BRAND IDENTITY MANUAL

Transcription

1 BRAND IDENTITY MANUAL

2 Our Heritage... The Industry should regard themselves as trustees & servants of the poor... Mahatma Gandhi th FICCI's 4 AGM in April 7, 1931

3 Contents About FICCI Logo and its definition FICCI Logo Black & White Logo Anti-colour effect of Logo Logo Grid System Minimum Space around logo Background management of Logo Colour Wrong use of Logo Allied Bodies Logo Primary English Typeface Application System (Print) Business card Envelope (4x9 inch) Envelope (10x12 inch) Letterhead Cover Design and Logo Placement ADS (News paper) AD (60 cc) AD (Quarter Page) AD (Half Page) AD (Full Page) Presentation (Power Point ) Badge Badge Lenyard Fliers Invitation Card Note Pad Certificates Application System (Outdoor) Backdrop Standee Hoarding Poster Carry Bags T Shirt CD Layout Crockery Pen Drive

4 We listen Our Secretariat, supported by economic and policy experts, interacts closely with members to recognize the issues facing the industry. We ensure that these issues are heard by policymakers, legislators and regulators. We analyse FICCI s corpus of highly trained economists examines the issues on the basis of actual evidence collected through regular surveys and interactions with industry. Our analysis backed by evidence is channelised into policy inputs. We influence Our political access, breadth of membership and analytical output enables us to influence policy at the highest level. Our members benefit from timely business and political intelligence including: Market leading economic surveys, forecasts and business confidence surveys. Primary & Secondary research reports including sector specific reports. Strategic insights to help guide business decision making. Impacting policy through various thought leader ship initiatives. We connect Linking businesses to the right people - all members have unrivalled networking opportunities as a result of a prestigious annual calendar of national and international events that offers access to eminent persons from business and government. We have a wide range of conferences and exhibition - locally, nationally and internationally - that puts business people in touch with the people that matter.

5 About FICCI Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India s struggle for independence, its industrialisation, and its emergence as one of the most rapidly growing global economies. FICCI has contributed to this historical process by encouraging debate, articulating the private sector s views and influencing policy. A not-for-profit organisation, FICCI is the voice of India s business and industry. FICCI draws its membership from the corporate sector, both private and public, including SMEs and MNCs; FICCI enjoys an indirect membership of over 2,50,000 companies from various regional chambers of commerce. 01

6 The new identity embodies the Indian tricolour through an energetic and progressive form and is a manifestation of Indian business' achievements at a global level. Conceptualised and designed by India's leading agency Rediffusion YR, the new FICCI identity is symbolic of the changing face of Indian business- from the agrarian look of the independence era to the incorporation of industrial chimneys in the 70s to the bold in blue look of the post- liberalisation era. The new identity is an expression to take FICCI forward into the era of representing India as a global super power while retaining the Indian values which have been instrumental in scripting India's success story. Representing modernity, vibrancy and new trajectory that industry and the nation are now endowed with, the new FICCI logo is a youthful and dynamic symbol that reflects the chamber's trust and faith on an India that is rising to a new trajectory. Logo and its definition 02

7 FICCI Logo The logo is composed of the abbreviation FICCI. should be strictly executed in accordance with the specifications in standard form. As a general rule, third parties may not use the FICCI logo ("logo"). On this page are the limited circumstances under which third parties may use the FICCI logo. The logo must always be used pursuant to the specifications on this page to identify FICCI products or services. Any use that falls outside of these specifications is strictly prohibited. nthird parties may only use the logo without a license only under the following limited circumstances: nin advertising, marketing collateral, or a website that references your connection with FICCI (for example, the material states that you are an authorized distributor or reseller FICCI products) provided that the area in which the FICCI logo is used includes the corporate logo of at least 1 other company with which you have a similar relationship. nin an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of FICCI products, and in such a manner that associates licensed FICCI logo. FICCI reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in FICCI's sole judgment, does not comply with these guidelines, or might otherwise impair FICCI 's rights in the logo. FICCI further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law. 03

8 Black and White format of logo The black and white format of the logo helps to identify graphics production, as well as printing and logo registration. The following guidelines must be followed for all use of the logo: nuse only approved FICCI logo artwork as provided: nuse the positive version on light or white backgrounds. The full-color reverse logo may be used on dark color backgrounds, as well as dark areas within photographs. nthe symbol may not be separated from the logotype. na one color logo is only acceptable when media reproduction is limited. In these cases, the logo may be reversed to white on a background that provides suitable contrast. A black logo is allowed when media reproduction is black only. nthe width of the logo must always be at least 70 pixels for on-screen or 1 (25mm) for print. 04

