Multi-Media ADVERTISING RATES. Effective January 2012

Multi-Media ADVERTISING RATES Effective January 2012

Fayetteville Publishing Company 458 Whitfield Street Fayetteville, North Carolina 28306 P.O. Box 849 Fayetteville, North Carolina 28302 Telephone (910) 323-4848 Fax (910) 486-3531 Classified Advertising Dept. (910) 486-2786 Fax (910) 323-1451 Toll Free in N.C. (800) 682-3476 Classified Toll Free: (800) 345-9895 The Fayetteville Observer Online: www.fayobserver.com advertise@fayobserver.com Advertising Rate Card Effective: January 2012 CONTENTS Page Bonus Circulation 3 Classified Advertising 4 Annual Bulk Contract 4 Automotive 5 Blind Box Ads 5 Courtesy Rates 4 Frequency Advertising 4 Legal Rates 4 Monthly Contracts 4 Repeat Ad Discount 5 Commissions / Terms of Payment 2 Copy Regulations 7 Deadlines 8 Retail Deadlines 8 Classified Display Deadlines 8 Classified Line Ad Deadlines 8 Front Page Ad Notes 5 General Advertising Policies 2 Military 6 Fort Bragg Life 6 Carolina Flyer 6 Mechanicals 8 Online Advertising 3 Personnel 2 Page Preprint / Insert Rates 5 Retail Advertising 3 Annual Bulk 3 Depth Requirements 3 Frequency Discount Options 3 Guaranteed Position 3 Market Access Business Builder 3 Open Rate 3 Split Runs 3 Special Days / Pages / Features 8 Special Rates 3 Special Services and Charges 7 Targeted Opportunities 6 Acento Latino 6 Next! Magazine 6 Real Estate Marketplace 6 The Sandspur 6 Saturday Extra 6 TV Week 6 er 6 er Street Edition 6 Total Market Coverage 6 THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES 1

The Fayetteville Observer Founded in 1816, The Fayetteville Observer is North Carolina s oldest newspaper. The history of the newspaper s longtime family ownership at Fayetteville Publishing Co. dates to 1923. As it has throughout its history, Fayetteville Publishing Co. remains committed to the 10-county Cape Fear region of southeastern North Carolina. In addition to serving the community with a leading newspaper, in 1995 the company became one of the first newspapers in the state with its own website, now fayobserver.com. Since then, Fayetteville Publishing Co. has also broadened its portfolio of products to include a monthly military lifestyle magazine, Elite; a bi-weekly Spanish-language community newspaper, Acento Latino; a community newspaper in Hope Mills, The Sandspur; a weekly publication serving the military, Fort Bragg Life; and three weekly shoppers, Carolina Trader Autos, based locally, and Iwanna publications based in Asheville and Greenville, S.C. 1 Personnel Publisher... Charles Broadwell Sales & Marketing Director... Trevor Collins Classified/Digital Sales Manager... Butch Peiker Local Sales Manager... Carolyn McLaurin 2 Commission / Terms of Payment 2.1 Net Rates All rates contained herein are net and non-commissionable. Please refer to the national rate card for commissionable rates. 2.2 Cash With Order All advertising is accepted on a cash-withorder basis unless credit is established with the business office. 2.3 Payment Due Dates Credit account balances are due and payable within 25 days of the invoice date and are considered past due after that date. Invoices not paid within 25 days of the billing date are subject to a 1.5% service charge, which constitutes an annual percentage rate of 18%. In the event an account becomes past due, Publisher reserves the right to suspend credit, refuse advertising copy and/or cancel any contractual agreements. Advertiser agrees to indemnify Fayetteville Publishing Company for all expenses incurred in connection with the collection of amounts payable, including court costs and legal fees. 2.4 Error Notification Deadlines Invoices are considered accurate unless notification is received within 15 days following the invoice date. 2.5 Tax Liability In the event any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes will be charged to and paid for by the advertiser. 2.6 Representatives We accept advertising from any recognized agency or representative. The Fayetteville Observer does not have an exclusive relationship with any national representative. 3 General Advertising Policies Fayetteville Publishing Co. (FPC) reserves the right to adjust rates without notice to any non-contract advertiser. 3.1 Terms & Conditions All rates herein apply to advertisers of any single firm or individual selling directly to the public from a fixed and permanent location in the state of North Carolina. Advertising regarding property, products or services located outside the state of North Carolina will be charged at the national rate. The existence of a local representative will not alter the meaning of this condition; however, real estate development and construction companies headquartered in our circulation area may advertise their own developments at local rates regardless of the location of the development. and published with the understanding that all rates, policies and guidelines contained herein are acceptable to the advertiser. 