CALL FOR PAPERS INTERNATIONAL CONFERENCE ON INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE DEVELOPMENT. 4 th March, 2016.

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1 CALL FOR PAPERS INTERNATIONAL CONFERENCE ON INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE DEVELOPMENT 4 th March, 2016 Organised By Department of Commerce University of Madras Chepauk, Chennai Tamil Nadu, India Conference Venue The Savera 146, Dr.Radhakrishnan Road, Chennai Tamil Nadu, India Associate Partners

2 ABOUT UNIVERSITY OF MADRAS The University of Madras currently into 158 th year of academic and research excellence is organised on the model of London University. It was incorporated by an act of the legislative council of India on September 5 th, The university has as its motto Doctrina Vim Promovet Insitam meaning learning promotes (one s) innate talent. Madras University is the mother of almost all the old Universities of south India. The University area of jurisdiction has been confined to three districts of Tamil Nadu in recent years. This is consequent to establishment of various universities in the State and demarcation of the University territories. This University has been growing from strength to strength while widening its teaching and research activities. The University imparts both Under Graduate and Post Graduate Education through the Affiliated Institutions which are spread over the districts of Chennai, Thiruvallur and Kancheepuram. Apart from teaching, research activities in Arts, Humanities, Science, Management and Technology shape the academic tenor of the University. A number of institutions affiliated to Madras University concentrate on research activities offering Ph.D., Programmes in their respective field of specialisation. The University also offers teaching and research programmes in its four campuses. The 68 University Departments of study and research are spread over four campuses organised into 18 Schools each of which offer Post Graduate Courses in respective specialisation, part time and full time Ph.D. Programmes, Diploma and Certificate Programmes. Assessing the need for educating a large number of people in the country, the University offers both Under Graduate and Post Graduate programmes through the Institute of Distance Education. The Institute is popularly called IDE of Madras University. Some of the courses offered by IDE has no parallel in this country to name a few. The University has been accredited by National Assessment and Accreditation Council (NAAC) with the five star rating first, and later with an A rating. The UGC has recognised the University as one of the centres for "potential for excellence" in the country. ABOUT DEPARTMENT OF COMMERCE The Board of Studies in Commerce was first established in 1926 and B.Com.(Pass) course was first instituted in March A full-fledged Commerce Department was established in , M.Com. Degree course was introduced in the year and Ph.D. course was commenced in the year The Department specializes in International business and Finance, Development Banking, Marketing, Business Finance, Organizational Behaviour, International Business and Financial Markets. ESDC (Entrepreneurship-cum-Skill Development Centre) has been established by the Department of Higher Education, Government of Tamil Nadu in July Further, the Department has been accorded permission by the Department of Higher Education, Government of Tamil Nadu for the up-scaling of the department into a Centre for Excellence in the year Our objective is to impart knowledge and skill in commerce and business related courses, to provide exposure to business decision making skills, to prepare high quality human resources for Teaching and Research, to develop positive attitudes and values so as to strengthen the personality traits among students. Our mission is to provide quality education and training in commerce and business related courses and to develop skilled, knowledgeable human resources who by their positive thinking and value based personality would provide effective leadership in teaching, research and careers in Commerce and business related fields with the greater vision to grow to assume an enviable position in the realm of higher education in the whole world. ABOUT SKILLWISE CONSULTING Skillwise is an ethical learning organisation delivering quality corporate training globally at an affordable cost to increase the ROI of Clients; and is socially committed to be a blessing by educating underprivileged children. Mission of Skillwise is to collaborate with clients to create and provide exceptional skill enhancing training that imparts learning services to their human capital, that transforms the clients core business by attracting, challenging, nurturing and high calibre talent by offering expertise for diverse industries such as information technology, banking and finance, telecommunications, manufacturing, service industry etc. with a rapidly growing network of branches in India and overseas. Skillwise consulting has built up an impressive client-base of corporations within the country

