Assessment f Learning Reprt Cmputer Science CPM Fall 2008 Spring 2010 AAS DEGREE: Multimedia and Web Design I. Intrductin and Backgrund Missin Statements St. Charles Cmmunity Cllege: St. Charles Cmmunity Cllege enriches ur cmmunity by prviding life-changing educatinal and cultural pprtunities fcused n persnal grwth and student success in a glbal sciety. Cmputer Science: The Cmputer Science Prgram's missin is t ffer bth academic and vcatinal cmputer science prgrams that are respnsive t the infrmatin technlgy needs f business and industry, as well as respnsive t the persnal and prfessinal bjectives f ur students. We are cmmitted t excellence in instructin and will recruit and retain a prfessinal faculty imbued with real wrld, cutting edge experience and expertise. Prgress since the last reprt CPM 230 Scial Media Marketing fr the web has been added t the Multimedia and Web Design prgram as recmmended by the Multimedia Advisry Bard in Nvember 2009 CPM 215 Firewrks has been added t the Multimedia and Web Design prgram Spring 2010 CPM 220 3D Animatin has been develped as an nline curse Fall 2010 Certificate f Specializatin in Multimedia was develped and implemented Spring 2010, a ne year certificate Certificate f Specializatin in Web Develpment was develped and implemented Spring 2010, a ne year certificate Sftware and hardware in the Multimedia/Web Design prgram has been updated t the mst recent versins used within the industry In CPM 240 Advanced Web Design students created web pages fr nn-prfit rganizatins supprting ur surrunding cmmunity Changed CPM 230 curse name frm (Cmputer Based Training) CBT develpment t E-Learning Develpment t reflect current terminlgy Implemented Lynda.cm nline tutrials (purchased with Enhancement grant) t give students additinal resurces fr help utside the classrm CPM Assessment f Learning Reprt Page 1 Fall 2008-Spring 2010
Prgram Gals The Multimedia and Web Design prgram will prepare students with the necessary skills t develp and create multimedia prjects and web pages using a variety f resurces, hardware and applicatin prgrams. Integratin f cncepts, prgram applicatins, prgramming skills, hardware cmpnents, research tls and design will be fcused creating real-life prjects. The student will: create multimedia presentatins and web pages using a variety f prgram applicatins implementing the cncepts f design including gals, flwcharts, strybards, scripting and design techniques define terms, identify file types, dwnlad files, use hardware and cmpressin techniques used in multimedia identify cncepts and patent laws related t cpyrighted materials used in multimedia create, edit, capture and imprt graphics, vide, sund, and animatins bth fr multimedia presentatins and the web integrate a variety f scripting languages t enhance interactivity within multimedia and web design prjects implement CSS, database integratin, web page usability rules, Search Engine Optimizatin (SEO) and scial marketing techniques within their web prjects identify cncepts n Sectin 508 f the American Disabilities Act and incrprate methds f accessibility within their prjects Prgram Objectives The student will: Create an interactive, nn-linear web site t serve as their prtfli f prjects they have cmpleted in the Multimedia and Web Design prgram during their academic pursuits at SCC Preparatin f gals, bjectives, stated target audience and style prir t wrking n prjects. Create a flwchart, script and strybard f prpsed prject that includes file frmats, navigatin and scripting Integrate within a prject at least tw ther multimedia sftware applicatins t create their wn artwrk r animatins Knw and abide by cpyright rules and restrictins Create a prject with sme frm f scripting included Test and debug a prject Integrate CSS, databases, SEO techniques, web page usability and scial marketing techniques within student develped web sites Implement prcesses and rules f Sectin 508 Accessibility Save prject files within an HTML file as a prtfli t display n the Internet fr ptential emplyers t review. CPM Assessment f Learning Reprt Page 2 Fall 2008-Spring 2010
