Online Entry System 2014

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1 Online Entry System 2014 How to Enter PLEASE NOTE: REQUIREMENTS FOR ENTRIES VARY FOR EACH MEDIUM. PLEASE MAKE SURE THAT YOU READ AND FOLLOW THE DIRECTIONS FOR EACH MEDIUM THAT YOU ARE SUBMITTING AN ENTRY FOR. POSTING/COURIER All entries that require posting, via courier, MUST include a printout of the summary page(s), master entry form page(s) and proforma invoice page(s) from the entry confirmation PDF. This PDF will be ed to you upon completion of your entries. This PDF contains a summary of your entries, address shipping labels, master entry forms, individual entry forms and a pro-forma invoice. All packages should be shipped to our New York address: CLIO Awards 770 Broadway, 7th Floor New York, NY 10003, U.S.A. Phone: Fax: Packages should be prepaid and posted via the courier of your choice. Please attach the official CLIO address label contained within your PDF entry confirmation to the outside of each package that you send. o If your order is able to fit inside one package, please fill out the Quantity: area in the lower right-hand corner of the address label to read 1 / 1. o If you are sending more than one package for an order, please note this accordingly in the Quantity: area of the address label. (e.g. If you are shipping 3 separate packages, the Quantity: on package #1 would read 1 / 3, package #2 would read 2 / 3, etc.) o If the package(s) that you are sending at this time comprise a complete order, please check off the Complete box on the address label(s). o If you will be sending items at a later date for the order, please check off the Items Pending box on the address label(s). Mark the outside of each package as follows: CONTEST MATERIAL NO COMMERCIAL VALUE. For all packages originating outside of the U.S.A., the pro-forma invoice, listing all items shipped to New York, must accompany your packages. IMPORTANT: The pro-forma invoice should state the following: Free Domicile Bill to Shipper. The CLIO Awards does NOT pay for any courier or customs charges incurred. The CLIO Awards does NOT accept responsibility for late entries. IMPORTANT NOTE REGARDING ENTRY INFORMATION & CREDITS The data that you submit during the entry process will be used for all CLIO materials and events, including, but not limited to, press releases, websites, awards shows, festival literature, statue nameplates and the CLIO Awards Annual. Please make sure that you enter all information and creditcompletely and accurately when submitting an entry so that all contributors are properly recognized for their efforts. CLIO Awards is NOT responsible for errors or omissions of information and/or credits. April 7th, 2014 Page 1/14

2 Entry Description/Requirements AUDIO / AUDIO TECHNIQUE Entries into these media types include all types of creative audio content including commercial radio advertising, streaming audio content or downloadable audio content. Audio and Audio Technique entries MUST be submitted by UPLOAD ONLY as MP3 files BEFORE payment, through this website. CD s / DVD s are NOT accepted. Audio campaigns consist of 2 or more ads. There are no campaigns in the Audio Technique medium. Each piece in a campaign requires a separate entry form, upload and fee. Each spot within an audio campaign must be its own separate MP3. Do NOT combine them into one MP3 file. Upload the commercial ONLY. Do NOT include tones or slate at the beginning or the end of the commercial. strongly recommended. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the box under the Foreign Language Entry section of the entry form. We strongly suggest dubbing in English. Digital Audio Requirements: You MUST upload your digital audio file(s) through this website. This is the preferred spec for your audio file uploads: o File type:.mp3 o Sampling rate: 44 KHz (44,100 Hz) o Bit rate: 196 KB/s (maximum) o Sound: Stereo o File size: up to 7 MB Upload the commercial ONLY. Do NOT include tones or slate. BRANDED ENTERTAINMENT & CONTENT Entries in this medium are for the non-traditional delivery of a brand s marketing message through the creation of original content for the purpose of entertainment. All Branded Entertainment & Content entries, including any with a Digital/Social component, MUST be made into a video presentation no longer than 3 minutes and submitted digitally via upload through this website. This requirement also includes a digital image of a presentation board for use on the web, publications, etc. strongly recommended. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the box under the Foreign Language Entry section of the entry form. We strongly suggest dubbing in English. April 7th, 2014 Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. High resolution RGB JPG of a presentation board with a minimum size of 3000 x 2400 pixels. You MUST upload your digital image through this website (BEFORE submitting your payment information). Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. CONTENT & CONTACT Entries in this medium are for work that is non-traditional, from the idea to the execution, yet may be combined with traditional elements (e.g. Film, Print, etc.). Entries in this medium include but are not limited to: o Innovative ideas with integrated executions See examples of winning work here: AmEx Small Business Saturday o New approaches to tackling challenging obstacles See examples of winning work here: Guide Dogs Australia - Support Scent & VicRoads City GT o The ability to interact or experience the brand in a new way See examples of winning work here: Jay-Z s Decoded Entries shy away from single medium executions and traditional media used in a traditional manner. Ultimately, C&C seeks groundbreaking work where it shatters consumer expectations of a typical campaign. An Executive Jury comprised of strategic media directors and creative directors will judge entries in this medium. Entrants must submit all the creative executions as a 2-3 minute video presentation as well as a short narrative for the strategy and synopsis (approximately words) describing the media plan/strategy. In addition, a brief overview in less than 100 words should be supplied as a précis of the strategy. This requirement also includes a digital image screen grab representative of the video content for use on the web, publications, etc. Page 2/14

