SYSPRO Branding Guidelines

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1 SYSPRO Branding Guidelines

2 Table of contents 1. APPROVED CO-BRANDING ACTIVITIES ELIGIBILITY FOR CO-BRANDING SYSPRO BRANDING, TRADEMARK, FONTS AND/OR LOGO USAGE GUIDELINES SYSPRO LOGO USAGE SYSPRO BUSINESS PARTNER LOGO USAGE GUIDELINES WEB USAGE OF SYSPRO LOGOS SYSPRO reserves the right to modify these guidelines at any time without penalty or prior notice SYSPRO. All rights reserved. CONFIDENTIAL Page 1

3 1. APPROVED CO-BRANDING ACTIVITIES The following are the primary co-branding marketing activities that SYSPRO will allow under its program. Web Direct Mail Corporate Clothing Vehicle Branding Telemarketing Print Advertising Directory Listings Television Radio Trade Shows Seminars 3rd Party Authorized Products Certification 2011 SYSPRO. All rights reserved. CONFIDENTIAL Page 2

4 2. ELIGIBILITY FOR CO-BRANDING Only SYSPRO Business Partners that are currently authorized by one of the following SYSPRO Territory Offices: USA & Americas SYSPRO Impact Software, Inc. 959 South Coast Drive, Suite 100 Costa Mesa, California USA Tel +1 (714) Fax +1 (714) Toll Free +1 (800) UK & Europe K3 Business Technology Group Baltimore House 50 Kansas Avenue Salford Quays Manchester M50 2GL UK Tel +44 (0) Fax +44 (0) Asia Pacific SYSPRO Software Pty Limited Level 5, 113 Wicks Road North Ryde (Sydney) NSW 2113 Australia Tel: +61 (2) Fax: +61 (2) Singapore SYSPRO Software Pte Ltd 10 Anson Road, #26-08A International Plaza, Singapore Tel: +(65) Fax: +(65) All enquiries: Australia: Singapore toll free: Malaysia toll free: Indonesia toll free: Canada SYSPRO Software Ltd Dominion Street Suite 215 Burnaby British Columbia Canada V5G 4G3 Tel +1 (604) Fax +1 (604) Africa & The Middle East SYSPRO (Pty) Ltd. Block A Sunninghill Place 9 Simba Road Sunninghill Johannesburg 2191 South Africa Tel +27 (0) Fax +27 (0) Authorized Business Partners whose account balances are current. Active SYSPRO Business Partners in good standing. NOTE: SYSPRO reserves the right to change eligibility, as well as the content and applicability of its cobranding program at any time, without penalty or prior notice SYSPRO. All rights reserved. CONFIDENTIAL Page 3

5 3. SYSPRO BRANDING, TRADEMARK, FONTS AND/OR LOGO USAGE GUIDELINES 3.1. Introduction SYSPRO considers the SYSPRO Logo, the SYSPRO Business Partner Logo SYSPRO B.P. Logo and all other SYSPRO logos and trademarks ( Logos and Trademarks ) to be important assets of the organization. The branding represents the high level of quality associated with SYSPRO as a company, SYSPRO software and services and SYSPRO Business Partners. As a result, the company has a responsibility to protect the use for itself and the channel. For clarification purposes, SYSPRO regards a trademark as a word, name, design, or phrase that identifies the SYSPRO company, local SYSPRO Territory Offices or SYSPRO products or services and distinguishes them from similar products or services offered by competitors. Trademark rights are acquired by the proper, continuous use of the trademarks. The use of trademarks help to distinguish different competing products and to establish brand awareness, and as such provide value to the holder of the trademark. Properly used, a trademark can be legally protected indefinitely. However, if it is used improperly, a trademark can become diluted or fall into generic use and lose its protected status. To guard against this, the responsibility for protecting trademarks occurs every time each trademark is used by SYSPRO and/or its Authorized Business Partners. Whether the trademarks are used in products, presentations, documentation, marketing materials, web pages or advertisements please always remember; SYSPRO trademarks are worth significant value. They represent the SYSPRO brand" and therefore they establish a standard of excellence and consistent quality that the market can associate with SYSPRO and the SYSPRO products and services. In order to benefit all stakeholders in the channel, the branding guidelines need to be enforced in a uniform manner to deliver value across the board. All SYSPRO Logo and Trademark usage will be monitored by SYSPRO and any infringement will be communicated. Business Partners are required to rectify any infringements in a reasonable time period. Failure to do so may result in loss of dealership or relationship with SYSPRO. All references to IMPACT Encore are allowed when referring to the existing customer base or referring to a prior version of the SYSPRO software SYSPRO. All rights reserved. CONFIDENTIAL Page 4

