Directory Publishing Center

Transcription

1 Directory Publishing Center The Complete Marketplace Solution G E N ERATE NEW RE V E N UE G ROW WEBSI TE TRAFFI C C O NNECT THE COMMUNIT Y

2 Directory Publishing Center The Core of Your Directory Publishing World With SAXOTECH s Directory Publishing Center, media companies realize immediate ROI and new incremental revenue opportunities. SAXOTECH s Directory Publishing Center provides a rapidly deployable business directory that connects local merchants to their target markets. It is easily customized to meet specific branding requirements and comes packed with content management tools, a powerful advertising engine and a payment processor built to serve both businesses and consumers. CONSUMERS Whether you want to create an extension of your existing website property or a unique niche directory, the Directory Publishing Center grows website traffic exponentially through its many different feature sets and inherent value to users. BUSINESSES Through advanced search capabilities, customized widgets and subscription management, advertisers will feel confident you are connecting them to qualified customers in their target markets. Featured listings and dynamic ads further extend reach and exposure. BUSINESS DPC DIRECTORY PUBLISHER No major Internet search engine can provide the same quality and in-depth coverage of local information that you do. By adding the directory, you are simply extending your credibility and technological capabilities to the relationship between advertisers and consumers.

3 Be the source.

4 We needed a new source of revenue that was fast to implement, delivered a quick return on investment and wasn t going to require additional resources to manage. Now that we are up and running, the flexibility of the directory has allowed us to scale quickly and service the needs of our users. TECHNOLOGY TO EMPOWER PUBLISHERS Grow Revenue Create new sources of advertising revenue by directly connecting businesses with consumers in a rich content environment. Build the Brand Update the look and feel independent of technical or creative staff with design flexibility and content management control. Integrate Data Import business list data in to searchable directories from business, circulation and CRM systems, government agencies, and many other data sources. Manage Resources Use existing resources to manage a more efficient workflow by empowering sales teams and external businesses to grow and evolve the directory.

5 Ad rates with the major search engines keep going up but results have been lukewarm. Plus, I don t see the type of local traffic I want to generate. The newspaper s directory gives me good exposure to my local market and I get to build out my listing with rich media and offers. VALUABLE FEATURES FOR ACTIVE ADVERTISERS Relevance Targeting Tie ads to editorial content, categories, keywords, geographic regions and taxonomy-based searches. Priority Position Premium listings can receive search priority, the ability to deliver coupons and promotional items, as well as rich media, mapping, reviews and social networking. Payment Flexibility The self-service payment portal includes efficient online credit card processing for advertisers and consumers. Customer Service Control how and when content is displayed through an intuitive back-end interface. There s also the local relationship. Try calling a major search engine you can t.

6 I just had a few customers come in and tell me they learned about my business through the directory. They were surprised when I told them I ve been here for three years. I can t wait to see what happens when I upgrade my listing. BENEFITS FOR ASSOCIATED BUSINESSES Self-Service An intuitive self-service portal for business owners to build out their courtesy listings to reach new audiences and boost their search rankings. Search List and detail views are search optimized for improved visibility within major search engines and include the ability to add custom data elements to page headers and create search engine-friendly URLs. Social Media Business listing content is easily extended to supporting channels like Twitter, Facebook, LinkedIn, Digg, StumbleUpon and YouTube. Premium Listings All businesses have the opportunity to upgrade their listings for more features and greater prominence in display ads, categories and search results.

7 I ve found some really good deals on the directory. I also like that I can quickly search for businesses right here in my backyard, compare their offerings and see what others have to say about them. It puts me in control. ADVANTAGES FOR ENGAGED CONSUMERS Trust & Accuracy The place readers go for news is where they ll find valuable information on local businesses right in their own communities. Results are far more accurate than any major search engine can provide. Access & Control Consumer preferences vary and they like to control the relationship. Combine effective and integrated advertising with multiple channels of communication such as , mobile and search. Value & Immediacy Integrated technology and content management control come together seamlessly to deliver valuable coupons, offers and information that customers can buy now and redeem immediately. Community User-submitted ratings, reviews and rich media allow for comparison shopping and help potential customers make informed purchasing decisions.