3.3 Non-Controllable Liability FPC assumes no liability in the event of any act of God, the public enemy or governmental authority, labor dispute, war (declared or not), civil disobedience, riot or other occurrences beyond its control that in any way restricts or prohibits the distribution of content through any FPC channel. Contracts will be suspended during the period of inability to perform and the terms will be extended for a like period. Neither party shall have liability to the other party, because of suspension. 3.4 Rights Concerning Assigning Rates All rates are for single advertisers only and may not be assigned or transferred to any other party. 3.5 Ad Acceptance Policy FPC reserves the right, in its sole discretion, to reject, cancel, edit or alter any advertisement to conform with any standards, policies or guidelines now in effect, even if the advertisement was originally accepted for publication by a FPC employee. Any advertisement that is brokered or considered in conflict or competition with local advertising sales efforts may be rejected. Fraudulent or misleading advertising will not be knowingly accepted. 3.6 Positioning Policy Requests for position will be honored with placement as close to the desired position as possible. Placement cannot be guaranteed unless the advertiser agrees in advance to pay a guaranteed position surcharge. Advertisements cannot be accepted with position as a condition of payment. Failure to accommodate a position request will in no way constitute reason for non-payment. 3.7 Ownership Of Copy All advertising which represents the creative effort of FPC including illustrations, artwork, typography or materials, including any copyright interest, remains the sole property of FPC. 3.8 Error Policy In the event of FPC error in an advertisement, the affected portion will be rerun at no charge for only one incorrect insertion in cases where the error affects the value of the ad. In no case will any adjustment exceed the cost of the ad. FPC assumes no liability for any loss or damage arising to the advertiser or any other party, other than the cost of the advertisement, by reason of non-publication, delay or interruption in publication, for incidental, consequential, punitive or lost-profit damages. 3.9 Agencies Jointly and Sequentially Liable FPC cannot accept insertion orders from advertising agencies acting solely as agents for an advertiser or that limit the agency s financial responsibility for payment of advertising ordered. The Advertiser and the agency are held jointly and sequentially liable for payment and all terms of any contractual agreements. This is not withstanding any disclaimers that might be included on an insertion order. 3.10 Insertion Orders Insertion orders submitted by advertisers and agencies with incorrect rates or conditions in conflict with FPC policies will be regarded only as containing clerical errors. The advertising called for in such insertion orders will be published in accordance with newspaper policies and billed at the current applicable rates. 3.11 Cancellation/Short Rate Any cancellation of contracts must be made in writing giving a thirty (30) day notice. Advertiser may cancel their contract prior to the effective date of any rate revision, for each classification in which rate revisions are made. If Advertiser continues to place ads after the new rates go into effect, Advertiser thereby accepts the new rates under all terms of the agreement. If Advertiser cancels their contract for any reason other than rate revision and thereby fails to meet the minimum space order under the contract, the cost of all advertising space under the agreement, retroactive to the first placement of ads under the contract, may be charged at the schedule of rates in force at the time. 3.12 Newspaper s Liability The Advertiser agrees to indemnify and hold harmless FPC, its affiliates, publisher, directors, officers, employees, agents, successors, assigns, licensees and distributors against any and all damages, costs, liability, loss, claims or judgments (including the partner s payment of FPC s attorney s fees through one or more levels of appeal incurred by FPC) paid or incurred in connection with claims, including but not limited to copyright, trademark, libel, plagiarism, unfair competition, unfair trade practices, violation of rights or claims of privacy, brought by any party arising from the publication of correct or incorrect advertisements. 3.13 State Laws Preside The conditions, rates, policies and guidelines in this rate card are governed by, and construed and interpreted in accordance with the laws of the state of North Carolina without regard to its conflicts or choice of law. In the event of any dispute arising hereunder, the parties agree to submit to the jurisdiction and venue of the appropriate state or federal courts located in Cumberland County, North Carolina. 3.2 Publication Construes Acceptance All advertising is accepted 2 THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES

