Broadly conference covers major areas in big data analytics like Descriptive Analytics, Predictive Analytics and Prescriptive Analytics.

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2 Introduction Today business performance is measured and analyzed by many innovative metrics and it is an inevitable affair for business houses engaged in the area of Tele-communications, Insurance, FMCG, Investment Advisory Firms, e-commerce firms, Banking and Non- Banking Companies etc., Drawing analytical information and conclusions about the huge section of consumers and investors always helps the companies in terms of taking informed decisions about the target consumers and possible to assess the business progress in advance. Analytical Information and Conclusions not only help the businesses to grow fast, but also act as a tool in fraud detection and risk management. Keeping the dynamic changes in the market place, this conference is intended to address the issues from gross root level to top level, relating to the field of Big Data and Business Intelligence areas. Conference Themes Broadly conference covers major areas in big data analytics like Descriptive, Predictive and Prescriptive. Sub-themes of the conference Academicians, Practitioners, Research Scholars, Policy Makers and Students are invited to submit research papers in the conference in the areas of application of Big Data in Functional Areas of Management like Marketing, Financial includes Algorithmic Trading, Asset Pricing Models, Volatility Models, Human Resource, Logistics and Supply Chain Management, Information Technology, Business Intelligence, Risk Management, Consumer Credit Risk Management, Insurance etc. The following are the tools for Big Data : Tools Descriptive and Exploratory Data Meta Data Panel Data Predictive in Econometrics Data Mining Actionable Data & Feedback System Regression Models Prescriptive Domain Applications Marketing Asset Pricing Models Retail Finance and Insurance Machine Learning Cluster Analysis Forecasting Techniques Multivariate Data Credit Card Talent Management HR Valuations Health Care Web for Government Customer for NGOs Hospitality Sports Speakers Chief Guest: Mr. RICH GOLDMAN, Chancellor- Global University of Engineering, USA Session Speakers: Mr. HIRDESH SINGHAL, President - Global University of Engineering, USA. Mr. VENKAT VISWANATHAN, Founder & Chairman - Latent View (Virtual Session). Mr. TEJASWY GORUGANTULA, Vice President - Markets, Ernst & Young LLP, Hyderabad. Dr. D.V.R.S. PAVAN KUMAR, Focus Area Lead - Hitech ISU, TCS, Hyderabad. Mr. C. SUDHAKAR, CEO - Raskey Software Solutions (P) Ltd., Hyderabad. Conference Publication Papers will be selected based on the review of the international conference committee consisting of a panel of International Scholars. Papers shortlisted for the international conference will be published in the conference proceedings with ISBN number. Session wise scholarly articles will be rewarded and finally overall best research paper will be selected and rewarded a cash prize. Special Journal Issue - SUGYAAN In the light of the conference a special journal issue of SUGYAAN will be released. Best papers will be selected by the conference committee along with the guest editors and the editor-in chief jointly. Final decision will be made on peer review reports. Selected best papers will be published in the peer reviewed journal SUGYAAN. Important Dates Submission of Abstract Notification of Acceptance Submission of Full Paper Last Date for Conference Dates Feb, 11 & 12, 2016 (Thursday & Friday) Conference Fees Participants from India Early Bird Late Date Faculty Members/ INR 2,000 INR 3,000 Students INR 1,000 INR 1,500 Delegates /Practioners INR 3,000 INR 4,000