Skills Assessment Students in the Multimedia and Web Design prgram were assessed in the capstne class CPM 230 E-Learning Develpment. They designed and created a web page prtfli that implemented the theries and applicatins learned nt nly in this curse but ther curses within the prgram. It serves t display their wrk prduced as a student at SCC. The final prject was graded fr the skills assessment. The prject was t design and create an interactive, web prtfli including all prjects prduced as a student at SCC, cntact infrmatin and their resume. The students were required t use cncepts taught within the curse and integrate a variety f sftware applicatins/scripting the student had learned during their cursewrk within the Multimedia/Web Design prgram. Als required was strybard prductin alng with stated gals, bjectives and target audience; bservance f cpyright and Sectin 508 accessibility laws; design thery; debugging and beta-testing; and saving as an HTML dcument. The curse is nly ffered in the spring semester intended t be ne f the final classes the student takes prir t graduatin. Unfrtunately the curse was run as an independent study spring 2009 and was canceled due t lack f enrllment spring 2010. Many f the students within the prgram are pting fr certificates instead f the degree. The instructr Jane O Dnnell administered the prject in spring 2009. The results were scred with the attached rubric. Scring Rubric Prject bjectives and gals are clearly stated 65% 75% 85% 95-100% Full scripting details are included 65% 75% 85% 95-100% Detailed strybards 65% 75% 85% 95-100% Multimedia elements/design techniques 65% 75% 85% 95-100% Subject knwledge 65% 75% 85% 95-100% Originality 65% 75% 85% 95-100% Cnsistency 65% 75% 85% 95-100% Graphical design 65% 75% 85% 95-100% Navigatin 65% 75% 85% 95-100% Cpyright and accessibility 65% 75% 85% 95-100% Technical requirements 65% 75% 85% 95-100% Integratin f applicatin prgrams 65% 75% 85% 95-100% Saving as HTML files and FTP files 65% 75% 85% 95-100% CPM Assessment f Learning Reprt Page 3 Fall 2008-Spring 2010
Academic Assessment Plan At the beginning f Fall 2000 Semester, all vcatinal prgrams were ntified f the requirement f sme type f academic assessment perfrmance wuld be reprted yearly in rder t remain eligible fr special funding by federal and state agencies thrugh the State Plan frm DESE and CBHE bdies f Missuri. ACT WrkKeys was chsen t evaluate the students skills in areas such as reading, writing, analysis/critical thinking, and decisin-making. Cmputer Science chse the fllwing WrkKeys tests: Reading fr Infrmatin This cmputerized multiple chice test cntains 33 prblems t be cmpleted in 55 minutes. Students can scre between levels three thrugh seven, with seven being the highest. Students are reading passages frm actual wrkplace business dcuments and are expected t respnd t questins abut the cntent f these dcuments. Reading skills and analysis/decisin-making skills are measured by their answers Lcating Infrmatin This cmputerized multiple chice test cntains 38 prblems t be cmpleted in 55 minutes. Students can scre between levels three thrugh six, with six being the highest. Students are bserving wrkplace dcuments cntaining graphics, frms, charts, tables, etc., and are expected t glean infrmatin frm these dcuments t answer the questins accurately and in a timely manner. These skills are needed by SCC graduates every day in the wrkplace. Three (3) is the minimum expected scre fr Cmputer Science students t achieve n each WrkKeys test. The students take these tests in the Assessment Center in the Student Center, Rm 133 thrughut the semester that the student is enrlled in the capstne curse fr each degree. CPM Assessment f Learning Reprt Page 4 Fall 2008-Spring 2010
II. Data and Results Academic Assessment Assessment Data Skills Assessment Scre% Maintain 80% Level r abve fr Skills Assessment? Student ID Lcating Infrmatin Reading fr Infrmatin XXXXXXX na na 95 yes XXXXXXX 5 7 90 yes XXXXXXX 4 5 90 yes na= student was nt available fr testing due t relcatin r student started SCC befre Assessment was required and refused t d the testing r sftware fr testing in the Assessment Center did nt wrk prperly when student came t take the test(s) r student had already taken the capstne curse prir t assessment testing cmpnent III. Data analysis and interpretatin Over the past tw years, all students have scred at r abve the minimum (3) n the WrkKeys tests. We are still cnfident that the WrkKeys tests chsen are the crrect nes fr this measurement. Multimedia students use f quality sftware and scripting skills in their capstne curse persists. The develpment f capstne prject prtflis are based n recmmendatins frm the advisry bard members n what cntent needs t be within the students prtfli t seek ptential emplyment The students are using updated technlgies and new skill sets t create prjects Students are displaying mre energy and interest in teamwrk prjects. Time management skills have imprved in all degree prgrams. The students are able t integrate a variety f sftware, scripts and technlgy t create prjects CPM Assessment f Learning Reprt Page 5 Fall 2008-Spring 2010