charges are discounted at the same percentage as each ROP ad. 4 retail advertising 4.1 Open Rate (Mon. - Fri.) $56.65 (Sat./Sun.) $67.00 4.2 Annual Bulk Advertisers must sign an annual contractual agreement to qualify for the following rates. 12-Month Bulk Min. Inches 60 $48.10 $57.45 100 $38.75 $45.75 150 $38.00 $45.00 200 $37.60 $44.25 250 $32.70 $38.85 300 $32.45 $38.60 400 $32.15 $38.10 500 $31.65 $37.30 600 $31.25 $37.05 750 $30.75 $36.50 900 $30.35 $36.25 1000 $29.80 $35.70 1200 $29.55 $35.20 1400 $29.30 $34.95 1600 $29.00 $34.70 2000 $28.75 $34.40 2500 $28.50 $34.15 For contracts larger than 2,500 inches contact your advertising account executive. Qualified Prospects All ads include one spot color. See section 11.3 Color Rates in this rate card for available free spot colors. 4.3 Market Access Business Builder Allows you the chance to build your business by increasing your impressions affordably. Option 2 50% Discount Any full-rate, full-run ad scheduled in The Fayetteville Observer on Saturday and/or Sunday that repeats without copy or size change on the following Monday and/or Tuesday is applicable. Color charges also receive repeat ad discounts. All discounts are off the earned rate, and no other discounts may be combined with this program. Options 1 and 2 may not be used in combination. 4.5 Guaranteed Position The placement position of an ad can be guaranteed when an advertiser agrees in advance to a 25% per-inch surcharge. Certain restrictions may apply. See your account executive for details. 4.6 Depth Requirements Advertisements more than 18 inches in depth will be billed at a premium of 21 inches. Advertisements more than 8 inches in depth in tabloid publications will be billed at a premium of 10.5 inches. The depth of all ads will be measured to the nearest 1/2 inch with a minimum depth of 1 inch. The minimum depth for a double-truck ad is 10 1/2 inches. Classified in-column ads must be at least 4 lines. Classified display ads must be at least one column wide and 2 inches deep. Depth of all display classified ads will be measured to the nearest quarter inch in lines. 5 SPECIAL RATES 5.1 Courtesy rates 501 Status Organizations & Churches, Government, Courtesy $38.75 $45.75 Courtesy rate may be extended to other publications and sections based on current contract. Contact your advertising account executive for details. 5.2 Standby Rates Available only to clients under contract and applicable only to previously run ads with no copy changes. Standby ads run only when needed. Rates are 50% off contract rates. Standby ads do not count toward fulfillment of contracts. Standby ads are only available in quarter-, half- and full-page increments. 5.3 Public Service Announcements (PSA) Ads used to promote nonrevenue generating community events to general readership are permitted at the Publisher s discretion. Organizations must be 501(c)(3). All PSAs will include The Fayetteville Observer logo. PSAs will run as space is available. 6 Bonus circulation 6.1 Bonus Circulation: Easter Monday (Apr. 9, 2012), Memorial Day (May 28, 2012), Independence Day (July 4, 2012), Labor Day (Sept. 3, 2012), Veterans Day (Nov. 12, 2012), Thanksgiving Day (Nov. 22, 2012), Day after Thanksgiving (Nov. 23, 2012), Christmas Day (Dec. 25, 2012). 6.2 Circulation Dates With Rates: President s Day (Feb. 20, 2012), Easter Monday (Apr. 9, 2012), Memorial Day (May 28, 2012), Independence Day (July 4, 2012), Labor Day (Sept. 3, 2012), Thanksgiving Day (Nov. 22, 2012), Day after Thanksgiving (Nov. 23, 2012), Christmas Eve (Dec. 24, 2012), New Year s Eve (Dec. 31, 2012), Martin Luther King Jr. Day (Jan. 21, 2013). & 13 Weeks/90 Days $27.55 13 Weeks/45 Days $28.00 4 Weeks/30 Days $30.00 Ads must be published every day on the 13 weeks/90 days and 4 weeks/30 day agreements. Ads must be published every other day on the 13 weeks/45 days agreement. 