3 must also provide an English translation in the box under the Foreign Language Entry section of the entry form. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. High resolution RGB JPG with a minimum size of 640 x 480 pixels. You MUST upload your digital image through this website (BEFORE submitting your payment information) and send the board separately. Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. DESIGN Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in a stunning way. It is the artwork that is molded to not only function for the client, but compels and inspires the consumer through its design. A physical sample of the work is STRONGLY recommended for judging (understandably, this will not be possible in some cases, such as large outdoor installations). In addition, at least one supporting digital image representative of the entry is required. (You may upload up to ten images for Design entries.) Entries may contain multiple related components or variations. must also provide an English translation in the box under the Foreign Language Entry section of the entry form. Physical Item Requirements: An actual sample of the work, preferably intact as the consumer would have seen it. Posters and other large applications (such as large outdoor installations) can be submitted as digital images. April 7th, 2014 High-resolution RGB JPG with a minimum size of 2400 x 3000 pixels. If the work requires multiple images, please upload each image as a separate JPG. You MUST upload your digital image(s) through this website (BEFORE submitting your payment) and send the physical item(s) separately. Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc. DIGTIAL/MOBILE / DIGITAL/SOCIAL TECHNIQUE Entries in these media types include any digital/social media that is connected to a user or gives the user the ability to interact through technology. Submit the URL to be judged along with the live URL (if it still exists) and any required usernames and/or passwords as well as 1 digital image screenshot of the entry. If multiple screenshots are necessary, a higher resolution composite image of multiple screenshots may be submitted, but ideally each screenshot in the composite image should be at least 800 x 600 pixels. (Only one digital image can be uploaded for Digital/Social entries.) Additionally, a case study video of no longer than 2 minutes is required for all categories except Banners & Rich Media Advertising. (This video is optional for this category.) Digital/Social campaigns consist of 2 or more elements. There are no campaigns in the Digital/Social Technique medium. It is recommended that the judging URL should bring the user to a landing page that contains a short synopsis of the entry for the judges to read and a link to the entry itself. A landing page is REQUIRED for Digital/Social campaigns. All pieces of the campaign should be clearly visible on AND/OR linkable from the landing page. Entrants must keep their submissions accessible online for judging and festival through October 31, For judging purposes, English-language versions of sites and banners are strongly recommended. In the event of an entry being in a language other than English, a simple, accurate English-language translation and/or site map is required. NOTE: If a Digital/Social entry is taken off its original site, it must be transferred to an alternate URL for viewing. The CLIO office MUST be notified immediately of any such change(s). IMPORTANT: Statue recipients will be required to submit a self-contained, high-resolution, digital presentation of the site (no more than 2 minutes in length) upon receipt of official winner s notification. High-resolution RGB JPG with a minimum size of 800 x 600 pixels. File size: up to 7 MB. Page 3/14