IV. Multimedia/Web Design Advisry Cmmittee and faculty discussins Per the Multimedia and Web Design Advisry Bard meetings ver the past several years, the fllwing are sme f tpics that have been discussed and implemented as applicable within SCC cmputer curses Recmmendatins fr classes that need t be ffered Skill Sets Recmmended implementing a Scial Media Marketing class Created and apprved curse CPM 230 Scial Media Marketing fr the Web frm the curriculum cmmittee t be ffered Spring 2011 Written wrk must be in cmplete sentences; grammar is graded Frmal presentatins are required in mre classes Peer reviews f all wrk t imprve skills Team activities are implemented within every curse in the Multimedia/Web Design prgram Recmmendatins fr database integratin and scripting PHP and SQL are the preferred languages used within web sites Wrked with IT t integrate PHP Admin and PHP/SQL n the multimedia server s students can create dynamic database driven web sites Imprtance f web-based prtflis Students create web-based prtflis within the capstne curse Changes frm HTML t XHTML Teach nly XHTML and CSS within ur web based classes Observe W3.rg standards the web based standards Faculty Added tw new curses t Multimedia/Web Design prgram CPM 230 Scial Media Marketing fr the Web and CPM 215 Firewrks t be ffered in 2011 CPM 220 Web Animatin has been develped as an nline curse Added tw new Certificates f Specializatins, ne fr Multimedia and ne fr Web Develpment Marketing the prgram t increase enrllments t imprve assessment and student learning especially twards the AAS degrees CPM Assessment f Learning Reprt Page 6 Fall 2008-Spring 2010
V. Implicatins fr imprvement r changes Currently many f the Multimedia/Web Design students are pting fr certificates versus an AAS degree. Mre than half r ur students are returning learners. Many f ur students already have a Bachelr s degree and are updating their skills. Other students are unemplyed and are lking fr the quickest way t gain a new set f skills twards emplyment. The students wh are receiving an AAS degree tend t be a traditinal student. There is a need t encurage students t see the value f an AAS degree (fr thse wh dn t currently have a degree) versus a certificate. This will help enable them t pursue a 4 year degree later. Students cntinue t see the value f creating detailed flwcharts and strybards and with wrking in a team envirnment in creating prfessinal prjects t be added t their prtflis. Mre real-life business applicatins need t be added (via nn-prfit rganizatins, fr example) fr students t get practical experience develping web sites and wrking with a client in a team envirnment. The web is rapidly becming an integral part f business. Implementing Search Engine Optimizatin, scial media, analytics and accessibility techniques will imprve the prgram t stay abreast with current trends and technlgies. The Multimedia/Web Design prgram currently ffers 4 different nline curses which are very successful. Pssibly cnsider ffering mre f the classes in an nline setting. VI. Actin steps Display the benefits f a degree versus a certificate fr the student s lng term career gals Offer the new curses CPM 230 and CPM 215 within a year s timeframe Persist with teamwrk/prject activities in the classrms Manage curse fferings as enrllments increase especially during the evening curses Cntinue enfrcing deadlines fr cursewrk, especially prjects Actively market degree, t increase enrllments (t better assess student success) Cntact nn-prfit rganizatins within the area fr btaining real-life student/team prjects Determine which classes wuld be a high candidate fr nline frmat CPM Assessment f Learning Reprt Page 7 Fall 2008-Spring 2010