4.4 Frequency Discount Options 7 Online Get Interactive. Part of being effective is being flexible. That s why FayObserver.com offers so many advertising formats at such a wide variety of price points. We offer banner ads, sliding billboards, video ads, interactive business directories, and more! Banner advertising is available in the follow ad sizes: 728x90, 300x600 and 300x250. Ads can be targeted to section channels or run throughout the site. Prices based on cost per thousand. You can count on us to have the right format for the message you want to deliver. Talk to your sales representative for more information. Option 1 Any full-rate, full-run ad scheduled in The Fayetteville Observer may be repeated within a six-day period. Run schedules that include weekend or holidays will be charged for highest value run date first. The first ad runs at full price, the second ad runs at a 15% discount, the third ad runs at a 25% discount, the fourth and fifth ads run at 50% discount and the sixth and seventh ads run for free. All discounts are off the earned rate, and no other discounts may be combined with this program. No changes in size, content or color can be made to discounted ads. Color THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES 3

8 Classified Rates 8.1 MONTHLY Contracts Classified advertising frequency agreements significantly lower the rate in exchange for a commitment of a daily minimum space buy for consecutive months. Contract Rates Per Line: 12-Month ad size Inches Lines 0-19.9 4-279 $1.19 $1.40 20 + 280-2,940 $1.16 $1.38 EMPLOYMENT Contract Rates Per Line: 12-Month ad size Inches Lines 0-19.9 4-279 $1.50 $1.71 20 + 280-2,940 $1.47 $1.68 6-Month ad size Inches Lines 0-19.9 4-279 $1.24 $1.44 20 + 280-2,940 $1.21 $1.42 3-Month ad size Inches Lines 0-19.9 4-279 $1.28 $1.48 20 + 280-2,940 $1.24 $1.46 6-Month ad size Inches Lines 0-19.9 4-279 $1.54 $1.75 20 + 280-2,940 $1.51 $1.72 3-Month ad size Inches Lines 0-19.9 4-279 $1.56 $1.78 20 + 280-2,940 $1.53 $1.75 8.2 Annual Bulk Contract Advertisers must sign an annual contractual agreement to qualify for the following rates: Lines per month Line Rate Inch Rate Line Rate Inch Rate 500 $2.47 $34.58 $2.91 $40.74 1,000 $2.04 $28.56 $2.39 $33.46 1,750 $1.66 $23.24 $1.96 $27.44 2,500 $1.37 $19.18 $1.63 $22.82 5,000 $1.29 $18.06 $1.53 $21.42 10,000 $1.25 $17.50 $1.48 $20.72 15,000 $1.17 $16.38 $1.39 $19.46 20,000 $1.13 $15.82 $1.36 $19.04 8.3 Legal Rates Consecutive Weeks Line Rate Inch Rate Line Rate Inch Rate 1 $3.05 $42.70 $3.61 $50.54 2 $2.58 $36.12 $3.06 $42.84 3 $2.45 $34.30 $2.93 $41.02 4 $1.94 $27.16 $2.31 $32.34 Estate Notices $200.00 flat rate 1 Affidavit FREE Each Additional Affidavit $5.15 Payment is required in advance. 8.4 FREQUENCY ADVERTISING Classified advertising frequency agreements significantly lower the rate in exchange for a commitment of a daily minimum space buy for consecutive months. OPEN RATES: 1 DAY 5 DAYS 7 DAYS 10 DAYS 30 DAYS WEEKEND Fri., Sat., Sun., Mon. Per LIne: $3.14 $3.72 $2.53 $3.01 $2.00 $2.38 $1.74 $2.06 $1.28 $1.50 $3.02 OPEN EMPLOYMENT RATES: 1 DAY 5 DAYS 7 DAYS 10 DAYS 30 DAYS WEEKEND Fri., Sat., Sun., Mon. Per LIne: $3.55 $4.24 $2.90 $3.47 $2.38 $2.83 $2.13 $2.53 $1.69 $1.93 $3.40 8.5 COURTESY RATES Courtesy / Nonprofit Rates Per Line: Extended to retail contract advertisers and non-profit groups. Per LIne: $1.69 $2.00 Courtesy EMPLOYMENT Rates Per Line: Not applicable to non-profits. Per LIne: $2.07 $2.46 4 THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES

8.6 Repeat Ad Discount (Applies to Bulk Rates Only) 10% Discount Any full-rate ad that repeats without copy or size changes within six days is applicable. Minimum size ad is 20 column inches. 50% Discount Any full-rate ad run on Saturday or Sunday that repeats without copy or size change on the following Monday and/or Tuesday is applicable. Color charges also receive repeat ad discounts. Minimum size ad is 20 column inches. 8.7 Blind Box Ads You may request that responses to your Classified ad be directed to a box number, c/o Fayetteville Publishing Company. Charges for the blind box service are: Picked up at newspaper $35.00 Re-mailed to your home or office $50.00 8.8 Automotive A weekly automotive section publishes Saturday. Rates for the Automotive section are based on the weekend rate levels. Carolina Trader Autos publishes bi-weekly on Mondays. See your sales representative for rates. 