4 If the work requires multiple images, please create a single composite image in which each screenshot is (ideally) at least 800 x 600 pixels. You MUST upload your digital image through this website (BEFORE submitting your payment). Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. DIRECT Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or response from the target audience and entries in this medium must demonstrate the ability of the direct campaign to effectively achieve the brand s goals. Entries require a hi-res RGB JPG upload of a presentation board. Optionally you may choose to submit a video case study via digital upload to this website and/or send in a physical sample. All digital videos and images MUST be uploaded through this website. must also provide an English translation in the box under the Foreign Language Entry section of the entry form. High resolution RGB JPG of a presentation board with a minimum size of approximately 3000 x 2400 pixels. You MUST upload your digital image(s) through this website (BEFORE submitting your payment information). Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. Physical Item Requirements: Provide an actual sample of the work as the target audience would have received it. ENGAGEMENT Entries in this medium are specific to the physical interaction or engagement between a brand and its target audience. The goal of engagement is to elicit an emotion, action or response from the target audience. Entries in this medium, such as activations & promos must demonstrate the ability of the physical engagement to effectively achieve the brand s goals and measure achievable results. Entries require BOTH a 2-3 minute video case study via digital upload to this website AND a hi-res RGB JPG upload of a presentation board. All digital videos and images MUST be uploaded through this website. must also provide an English translation in the box under the Foreign Language Entry section of the entry form. High resolution RGB JPG of a presentation board with a minimum size of approximately 3000 x 2400 pixels. You MUST upload your digital image(s) through this website (BEFORE submitting your payment information). Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. April 7th, 2014 Page 4/14

5 FILM / FILM TECHNIQUE Entries in these media types include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or pointof-purchase advertising. Film campaigns consist of 2 or more ads. There are no campaigns in the Film Technique medium. Each piece in a campaign requires a separate entry form, upload and fee. Film and Film Technique entries should be submitted digitally via upload through this website. This requirement also includes a digital image screen grab for use on the web, publications, etc. strongly recommended. Non-English entries must be dubbed or subtitled in English. In addition, you must also provide an English translation in the box under the Foreign Language Entry section of the entry form. We strongly suggest dubbing or subtitling in English. You MUST upload your digital video(s) through this website Upload the commercial ONLY. Do NOT include bars, slate or black. High resolution RGB JPG with a minimum size of 640 x 480 pixels. You MUST upload your digital image through this website (BEFORE submitting your payment information) and send the board separately. Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. HALL OF FAME Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike. To be considered, entries must have received at least one gold award in either Audio, Design, Film, Print or Out of Home, in a major international advertising competition. In addition, the entry must be at least five years old with a first appearance date prior to January 1, strongly recommended. Non-English entries must be dubbed in English. In addition, you must also provide an English April 7th, 2014 translation in the box under the Foreign Language Entry section of the entry form. We strongly suggest dubbing in English. Please check the specific entry requirements for the media type you are entering in. INNOVATIVE MEDIA Innovative Media includes work that uses a medium in a unique or especially creative manner. Entries are submitted as EITHER: o An RGB JPG presentation board or MP3 upload o A physical sample or mounted presentation board (or both) (RGB JPG of presentation board also required in this case) o A case study video presentation via digital upload to this website (RGB JPG of presentation board also required in this case) Moving and live action executions and multiple element entries (moving and still) MUST be submitted as a video presentation no longer than 3 minutes in length and submitted digitally via upload through this website. IN ALL CASES, at least one supporting digital image of a presentation board is required. (You may upload up to ten images for Innovative Media entries.) must also provide an English translation in the box under the Foreign Language Entry section of the entry form. Physical Board Requirements: Provide a representation of the entry mounted on a board with a 1 (2.5cm) margin. The board should be no larger than 24 (60cm) on its longest side. Attach the appropriate individual entry form to its accompanying board(s) using binder clips or similar fasteners. (Please DO NOT glue, tape or otherwise permanently attach entry forms to the board(s).) High resolution RGB JPG of a presentation board with a minimum size of approximately 3000 x 2400 pixels. (If more than one image is uploaded, this should be the first image uploaded during the entry process.) If the work requires multiple images, please upload each image as a separate JPG. You MUST upload your digital image(s) through this website (BEFORE submitting your payment). Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc. Page 5/14

