CURRICULUM VITAE MONIEK BUIJZEN

CURRICULUM VITAE MONIEK BUIJZEN Moniek Buijzen, Ph.D. Professor of Communication Science Behavioural Science Institute BSI Radboud University Nijmegen Postbus 9104 6500 HE, Nijmegen, the Netherlands t: +31 24 3612372 e: m.buijzen@ru.nl i: http://www.ru.nl/bsi/ http://www.bitescience.com EMPLOYMENT Aug 2012 present Jan. 2011 present Nov. 2008 Aug. 2012 Sept. 2002 Oct. 2008 Aug. 2000 Sept. 2002 Sept. 1998 Sept. 2002 Professor and Chair of Communication Science Radboud University Nijmegen Founder and co-owner of Bitescience.com, an online portal for worldwide academic research on young consumers. Associate Professor Dept. of Communication Science, University of Amsterdam Assistant Professor Dept. of Communication Science, University of Amsterdam Teaching Assistant Dept. of Communication Science, University of Amsterdam Ph.D. Candidate The Amsterdam School of Communication Research ASCoR University of Amsterdam EDUCATION 2003 Ph.D. The Amsterdam School of Communication Research ASCoR, University of Amsterdam. Dissertation: Television advertising aimed at children: Intended and unintended effects 1998 M.A. Dept. of Communication Science, University of Amsterdam 1991 1992 L'Institut Parisien, French Language and Culture. 1985 1991 Stedelijk Gymnasium Utrecht (grammar school) Curriculum Vitae Moniek Buijzen July 2015 1

SCHOLARSHIPS AND PRIZES Grants (total amount > 3.400.000) 2013 Consolidator grant from the European Research Council (ERC). Prestigious 5-year personal research grant ( 2,000,000) for research project Social Network Implementation of Health Campaigns Among Youth. 2012 YMeerwaardePlus research dissemination grant from the Dutch Science Foundation NWO (main applicant). 39.700, to be used for the development of Veggiefruities, an online and offline community of cartoon animal characters to stimulate vegetable and fruit consumption among preschoolers. 2012 Grant for NWO/ZonMW program Begrijpelijke Taal, for project entitled Health promotion for low-literate adolescents: Increasing comprehensibility and persuasive effects of a school module on alcohol, tobacco, and cannabis (co-applicant). Including additional funds (from amongst others the Trimbos Institute) the total project budget is 489.000 2009 Aspasia grant from the Dutch Science Foundation (NWO). ( 100.000). Part of which is used for the ASCoR Buijzen Research Visit Fund, aimed to encourage more intensive interaction between ASCoR members and researchers abroad by offering financial support for mutual, short research visits. 2008 Vidi grant from the Dutch Science Foundation (NWO). Five-year personal research grant ( 600.000) enabling extra research time and funding of research project entitled: The commercialized media environment: Content, processes, and consequences for children and adolescents. 2003 Veni grant from the Dutch Science Foundation (NWO). Three-year personal research grant ( 200.000) enabling extra research time and funding of research project entitled: Developing a model of family purchase decision making. Project completed. 2002 ASCoR competitive scholarship. Two-year personal research grant enabling extra research time and funding for research project entitled: Parent-child communication about purchase decisions. Project completed. 2002 U of Amsterdam early PhD project completion bonus. Awards 2014 Top paper award by the Children, Adolescents, and Media Division of the International Communication Association, Seattle. 2012 Best Article Award 2011 for the best article of the year published in International Journal of Advertising. Award for article entitled Children s understanding of persuasive advertiser tactics 2012 Top paper award by the Conference on Child and Teen Consumption, Milan. 2011 ASCoR Baschwitz Faculty Article of the Year Award for the best article published in a peer-reviewed journal in 2010. Awarded for article entitled "Introducing the PCMC- Model: An investigative framework for young people s processing of commercialized media", published in Communication Theory (Vol. 20, pp. 427-450). Curriculum Vitae Moniek Buijzen July 2015 2