9 Preprint / insert Rates Preprinted advertising is delivered in The Fayetteville Observer Tuesdays through Sundays. On Wednesdays, there is an option to purchase additional preprints. The Observer s Wednesday preprint distribution list is Post Office certified. Preprint advertising is also available in the Paraglide every Thursday. All costs shown below are estimates and will be verified by The Observer upon receipt and inspection of the actual preprint at or before deadline. Costs are estimated by multiplying the number of thousand pieces delivered by the appropriate rate from the following chart. Rates are based on the size of the preprint and the number of pages in the preprint. All preprint orders for pieces under.8 ounces follow the rate grid but are subject to inspection and verification of the actual preprints before quotes are final. Orders for preprints above.8 ounces are available only on a per-quote basis after inspection of the actual preprint. Preprint frequency rates apply with a signed contractual agreement. The minimum order is $250. Single sheets larger than 8.5 x 11 will be billed at the two standard rate. 9.1 Zoned Preprint Delivery Rates The Fayetteville Observer / Observer Marketplace INSERT SIZE OPEN RATE 6-12 per Year 13-25 per Year 26-38 per Year 39-47 per Year 48-95 per Year 96 and over per Year Single Sheet $41.50 $38.50 $36.50 $35.50 $34.50 $33.50 $32.50 4-12 Tab $61.50 $57.50 $55.50 $54.50 $53.50 $52.50 $50.50 16-24 Tab $75.50 $72.50 $71.50 $70.50 $69.50 $67.50 $66.50 28-36 Tab $81.50 $77.50 $75.50 $74.50 $73.50 $72.50 $70.50 4 Tab = 2 Standard = 8 Flexi Frequency 9.5 Minimum Quantity The minimum quantity accepted is 5,000. 9.6 Solo Mail Distribution The Fayetteville Observer will mail your preprint to non-subscribers in the Fayetteville area. The direct distribution rate is the applicable Standard A carrier route pre-sort postal rate, plus $30 per thousand processing and transportation charge. Minimum charge $100. 9.7 Brokered Preprint Policy The Fayetteville Observer cannot accept preprints brokered by a third party to local businesses at insert rates. 9.8 Reservation and Shipping Instructions In order to efficiently process preprint advertising, reservations and cancellations must be received at least 10 working days prior to insertion. Prepaid shipments of preprints will be accepted Monday through Friday, 7 a.m. to 6 p.m. The shipment must arrive at least seven days prior to insertion. Deliveries should be sent to: The Fayetteville Observer Packaging Department 1011 Camden Road Fayetteville, NC 28306-0458 To ensure your inserts are delivered in good condition, please package on skids. Do not tie bundles, but band securely so skids will not come loose during shipping. Height of skids should not exceed 48. 9.9 Single-Sheet Printing The Fayetteville Observer will design, typeset, print and insert your single sheet for one low price. Contact your advertising account executive with your specifications for a price quote. 10 FRONT PAGE AD NOTES The Fayetteville Observer offers advertisements posted on the front page and on certain other sections. Quantities are based on preprint numbers and zones available published on The Fayetteville Observer s Quarterly Preprint Distribution Guide. Contact your advertising executive for price quotes, sections and other publications available. 11 COLOR RATES You can choose to run any combination of process Cyan (C), Magenta (M), Yellow (Y) or Black (K) to produce a wide array of colors. See your advertising account executive for a complete color chart. 11.1 Color Rates or / Observer Marketplace Black & One Color $355.00 Black & Two Colors $465.00 Full Color $700.00 11.2 Color Rates by the Inch Any one of the C-M-Y colors are billed in 1/4 inch increments for retail and classified advertising. Black & One Color by the Inch $13.00 Black & Two Colors by the Inch $14.00 Full Color by the Inch Plus Plate Charge per Ad per Run $15.00 $100.00 Double Truck Color 1.5 times applicable full-page cost 9.2 Full-Run Discount Full-run preprints earn $3 per thousand discount. For preprints larger than 36 tab pages, add $2 for each additional four tab-page increment. 11.3 Free Retail Spot Color The following spot colors are available at no additional charge on retail advertising. Ask your advertising account executive about adding one of these spot colors to your ad today. 9.3 Preprint Page Measurements All binding of preprints must fold on the longest part of the insert. To confirm specifications and placement of the fold, call your account executive prior to delivery. Preprint measurements are defined as single-sheet, flexi, tabloid and broadsheet. The maximum size for a preprint insert is 12.5 x 10.75. Cyan A000 Magenta 0A00 Yellow 00A0 Red 0AA0 Blue A400 9.4 Quantities Needed (Projected) Circulation is constantly changing. The number of preprints needed and the number that will be charged are updated every three months. Charges will be based on these preprint quantity sheets furnished by FPC. Add 1% for all full-run and 1.5% for all zoned run for spoilage. THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES 5