6 3.2. Usage The reference to SYSPRO customers by Business Partners who are not specifically associated with that customer is strictly prohibited without the consent in writing from your local SYSPRO Territory Office. The Logos and Trademarks or the SYSPRO name may not be used in any other company name, product name, service name, domain name, web site name, publication title, or the like. Non-SYSPRO materials should not mimic any SYSPRO advertising, product packaging, or web site design without prior approval from a local SYSPRO Territory Office. You may not use the Logos and Trademarks to disparage SYSPRO, its products or services or other SYSPRO Business Partners in any manner which, in SYSPRO's reasonable judgment, may diminish or otherwise damage SYSPRO's goodwill. The Logos and Trademarks may not be imitated, or used as a design feature in any manner for any purpose. The Logos and Trademarks may not be used in any manner that might imply that any non-syspro materials, including but not limited to goods, services, web sites, or direct marketing, are sponsored, endorsed, licensed by, or affiliated with SYSPRO unless expressly specified and approved in writing by a local SYSPRO Territory Office. It should be clear that your organization is affiliated with SYSPRO and not a legal entity of SYSPRO. Only the official Logos and Trademarks artwork can be used. To obtain the artwork or to get permission to use the Logos and Trademarks in ways not defined above, SYSPRO. Do not use the SYSPRO B.P. Logo unless you are using SYSPRO approved art, are certain you are using it correctly, and are authorized to do so. When referring to SYSPRO in its written form it is important to spell out the SYSPRO name in capitals at all times. You may not use any SYSPRO owned graphic symbol, tag line, message, or icon in a disparaging manner. You must use the registered trademark symbol adjacent to the Logos and Trademarks correctly as per the guidelines. Example: 3.3. Layout & placement You may only use the Logos and Trademarks with the Trademark ( ) symbol for the purpose of promoting SYSPRO or its products as per the guidelines. The Logos and Trademarks must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The Logos and Trademarks must not be incorporated or used in any manner as part of, or in unreasonably close proximity to another company's name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. The Logo must never appear with any other symbol or icon, contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo. You may not alter (e.g. change the proportion, color, or font) the Logos and Trademarks in any manner, other than in the way specified by SYSPRO. All Logos and Trademarks and/or SYSPRO information must be featured in either larger or of equal proportion to that of any competitive product marketed by a Business Partner. SYSPRO should not be smaller or appear in a deferential position relative to the logos of other organizations (other than that of the Business Partner company) or competing products. If the Logos and Trademarks are being utilized in any material, no competitive accounting, distribution or manufacturing software products can be mentioned in the marketing material without explicit written consent from your local SYSPRO Territory Office SYSPRO. All rights reserved. CONFIDENTIAL Page 5