6 Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. INTEGRATED CAMPAIGN Entries in this medium consist of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital/Social, Direct, Film, Innovative Media, Out of Home, Print). All Integrated Campaign entries, including any with a Digital/ Social component, MUST be made into a video presentation no longer than 3 minutes and submitted digitally via upload through this website. This requirement also includes a digital image screen grab for use on the web, publications, etc. must also provide an English translation in the box under the Foreign Language Entry section of this form. You MUST upload your digital video(s) through this website. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. upload ONLY. Please do NOT send boards, CD s, DVD s, or any other physical items for entries in the Out of Home medium. Additionally, you can optionally submit a case study video of no longer than 2 minutes (NOTE: PLEASE only use this for entries that truly require more than a static image to convey the idea behind the entry). This video can be submitted during the entry process by digital upload via this website ONLY (BEFORE submitting your payment). must also provide an English translation in the box under the Foreign Language Entry section of the entry form. High-resolution RGB JPG with a minimum size of 2400 x 3000 pixels. You MUST upload your digital image(s) through this website (BEFORE submitting your payment). Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. PRINT / PRINT TECHNIQUE High resolution RGB JPG with a minimum size of 640 x 480 pixels. If the work requires multiple images, please upload each image as a separate JPG. You MUST upload your digital image(s) through this website (BEFORE submitting your payment). Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc. OUT OF HOME Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, transit and ambient advertising. Out of Home campaigns consist of 2 or more ads. Each piece in a campaign requires a separate entry form, upload and fee. All Out of Home entries are to be submitted as a digital image Print and Print Technique entries include work appearing in newspapers, magazines and similar press. (Larger format items should go in the Out of Home medium.) Print campaigns consist of 2 or more ads. There are no campaigns in the Print Technique medium. Each piece in a campaign requires a separate entry form, upload and fee. Print and Print Technique entries must be submitted mounted on a board and include a digital image (uploaded to this website). must also provide an English translation in the box under the Foreign Language Entry section of the entry form. Physical Board Requirements: Provide a copy of the advertisement mounted on a board with a 1 (2.5cm) margin. The board should be no larger than 24 (60cm) on its longest side. Attach the appropriate individual entry form to its accompanying board(s) using binder clips or similar fasteners. (Please DO NOT glue, tape or otherwise permanently attach April 7th, 2014 Page 6/14

7 entry forms to the board(s).) High resolution RGB JPG with a minimum size of 2400 x 3000 pixels. You MUST upload your digital image through this website (BEFORE submitting your payment information) and send the board separately. Still images must be submitted by upload ONLY. Do NOT send still images on CD, DVD, etc. PUBLIC RELATIONS Entries are open to for-profit and non-profit organizations that are involved in the management of information exchange between an organization and its public. These would include but are not limited to companies and organizations that practice in the following disciplines: public relations, public affairs, publicity, associations, government, and non-government organizations. An Executive Jury comprised of Public Relations executives will judge this medium. Entries MUST be submitted via upload ONLY as 2 separate PDF files (described below) BEFORE payment, through this website. Optionally you may choose to submit a video case study via digital upload as well to this website. All entries MUST include a 2-page PDF entry summary and a larger PDF containing any supporting collateral material. The PDFs should be anonymized so as not to identify the entrant. (See specifications below): The entry summary PDF should be no more than two pages in length. All entry summaries MUST be submitted in English. o The entry summary should contain the following five sections: 1. Project Overview 2. Research/Planning 3. Strategy Statement 4. Execution Synopsis 5. Results It is recommended that the PDF containing the supporting collateral material be no more than 50 pages in length. o The PDF should contain any supporting components that best represent the campaign. This might include, but is not limited to: Annual Reports, Brochures, Corporate Identity Publications, Press Clippings, Press Releases, Public Relations Planning Documents, Speeches and Surveys. o The PDF should contain a table of contents (preferably hyperlinked to allow the jurors to easily navigate to the sections). o DO NOT SEND PRINTED COPIES, DVDs, CDs OR VIDEOTAPES In addition, please include a short, 100 to 300 word synopsis in the space provided on the entry form. Portions of this may be used to describe your entry at the Awards Gala if it wins a CLIO. Additionally, you can optionally submit a case study video of no longer than 3 minutes in addition to the PDFs described above. This video can be submitted during the entry process by digital upload via this website ONLY (BEFORE submitting your payment). must also provide an English translation in the box under the Foreign Language Entry section of the entry form. Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video. April 7th, 2014 Page 7/14

