COUPONPAQ AS A BUSINESS
COUPONPAQ AS A BUSINESS - 2 - Start or expand your marketing business today with the affordable COUPONPAQ platform, and join several top companies who offer online software as their primary product or service, example google.com, salesforce.com and more. Using the Marketing mix (4 Ps) module I will discuss COUPONPAQ as a business below. PRODUCT COUPONPAQ creates a traffic generating interactive coupon & business directory that has an automated advertising management suite, powerful end user tools, and a dynamic administrative suite. Using COUPONPAQ, you offer businesses /advertisers 1. Dynamic tools to list and market their services to your site visitors. These tools include, Automated user friendly wizards that allow them to list and manage their business and promotions with photos and more from any computer with internet access. Reporting tools with colorful graphic charts and PDF details on the performance of the ads Email marketing software that allows them to send instant promotions to subscribers on the directory
COUPONPAQ AS A BUSINESS - 3 - A means to embed these promotions on their website for their site visitors 2. Potential customers who are looking for their services. The couponpaq is built with the end user in mind. It is equipped with user friendly navigation tools that empower the consumer to get the savings they need when they are ready to purchase. It is packed with user friendly tools that retains them and keeps them coming back. Some examples of these tools Search tools Coupon cart technology, which enables the end user to browse the site and add all the needed coupons to a print cart for printing. print coupon capabilities Ability to save coupons to use another time. Ability to select businesses to get coupons by email from Subscribe to receive coupons by RSS feeds Viral marketing, forward a promotion to friend and social networking tools Attractive featured flash rotation that builds brand recognition and loyalty. With the above tools your advertisers are likely to see a high return on investment and keep using your service.
COUPONPAQ AS A BUSINESS - 4 - COUPONPAQ offers additional revenue making opportunities with a built in space for programs like Google adsense and commission junction that pay you for clicks. PLACE Cut out huge overhead cost with COUPONPAQ. With this business you don t need a physical location, just an online one.. All you need is a domain name and host (if you decide to get a download license). With the hosted version your site will be up and running in less than 24 business hours and you can begin operations almost immediately. (if you already have a location or a business module that needs inside sales and more then getting a location may be a good idea) PRICING Setting prices for your product is based on your assessment or your market and competition. The COUPONPAQ has a built in tool that allows the administrator to add dynamic multi-level prices. Set prices per business listing or number of coupons for the advertiser. Set prices for recurring subscription with discounts for a higher number of months registered Add additional charge for featured listings (advertisers who want to appear on the flash rotation or at the top of searches)
COUPONPAQ AS A BUSINESS - 5 - Set prices with a free trial (requires the merchants to sign up but gives them option to cancel after the trial) Make it completely free for a time period (no sign up required) The COUPONPAQ is integrated with a Paypal recurring subscription tool that automates the listing process. You may also add any other payment gateway of your choice. PROMOTION Built by marketers for marketers, the couponpaq is integrated with built in tools to generate and sustain traffic. Included in the tools are dynamic title and metatags controlled by the admin and site content to index fast on search engines
COUPONPAQ AS A BUSINESS - 6 - A dynamic sitemap that lists important content for search engines Viral marketing tools such as forward coupons to friend using the built in email too, and social networking tools such as twitter, facebook, digg and more. Google analytics tool to detail statistics and highlight traffic pages of the site RSS feeds that end users can subscribe to and can be promoted on feed burner and other sites. Built in target area solution to enable you to focus on your niche market for advertisers and end users. To build more credibility we have recently built in a coupons by mail feature that allows the admin to export the end users name and addresses as well as selected coupons to a excel to generate a mail merge. SUCCESS Although our COUPONPAQ platform is affordable and built for success, you are the most important component of the business. Write a business and marketing plan, think about focusing on a niche market with an easier entry barrier and think about using a sales force to sell ads and distribute flyers. Promote your business using some new age media tools like google adwords, twitter, facebook and some traditional media. Remember that the couponpaq team wants you to be successful; we are constantly upgrading the platform with new dynamic
COUPONPAQ AS A BUSINESS - 7 - tools. Keep up with the add-on section for the SALESPAQ, ADPAQ AND AFFILIATEPAQ modules. Contact us at www.couponpaq.com for any additional questions and suggestions you may have that will enhance the use of our software.