Powerplaza EV Technology & Global EV Mainstream Analysis Global Business Development / General Manager, Powerplaza Co., Ltd. Soo-Hyun Kwon
Powerplaza EV Technology POWER PLAZA CO., LTD. Think Green Technology, Electric Vehicle Power Plaza has been making eco-friendly transportation with our innovative Green technologies. Electric Passenger Car [YEBBUJANA] 1 Ton Electric Pick-up Truck 0.5 Ton Electric Pick-up Truck [PEACE] Electric Powertrain System Technology & Key components Development by Powerplaza Co.., Ltd.
Powerplaza EV Technology POWER PLAZA CO., LTD. A world leader in the delivery of innovative SMPS (Switching Mode Power Supplies) for industrial, telecommunications and other purpose with high reliability and high efficiency. With 700 brands of power supplies (DC-DC, AC-DC), we ve constantly developed and improved our process and technologies for more than 20 years. In 2007, we launched EV division. We have been developed Electric Power Train solution, EV total Conversion solution, and Electric Vehicle for 7 years. Overview Company Name : POWER PLAZA Co., Ltd. Established : 1993.3 CEO : Sung-ho Kim Business : SMPS Manufacture and Development ELECTRIC VEHICLE Research and Development Location : #1401 Daeryung, Techno Town 6 th, Kumcheon-gu, Seobusaet-gil 648 Seoul, Korea Website : www.powerplaza.com
Powerplaza EV line-up Yebbujana 1 Ton Pick-up Truck Peace (0.5 Ton Pick-up Truck) Low Voltage DC-DC Converter On Board Charger Power Distribution Unit Battery Management System Battery Pack Driver System Driver Motor
Yebbujana R - Korea s first electric roadstar Business Roadmap Upgrade version will come to 2015 Frankfurt Motor Show. Series production is going to be planned for Korean market and European market Feastures Drive range : 571km(based on the speed 60km/h ) Top speed : 198km/h 0 to 100km/h : 4.6sec
Powerplaza EV Technology Yebbujana S Yebbujana S4 Seould Motor Motor in 2014 Yebbujana S2 European countries tour from Switzeland to Germany in 2012 (EVENT of ZERO RACE)
Yebbujana S [Performance] 1. Drive Range : 500km/1 charge - Korea s Guiness Record achieved in 2010 with 503.2km 2. Top speed : 130km/h [High Efficiency of vehicle system] 1. Superlight Weight - - 100% of body is made of 100% Carbon fiber (625kg including battery) 2. One -piece Under floor - - Enough big space for installing big amount of battery - Weight balance optimized => High Performance - Simple manufacturing process available [Design] - Stylish & Eco Design with a concept of active dolphin design
Powerplaza EV Technology [European Market Response for Yebbujana] Germany - - Participation in 2013 Frankfurt Motor Show - Reported in the famous German Newspaper (AUTO BILD) as the most remarkable car at 2013 Frankfurt Motor Show The Ministry of Environment in Hannover(Mr.Baumer) : I want to make a panel of meeting to in the Ministry of Environment to promote Yebbujana to German people Geman EV dealer network (Mr. KARABAG) : I can sell this Yebbujana to German people just like selling a German Bread to German people. " Norway EV dealer : We want to sell this this car to Oslo as an Optimized electric car in Oslo.
Strong point of Yebbujana Satisfying both of functions of High Performance car and Urban electro mobility => World-premier level with a high Performance by 570km autonomy and 198km/h => Optimized type for Urban Electro Mobility with small size and stylish unique design Structural Characteristic : One piece Under-floor => Simple process of manufacturing => Unique Design possible => Big space for battery installation
1ton Electric Truck [Performance] High Performance Version * Drive range : 150km * Top speed : 150km/h General Performance Version * Drive range : 90km * Top speed : 80km/h - [ Business Roadmap ] Business Roadmap for the Korea market MOU with Seoul city government; Powerplaza made a MOU with Seoul city government in Nov.2014 and performing a project of 1ton Electric Truck operation with a Major C Delivery Company in 2015. New Car market ; - Targeting the Korea market and Global market with high performance & general performance version. Conversion market - Targeting 250,000 (at least) in Korea for Conversion business from diesel truck to electric truck Business Roadmap for the Global market European countries policies : - European countries have a policy for replacing the diesel trucks with electric truck to meet the CO2 reduction policy in - Improving the European market development with global business partners from Norway, England, and Brussel business
0.5ton electric truck [Peace] Features Warranty : - Life-time service warranty for electric components manufactured by Powerplaza - Key components like motor, inverter, battery : 7 years, 150,000km Spec Actual Drive range on single charge: 100km Payload : 500kg Charging time : 4 hrs battery capacity : 17.8kWh Power : 26kW Top speed : 95km/h Global Business Development General Manager, Soo-Hyun Kwon
0.5ton electric truck [Peace]
0.5ton electric truck [Peace]
0.5ton electric truck [Peace] High Torque & Performance Economic & Efficient High Torque Power 26kW Motor High Torque Power 26kW Motor
0.5ton electric truck [Peace] EV Smart Monitor Driving Information such as battery status, charging information and any problems detected during driving is provided. Easy & Convenient Charging Solution Slow charging time : 4 hours (100%) Home charging on 220V is available. EV Smart Monito r Charging station(c type) Charging time : 4 hrs(100% charging level) Inlet(5pin) If you press the button of temperature/diagnosis button, you can see any problem found the status of electric components. 220V household charging is available. Various information about driving status Information about battery status Information about charging status
Competitiveness with with Powerplaza Electric Conversion Technology - Powertrain system Design technology (battery pack, motor/inverter-vcu, on-board charger, related electric components) High Performance electric vehicle Development technology - Yebbujana R, 1ton Electric truck, 0.5ton Electric Truck (key components like battery pack, VCU, on-board charger is manufactured by Powerplaza) Advanced Technology for drive train - Drive train (motor/inverter) technology cooperation with European and American business partners - Europe partners : BOSCH, LINDE, ABM - American partners : UQM
The World Trend for Electric Vehicle Global Trend of movement to Electric Mobility Transport Paradigm From the point of view from Global Climate Change The EU countries is committed to implement policies of a mandatory use of EV in many regions. The consensus of changing paradigm to electric vehicle is putting together by world wide countries. According to this new policies, the car makers follow up this policies by making a new plan for production and marketing EV. Global economic loss from climate change - Global economic loss caused by climate change can be equal to the economic loss from the World War and the Great Depression. The issue of curbing the climate change is one the biggest issue which worldwide countries should try to solve. Some European countries are moving to change to the paradigm of low carbon transport, also they are improving a rapid growth in electric vehicle industry to be a world leader in low carbon transport. Energy Management The Future s energy demand is not guaranteed with the conventional energy resource. To go to a Sustainable city, a fundamental policy change like a sustainable transport system is highly require. Sustainable emobility transport will be the main solution in the coming future. From all of this point view, global consensus is focusing on the Environment Friendly Transport. We can see the global trend of policies from European countries.