9 Anti-colour effect of logo The anti-colour effect is an important form of visual performance. Should be strictly executed in accordance with the specifications in standard form. 05

10 Logo grid system To ensure the accuracy of the logo graphic, should be strictly executed in accordance with the specifications in standard form. 06

11 Minimum space around logo Around the logo there should always be enough space to ensure a powerful and clear visual image in all type of media, so that it appears clear and distinct from other elements. To ensure the integrity and visual impact of the logo, should be strictly executed in accordance with the specifications in standard form. To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the 'F' in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the Logo. 07

12 Wrong use of FICCI Logo Federation of Indian Chambers of Commerce and Industry Federation of Indian Chambers of Commerce and Industry Federation of Indian Chambers of Commerce and Industry Federation of Indian Chambers of Commerce and Industry 1. The logo may not be used in any manner that might imply that any non- FICCI materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with FICCI. 2. The logo may not be displayed as a primary or prominent feature on any non- FICCI materials. Neither the logo nor the FICCI name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like. 3. The logo may not be imitated or used as a design feature in any manner. 4. The logo may not be used in a manner that would disparage FICCI or services. 5. The logo must be used as provided by FICCI with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words or artwork. The logo may not be animated, morphed, or otherwise distorted in perspective or appearance. 6. The logo must appear only in a horizontal position. 7. Positioning of Logo should be approved by FICCI Corporate Communications Department. 08

13 Background Colour (White) Background Colour (Pantone Colour) Background Colour (Black) Background Colour (Gold) Background Colour (Silver) Background Colour (Light grey) Background management of logo colour The sample illustrates the rule of logo applied on the background of dark and bright colours, which is the reference for implementation. 09

14 Allied Bodies logo The FICCI logo to be attached with the allied body logo and standard guidelines of Logo to be strictly adhered to. 10

15 Calibri Calibri Normal Industry's Voice for Policy Change Calibri Italics Industry's Voice for Policy Change Calibri Bold Industry's Voice for Policy Change Primary English typography These typefaces of Calibri for Headings and running text have been chosen as the primary typefaces for all English applications. Choosing different size and weight variations regarding to diff erent content, but it is unacceptable to apply the typeface out of the range without special circumstances. 11

16 Publicity (Print) Business Card logo Placement.7 CM Name Designation.7 CM.5 CM The production of FICCI Business card should follow the design specifications, without any changes in the size, font, colour and layout combinations. 3.5 CM C 0/ M 80/ Y 100/ K 0 C 100/ M 75/ Y 0/ K 0 C 0/ M 0/ Y 0/ K100 Specifications.4 CM size : material : 3.5 X 2.25 inch Gruppo Cordenons Natural Evolution, 280 GSM font : apply Founder Calibri Bold for name (10 pt) apply Calibri Normal for Text processing : CMYK Logo placement : FICCI logo should be placed on top right of the latterhead 12

17 Ashok Singh Director Business Card (Actual Sample) Estd Federation of Indian Chambers of Commerce and Industry Federation House, Tansen Marg, New Delhi F I I 13

18 Envelope Layout logo Placement (4x9) 3 Inch 0.75 Inch FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI Specifications size : 4x9 inch paper : 100 Gsm Super Printprocessing: CMYK 14

19 Envelope (4x9) (Actual Sample) FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI

20 Envelope Layout logo Placement (12x10) 7 Inch 0.75 Inch FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI FEDERATION HOUSE, TANSEN MARG, NEW DELHI Specifications size : 12x10 inch material : 170 Gsm Super Print/ Maplitho Paper Printprocessing: CMYK 16

21 Envelope (12x10) (Actual Sample) FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY FEDERATION HOUSE, TANSEN MARG, NEW DELHI

22 1 Inch Name 0.75 Inch Letterhead Layout C 100/ M 75/ Y 0/ K 0 size : International A4 material : 100/120 Gsm German deo processing : CMYK Logo placement : FICCI logo should be placed on top right of the letterhead Fonts : Calibri Fonts Size : Calibri 12 pt. running text Calibri Bold 20 pt for Heading Margin : 1 inch from all L to R 3 inch from top 18

23 Dr. A Didar Singh Secretary General Letterhead (Actual Sample) C 100/ M 75/ Y 0/ K 0 size : International A4 material : 100/120 Gsm German deo processing : CMYK Logo placement : FICCI logo should be placed on top right of the letterhead Fonts : Calibri Fonts Size : Calibri 12 pt. running text Calibri Bold 20 pt for Heading Margin : 1 inch from all sides 19