3 and abroad and it is one of the fastest growing IT service organisation posting a phenomenal growth rate in the past financial years. ABOUT GLOBAL BEST HR & MANAGEMENT CONSULTING PRIVATE LIMITED Global Best HR offers a bouquet of niche HR and Management solutions with an objective of facilitating organisation achieve its vision in the most productive and profitable way. Global Best HR brings collective wisdom of experts, practices, experiences, strategic and conceptual knowledge depth and customize to client requirement in order to achieve predetermined objectives be set together with Client organizations. Global Best HR Partner start-up organisations as an outsourced HR providing end to end HR solution, Boost organizations to scale up from 'small to medium' and 'medium to large', Facilitate organizations to have appropriate processes and systems in order to be a highly productive & profitable organization, Expedite organizations to have high quality & effective leadership across all levels to drive & achieve strategic and operational organization objectives, Accelerate organizations to develop highly ethical and engaged workforce and build strong result oriented team & culture and Organise high impactful inspiring workshops to groom leaders internally in order to take the organization to the next desired level. Global Best HR mission is to enable and inspire individuals and organizations achieve their purpose and progressive growth. ABOUT FRANCHISE RIGHTWAY Franchising Rightway is part of Skillwise group. We are an innovative franchising consulting company which consults business house to expand & multiply in various location, ROI and execution excellence by impacting successful business through efficient work force & skilled man power. We transform organizations in franchising by leveraging technology to nurture and train entrepreneurs to be successful and to achieve their desired goals with cost effective solution and by increasing profit margins. Franchising Rightway conducts various franchising training programs like sales, personality, marketing, franchisor and franchisee training, Goal setting, Motivational & Leadership training for various levels of the organisation. GENESIS OF THE CONFERENCE Sustainability is the key driver of business innovation. The term sustainability is simply defined as "the ability to sustain" or "the capacity to endure". Today sustainability is the future of every society, for today industries and businesses; it is also about commercial success. It is mandate to transform business to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world. The change everyone need is to transform markets specifically on how to produce and consume as well the ways in which we define and measure value and progress. The big challenge confronts not just for business and economics, but for massive social, political, technological, cultural and behavioral transition to achieve sustainability governments need to set incentives, targets and rules for a level for playing field, civil society actor to hold us to account and to experiment with new ways of delivering social impact and every business has to take action on their own to reward sustainable business models. Today s business transformation can be achieved by the way of innovation, execution, meeting marketing needs promptly and effectively on international level without compromising the ability of future generations to meet their needs. i.e. successful businesses of tomorrow will be those that lead and create value both inside and outside the walls of the company i.e. managed by both in long -term as well short term measures, developing strategies to balance the competition and cooperation, design and deliver product and services that meet social and environmental needs, shifting to more resilient business models by productive methods, incorporating true costs of environmental and social resources in a transparent and collaborative manner is a sources for competitive advantage of business. To understand simply, sustainable development reinforce all three pillars of development economic, social, and environmental and recognizes that long-term prosperity requires a careful balance between benefits reaped today and ensuring the well-being of people and planet tomorrow.

4 Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green, because every business and community depends upon healthy and productive ecosystems. Sustainable business can visualise - a world where all humans have access to healthcare, nutrition, energy, shelter, mobility, education and economic opportunity (Access), where the market system is based on fundamental ethics, inclusive and fair approaches, and transparency (Accountability), where sustainable brands fulfill their promise to deliver goods and services that satisfy societal and individual demand simultaneously (Consumers & Brands), where energy systems power our economy without increasing global temperatures beyond 2 C (Energy & Climate), where liberalized trading systems are truly free, fair and sustainable (Globalization), where natural resources and systems are preserved and renewed (Resources & Ecosystems), and where clear goals and the promise of value creation help companies to navigate the sustainability journey (Strategy & Innovation). CONFERENCE OBJECTIVES Innovation and Sustainable Business Practices facilitates companies to gain competitive edge, increase their market share and enhance their capabilities to boost shareholders value. This International Conference aims to focus on the impact of innovation on sustainable growth in the functional areas of business. It also provides an interdisciplinary forum for the Academician, Practitioners, Industry People, Researchers, Research Scholars and educators to exchange and share their expertise and also gives an opportunity to present most recent innovations, trends, and concerns, practical challenges encountered and the solutions adopted in the field of Business Sustainability. WHO SHOULD ATTEND? Academicians, Practitioners, Researchers, Research scholars, Policymakers, Leaders, Business Consultant, Entrepreneurs, Investors, Managers and Professionals from Public & Private Sectors i.e. Energy, Tourism, Agriculture and Services Industry Sectors: Banking, Investment, Insurance, Risk Management, Advertising/ Branding, Marketing, Legal, Transportation, etc., as well those who involved in CSR Activities, Resource Efficiency and Green & Blue Projects. CONFERENCE THEMES All the authors are kindly encouraged to contribute their original and unpublished work in the areas of Business Sustainability and innovative trends of various sectors such as Agriculture, Manufacturing, Energy, Commerce, Transport, Healthcare, Banking, Retail, Education, Services etc. and are cordially invited for presentation at the conference. Papers are also invited on the following sub themes and other related topics Business Sustainability Issues and Challenges Environmental Sustainability Issues and Challenges Sustainable Business Model - SMEs Sustainability for Next Business Wave Sustainable Supply Chain Management Sustainable Business Environment Market Opportunities Resource Sustainability Entrepreneurship Human and Institutional Capacity for Sustainability Remodelling of Growth on Sustainable Development Principles Indiscriminate Growth: Undermining Nature s Economy Corporate Governance and Sustainability -Challenges, Issues and a Road Ahead CSR and Sustainable Development Models Creation of New Sustainable Industries Technological Innovations ICT Government Perspectives on Sustainability Business Ethics Social Audit/ Social Economy Total Quality Management Education and Research Opportunities in Sustainable Business Practices