2011 Top paper award by the Health Communication Division of the International Communication Association, Boston. 2011 Nominated for the ICA Outstanding Article Award. Nominated by Internal Award Committee of the Children, Adolescents and the Media Division, for article entitled "Introducing the PCMC-Model: An investigative framework for young people s processing of commercialized media", published in Communication Theory (Vol. 20, pp. 427-450). 2010 Top paper award by the Mass Communication Division of the National Communication Association, San Francisco. 2010 Top interactive paper session award by the International Communication Association, Singapore. 2008 ASCoR Baschwitz Faculty Article of the Year Award for the best article published in a peer-reviewed journal in 2007. Awarded for article entitled "Reducing children's susceptibility to commercials: Mechanisms of factual and evaluative advertising interventions", published in Media Psychology (Vol. 9, pp. 411-430). 2007 Top paper award by the Instructional and Developmental Communication Division of the International Communication Association, San Francisco. 2006 Top paper award by the Instructional and Developmental Communication Division of the International Communication Association, Dresden, Germany. 2005 Best dissertation award by the Instructional and Developmental Communication Division of the International Communication Association, New York. 2005 Top paper award by the Instructional and Developmental Communication Division of the International Communication Association, New York. 2002 Elected secretary of the Instructional and Developmental Communication Division, International Communication Association. 2002 Top paper award by the Instructional and Developmental Communication Division of the International Communication Association, Seoul, Korea. 2001 Teaching award of the Instructional and Developmental Division of the International Communication Association in recognition of excellent teaching during the academic year 2000-2001 FACULTY AND HONORARY POSITIONS 2012 present Chair of Communication Science, Faculty of Social Science, Radboud University 2012 present Jury member of the Hermesdorf awards for outstanding media presence (Radboud University) 2013 present Board member of Behavioural Science Institute (BSI) 2012 present Board Member of Nijmegen School for Social-Cultural Research (NISCO) 2012 present Board member of Netherlands School of Communication Research (NeSCoR) 2013 2014 Board member of Onderwijsinstituut Maatschappijwetenschappen (MAW) Curriculum Vitae Moniek Buijzen July 2015 3

2012 2014 Member of Examination Committee Communication Science, Radboud University RESEARCH PROJECTS January 2014 present Oct. 2008 present Sept. 2007 Sept.2008 June 2004 Nov. 2007 Sept. 2002 May 2004 Sept. 1998 Sept. 2002 Primary investigator in ERC-Consolidator project Social Network Implementation of Health Campaigns. Project funded by the European Research Council (ERC). Primary investigator in NWO-Vidi project Project title: The commercialized media environment: Content, processes, and consequences for children and adolescents. Project funded by the Dutch National Science Foundation (NWO). Post-doc researcher in NWO-Vici project Project title: Internet, family life, and social well-being in childhood and adolescence. Project funded by the Dutch Science Foundation (NWO). Primary investigator: Prof. Dr. Patti M. Valkenburg Primary investigator in NWO-Veni project Project title: Developing a model of family purchase decision making. Project funded by the Dutch National Science Foundation (NWO). Postdoc researcher The Amsterdam School of Communications Research ASCoR, University of Amsterdam Project title: Parent-child communication about purchase decisions Ph.D. researcher Project title: Television advertising aimed at children: Intended and unintended effects TEACHING AND SUPERVISION PhD supervision Sept. 2015 present Feb. 2015 present Nov. 2014 present Sep. 2014 present Supervision (promotor) of PhD project Niklas Johannes. Supervision (promotor) of PhD project Social Network Implementation of Health Campaigns among Youth: A Focus on Energy-Output behaviours, Thabo van Woudenberg Supervision (promotor) of PhD project Young Adults' News Consumption, Ciska Rouw Supervision (promotor) of PhD project Social Network Implementation of Health Campaigns among Youth: A Focus on Energy-Intake behaviours, Crystal Smit Curriculum Vitae Moniek Buijzen July 2015 4