24 0.75 inch Event / Partner Logo 0.75 inch Cover Design and Logo Placement Grid Title / Unit Specifications size : International A4/Indian A4/A5 material : 300/250/170 Gsm for Cover/Matt/Gloss Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 20

25 3 FICCI Asia s Largest Convention FRAMES on the Business of Media & Entertainment 2013 Cover Design and Logo Placement (Actual Sample) March, 2013 The Renaissance, Powai, Mumbai, India Engaging a Billion Consumers Partner Country Republic of Korea Source : FICCI FRAMES 2013 Source : India Infrastructure Summit

26 Principal Sponsor FICCI - HSBC Knowledge Initiative Principal Sponsor FICCI - HSBC Knowledge Initiative Placement of FICCI Logo in a Joint Publication Water Management in Chemical Industries Water Management in Chemical Industries Principal Sponsor Logo 1 Logo 2 FICCI - HSBC Knowledge Initiative FICCI - HSBC Knowledge Initiative Water Management in Chemical Industries Water Management in Chemical Industries Specifications size : International A4/Indian A4/A5 material : 300/250/170 Gsm for Cover/Matt/Gloss Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left or centre 22

27 Placement of "About FICCI" in a Joint Publication Department of Chemicals & Petro-Chemicals Government of India Industry s Voice for Policy Change For further details, please contact Mr P. S. Singh Head-Chemicals & Petrochemicals Division FICCI Federation House, 1 Tansen Marg, New Delhi Tel: (Dir) EPBX: (Extn 395) Fax: / prabhsharan.singh@ficci.com Ms Charu Smita Assistant Director-Chemicals & Petrochemicals Division FICCI Federation House, 1 Tansen Marg, New Delhi Tel: (Dir) EPBX: (Extn 474) Fax: / charu.smita@ficci.com Specifications size : International A4/Indian A4/A5 material : 300/250/170 Gsm for Cover/Matt/Gloss Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left or centre 23

28 0.75 inch Event / Partner Logo Event Unit Date & Venue 0.75 inch Print Advertisement (Full Page) Layout Sponsor logo 0.75 inch 3.5 inch 3.5 inch Event Unit Date & Venue Specifications Sponsor logo size : 1650sq.cm/1727 sq.cm/ 1250 sq.cm processing : CMYK Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 24

29 Print Advertisement (Full Page)1727 sq.cm (32.9x52.5 cm) 1650 sq.cm (33x50 cm) (Actual Sample) Source : FICCI AGM

30 Publicity (Print) 0.75 inch Event/Partner Logo 0.75 inch Event Unit Date & Venue Print Advertisement (60cc) 0.75 inch 3.5 inch 3.5 inch Sponsor logo Event Unit Date & Venue Specifications Sponsor logo size : 240 sq.cm / 400 sq.cm / 308 sq.cm processing : CMYK Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 26

31 Print Advertisement (60cc)/ 240 sq.cm (12x20 cm) (Attached Sample) Source : 9th Aero India 2013 Print Advertisement (Quarter Page) sq.cm (16x25) 294 sq.cm (21x14 cm) Source : India Steel

32 0.75 inch Event/Partner Logo 0.75 inch Print Advertisement (Half Page) Layout Event Unit Date & Venue sponsor logo 0.75 inch 0.75 inch Logo 2.75 inch 2.75 inch Logo 0.75 inch Event Unit Date & Venue Specifications size :825 sq.cm, 627 sq.cm processing : CMYK Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left sponsor logo Contact us 28

33 Print Advertisement (Half Page) 825 sq.cm (33x25 cm) (Half Page) 627 sqm (28.5x22 cm) (Actual Sample) Source : India Steel 2013 Source : FICCI Healthcare Excellence Awards

34 Digital Signature Animesh Goswami Joint Director & Head - Publications, Publicity & Printing FICCI Industry s Voice for Policy Change Federation House, 1 Tansen Marg, New Delhi T: , (ext. 363) F: E: animesh.goswami@ficci.com W: Please be conscious of the environment; print this only if necessary Specifications Font : Calibri 30

35 Power Point Presentation Federation of Indian Chambers of Commerce & Industry Industry Voice for the Policy Change Industry Voice for the Policy Change Theme of the year logo Federation of Indian Chambers of Commerce and Industry Theme of the year logo Federation of Indian Chambers of Commerce and Industry Theme of the year logo Internal Communications-What you need to know FICCI's Internal Communication Guidlines FICCI Internal Communication-what we do-who do we communicate Our communication channels The Insider (On the Adrenalin) Disclaimers & signatures Website content (International) Logo (Correct & Incorrect usage of Logo) Our Style Guide Advertisement Template l l l l l l l l Industry Voice for the Policy Change Theme of the year logo Industry Voice for the Policy Change Federation of Indian Chambers of Commerce and Industry Theme of the year logo Industry Voice for the Policy Change Federation of Indian Chambers of Commerce and Industry Specifications font : Apply Calibri Bold for Header Calibri Normal for Text and sub heading FICCI punch line to run across the PPT 31