The World Trend for electric Vehicle Germany : National level EV policy making - NPE National Platform for Electro Mobility - They make the electric car development consultative group (NPE) and proceed the electric car industry promotion through organizing the consistent policy consultative group (NPE). Germany develop the Electric Vehicle industry on the national level by consistent policy. - The Committee: Composed of 23 specialists from the related fields (organized into 7 working divisions under the Committee) National Level- Improvement of Electric Vehicle Industry - Germany promotes the 3 stage national electricity to become the EU s largest market and main production country in the field of electric cars Ÿ The 1st Stage: Systematic preparation centering on research and development by 2014 to build the leading market ŸThe 2nd Stage: Formation of commercial market and building of infrastructure by 2017 to materialize the marketing strategies ŸThe 3rd Stage: Achievement of the mass selling market equipped with complete economic feasibility by 2020
The World Trend for electric Vehicle National level improvement of EV industry The U.S. : - The U.S. improves the EV policies with a plan for 1 million electric vehicles distribution by New-Deal Policy. - Plan for replacing the current gasoline/diesel car of the Federal Government to electric vehicle in 2015. - Improving the manufacturing EV : The Government provides the manufacturing subsidy to any companies which manufacturer EV s in the United States regardless of nationality, and 1.6 billion dollars are paid to Nissan and 470 million dollars are paid to Tesla China : ŸChina will 100 billion RMB (approximately 17 trillion won) will be paid for support for the development and sales of electric cars, aiming to sales of 5million units of electric cars in 2020.
The World Trend for electric Vehicle Europe Policy ; Recently in Europe, controversies over harmfulness of diesel car exhaust gasses are expanding, so the policies of supporting for the conversion of diesel cars into electric cars are expected to expand all over Europe. Norway / England : All of diesel truck to electric truck in certain islands England : Changing the diesel truck to electric truck in Carbon-free island Belgium : Conversion of diesel trucks to electric truck in cities France : - According to the sources of the industrial circles such as Korea Automotive Research Institutes, the French government pays a subsidy of 6,300 Euro (approximately 8.46 million won) to the consumer purchasing an electric car according to the tax benefits of Bonus-Malus system. -It is equivalent to our country s electric car low-carbon car cooperation fund system. Under this policy, the consumers who replaces the diesel car with the electric car can receive additional government subsidy by10 thousand Euro so, totaling 16,300 Euro (approximately 21,890,000 won). - In France, an electric car can be purchased for about 10 million won (Korean won) In France, so the number of diesel car owners will be fast increasing with this policy. - French government s message for this background; In the background of this, there is a French government s message to reduce air pollution from diesel cars. At the moment, the percentage of diesel cars is nearly 70 %. - So, we are forecasting France will be the Europe s largest electric car market beating Norway due to the government s drastic electric car subsidy policy since they have the Renaud Nissan group whose electric car competitiveness is stronger than German cars.
The World Trend for electric Vehicle England s Low Carbon Policy and Industry - Simultaneous Development of Policy & Industry The Government has recently committed to placing low carbon transport at the centre of its vision for the UK economy. Today's announcement will promote infrastructure and support technology development and encourage manufacture in the UK, whilst incentivising consumers. "Cutting road transport CO2 emissions is a key element to tackling climate change. Less than 0.1% of the UK s 26 million cars are electric, so there is a huge untapped potential to reduce emissions. "The scale of incentives we're announcing today will mean that an electric car is a real option for motorists as well as helping to make the UK a world leader in low carbon transport.
Global policy trend with electrification of fleet industry like taxi and bus - London / Beijing : All of taxes and buses will be changing to electric cars. - France s Post Office (La Poste) : They are running 2,000 electric vehicles for business of Post Office as of last March, 2014. They have a plan for purchasing electric pickup truck(kangoo) for delivery. - Big companies like Air France, Bouygues, EDF, Eiffage, Veolia make a group purchase of 13,000 electric vehicles. From a macroscopic perspective to become sustainable cities, E-mobility transport system will be the final destination for solving the climate change issue and energy exhaustion problems.