8 Eligibility & Fees ELIGIBILITY PERIOD With the exception of Hall of Fame Entries first appearing in public between January 1, June 30, 2014 are eligible for entry into this year s CLIO AWARDS. HALL OF FAME Entries must have won a gold award for Audio, Design, Film, Out of Home or Print in a major international advertising show. Entries must be at least five years old with a first appearance date PRIOR to January 1, Hall of Fame entries are not eligible to be submitted into any other media types or categories. STUDENT WORK A student is defined as someone who is enrolled (full- or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and within the period of January 1, June 30, GENERAL ELIGIBILITY Entries cannot be made without the permission of the client and/ or owner of the rights of the work. Ads on spec and director s cuts are NOT eligible. CLIO AWARDS retains the rights to disqualify entries which offend national, religious, cultural or racial sentiments. U.S.A. Account Number: Will be provided on your order confirmation page and PDF ABA Routing Number: Swift Code: CHASUS33 Please include the Order ID number in the reference line of your transfer. The Order ID is assigned to your entries at the end of the entry process by the Entry System, and is included in the confirmation you will receive. Cheque Please make the cheque payable to CLIO Awards and mail it to our New York office: CLIO Awards 770 Broadway 7th Floor New York, NY U.S.A. Phone: Fax: Invoice Regardless of the payment method you choose, the confirmation will contain a PDF file with your entry forms and an invoice for your financial records. DEADLINES Entries MUST be submitted online no later than May 9, Depending on the Media Type, where you are submitting physical material this must arrive no later than May 9, PAYMENT METHODS Credit Card You can pay for your entries online using a VISA, Master Card, or American Express credit card. The Online Entry System will process the payment in real time at the checkout. You will be sent a confirmation with an attached PDF document containing your entry forms as well as an Invoice/Receipt for your records. Bank Transfer To pay for your entries by bank transfer please complete your entry forms, proceed to pay for your entries, and select Bank Transfer as your payment method. The bank details including the account number will be displayed on the following page, and you will be asked to provide your bank name and the approximate date of your transfer to help us identify your payment correctly. Our bank details are as follows: Name on Account: CLIO Awards JPMorgan Chase One Chase Manhattan Plaza New York, NY April 7th, 2014 Page 8/14

9 Awards Notices All shortlisted entries will be posted on in late This information will not be made available to entrants or to the general public before that time. All statue winners will be posted on on the evening of each corresponding award show. The Agency of the Year, Production Company of the Year, and Agency Network of the Year awards are given to those scoring the most CLIO statue points. To receive points, contenders must have entered the work themselves or be listed within the credits of winning entries submitted by other entrants. Points for these distinctions are as follows: Award Points CLIO Hall of Fame 4 Award Points Grand CLIO 4 Silver CLIO 2 Gold CLIO 3 Bronze CLIO 1 Disclaimer: Once received, all entries become the property of CLIO and cannot be returned. In select cases, such as a rare bottle of wine which is submitted so that the design jury can judge its label or product design, entrants may request that CLIO return the piece after the awards show. In such instances, CLIO will make every effort to do so, providing that the entrant assumes all costs for storing and shipping. CLIO will not be held responsible if after judging such entries are lost or damaged. Requests for the return of entries MUST be received by March 1, Copyright & Rebroadcast Issues: Entries submitted become the property of CLIO and cannot be returned. Each entrant, by clicking the box to enter the contest, grants a non-exclusive, perpetual, irrevocable, worldwide, transferable, royaltyfree, paid up right to CLIO to reproduce, perform and display the entries (including, without limitation, in edited form or as part of compilations of entries) at the CLIO Awards, on CLIO s website and social media pages, and otherwise for educational and editorial purposes and for marketing and promoting the CLIO Awards on any platform in any media now or hereafter known. Entrant represents and warrants that it has all necessary rights to grant the rights granted herein. Without limiting the generality of the preceding sentence, entrant represents and warrants it has secured all clearances and permissions for any third party intellectual property embodied within the entry (including without limitation, clearances/licenses for music and music publishing and trademarks) and any rights of privacy or publicity. Entrant will fully defend, indemnify and hold CLIO Entities harmless from any costs, expenses and claims incurred by or made against CLIO, its parents, affiliated entities, subsidiaries, licensees and assigns resulting from the use of the entries as set forth herein. The person submitting this entry form(s) represents and warrants that he or she has full authority to enter this contest, submit the entry media and grants the rights granted herein. This entry form constitutes the entire agreement of the parties and the entrant warrants and represents that he or she has not relied on any promise or statement not expressly set forth herein. Entry Fees and Charges* - US Dollars ONLY Audio $325 Audio Technique $325 Branded Entertainment** $1,000 Content & Contact** $1,000 Design $400 Digital/Social** $475 Digital/Social Technique** $475 Direct** $475 Engagement** $475 Film** $625 Film Technique** $625 Hall of Fame** $200 Innovative Media** $525 Integrated Campaign** $1,000 (Minimum of at least one ad from each of at least three different media types) Out of Home** $400 Print $450 Print Technique $450 Public Relations** $450 Student $150 (Design, Digital/Social**, Film**, Innovative Media**, Integrated Campaign**, Out of Home**, Print) * Fees are non-refundable, once the entries have been processed. ** All Branded Entertainment, Content & Contact, Digital/Social (except for Banners and ), Direct, Engagement, Film, Film Technique, Hall of Fame (Film only), Integrated Campaign and Public Relations entries are subject to a face media handling charge. Additionally, any Innovative Media or Out of Home entries making use of the optional video upload are also subject to a $30 media handling charge. Note: Campaign prices are determined by multiplying the single entry fee in the respective medium by the number of ads in the campaign. (i.e.: Print Campaign - 2 ads, $800; Film Campaign - 3 ads (plus 3 media handling charges), $1,965) April 7th, 2014 Page 9/14