7 The SYSPRO B.P. Logo must be used as provided by SYSPRO with no changes, including but not limited to changes in the color, proportion, or design; or removal of any artwork or trademark symbols. The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance Compliance SYSPRO reserves the right in its sole discretion to terminate or modify permission to display the Logos and Trademarks. SYSPRO may request that third parties modify or delete any use of the Logos and Trademarks that, in SYSPRO's sole judgment, do not comply with these guidelines, or might otherwise impair SYSPRO's rights in the Logos and Trademarks. SYSPRO further reserves the right to object to unfair uses or misuses of its Logos and Trademarks or other violations of applicable law. Without waiving any of its rights, SYSPRO does not advise others on the scope of its intellectual property rights. If your request falls outside the scope of SYSPRO's guidelines, please consult your legal counsel. In the event that Logos and Trademarks are being used in print advertising, a copy of all non-syspro generated advertisements must be sent to your local SYSPRO Territory Office for written approval, prior to placing the ad. You must include the relevant trademark statements in all marketing materials that include the Logos and Trademarks. Example: SYSPRO All Rights Reserved. You acknowledge that all rights to the Logos and Trademarks are the exclusive property of SYSPRO and all goodwill generated through any use of them will inure to the benefit of SYSPRO. In the event that the organization stops being an Authorized SYSPRO Partner, for any reason, the Logos and Trademarks must be removed from all usage immediately. Failure to do so may result in legal action. The use of the SYSPRO Logo, SYSPRO B.P. Logo or any other SYSPRO owned graphic symbol, logo, or icon is prohibited, on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to the definitions in this document, and other agreements entered into with SYSPRO. Interpretations of these guidelines, issues that are not covered in these guidelines and points requiring further clarity resulting from previous agreements signed with SYSPRO, will be determined solely by SYSPRO. The use of an image of the SYSPRO logo or the SYSPRO B.P. Logo or other variation of the SYSPRO logo for any purpose is prohibited without express written permission. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, take-off, or abbreviation of a SYSPRO trademark for any purpose. Language specific logos may be available from your local SYSPRO Territory Office upon request. The imitation of the distinctive SYSPRO packaging, web site design, logos, collateral, business cards, or any other branded materials is prohibited without prior written approval from your local SYSPRO Territory Office. All television and radio campaigns require written approval from your local SYSPRO Territory Office in order to standardize verbal references to the brand and brand strategy. All trade show graphics utilizing the SYSPRO logo and/or SYSPRO B.P. Logo require written approval from your local SYSPRO Territory Office Font usage All marketing material designed internally by SYSPRO designers use Avant Garde(Book, Medium and bold). Web site usage: Due to different browsers and operating systems, general common fonts are required to be used: (This also applies to PowerPoint) Headings: Trebuchet Body copy: Verdana All bullet points should always be square and not round 2011 SYSPRO. All rights reserved. CONFIDENTIAL Page 6

8 4. SYSPRO LOGO USAGE 4.1. SYSPRO corporate logo The SYSPRO Logo without a product descriptor (Fig #2) can only be used with written permission from your local SYSPRO Territory Office. Fig # Usage & placement The SYSPRO Logo with a product descriptor (Fig #3) can only be used with either product related information or SYSPRO company information as it reflects SYSPRO s latest offering which should be updated to be current at all times. Any SYSPRO Logo must appear by itself, with reasonable spacing between each side of the Logo and other graphic or textual elements as per the usage guidelines. Any SYSPRO Logo cannot be used with competing brands without prior permission from your local SYSPRO Territory Office Color palette The SYSPRO Logo is static and is made of the following primary corporate colors: Primary Color Palette Description Pantone CMYK HEX (Websafe) RGB Dark Blue Pantone 314 C 100C 37M 45Y 0K # OR 102G 153B Light Blue Pantone 311 C 70C 0M 20Y 0K # 33CCCC 51R 204G 204B Dark Green Pantone 362 C 90C 10M 100Y 0K # R 153G 51B 4.4. Use of the SYSPRO payoff-line The payoff line may not be separated from the SYSPRO logo at any time. It has to be placed in relation to the logo as indicated in the example below. (Fig #4) 2011 SYSPRO. All rights reserved. CONFIDENTIAL Page 7

9 5. SYSPRO BUSINESS PARTNER LOGO USAGE GUIDELINES 5.1. Usage The Business Partner Logo is only available for use by Authorized SYSPRO Business Partners who are in goodstanding and active. This privilege may be removed by SYSPRO at any time. Authorized Business Partners may use the Business Partner Logo to identify their relationship with SYSPRO in highquality print, multimedia, and specialty advertising. Approved usage of the Business Partner Logo includes: clothing, signs, posters, forms, direct mail, trade show graphics, advertisements, business cards, and on a Web site. Usage of the SYSPRO Logos and Trademarks does not in any way create a legal partnership with SYSPRO. Customer contracts should disclaim a legal partnership with SYSPRO. Please do not refer to yourself merely as partners (especially in lower case). The correct terminology should be SYSPRO Business Partner. Never refer to your legal relationship with SYSPRO as a partnership. SYSPRO Business Partners should refer to themselves as SYSPRO Business Partners with no further taglines or designations as defined in this document SYSPRO. All rights reserved. CONFIDENTIAL Page 8