12 TOTAL MARKET COVERAGE Observer Marketplace A weekly publication delivered to selected non-subscriber households in Cumberland County each Wednesday. Observer Marketplace (O.M.) lineage does not apply toward fulfillment of retail or classified contractual agreements. 12.1 Retail Open 6X 13X 26X 52X $9.00 8.75 8.50 8.25 8.00 Ads picked up from The Fayetteville Observer will be charged at the 52X rate. 12.2 Classified Pick up from The Fayetteville Observer $8.75 All Sunday classified line ads are automatically included in the Observer Marketplace, The Sandspur and Fort Bragg Life. 12.3 Color Color is sold by the inch Spot $13.00 Two Colors $16.00 Full Color $20.00 13 military Paraglide The Paraglide s editorial content is prepared, edited and provided by the Public Affairs Office of XVIII Airborne Corps. The broadsheet newspaper is published on Thursday, with a total distribution of 30,000. It covers news about Ft. Bragg and Pope Air Force Base. Fayetteville Publishing Company sells advertising for and publishes the Paraglide weekly under contract with the U.S. military. Fort Bragg Life Fort Bragg Life s editorial content is prepared, edited and provided by Fayetteville Publishing Company and is not an official newspaper of the U.S. military. The broadsheet newspaper is distributed for free to homes and rack locations in the Cape Fear region. Fort Bragg Life is published on Wednesday. 13.1 Military Retail Open $36.00 13.2 Annual Bulk Fort Bragg Life and Paraglide offer multiple contract levels. Advertisers must sign an annual contractual agreement to qualify for the following rates. Retail ads are charged by column inch. 12-Month Bulk Min. Inches All Publications 100 $31.50 150 $30.25 250 $29.00 500 $27.75 750 $26.75 1000 $25.50 For contracts larger than 1,000 inches contact your advertising account executive. *All rates include full color in Fort Bragg Life. Paraglide Color Charges Black & One $225.00 Black & Two $325.00 Full Color $550.00 Special Order Premixed (single spot) $600.00 Paraglide Color by the Inch Single Color by the Inch $10.00 Full Color by the Inch (6 inch minimum) $17.00 Double Truck Color..........1.5 times applicable full-page cost 13.3 Military Business Builder Allows you the chance to build your business by increasing your impressions affordably. Ads must run consecutive weeks. Maximum ad size 6 column inches. Frequency All Publications 6 weeks $25.00 13 weeks $23.00 26 weeks $21.00 13.4 Special Rates Courtesy rates Courtesy rate may be extended to other publications and sections based on current contract. Contact your advertising account executive for details. All Publications 501 Status Organizations & Churches, Government, Courtesy $31.50 13.5 Classified All classified line ads will be charged by computergenerated line count with a minimum size of 4 lines. Classified display ads will be charged at the equivalent of 14 agate lines per inch. Each classified ad earns its own rate based on frequency and lineage. Line Commercial Business $1.50 13.6 Courtesy Rates Pickup from Observer Extended to classified contractual agreement advertisers for ads repeated from The Fayetteville Observer without changes. Line Courtesy Rate $0.89 14 target OPPORTUNITIES Ask your advertising account executive for the following rate cards. Elite Magazine This monthly glossy magazine offers an excellent blend of unmatched military insights, lifestyle features and business intelligence serves an engaged audience. Acento Latino Biweekly Spanish language publication. Copies are distributed in racks in eight counties. Targeted Opportunities Real Estate Marketplace The area s most comprehensive real estate magazine publishes Saturday in The Fayetteville Observer. The Real Estate Marketplace is also on the Web at fayobserver.com/homes. The Sandspur The Sandspur is full of stories about the people of Hope Mills and South Cumberland County. When community news happens, readers find out about it in The Sandspur every Wednesday. Saturday Extra A special weekly edition with news and features designed especially for areas in and around Fayetteville. TV Week TV Week is a weekly TV listing magazine delivered each Saturday in The Fayetteville Observer. er The area s most comprehensive weekly entertainment venue. Every Friday this ultimate entertainment publication showcases events in the region to customers you are trying to reach. er Street Edition The area s hip new weekly magazine showcases the nightlife, the people and the hot spots around town. Copies are distributed every Thursday in racks around town. Carolina Trader Autos This bi-weekly automotive shopping resource is distributed in racks, online and through social media. 6 THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES

