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety What are your requirements and capabilities to handle variety of data formats such as structured, unstructured and semistructured? Data Requirements Changes Volume
32 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety Data Requirements Changes Volume What are your requirements and capabilities to handle large volumes of rapidly streaming data with extremely low latency?
33 Forrester s 12 Dimensions of Big Data All the data Exploration / Discovery Complexity, Sparsety Governance Cost Linear Scalability Messines Variability Variety What are your requirements and capabilities to handle rapidly changing business requirements? Data Requirements Changes Volume
34 Forrester s 12 Dimensions of Big Data All the data Complexity, Sparsety Cost Exploration / Discovery Governance Linear Scalability Messines Variability Variety What are your requirements and capabilities to handle large volumes of data? Data Requirements Changes Volume
35 Forrester s 12 dimensions of Big Data Gap Capability Requirement
36 BI/big data inquiry trends Big data (20%) BI 101 (80%) 2012 Forrester Research, Inc. Reproduction Prohibited
37 Hadoop Business Intelligence Ecosystem 2012 Forrester Research, Inc. Reproduction Prohibited
38 Hadoop Business Intelligence Ecosystem (cont.) Operational capabilities Functional capabilities
39 view on Business Intelligence Ecosystem Collaboration Unstructured analytics/nos QL Explore/ discover/ NoSQL Structured reporting, analytics/sql Hadoop distribution/platform App dev/ scripting Structured DBMS/NoSQL Data access Integrate and transform. Structured DBMS/SQL IPC/data serialization, data federation/virtualization/arbitration Admin/management/monitoring Cloud services Distributed processing Distributed file management
40 How do BI, big data, and Hadoop fit together? Projects Distribution Query versus ingest SQL NoSQL Which specific Hadoop subprojects do you integrate with? Are you using a community or a specific commercial edition? Has the vendor certified your implementation? Are you querying HDFS data directly or first ingesting into an RDBMS? How do you translate HiveQL to SQL? Who provides transactional controls? Can you perform exploration/discovery without any data models? Metadata Are you leveraging Hadoop HCatalog? Data virtualization Can you join Hadoop and non-hadoop data in a heterogeneous query/join?
41 Leverage Forrester BI Playbook For Your Strategic BI Initiatives
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