Nov. 2013 present June 2013 present Nov. 2012 present Sept. 2011 present Oct. 2009 Sept. 2013 Sept. 2008 Dec. 2012 Sept. 2006 Sept. 2010 Supervision (promotor) of PhD project Serious games for health, Eva Alblas Supervision (promotor) of PhD project News coverage of the euro-crisis and effects on viewers' cognitive processing and decision-making behaviour, Diamantis Petropoulos-Petalas Supervision (promotor) of PhD project Self persuasion in mediated communication, Jeroen Loman Supervision (promotor) of PhD project Individual susceptibility to food advertising, Frans Folkvord (completed) Supervision (promotor) of PhD project The intended and unintended effects of the commercialized media environment, Sanne Opree (completed) Supervision (co-promotor) of PhD project The effect of characters, celebrity endorsement, and peer popularity appeal on children s fruit consumption, Simone de Droog (completed) Supervision (co-promotor) of PhD project Advertising literacy and children s susceptibility to advertising, Esther Rozendaal (completed) Coaching junior researchers 2012 present S. M. de Droog, PhD; Social marketing and young children s dietary behaviors 2012 present M. Kleemans, PhD; Processing of information and persuasion across the lifespan 2012 present R. de Leeuw, PhD; Prosocial consequences of media exposure 2011 2014 E. Rozendaal, PhD; Development and role of advertising literacy 2008 2013 E. A. van Reijmersdal, PhD; Young people s processing of embedded advertising 2010 2013 D.J. Anschütz, PhD; Media, food intake, and body image Training and supervision undergraduate students 2002 present supervision of 75+ bachelor s, honor s, master s, and research master s students at University of Amsterdam and Radboud University Nijmegen. Courses Radboud University Nijmegen Aug 2012 present Reorganization of bachelor and master s program Communication Science, Radboud University Nijmegen, including: - development and teaching Introduction to Communication Science Curriculum Vitae Moniek Buijzen July 2015 5

- development international minor Media, Communication, & Influence, teaching introductory course Theories of Strategic and Persuasive Communication - development master Media & Influence Aug 2012 present Sept. 2010 present University of Amsterdam Jan. 2012 June 2012 May 2010 July 2012 May 2010 July 2012 Jan. 2010 Sept. 2008 July 2012 May 2008 2010 February 2003 2010 Fall 2003 2009 July 2001 April 2003 Sept. 2000 Dec. 2000 development and teaching contribution of Communication Science to Research Master Behavioural Science and Research Master Social Cultural Science. Several courses in the national PhD training program of the Graduate School of Communication. Development, coordination and teaching of Messages from the ivory tower: Communication science for a non-academic audience. Course developed for the Honours & Excellence Track of the College of Communication. Development and teaching of master seminar Youth as Media Consumers, including the mentoring of junior lecturers. Initiation and organization of service-learning project Company meets student for Youth and Media Entertainment master students, in collaboration with communication agency Youngworks Co-development of master program Youth and Media Entertainment, Graduate School of Communication. Tutoring of research master students, Graduate School of Communication. Development and teaching of master seminar Young People as a Target Group. Development, coordination, and teaching of bachelor course Children and the Media. Development and teaching PhD student course APA Manuscript Preparation, offered annually to NESCoR students. Development and teaching of master seminar Young People and Media Entertainment. Teaching Media Ethics and Law, bachelor course Communication Science, University of Amsterdam OTHER ACADEMIC ACTIVITIES 2014 present Member of the advisory and assessment committee of the NWO-Vici competition 2014. Curriculum Vitae Moniek Buijzen July 2015 6