5 Risk Management Green Technology Sustainable Consumption and Production Energy Conservation and Efficiency for sustainable Development Sustainability Impact on Consumerism Tax Schemes for Sustainability Transformational Action on Climate Change Innovation and Investment Youth Engagement in Sustainability Accounting for Sustainable development Sustainability in Family Owned Business All accepted full papers will be published in Conference Proceeding having ISBN and that will be released on the day of conference. GUIDELINES FOR PAPER SUBMISSION Submission Process: Abstract and Full Paper must be submitted to Length: Full papers should not exceed 3000 words (including references). Title: The title should be brief. Abstract: Abstract not more than 150 words, It should also include up to five key words about the paper. Headings: Should be short and clear. The paper should have an Introduction, Literature Review, Objectives/Research Gaps, Methodology, Limitations / Scope for Future Work, Conclusion. Format: The paper should have a cover page giving the title, author s name, complete address, telephone number, fax number, and of the author. In case of co-authors, these details should also be provided for each co-author. Correspondence will be sent to the first author unless otherwise indicated. Margins: 2.5 cm. or 1 inch, Font: Times New Roman, 12 points, Spacing: 1.5. References: Citation to other publications must be in standard style. At the end of the paper a reference list in alphabetical order must be given as follows: o For books: Surname, initials, (year), title, publisher, place of publication. e.g. Mckenzie J. (1996), Paradox: The New Strategic Dimension, McGraw -Hill, Berkshire. o For journals: surname, initials, (year), journal, volume (number), pages. e.g. Volberda H.W. (1997), Building Flexible Organization for Fast Moving Markets, Long Range Planning, 30 (2), REGISTRATION FEE The Registration fee is payable by each author and co- authors of the paper individually and separately as detailed below: Registration fee Foreign Authors USD 150 Delegates from Industry Rs.3000 Academicians, Research Scholars & Students Rs.2000 For Non- Paper Presenters(Participants) Academician/Research Scholars Rs.1250 Student Participants (UG/PG) Rs.1000 For Extra Copies of Conference Proceeding Rs.1000 *For paper presenters registration fee includes conference proceeding and Non-Paper Presenters will get book with additional payment of Rs *Papers in absentia also accepted upon request. The registration fee and dates will remain the same. Registration fees shall be paid by means of Demand Draft favouring The Registrar, University of Madras, payable at Chennai. Delegates are requested to write their details on the reverse side of the Demand Draft.

6 Registration fees once paid will not be refunded. It includes registration for the conference, High Tea and Lunch, Conference kit and conference book with ISBN. The participants are requested to make arrangement for accommodation at their own cost. The Abstract and Full Paper must be submitted to IMPORTANT DATES Conference Date March 04, 2016 Last date for Submission of Abstract & Full paper (Extended) January 31,2016 Notification of Acceptance of Full paper February 03,2016 Last date for Registration February 10,2016 FOR FURTHER INFORMATION CONTACT Ms. M.P.Suganya / Mr. M.Selvarasu Mr. P.M.Ramesh Kumar Ms. R.Abinaya id ORGANISING COMMITTEE OF UNIVERSITY OF MADRAS Conference Patron Conference Convener Conference Director Conference Co-Director Faculty Coordinators Prof.R.Thandavan, Vice-Chancellor Dr.S.Gurusamy, Professor and Head Dr.R.Shanthi, Assistant Professor Dr.P.S.Buvaneswari, Assistant Professor Dr.R.Rangarajan, Professor Dr.N.Ragavan, Associate Professor Dr.S.Yuvaraj, Assistant Professor INDUSTRY - EXPERT COMMITTEE Mr.R.Balachandar, Co-Founder & CEO, Wassup Ondemand Mr.Bastian Babu, Founder & CEO, Skillwise Consulting Mr.Oommen Abraham, Founder & CEO, Global Best HR & Management Consulting Private Limited Ms.Rajani Nair, Founder Partner, Tribe 10 Mr.N.Subramanian, Vice President - Marketing & Operations, CADD Centre Mr.J.X.Dominic Savio, GM-HR, Ford India Mr.Chackochen Mathai, Founder & CEO, Franchising Rightway

7 INTERNATIONAL CONFERENCE ON INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE DEVELOPMENT 4 th March, 2016 Organised By Department of Commerce, University of Madras DELEGATES REGISTRATION FORM Name : Designation : Organization / Institution : Correspondence Address : Mobile : Contribution of Paper : Yes / No If yes, Title of the paper : Demand Draft Details : Rupees : Dated : Bank : Branch : Date : Signature of the Author(s): Note: Demand Draft should be taken in favour of The Registrar, University of Madras, Payable at Chennai The registration fees along with duly filled Registration form must reach the Conference Director on or before 10/02/2016. Full paper should be sent to the ID Communication Address Dr. R. SHANTHI Conference Director Assistant Professor Department of Commerce University of Madras Chepauk, Chennai 05, Tamil Nadu, India.

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