15 SPECIAL SERVICES AND CHARGES 15.1 Creative Services / Ad Design We offer free creative services, including help in developing your advertising strategy, copywriting, graphic design and typesetting. Original artwork, including color preproduction work, is done at $35.00 per hour. 15.2 Proofs An ad proof is available prior to publication provided the copy is received prior to deadline. Proofs are furnished only for the correction of typographical errors, not deviation from original copy or design. If Advertiser changes original copy, layout or illustrations, there will be an additional design charge. Extensive revisions Printing plate remake, if revisions past deadline 15.3 Tearsheets / Proof of Performance Retail & Classified advertisers are provided proof of performance upon request. Proof may be in the form of affidavit or electronic tearsheets. $35.00 per hour $35.00 per plate 15.4 Photographs for Use in Ads Photographs can be arranged for your advertising through The Fayetteville Observer photo department. Photos can be taken on location or in the photo studio at the newspaper office. Photo copyright remains with FPC for exclusive use in our publications. Color shots, aerial photos, and special project rates are available on request. Prices are per photo Studio shots $20.00 Shots in Cumberland County $22.00 Shots outside Cumberland County mileage + $25.00 Reprints $12.00 15.5 Production Charges Full size prints or electronic e-mail delivery of your ad will be charged according to the following chart: Black & White Print $18.00 Color Print $35.00 A framable full-page color laminated print of any page in The Fayetteville Observer is available: Media Solutions Full-Page Color Print $40.00 Mounted on Foam Core $50.00 15.6 Customer Profiles A large information database is available by contacting your advertising account executive. Target your mailings and flyers to residents matching your specific combination of demographic or geographic information. 15.7 Co-op & Marketing Information Advertiser co-op requests and marketing research information is provided as a free service. Contact your advertising account executive for co-op and marketing information. 15.8 Commercial Printing Web printing services are available through our Target Printing & Distribution division. Contact our customer service representative at (910) 486-2766 for more information. 15.9 Electronic Ad Delivery The Fayetteville Observer encourages electronic ad delivery. We prefer that electronic ads are submitted in PDF format. Black & white ads must be submitted two hours prior to published rate book camera-ready deadlines. Color ads will follow published rate book color material deadlines. Call (910) 486-2737 for questions concerning electronically submitted ads. Ads can be received using a file transfer protocol (FTP). For a list of other accepted means of electronic delivery, reference the AdSource page on our website at fayobserver.com/rates. File Formats Accepted: Adobe ACROBAT FILES RAW POSTSCRIPT FILES EPS (Encapsulated Postscript) FILES NATIVE APPLICATION FILES (Raw File Format) Supported Applications: Adobe Photoshop CS3 Adobe Illustrator CS3 Adobe InDesign CS3 Multi-Ad Creator 7.0.3 Sending Files: AD DELIVERY SYSTEMS WE SUPPORT: FTP site connection: Requires user name & password issued by or to the customer. AP ADSEND: 1-800-2-ADSEND (NCFAY) Ad Direct: www.fastchannel.com Fayetteville Observer - Parent Ad Transit: www.adtransit.com (USER: FayObs) Internet Email: adsource@fayobserver.com Once you decide upon a delivery system, set up a pre-test prior to deadline for sending your ad for publication. Please call: Electronic Ad Delivery Coordinator (910) 486-2737 or (in North Carolina) 1-800-682-3476 Ext. 737 Our staff will ensure smooth delivery and quality of service by working out any electronic problems beforehand. 16 Copy Regulations The Fayetteville Observer is not liable for copy corrections not provided in writing or for corrections made by telephone. 16.1 Late Ads Advertising copy must be submitted to The Fayetteville Observer prior to the published deadlines. The Fayetteville Observer reserves the right to omit all late copy when not received in time to conform to our schedules. Advertiser is responsible for any errors in late advertisements. 16.2 Proof Requirements The Advertiser agrees to submit complete advertising copy by the established deadline schedule. A proof cannot be supplied when the Advertiser submits advertising copy after such deadline and the Advertiser is responsible for any errors in the late copy. 16.3 Advertiser s Proof Responsibility When a proof is supplied, the Advertiser assumes full responsibility for errors in type and illustration not marked on the proof when the published advertisement corresponds to the returned proof. Extensive revisions of the original copy will be made only when they can be completed without delaying publication and the Advertiser may be charged the production expense. 