SMART phone apps for educating factory workers

Transcription

1 Request for proposals SMART phone apps for educating factory workers March 29, 2016 SMART Myanmar (EU funded project) Jacob A. Clere, Team Leader, SMART Myanmar 1. Project Overview Although Myanmar has recently introduced new labour and occupational health and safety laws, worker knowledge on such legislation is weak. In keeping with SMART Myanmar s efforts to educate and empower women garment workers, the project is seeking to develop two smart phone applications focused on educating garment factory workers on their rights under Myanmar labour and workplace safety laws. These two apps may be developed as a package (two apps developed by one company) or they may be developed independently by two separate companies or they may be developed independently by the same company. The 1st app must be educational and easily searchable, presenting labour legislation content in a simple and clear way sorted into logical chapters. The 2nd app should be interactive and creative, ideally created as a fun and educational game and activities designed to assess and reinforce the user s understanding of labour laws. 2. About SMART Myanmar SMART Myanmar is a European Union funded project. Currently in its 2nd phase of implementation, SMART Myanmar works to improve social compliance and human resources practices in Myanmar s garment industry. SMART Myanmar actively promotes and supports sustainable consumption and

2 production of garments Made in Myanmar - a concept with emphasis on resource efficiency and social responsibility. 3. Project goals and target audience The overall goal of developing two smart phone apps is to strengthen factory worker knowledge on occupational health and safety issues and legislation and to empower workers to claim their rights under Myanmar s existing labour laws. Although focused on the garment industry, these apps are also anticipated to be educational for workers in other industries. Success will be achieved if a significant number of factory workers within Myanmar s garment industry download and use the apps regularly, thereby increasing knowledge of labour and OHS laws, as well as general good workplace safety practices. The 1st app is planned as a tool and guide. The 2nd app is planned as edutainment - educational entertainment in game/interactive form. Key overall goals include: Each app is popular enough to be downloaded a minimum of 5,000 times. The 1st app is comprehensive and easily searchable. The 2nd app is fun and educational. Ideally, we want the 2nd app to achieve viral success. Because it will link to and/or mention the 1st app, it will also help to promote the 1st app. Knowledge of the labour and OHS laws are increased due to widespread use of the apps. The apps should, where feasible, include the following features: Interactive features, such as voice recordings, questions, interactive graphics, unlock-able certificates or badges. Interactions outside of the app - the 2nd app should link with Facebook and possibly other applications. The ability to collect and record data on usage.

3 4. Scope of work and key deliverables Good proposals should briefly discuss the following: Project management - Your proposal should include how you will manage this project - the responsible parties/persons involved, timeframes and other relevant information. Short biographies of your developer/s will improve the quality of your proposal. Content strategy Based on the requirements of the apps, please briefly describe how you visualize the content in terms of: Type, quality, volume, frequency and controlled distribution of content. Illustrations or graphics - The proposal should offer some detail (and at least one example) about the type of illustrations which will be provided and your company's experience with illustrations and graphic design. Information architecture, Visual design and Coding. Mobile device optimization - One consideration that must not be underestimated - garment factory workers in Myanmar do not have expensive smart phones. Those owning smart phones have low budget models with oftentimes less responsive swiping ability. The apps should be designed for Android OS and optimized to work on low-budget models, such as Huawei and similar models. Testing & quality assurance - Brief mention of how QA, user acceptance and beta testing will be undertaken and how product quality will be assured. Timeline Propose a draft deliverable and milestone schedule based on the timeline in this RFP. 5. Timeline Completion of the 1st app should occur before October 1st, Completion of the 2nd app (game) should occur before August 1st, Proposals for the 1st app are due no later than midnight on May 23rd, Proposals for the 2nd app are due no later than midnight on July 29th, Proposals for each app should be submitted independently.

4 6. Technical requirements General Language Users can be assumed to only read and write in Myanmar language. Content Management Software Both apps will need a content management system to store legislation content. The 1st app will access the content to display to the user for completing the chapter-based lessons. The 2nd app will access the content to use within the games, quizzes, interactive graphics, etc. The CMS developed for the 1st app will also be used for the 2nd app. As such, whosoever develops the 2nd app will only need to integrate with an existing CMS. As legislation changes and is updated, this will need to be updated within the app by SMART Myanmar staff and a platform will need to be in-built to facilitate this. A usable CMS should be accompanied by a brief guide which instructs on how to use the CMS. Operating System The apps must both be designed for the Android operating system. The apps should be optimized to work on Android OS and the target is apps which can perform well on low-end smart phones. SMART Myanmar will provide some basic data on target user phone usage. **The developer may wish to host a focus group in order to identify the most appropriate OS version for backwards compatibility. User accounts User accounts are needed. User accounts will be used to capture and report data for both apps. The 1 st app will have a basic registration. The 2 nd app will have registration and will use the accounts as part of the tokens/badges and user rankings/competitions, as well as the connection to social media, like Facebook. Standard user account fields will include, but are not limited to: Name Age Gender Hometown