10 Mediums & Categories AUDIO Entries into this medium include all types of creative audio content including commercial radio advertising, streaming audio content or downloadable audio content. Downloadable Content - Entries in this category are for creative content downloaded online or from a mobile device and directly related to the promotion of a product or service. This includes Podcasts. Radio Entries in this category are for broadcast or internet radio advertising. AUDIO TECHNIQUE Entries in this medium are for great executions in the disciplines listed below: Music - Entries in this category may include an original composition, a licensed recording or an adapted/altered version of an existing recording. Sound Design - Entries in this category are for the process of specifying, acquiring, manipulating or generating audio elements included in video or motion graphics. It may include music as part of the sound design. Copywriting BRANDED ENTERTAINMENT & CONTENT Entries in this medium are for the non-traditional delivery of a brand s marketing message through the creation of original content for the purpose of entertainment. Audio Entries in this category are for the development of original audio content such as radio programs, downloadable content and streaming content. Digital/Social Entries in this category are for the development of original Digital/Social content. Film - Entries in this category are for the development of an original feature film or short story. Games Entries in this category are for the development of original video games for sale/rent/subscription that are produced for consoles/handheld devices/mobile devices/ online. Integrated Campaign - Entries in this category include a mix of executions from two or more different categories including: film, television, music, games, live events, experiential, print, audio and digital. Music - Entries in this category are for the development of original music/artist/band. Out of Home Entries in this category are for the development of original out-of-home content. Print Entries in this category are for the development of original printed entertainment such as comic books, graphic novels, fiction & non-fiction novels and other printed entertainment. Television Entries in this category are for the development of an original television program which may be either reality/scripted or fiction/non-fiction. Other - An entry in this category is for work that is not defined by any of the categories above. CONTENT & CONTACT Entries in this medium are for groundbreaking work that challenge expectations of a typical campaign by combining traditional (e.g. Film, Print, etc) and non-traditional elements. Entries in this medium include but are not limited to: Innovative ideas with integrated executions See examples of winning work here: AmEx Small Business Saturday New approaches to tackling challenging obstacles See examples of winning work here: Guide Dogs Australia - Support Scent & VicRoads City GT The ability to interact or experience the brand in a new way See examples of winning work here: Jay-Z s Decoded There are no categories in this medium DESIGN Design is the visual craft that conveys brand and product messages to the consumer in a stunning way. It is the artwork that is molded to not only function for the client, but compels and inspires the consumer through its design. Annual Reports Brochures Calendar Catalog Corporate Identity Direct Marketing Editorial Environmental Logo Packaging Point of Purchase April 7th, 2014 Page 10/14