3 The conference fee includes conference kit, lunch, refreshments and ISBN Volume. Delegates not presenting papers can also attend the conference and research papers also will be accepted for in absentia presentation on a case by case basis. Participants from abroad Early Bird Late Dates Faculty Members/ USD 75 USD 100 Students USD 30 USD 50 Delegates / Practioners USD 100 USD 100 For foreign delegates, to process their VISA forms, conference invitation letters will be issued by the conference committee, after receiving the full paper as well as the registration fee. Payment Details Each participant has to register individually and they can submit their registration fee in the form of Demand Draft drawn in favour of SIVA SIVANI INSTITUTE OF MANAGEMENT, Payable at Secunderabad. Travel and Accommodation Siva Sivani Institute of Management (SSIM) is well connected with the city in terms of bus, rail and airways as well as local transport also. SSIM will arrange accommodation at reasonable rates to authors, on first come first basis. In addition to this two famous three star hotels are located in the vicinity of SSIM viz., Hotel Surabhi Pride and Hotel Swagath Grand are located by SSIM Campus (Suchitra Circle), Secunderabad. Guidelines for Paper Abstract Abstracts should be sent as a soft copy (MS Word document) through to ac.in. The authors should clearly mention under what sub-theme of the conference the abstract has to be included. The detailed guidelines are given below: Length Margins Font Line Spacing 1.5 Key words & Phrases Full Paper Max. Length Margins Font Line Spacing 1.5 Title Page Abstract Key words & Phrases Maximum 300 to 500 words excluding title/cover page 2.5 cm or 1 inch Times New Roman, 12 point Four 5000 words excluding title/cover page 2.5 cm or 1 inch Times New Roman, 12 point Title, author(s), affiliation(s), contact Details Not more than 500 words Four Best Paper Awards Academicians/ Delegates/Fulltime First Prize Second Prize INR. 10,000 INR. 5,000 Students INR INR. 3000

4 Smt. Aarathy Sampathy Sri Sailesh Sampathy Mrs. Deepika Sampathy Prof. M. Kamalakar Prof. V.G. Chari Prof. P.V.S.S. Sai Mr. Hirdesh Singhal Prof. A. Sudhakar Prof. V. V. Haragopal Dr. D.V.R.S. Pavan Kumar Mr. Abilash Pasupuleti Mr. C. Sudhakar Prof. N.C. Rajya Lakshmi Prof. S. F. Chandrasekhar Prof. S.V. Ramana Rao Prof. B. Muralidhar Rao Prof. L. Krishnaveni Prof. M. Anil Ramesh CHIEF PATRONS President & Chief Executive, Siva Sivani Group of Institutions Vice President & Deputy Chief Executive, Siva Sivani Group of Institutions ADVISORY BOARD Director Administration, SSGI Executive Vice President, SSGI Assistant Vice President, SSGI Director Academic, SSIM President Global University of Engineering, USA Registrar Dr. B.R.A.O.U, Hyderabad Dept. of Statistics Osmania University, Hyderabad Focus Area Lead Hitech ISU, TCS, Hyderabad Asst. Vice President Citi Corp. Services India Ltd., Mumbai CEO Raskey Software Solutions (P) Ltd., Hyderabad Chairperson PGP, SSIM Chairperson HR, SSIM Chairperson Finance, SSIM Chairperson Marketing, SSIM Chairperson Social Sciences, SSIM Chairperson Training & Consultancy, SSIM Prof. N.C. Rajya Lakshmi Prof. S. F. Chandrasekhar Prof. S.V. Ramanarao Prof. B. Muralidharrao Prof. L. Krishnaveni Prof. M. Anil Ramesh Prof. Pavan Patel CONVENER OF THE CONFERENCE Prof. P. V. S. Sai Director Academic, SSIM PAPER REVIEW COMMITTEE Chairperson PGP, SSIM Chairperson HR, SSIM Chairperson Finance, SSIM Chairperson Marketing, SSIM Chairperson Social Sciences, SSIM Chairperson Training & Consultancy, SSIM Dept. of HR, SSIM CONFERENCE COORDINATORS Dr. K. S. Harish Associate Professor QT & Chairperson OM & Strategy,, SSIM Mobile: Dr. Kompalli Sasi Kumar Associate Professor Finance & Chairperson Research, SSIM Mobile: STUDENT COORDINATORS Mr. T. Anoop Mobile: Mr. Harminder Singh Mobile: Mr. Sai Ram Mobile : SIVA SIVANI INSTITUTE OF MANAGEMENT NH-7, Kompally, Secunderabad Telangana, India.

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