WELCOME AND GOOD MORNING! DATA BUSINESS PARTNER WORKING WITH DATA GRAPHICALLY THE REAL FACE OF BIG DATA ANALYTICS

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1 WELCOME AND GOOD MORNING! DATA BUSINESS PARTNER WORKING WITH DATA GRAPHICALLY THE REAL FACE OF BIG DATA ANALYTICS Steve Frederick Business Intelligence Evangelist Information Builders 1

2 What is Big Data to You?

3 How are you benefitting from it today?

4 WHY DO WE HAVE BIG DATA? Data Output is growing rapidly 90% Of all the data in the world has been generated over the last 2 years

5 Industry Trends Rapid Increase in Data Business Needs to Consume Increased Data to Obtain Analytical Insight IT is too slow to respond to Increase in Data and Business Needs Current Tools too hard for Business Users Reports and Spreadsheets are not enough 5

6 Empower Everyone to Make Better Decisions Three Levels of Information Delivery: Strategic, Analytical, Operational Strategic Analytical What Happened? o Key Performance Indicators o Strategic Dashboards Why did it happen? o Data Discovery/Visual Analytics Operational Do something about it! o Operational Apps o Information in hands of frontline workers Legacy ERP & Operational Data Warehouse Machine Hadoop & Columnar 6 Web Social

7 Empower Everyone to Make Better Decisions Where does cost come from? Strategic Analytical Operational 80% of the cost of Business Intelligence and Analytics is in data integration (Accessing, Cleansing & Integrating) Legacy ERP & Operational Data Warehouse Machine Hadoop & Columnar 7 Web Social

8 Empower Everyone to Make Better Decisions Where does ROI come from? Strategic Analytical What Happened? o Key Performance Indicators o Strategic Dashboards Why did it happen? o Data Discovery/Visual Analytics Operational Do something about it! o Operational Apps o Information in hands of frontline workers Legacy ERP & Operational Data Warehouse Machine Hadoop & Columnar 8 Web Social

9 Empower Everyone to Make Better Decisions Operational Use Case - Utz Snack Foods Strategic Analytical Operational Profitability 9

10 Data Hybrid Approach Dashboards vs Visualizations Awareness vs Action Dashboards Visualizations Static Interactive Monitor Outliers Analyze Patterns Insight Awareness Improvement Action 10

11 User Tool/Spectrum 1 o Developer Tools 10 o Business Analyst o Data Discovery o Blend Data Answer Why Questions 20 o Business / Power User o Query, Reporting, Dashboards 100 o Apps - Operational / Non-technical User & Customer Facing o Prompt-driven Self Service o Customizable Interface o Broadly Deployed, Low Maintenance Apps

12 Pervasive BI = Everyone Makes Decisions Why Do We Want Everyone To Make Fact Based Decisions? Analytical Role Traditional BI and Analytics Analytical Goal Information Capital Gains Executive Management Strategic Set Strategy & Policy Provide Investments & Resources Mid-Management & Analysts Analytical Analyze Performance Leverage Investment Pervasive BI and Analytics Proactive Employees Operational Drive Change & Business Transformation High ROI Partners, Suppliers, Customer Vital Loyalty, Differentiation & Growth Extreme ROI

13 What Do Your Users (Analytic Amateurs) Want? Tools OR Apps 13

14 The Right Approach Is: Tools AND Apps Provide The Right Tools & Apps For Every Stakeholder IT Developers Power Users Business Analysts Management Operational Employees Business Partners Customers Easy to Use Tools Easy to Use Self-Service Customizable Information Portal Build, Share, Distribute Apps Search Predictive Mapping Visualization Analysis Extremely easy to use One app many answers Highly stylized and branded Works on all devices Ideal for users who just want their questions answered immediately Platform Features & Capabilities Platform Cost, Security, and Scalability ROI on Information Capital 100% Growth & Revenue Opportunities <1000% 14

15 Different Graphical Approaches Navigation Visualization Styling Parameterization Drilldown Best Practices Mobility Inspiration Responsive Design

16 Navigation Portal Tabs/Pages Swipes Tree Drilldown

17 Visualization

18

19

20

21

22

23 Parameterization Filters Dimensions Measures Chart Type Axes Drilldown Ranking Filter Controls Miscellaneous

24 Drilldown Link Expand/Collapse Autodrill Drill Anywhere Multi-drill Click to filter/lasso

25 Drill Anywhere Sales Domain Customer Support Domain Country Product Type Year Customer Problem Group Region Category Quarter Caller Name Problem Number City Product Name Month Encounter Number Zip Code Model Week Customer 25

26 Styling Portal Color Schemes Flat Gradient Chart/Chart Specific

27

28

29

30

31 Best Practices Chart Properties Stephen Few Edward Tufte Chart Style Selecting the right visual

32

33 Responsive Design Portal Containers Charts Mobile Pages Multi-Object

34 Mobility Tablet Phone Portable Gestures/Menus Native Apps Philosophy Responsive Design Embedding

35 BI Industry s Problem Persistent Low Adoption Rates On average 22% of employees in a company use a BI tool Only 25% describe their BI deployment as very successful Companies who use Mobile BI have a higher adoption Companies with a strong business-it partnership, report the highest success rate - Cindy Howson 35

36 How are you going to deploy it? Many choices! 36

37 The Screen Resolution Considerations Copyright 2010, Information Builders. Slide 37

38 Phone Deployments Phone viewing is practical, with considerations: Tabbed approach for navigation within one screen Bright, contrasting colors for viewing outside Layouts that don t require scrolling, especially horizontally 38

39 Inspiration D3 Mobile Apps Pinterest Customers/Partners/Peers Stephen Few Books Newspapers/Magazines Websites

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