16.4 Cancelled Ad Policy Any advertisement submitted, scheduled, produced and then cancelled after deadline without another publication date will be billed the production expense and the applicable rate for the scheduled space. 16.5 Ads That Look Like Editorial Advertisements designed to look like news articles must contain the words Paid Advertisement at the top or bottom of the ad in at least 10-point type. 16.6 Double Truck Gutters The gutter of a double-truck advertisement is considered and billed as a column. THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES 7

16.7 Political Advertisements Political advertising may be published under the same conditions as any other advertising; however, all ads must be paid by check when copy is submitted. All political ads must include a paid for by... acknowledgment. Local, state and federal laws also govern political advertising. Advertiser is responsible for compliance with current laws. No political advertising will be accepted in Paraglide. 16.8 Copyright / Trademark Responsibility / Model Releases It is the sole responsibility of the Advertiser to obtain the copyright, model releases and trademark licenses necessary for publication of all copy including type, photography and illustration submitted by the Advertiser. 16.9 Ownership of Advertising Advertiser grants The Fayetteville Observer a nonexclusive license to publish all camera-ready advertisements provided to us. The Fayetteville Observer is not obligated to return ads or ad materials, and is not responsible for any damage or loss to any ads, copy, drawings, art or any other materials provided. 17 Observer Deadlines 17.1 Retail Deadlines Publication Monday Tuesday Wednesday Thursday Friday Saturday Sunday Sunday - non-proof 17.2 Classified Display Ad Deadlines Publication Monday Tuesday Wednesday Thursday Friday Saturday Sunday - proof / color Sunday - non-proof 17.3 Classified Line Ad Deadlines Publication Monday Tuesday Wednesday Thursday Real Estate Friday Saturday - Auto Saturday - All Other Sunday Respected Media Source Deadline Thursday, Noon Thursday, Noon Friday, Noon Monday, Noon Tuesday, 5 p.m. Tuesday, 5 p.m. Wednesday, 5 p.m. Friday, 10 a.m. See your account executive for details. Deadline Thursday, Noon Thursday, 5 p.m. Friday, 5 p.m. Monday, 5 p.m. Tuesday, 5 p.m. Wednesday, 5 p.m. Wednesday, 5 p.m. Friday, 10 a.m. Deadline Friday, 4:45 p.m Monday, 3:45 p.m. Tuesday, 3:45 p.m. Wednesday, 3:45 p.m. Wednesday, 3:45 p.m. Thursday, 3:45 p.m. Thursday, 3:45 p.m. Friday, 2:45 p.m. Friday, 2:45 p.m. *All Fax deadlines are 12 noon. 18 Special Days / Pages / Features Publication Day Deadline Business / Financial 5 p.m. Jobs and Money Sunday Wednesday, Noon Weather, 5 p.m. Life (Health) Monday Friday, Noon Food Wednesday Monday, Noon Military Sunday Wednesday, Noon Faith Friday Wednesday, 5 p.m. er Friday Tuesday, Noon er Street Edition Thursday Tuesday, Noon Automotive Saturday Wednesday, 5 p.m. Real Estate Marketplace Saturday Tuesday, 2 p.m. Stock Pages Tues.-Sat. Tue.-Sat., 5 p.m. Sunday Life Sunday Wednesday, 5 p.m. Saturday Extra Saturday Tuesday, 5 p.m. Fort Bragg Life Wednesday Thursday, 5 p.m. Paraglide Thur. Monday, Noon TV Week Saturday Thursday, 5 p.m.* 19 mechanicals 19.1 Mechanical Specifications Type of Press Type of Printing Plate Screen Size Required Dot Size Required 19.2 Retail ROP Column Format (9 days prior to publication)* KBA Colora Offset Web Offset Lithography 100 Line Screen 4M (.004) Min. Highlight 4M (.004) Min. Shadow Based on 6-column format Inches Picas-Points 1-Column 1.5972 9p7 2-Column 3.3611 20p2 3-Column 5.125 30p9 4-Column 6.8889 41p4 5-Column 8.6528 51p11 6-Column 10.42 62p6 Full Page 10.42 X 20.25 Double Truck 21.92 X 20.25 Double Trucks available in 7, 9, 11 and 13 column widths. Minimum depth 10.5 inches. 19.3 Classified Column Format Based on 10-column format Inches Picas-Points 1-Column 1.0833 6p6 2-Column 2.25 13p6 3-Column 3.4167 20p6 4-Column 4.5833 27p6 5-Column 5.75 34p6 6-Column 6.9167 41p6 7-Column 8.0833 48p6 8-Column 9.25 55p6 9-Column 10.42 62p6 Full Page 10.42 X 20.25 Double Truck 21.92 X 20.25 Double Truck billed at 19 columns. 8 THE FAYETTEVILLE OBSERVER 2012-2013 ADVERTISING RATES

458 Whitfield Street (28306), P.O. Box 849 (28302), Fayetteville, NC (910) 323-4848 In NC (800) 682-3476 Fax (910) 486-3531 fayobser ver.com advertise@fayobserver.com