10 5.2. Printing When using the SYSPRO Business Partner Logo (SYSPRO B.P. Logo, Fig# 4 ) in two color or full color collateral the following color is the only valid color that is permissible. A full colour version is available for use if required: Description Pantone CMYK HEX (Websafe) RGB Dark Blue Pantone 2747 CVC 100C 80M 0Y 15K # R 0G 102B The SYSPRO B.P Logo may be reproduced in blue for single color printing as shown in Fig #5. Fig # Logo size The SYSPRO B.P. Logo cannot be smaller than one third of the Business Partners own logo when show on the same page as the Business Partners own logo. The SYSPRO B.P. Logo cannot be a size that is smaller than any competing brand logo or any other logo other than the Business Partners own logo Logo placement Where a SYSPRO B.P. Logo is used on a letterhead or press release, the SYSPRO B.P. Logo should be placed on the front lower right corner of the letterhead. The SYSPRO B.P. Logo must never appear on the back of the letterhead even if the letterhead is double sided. Where a SYSPRO B.P. Logo is used in an advertisement the recommended placement is in the lower right area of the layout. In no event shall the logo be larger or more prominent than the logo of the Business Partner placing the advertisement. Where a SYSPRO B.P. Logo is used in or on a brochure, the SYSPRO B.P. Logo should always be placed and positioned on the back cover page of the brochure. The SYSPRO B.P. Logo should be positioned next to competing brand logos, where applicable SYSPRO. All rights reserved. CONFIDENTIAL Page 9

11 6. WEB USAGE OF SYSPRO LOGOS 6.1. Web usage of SYSPRO logos & trademarks The following describes acceptable uses of the SYSPRO Logos and Trademarks on the web sites of Authorized SYSPRO Business Partners; Self-Identification of your relationship with SYSPRO by using the Authorized SYSPRO B.P. Logo Use of the SYSPRO B.P. Logo on a Business Partner s home page is generally for use to link to the SYSPRO corporate web site. SYSPRO selectively offers organizations this privilege. Authorized SYSPRO Business Partners in good standing need no special permission from SYSPRO to display the Authorized SYSPRO B.P. Logo on their web site, provided the correct usage guidelines are adhered to Linking to If the Authorized SYSPRO Business Partner wants to link to the SYSPRO web site there are several considerations. The web in general and the SYSPRO sites are in constant evolution, therefore SYSPRO proposes the following requirements to avoid frustrating our joint web visitors: The easiest option is to link to the SYSPRO home page ( This page will be a safe entry point into the SYSPRO site. In the future, SYSPRO may define other pages within our site to which it is safe to link. SYSPRO will endeavor not to change this address without an effort to warn its Business Partners who have attached sites. For example, SYSPRO may create pages dedicated to a specific vertical solution. It is not acceptable to copy pages from the SYSPRO web site to incorporate into your own site. SYSPRO regularly updates information. In addition to creating copyright branding and logistical problems, copied pages offer no mechanism to control the accuracy of the information. In the event that express written permission has been granted to utilize copyright SYSPRO collateral, a structure must be in place to check and update this information on a weekly basis. The use of any identical or virtually identical SYSPRO name as a second level domain name is prohibited. All references to IMPACT and IMPACT Encore must be removed from your web sites unless you are specifically relating to a specific prior version of the SYSPRO software. SYSPRO will be pleased to assist any of its Business Partners in the application and use of the SYSPRO logos and Trademarks. If you require assistance please contact your local SYSPRO Territory Office SYSPRO. All rights reserved. CONFIDENTIAL Page 10

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