2015 Member of PhD manuscript and defense committees A. van Cauwenberghe (Radboud U/ Leuven U, Chair), Monique Simons (VU), Reine van der Wal (Radboud U, Chair) 2014 Member of the research assessment committee of the Faculty of Industrial Design & Engineering, TU Delft. 2014 Member of PhD manuscript and defense committees M. Willemars (Radboud U, Chair), C. Buijs (Radboud U), S. Boerman (U of Amsterdam), D. de Vries (U of Amsterdam), L. Muusses (VU University). 2013 Member of PhD manuscript and defense committees A. Sjoerdsma (Radboud U), R. Hermans (Radboud U), Hendriyani (Radboud U), K. Lochbuehler (Radboud U, Chair), M. Kleemans (Radboud U, Chair), S. De Droog (U of Amsterdam, co-promotor), M. Elenbaas (U of Amsterdam), E. Maslowska (U of Amsterdam), K. Beullens (U of Leuven) 2012 Member of promotion committee S. Joshi (U of Amsterdam), N. van den Cruyce (Vrije Universiteit Brussel). 2011 Member of promotion committee E. Rozendaal (U of Amsterdam, copromotor), D. Anschütz (Radboud U). 2010 present Member of editorial board Journal of Children and the Media 2010 2013 Member of the award nomination committee of the Children, Adolescents, and the Media (CAM) Interest Group of the International Communication Association (ICA). 2010 2012 Member of the advisory and assessment committee of the NWO- Mozaïek competition 2011 and 2012. 2010 2011 Chair of the advisory committee Revision of Procedure Master Thesis, Graduate School of Communication, University of Amsterdam 2010 Member of promotion committee Jeroen Lemmens, Universiteit van Amsterdam. 2008 present Participation in professionalization track University of Amsterdam (including coaching, courses, and workshops). 2008 2009 Vice-chair of the Children, Adolescents, and the Media (CAM) Interest Group of the International Communication Association (ICA). 2008 2009 Member of the advisory and assessment committee of the NWO-Veni competition 2009. 2007 Member of promotion committee Jan van Mierlo, Katholieke Universiteit Leuven, Belgium. 2007 Member of defense committee Judith Rosenbaum, Radboud Universiteit Nijmegen. Curriculum Vitae Moniek Buijzen July 2015 7

2006 Member of defense committee Marnix van Gisbergen and Paul Ketelaar, Radboud Universiteit Nijmegen. 2005 2007 Member of the dissertation award committee of the Instructional and Developmental Communication Division of the International Communication Association (ICA). 2005 2008 Member of the Public Relations Committee Dept. of Communication, University of Amsterdam 2003 2006 Guest lecturer at the Katholieke Universiteit Leuven, Belgium. 2003 2005 Elected division secretary of the Instructional and Developmental Communication Division of the International Communication Association (ICA). 2002 2011 Member of the Examination Committee Dept. of Communication, University of Amsterdam 2000 2002 Member of teaching committee of the Media Entertainment division Dept. of Communication, University of Amsterdam 1999 present Conference reviewer, session chair, and respondent: Annual conference of the International Communication Association (ICA) Annual conference of the Netherlands School of Communications Research (NESCoR) Biannual conference of the European Communication Research and Education Association (ECREA) International Conference of Research in Advertising (ICORIA) 1999 present Ad-hoc reviewer journal articles and grant proposals: American Journal of Media Psychology Appetite Communication Theory Communications: The European Journal of Communication Research Family Relations Human Communication Research Humor International Journal of Public Opinion Research Israel Science Foundation Journal of Applied Developmental Psychology Journal of Children and the Media Journal of Communication Journal of Economic Psychology Learning, Media and Technology Mass Communication and Society Media Psychology New Media & Society Preventive Medicine Research Council K.U.Leuven Research Foundation Flanders (FWO) Tijdschrift voor Communicatiewetenschap Tijdschrift voor Sociologie Curriculum Vitae Moniek Buijzen July 2015 8