36 Badge Layout 0.5 inch Event/Partner Logo 0.5 inch Event Name Date Name Designation Organisation Specifications size : 3.5x5 inch material : 300 Gsm Imported Card Print processing : CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 32

37 Badge (Actual Sample) Name Designation Organisation Source : Biotechnology Delegation to Spain Source : Air Pollution Control & Monitoring - Issues & Solution 33

38 Badge Lenyard 0.75 inch Sponsor logo 0.75 inch 0.75 inch Sponsor logo Specifications size : 12 mm, 15 mm, 20mm material : Silk Printprocessing: Screen 34

39 Badge Lenyard (Actual Sample) Fittings : The bulldog clip or swivel hook are standard 12mm printed lanyard fittings. Other fittings are available as an optional extra 35

40 0.75 inch Event/Partner Logo 0.75 inch Flier Layout Title / Unit Specifications Sponsor logo Contact size : International A4/Indian A4 material : 100/300/170 Gsm Importer Card/Paper Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 36

41 Flier (Actual Sample) Source : India International Cleantec Summit 2013 Source : FICCI HEAL

42 0.5 inch 2.25 inch Invitation Card Layout 2.25 inch Partner Logo 2.0 inch 2.0 inch Partner Logo 2.25 inch Specifications size : A5, 5x7 inch material : 300 Gsm Imported Card Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 38

43 Invitation Card (Actual Sample) Source : JBC - HE Mr Francois Holland 39

44 1.5 inch Event/Partner Logo 1.5 inch Note pad Layout Title / Unit Specifications Sponsor logo size : A5, 9x7 material : 300 Gsm Imported Card Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 40

45 Note pad (Actual Sample) Source : FICCI FRAMES

46 Certificates Layout 0.75 inch Event/Partner Logo Event/Partner Logo 0.75 inch Specifications size :A4/A3 material : 300 Gsm Imported Card/Special paper Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 42

47 Certificates (Actual Sample) Source : FICCI Health Innovation Sandbox Session Source : The Next Great Entrepreneur 43

48 Publicity (Outdoor) Backdrop Layout 0.75 Feet Event/Partner Logo 0.75 Feet Title of the Event Sponsor logos Specifications size : as per requirement material : flex Printprocessing: Flex Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 44

49 Backdrop (Actual Sample) Source : Construction Chemicals Conclave 2012 Source : MEBC Kolkata 45

50 1.5 inch Event/Partner Logo 1.5 inch Standee Layout Title / Unit Sponsor logo Specifications size :3x6/2.5x6 feet material :Flex Printprocessing: Flex Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 46

51 Standee (Actual Sample) Source : 2nd Speciality Chemicals Conclave 2012 Source : FICCI HEAL

52 0.75 Feet Hoarding Layout Event/Partner Logo 0.75 Feet Title / Unit Specifications Sponsor logo Contact size : 3x6/ 2.5x6 Feet material : Flex Printprocessing: Flex Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 48

53 Hoarding (Actual Sample) Source : 100 Years of Indian Cinema Source : FICCI FRAMES

54 0.5 inch Event/Partner Logo 0.5 inch Poster Layout Title / Unit Specifications Sponsor logo size : As per Design material : 130/170 Gsm Imported paper Printprocessing: CMYK/Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left 50

55 Poster (Actual Sample) Source : Debate Competition on IPR Source : Millennium Alliance 51

56 Carry Bag Layout 5 inch 4 inch 4 inch 5 inch Specifications size : As per design material : 350 Gsm Handmade paper/ Imported art card Printprocessing: CMYK 52

57 Carry Bag (Actual Sample) 53

58 T- Shirt Specifications size : Standard material : As per the supply in market Printing : Logo placement : FICCI logo should be placed on pocket and punch line on the sleeves Source : Agra Retreat,

59 CD Layout Specifications size : Standard material : As per the supply in market Printing : CYMK / Digital Printing Logo placement : FICCI logo should be placed on top right of the cover and partner organisation logo should be placed on top left Source : Poly India

60 Crockery Specifications size : As per the approved sample material : As per the supply in market printing : screen Logo placement : Plate on rim Cup& saucer Centre Glass on top 56

61 Pen Drive Specifications size : As per brand space : 4GB, 8GB, 16GB printing : screen 57

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64 Publications, Publicity & Printing As on