A DIGITAL SOLUTIONS AGENCY
We are an Enteractive Agency! We are a full service digital production agency located in Seattle Washington. We specialize in developing digital marketing for the entertainment industry. We offer fullservice client partnerships with a perfect mix of creativity, client services, innovation and technology. Our core competencies include: Digital Strategy Campaign Strategy & Management, Strategic Concept Development, Project Planning & Coordination, Research, Audience Analysis Digital Marketing Social Networking, Viral Marketing, Rich Media Advertising, Search Engine Optimization, Traffic Analysis, Reporting User Experience Design Usability, Information Architecture, Information Design, Process Flow, Benchmarking Technology & Implementation Site Development, Interactive Development, Content Management Systems, Mobile Application Development, KIosk and Installation Development, Systems Integration Visual Design & Content Creation Creative Direction, Interactive Brand Positioning, Interface Design, Motion Design, Mobile Design, Game Design, Illustration, 3D, Sound Design, Video Editing & Production, Voice Over Page 2
A DIGITAL SOLUTIONS AGENCY Work Samples Below is an assortment of our favorite projects. Everything from Games and rich media, to integrated digital campaigns. Page 3
Brands we ve done work with. Below is a selection of brands Peel has worked with. For a more complete list, we encourage you to visit our website. Page 4
Our Process: Flexible and Scalable. Peel Interactive employs a distinct and effective production process, motivated by creativity, quality, accountability, and collaboration. Dream The DREAM stage is where we get to think big. We take your objectives, business goals, and our ideas and mix them together to see what comes out. In this stage we are not locked in to any one concept. We brainstorm and take the time to really think about your audience and your goals and how best to produce the right project that meets your needs. We look at your market, your competitors and larger environmental trends. We ll go inside your brand, tapping internal knowledge through stakeholder interviews. It s all about arriving at those big insights that lead to really big ideas. Define The DEFINE Stage is about defining the project and locking down the concept. This step sets the tone and direction of the project. During this time we define project requirements, determine critical success factors and review business objectives with our clients and ultimate success metrics. In this stage a consensus is achieved for overall strategy and creative direction. The stage culminates in the project s creative brief, functional specification, content definition and wireframes. Design The DESIGN stage is where we get to be creative and explore ideas from our DREAM stage. Here, design, user interface and animation are explored. Prototypes are created to test user flows and patterns. Detailed visual mock-ups, mood boards and schematics are created to guide us and validate our thinking. Finally, we test our designs and models to assure smart user adoption and to determine what is successful and what needs to be refined. Develop In the DEVELOP stage the site starts to come to life with interactivity, animation, sound and video. Once design is signed off, we take the visual storyboards, and creative compositions and any other visual components and start development. Here, we optimize code and graphics, incorporate tracking, tie in back end functionality and optimize for search engines. Deploy The DEPLOY stage begins during the site review period. We set up a staging environment clients can access directly. Alpha and Beta versions are staged here for review, with each round we move closer and closer to an end product. Once Beta is complete, it is time for final testing and deployment. It is important for us to connect strategy and execution. In the deploy stage, final design, code and content are integrated, tested and re-tested to ensure that everything works perfectly. Once testing is complete, we help our clients deploy their project to the final hosting environment. Post deployment we enter an evaluation period. At launch a schedule is determined for periodic reviews of site traffic and user data. During these reviews data is cast against the project s success metrics determined during the define stage and recommendations for improvements are made. Traffic data showing user volume and behavior is incorporated with survey and focus group results to provide a basis for these recommendations ultimately to make the project more successful in achieving its end goals. Page 5