5 Data collection Both apps should collect basic data on their users and report this data into a usable platform. The platform may be an automated time-based report, or a web-based interactive report generation system. Usage frequency, demographics, and location stats are the highest priority. The developer should include information in the proposal on other statistics that it would suggest to be useful to SMART Myanmar. App Specific App 1 Accessibility The app should host all content locally and work offline. The infrequent updates to legislation content should be delivered upon connection to a network. Appearance The user will interact with the legislation framework via an easily browse-able table of contents and a text searching function. Legislation text will be organized in chapters, presented simply in its entirety, and key points will be further represented via simple illustrations, charts, symbols, voice, or animation. **The developer should organize one or more focus groups to learn the most effective methods of displaying the information to target users. Learner objectives App users should be able to search for relevant laws when needed (i.e. search for overtime law) Users should also find the apps interactive and enjoyable enough that many use them in their leisure time, thereby learning important lessons on relevant laws. Workflow #1 - Login -> View Table of Contents -> Choose content chapter -> Choose chapter section (if necessary) -> Click through pages -> Reach end of chapter -> Back to Table of Contents #2 (From any location) Search phrase or keyword -> Search results displayed -> Result chosen by user -> Chosen result displayed #3 (From any location) Previous Chapter > Previous Page > Next Page > Next Chapter

6 App 2 Considerable flexibility exists for the developer to use their experience to work with SMART Myanmar and the target users in order to design the most effective edutainment app. Therefore focus groups with target users and design sessions with SMART Myanmar staff will be needed in order to establish a prototype before full-scale development is initiated. Accessibility The app should host all content locally and work offline. Network connectivity will be needed in order to interact with community achievements, post to social networks, and receive content updates. Appearance The appearance and feel should be fun, engaging, and provide incentive for the user to spend time completing the activities. Whereas the 1 st app is primarily text and illustrations, this app should use higher level illustrations, animations, sounds, puzzles, etc. Workflow Activities and games will be chosen through a menu system, but can be standalone experiences completed in any order, and multiple times. Achievements Tokens, points, badges can be awarded for the successful completion of activities related to learning the labour legislation. These awards can be displayed in a leaderboard, used in a marketplace, etc. Social Networking Integration The user should be able to link their Facebook account (and potentially other social media) so that achievements can be shared. This will generate awareness of the app within their social circles and drive new users to the app. User Projections App 1 5,000 to 20,000 App 2 5,000 to 100,000

7 7. App content (text) Textual content will be provided by SMART Myanmar to feed into the design of both apps. This content includes all relevant Myanmar language laws and legal overviews. 8. Submission guidelines and requirements: First and foremost, only qualified individuals or firms with prior experience on projects such as this should submit proposals. Proposals must be submitted according to the above mentioned timeline. Technical proposals should be sufficiently detailed, but should not be overly long. Where possible, be brief. A price proposal must be included which is not longer than 2 pages maximum. Please outline the price breakdown according to milestones or features, with brief reasoning, resources needed, and time invested by SMART Myanmar staff. Proposals must be signed by an authorized company representative. If you have a standard set of terms and conditions, please include it with your proposal. Note, all terms and conditions will be subject to negotiation. Proposals must remain valid for at least 60 days after the required date of submission of proposals. Proposals should be submitted in English. 9. Budget We cannot disclose the full budget at this stage, but we have conducted market research and are familiar with the price range for similar apps of excellent quality. Our highest selection criteria are adherence to the terms of this RFP and experience of the developers, followed by cost. Approximately 20% of the development fee for each app will be provided to the developer upon SMART Myanmar s receipt of the detailed app development concept and wireframe. The remaining funds shall be provided upon completion of the app. For the 2nd app, we are interested to receive proposals which outline a creative, interactive and educational gaming app. Companies with experience and proven products in this field are encouraged

8 to submit proposals. We expect that the budget allocated for the 2nd app could need to be significantly higher than that which is allocated for the 1st app, but we shall evaluate this based on the proposals received and during contract negotiations. Whereas SMART Myanmar is seeking only proposals from qualified companies based in Yangon for the 1st app, SMART Myanmar may explore proposals from companies in other countries for the 2nd app. 10. Proposal evaluation factors 1. Responsiveness/adherence to the requirements outlined in this Request for Proposals 2. Relevant past performance/experience. 3. Samples of work 4. Cost 5. Technical expertise of bidder/bidder s staff. 11. Decision schedule and key upcoming dates Date March 29th May 23rd May 24th - June 7th mid June No later than June 30th July 29th July 30th - August 31st early September No later than September 30th Action Request for proposals announced Proposals due for the 1st app Evaluation of proposals for 1st app Interviews and meetings with 2 final short-listed companies for development of 1st app Contract finalized for 1st app development Proposals due for 2nd app Evaluation of proposals for 2nd app Interviews and meetings with 2 final short-listed companies for development of 2nd app Contract finalized for 2nd app development

9 12. Point of contact The SMART Myanmar Team Leader is the primary point of contact for all technical and English language questions. The SMART Myanmar Project Manager is the point of contact for non-technical and Myanmar language clarifications