ORGANIZATION OF SCIENTIFIC CONFERENCES AND WORKSHOPS April 2014 June 2010 May 2009 Feb. 2006 May 2004 April 2004 June 2004 Products of Social Science. Symposium held at Radboud University Nijmegen. The obesity crisis: Tipping the balance in children s energy intake and expenditure through media. S. Calvert, S. Livingstone, S. M. de Droog, A. E. Staiano, & M. Buijzen. Discussion panel convened and chaired with Prof. Sandra Calvert for the annual meeting of the International Communication Association, held in Singapore. Program planner of the Children, Adolescents, and the Media Interest Group at the 2009 conference of the International Communication Association, held in Chicago, May 21-25. Member of organizing committee of the annual conference of the Netherlands School of Communications Research, NESCoR. Parental and adult mediation of children s television viewing. Panel participants: E. W. Austin, R. J. Desmond, A. I. Nathanson, J. H. Walma van der Molen, & M. Buijzen. Discussion panel convened and chaired for the 54th annual meeting of the International Communication Association, held in New Orleans, LA. Child overweight and obesity: A search for causes, solutions, and opportunities from a communication perspective. Symposium organized with IPM KidWise at the Amsterdam School of Communication Research, University of Amsterdam, the Netherlands. Child overweight and obesity: Continuation of April symposium. Symposium organized with IPM KidWise at the Amsterdam School of Communication Research, University of Amsterdam, the Netherlands. VALORIZATION ACTIVITIES 2012 present Advisor of project "Veggiefruities, an online and offline community of cartoon animal characters to stimulate vegetable and fruit consumption among preschoolers. www.groentefroetels.nl 2011 present Founder and co-owner of Bitescience, an academic communication and consultancy company. www.bitescience.com 2011 present Member of the academic advisory board of Kijkwijzer, the Dutch rating system for audiovisual media. 2010 2012 Member of the advisory board of the Dutch Center for Expertise on Media Literacy [mediawijzer.net]. 2008 2012 Board member of SCW, the Dutch Foundation for Science Communication [Stichting Cursussen Wetenschapscorrespondentie]. 2003 2010 Advisor Reklame Rakkers (MediaSmart), a media literacy initiative for elementary school children, focused primarily on advertising. Curriculum Vitae Moniek Buijzen July 2015 9

2003 2007 Advisor Kids, Kilo s & Kijkcijfers, EU-funded research project initiated by the Dutch Heart Foundation [Nederlandse Hartstichting]. 2004 2006 Board member of VSOM, the Association for Mass Communication Research [Vereniging voor Studie en Onderzoek Massacommunicatie]. Media appearances 50+ articles and interviews about research activities have appeared in several news papers (De Volkskrant, NRC, NRC.next, Het Parool, GPD), weekly and monthly magazines (Elsevier, Quest, VPRO Gids, Voeding Nu!, Linda, Folia), television programs (B&W, Hoe?Zo! TV, Bij ons thuis) and radio programs (BNR, De Ochtenden, Kassa, Hoe?Zo! Radio). PUBLICATIONS International peer-reviewed publications De Leeuw, R. N. H., Rozendaal, E., Kleemans, M., Anschütz, D. J., & Buijzen, M. (in press). Prosocial news and prosocial behavior in children: An experimental study. Journal of Children, Adolescents, and Media. Blom, N., Van der Zanden, R., Scheepers, P., & Buijzen, M. (2015). Media exposure and health in Europe: Mediators and moderators of media systems. Social Indicators Research, 1-26. Folkvord, F., Anschutz, D. J., Wiers, R., & Buijzen, M., (2015). The role of attentional bias in the effect of food advertising on actual food intake among children. Appetite, 83, 251-258. doi: 10.1016/j.appet.2014.10.016. Van Reijmersdal, E. A., Lammers, N., Rozendaal, R., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34, 70-84. Van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2015). Boys responses to the integration of advertising and entertaining content. Young Consumers,16(3). De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2014). Enhancing children s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character product congruence. Appetite, 73, 73-80. doi:10.1016/j.appet.2013.10.018. Folkvord, F., Anschutz, D. J., Nederkoorn, C., Westerik, H., & Buijzen, M., (2014). Impulsivity, advergames, and food intake. Pediatrics, 133, 1007-1012. doi: 10.1542/peds.2013-3384. Opree, S. J., Buijzen, M., Van Reijmersdal, E. A. & Valkenburg, P. M. (2014). Measuring children's materialism. Personality and Individual Differences, 51, 963-968. >> article awarded the 2012 Baschwitz Junior Article of the Year Award Rozendaal, E., Opree, S., & Buijzen, M. (2014). Development and validation of the Advertising Literacy Scale for children (ALS-c). Media Psychology, online first, 1-29. doi:10.1080/15213269.2014.885843. Rozendaal, E., Slot, N., Van Reijmersdal, E. A, & Buijzen, M. (2013). Children's responses to advertising in social games. Journal of Advertising, 42, 142-154. doi:10.1080/00913367.2013.7745884. Opree, S. J., Buijzen, M., Valkenburg, P. M., & Van Reijmersdal, E. A. (2013). Children s advertising exposure and materialistic orientations: A longitudinal study into direct and mediated effects. Communication Research, 41, 717-735. doi: 10.1177/0093650213479129 Folkvord, F., Anschutz, D. J., Buijzen, M., Valkenburg, P. M. (2013). The effect of playing advergames promoting energy-dense snacks or fruit on actual food intake among children. The American Journal of Clinical Nutrition, 97, 239-245. doi: 10.3945/ajcn.112.047126. Curriculum Vitae Moniek Buijzen July 2015 10