11 Posters Self Promotion Digital/Social This medium includes any Digital/Social media that is connected to a user or gives the user the ability to interact through technology. Desktop/Laptop Mobile/Handheld Tablet Apps - Entries in this category are for apps whose primary purpose is to promote a particular product or service. Banners & Rich Media Advertising Entries in this category include various over-the-page units such as floating ads, page take-overs, and tear-backs as well as more traditional static and flash banner ads. Games - Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale. Microsite Social Media - Entries in this category include advertising originally designed for social media platforms including Facebook, Twitter, LinkedIn, Pinterest, Tumblr and other social media sites. Website Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service. Other - An entry in this category is for work that is not defined by any of the categories above. Digital/Social Technique Entries in this medium are for great executions in the disciplines listed below: Graphic Design Sound Design User Experience DIRECT Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or response from the target audience and entries in this medium must demonstrate the ability of the direct campaign to effectively achieve the brand s goals. *Note: Judging for this medium is weighted 80% on creativity and 20% on results. Audio Entries in this category include all audio content used for the purpose of direct and includes, but is not limited to: radio, downloadable content and streaming content. Digital/Social Entries in this category include any direct Digital/Social media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, , in-stream advertising, games, microsites/ websites and social media. Film - Entries in this category include all video used for purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store or pointof-purchase advertising. Out of Home Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns. Print / Mail Entries in this category are for the direct printed materials and includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising. Other - An entry in this category is for work that is not defined by any of the categories above. ENGAGEMENT Entries in this medium are specific to the physical interaction or engagement between a brand and its target audience. The goal of engagement is to elicit an emotion, action or response from the target audience. Entries in this medium, such as activations & promos must demonstrate the ability of the physical engagement to effectively achieve the brand s goals and measure achievable results. *Note: Judging for this medium is weighted 80% on creativity and 20% on results. (Results details are required please be sure to include them in the box provided on the entry form) Ambient - Entries in this category include executions other than billboards and posters that appear in public places that engage the target audience in various manners. This may include, but is not limited to, street furniture and installations. It differs from experiential in that it does not require the brand to take an active role once the installation is completed. Events Experiential Entries in this category are for the live interaction or experience that the target audience may have with a brand or idea and may include physical installations or digital displays. It differs from ambient in that it requires the brand to take an active role in executing the experience. April 7th, 2014 Page 11/14

12 Guerrilla Entries in this category are for unique, engaging and thought- provoking concepts/stunts that promote buzz and typically include unconventional means of advertising such as graffiti, sticker bombing and flash mobs. Other - An entry in this category is for work that is not defined by any of the categories above. FILM Entries in this medium include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising. Commercials (under one [1] minute) Short form (between one [1] minute and five [5] minutes) Long form (over five [5] minutes) Other Audio Design Film Out of Home Print INNOVATIVE MEDIA Innovative Media includes work that utilizes advertising and marketing in a new, unique, or especially creative manner. There are no categories in this medium INTEGRATED CAMPAIGN Entries in this medium consist of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital/Social, Direct, Film, Innovative Media, Out of Home, Print). FILM TECHNIQUE Entries in this medium are for great executions in the disciplines listed below: Animation Cinematography Direction Editing Music - Adapted - These entries should include a commissioned re-working of an existing piece of materiel, be it public domain or licensed. Music - Licensed - Music that has been used straight from the master recording. This can be edited but should not have been re-arranged. Music - Original - This is a music track, which has been commissioned and composed specially for the entry. This does not include arrangements of any sort as that is covered by Music Adaptation. This also does not include any materiel that is in the public domain. Sound Design Visual Effects HALL OF FAME Entries in this medium are for outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike. To be considered, entries must have received at least one gold award in either Audio, Design, Film, Print or Out of Home, in a major international advertising competition. In addition, the entry must be at least five years old with a first appearance date prior to January 1, There are no categories in this medium OUT OF HOME Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, transit and ambient advertising. Ambient - Entries in this category include executions other than billboards and posters that appear in public places. This may include, but is not limited to, street furniture and installations. Billboard - Entries in this category are large outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings. They may include printed billboards, digital billboards and 3D or mechanical billboards. Poster - Entries in this category are outdoor or indoor executions typically designed to be attached to a wall or other vertical surface. Transit - Transit advertising is typically advertising placed on anything which moves, such as buses, subways, trains, trucks and taxis. Other - An entry in this category is for work that is not defined by any of the categories above. April 7th, 2014 Page 12/14