8 Customize It SAXOTECH provides elaborate customization services for the Directory Publishing Center and can help you create any type of specialized directory or vertical information site. The opportunities for niche directories are endless and present lucrative profit-generating potential for any market. Powering Local Search & Detailed Views SAXOTECH s Directory Publishing Center makes it easy for consumers to find businesses, services and activities in their cities and towns. Search Widgets support many different search criteria including key words, distance from origin, categories and filtered searches. Search Result List Views with priority sort overrides to feature paid premium advertisers and a number of filtering options that include proximity, user ratings and cost categories. Detailed Views that provide enhanced storefront listings containing business descriptions, photos and video galleries, map views with driving directions, user ratings and comments and promotional items.

9 Populate & Publish SAXOTECH s Directory Publishing Center provides publishers with a data management utility for importing business list data from business and circulation systems, CRM software, government agencies and other internal and external marketing data sets. The Directory Publishing Center greatly expands the services we offer our advertising customers and provides our online and mobile users with news content and advertising that is related and relevant. Jeff Shabram Vice President of Digital Omaha World-Herald

10 Standard Features & Benefits Exploring & Interacting with the Directory Keyword Search Simple but powerful search that allows users to find businesses through a combination of keywords. Looking for sushi in Hollywood, just type sushi Hollywood. Geo Targeting Users enter a location and select the distance from which to search - for instance 10 miles. Search results are then constrained to this radius and are sorted based on proximity to the user. Advanced Search Allows users to target businesses in specific categories and easily drill down based on listing attributes such as user rating, price and range. Sorting & Filtering Override the priority sorting of search results to feature advertisers prominently in the list and let users explore listings using maps with expansion features, or define searches based on ads with coupons, most viewed and you might also like. Business Category Browsing The system supports taxonomy structure representing the high level categories and the most popular subcategories - e.g. category Eating and Drinking - subcategory Restaurants - subcategory Pizza - with a full category view up to 4000 entries. Search Engine Optimization All categories and subcategories are fully indexed by major search engines and links and URLs are automatically optimized, e.g., domain.com/restaurants or domain. com/restaurants/chinese. Social Publishing Ratings can be associated with any content type in the system and is by default associated to business listings. Rating functionality can be extended to anonymous or registered users or be omitted all together. Spam protection, detailed commenting, as well as integration with third-party social channels like Twitter, Facebook and Digg is also available.

11 Integration & Administrative Control Content Management Create/Update/Delete directory listings, distribute Self-Service registration credentials (including password reset), package ratings and conduct rate maintenance. Permissions Administer package buys for business owners (Platinum, Gold and Silver) and control priority rankings, featured positions, media uploads, mapping functionality, presentation of promotional offers, payment processing and bi-directional self-service. Content Sharing Map content imports to appropriate data fields or export content based on Featured businesses by category, Most Viewed Businesses, Most Commented Businesses and Highest Rated Businesses by category. Supported feed types include RSS, ATOM, CSV and OPML. Data Integration Load and update third party business listings by publisher-defined zip codes and integrate to other systems through Web Services. Customer Relationship Management Gives sales internal access to business profiles and activity to manage the relationship, update information, filter by workflow status and apply bulk operations. At The Villages, we focus on providing residents with a seamless lifestyle experience. SAXOTECH extended our community by providing a valuable online directory that connects our residents with businesses to improve their daily lives. Dan Sprung Sales and Marketing Manager The Villages Media Group Payments & Packaging Easy integration with preferred payment processing solution with flexibility to create packages and bundles based on credits, points or dollar-fordollar. Non renewals are automatically blocked and reverted to basic business listings. Search Engine Optimization Apply meta-data enhancements to landing pages, automatically generate search-engine friendly URLs and Micro-Format Support. Tracking & Web Analytics Continually monitor performance with Omniture, Google Analytics or any other third-party tracking software.

12 Proven Success Backed by more than 15 years of experience providing integrated media and content management solutions, SAXOTECH s Directory Publishing Center creates new revenue sources for media companies and niche markets across the globe. Powerful technology puts publishers at the center of their communities and readers and advertisers alike look to them as the source for connecting and delivering the most trusted, comprehensive and valuable information available anywhere and at any time. 302 Knights Run Avenue Suite 1150 Tampa, FL USA Tel: (813) Fax: (813) info@saxotech.com