13 PRINT Entries in this medium include work appearing in newspapers, magazines and similar press. There are no categories in this medium PRINT TECHNIQUE Entries in this medium are for great executions in the disciplines listed below: Art Direction Copywriting Illustration Photography Typography PUBLIC RELATIONS Entries are open to for-profit and non-profit organizations that are involved in the management of information exchange between an organization and its public. These would include but are not limited to companies and organizations that practice in the following disciplines: public relations, public affairs, publicity, associations, government, and non-government organizations. Brand Development - Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace and what it means to its target audience. Cause Related - Entries in this category relate to the cooperation of a for profit business with a non-profit organization for mutual benefit. Corporate Image - Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public. Crisis & Issues Management - Entries in this category are about the process by which an organization deals with a major event or current public issue that threatens to harm the well-being of the organization. Employee Relations - Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale. Environmental - Entries in this category communicate an organization s corporate social responsibility or environmentally friendly practices to the public with the goal of improving the organization s brand awareness and reputation. Multicultural - Entries in this category focus on communication to ethnic audiences about an organization s products and services that meet their language and cultural needs. Product Launch - Entries in this category introduce a new product or service to its target audience. Public Affairs - Entries in this category are communications on matters of politics and public policy. Special Event - Entries in this category promote a faceto-face event or stunt specifically designed to deliver a message, introduce a new product or create interest in a topic, product or service. STUDENT Students may enter the CLIO Awards in the following media types: Design Digital/Social Film* Film Technique Innovative Media Integrated Campaign Out of Home* Print* Print Technique * Students may also enter campaigns in these Media Types A student is defined as someone who is enrolled in a recognized portfolio advertising or film school program, or in an accredited college or university. April 7th, 2014 Page 13/14

14 About CLIO CLIO Mission Our mission is to honor the groundbreaking work and talent that push the boundaries of creativity. Everything we do is fueled by our passion for celebrating the power of creativity, provoking action and nurturing your vision. As the standard bearer for visionary communications, we award those creators whose work exemplifies inventive thinking. Celebrating Inspiration. Honoring Imagination. Fostering Creativity. This is the very essence of the CLIO Awards. About Us The CLIO Awards is the world s most recognized international awards competition for advertising, design, interactive and communications. CLIO maintains its original commitment to celebrate and reward creative excellence, while continuing to evolve with the industry to acknowledge the most current, breakthrough work. The 55th Annual CLIO Awards will take place on October 1, 2014 to coincide with Advertising Week in New York City. The CLIO Awards honors work in a broad range of media types including, but not limited to: and industry innovations. CLIO s judging process is known for its democratic and nonpolitical approach to recognizing creative excellence. Fewer than 10% of submissions survive the first round to make the CLIO Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding CLIO s highest honor, the Grand CLIO, to one truly exceptional piece of work in each medium from the chosen Gold statue winners. Our History Founded by Wallace A. Ross in 1959, the program s name originates in Greek mythology, where CLIO was the muse of history, the recorder of great deeds, the proclaimer and celebrator of accomplishments, and a source of inspiration and genius. Originally conceived to honor American advertising, the CLIO Awards expanded in 1965 to include international work and today receives more than 10,000 entries annually, 65% of which come from outside the US. Content & Contact Branded Entertainment & Content Digital & Mobile Direct Engagement Film Print Design Audio Public Relations Out of Home Innovative Media Integrated Campaign In addition to honoring specific work, CLIO also bestows its annual Lifetime Achievement Award in recognition of outstanding and ongoing contribution by an individual who leads the industry forward, as well as Network, Agency, Production Company and Advertiser of the Year awards. Honorary CLIO awards will be presented to two individuals in recognition of their distinguished bodies of work and creative contributions to their respective industries. In 2013, CLIO introduced the Brand Icon award, which was presented to Coca-Cola for their ability to create impactful connections with consumers while leaving behind meaningful messages. Each year, the CLIO Awards appoints top creatives from around the world to ten distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, thus ensuring that each juror has a profound understanding of the global market s ever-evolving dynamics April 7th, 2014 Page 14/14

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