Opree, S., Buijzen, M., & Valkenburg, P. M. (2012). Low life satisfaction associated with materialism in children frequently exposed to advertising. Pediatrics, 130. doi:10.1542/peds.2011-3148. Owen, L.H., Lewis, C., Auty, S., & Buijzen, M. (2013). Is children s understanding of non traditional advertising comparable to their understanding of television advertising? Journal of Public Policy & Marketing. Advance online publication, doi: 10.1509/jppm.09.003. De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2012). Use a rabbit or a rhino to sell a carrot? The impact of conceptual and perceptual character-product congruence on preschoolers attitudes. Journal of Health Communication, 17, 1068-1080. Opree, S., Buijzen, M., & Valkenburg, P. M. (2012). Low life satisfaction associated with materialism in children frequently exposed to advertising. Pediatrics, 130. doi: 10.1542/peds.2011-3148. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2012). Think-aloud process superior to thought-listing in increasing children s critical processing of advertising. Human Communication Research, 38, 199-221. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children s cognitive and affective responses to advergames. Journal of Interactive Marketing, 26, 33-42. Rozendaal, E., Lapierre, M., Buijzen, M., & Van Reijmersdal, E. A. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14, 333-354. Opree, S., Buijzen, M., & Valkenburg, P. M., & Van Reijmersdal, E. A. (2011). Development and validation of the Material Values Scale for children (MVS-c). Personality and Individual Differences, 51, 963-968. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2011). Children s understanding of persuasive advertiser tactics. International Journal of Advertising, 30, 329-350. De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2011). Using brand characters to promote young children s liking of and purchase requests for fruit. Journal of Health Communication, 16, 79-89. Buijzen, M., van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC-Model: An investigative framework for young people s processing of commercialized media content. Communication Theory, 20, 427-450. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010). Comparing children s and adults cognitive advertising competences. Journal of Children and the Media, 4, 77-89. Buijzen, M. (2009). The effectiveness of parental communication in modifying the relation between food advertising and children s consumption behaviour. British Journal of Developmental Psychology, 27, 105-121. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2009). Do children s cognitive advertising defenses reduce their desire for advertised products? Communications: The European Journal of Communication Research, 34, 287-303. Buijzen, M., Rozendaal, E., Moorman, M., & Tanis, M. (2008). Parent vs. child reports of parental advertising mediation: Exploring the meaning of agreement. Journal of Broadcasting & Electronic Media, 52, 509-525. Buijzen, M., Schuurman, J., & Bomhof. E. (2008). Associations between children's television advertising exposure and their food consumption patterns: A household diary-survey study. Appetite, 50, 231-239. Buijzen, M., Bomhof. E., & Schuurman, J. (2008). A test of three alternative hypotheses explaining the link between children s television viewing and weight status. Journal of Children and Media, 2, 67-74. Buijzen, M., & Valkenburg, P. M. (2008). Observing purchase-related parent-child communication in retail environments: A developmental and socialization perspective. Human Communication Research, 34, 50-69. Buijzen, M. (2007). Reducing children s susceptibility to commercials: Mechanisms of factual and evaluative advertising interventions. Media Psychology,9, 411-430. Curriculum Vitae Moniek Buijzen July 2015 11

>> article awarded the 2007 Baschwitz Faculty Article of the Year Award Buijzen, M., & Mens, C. (2007). Adult mediation of television advertising effects: A comparison of factual, evaluative, and combined strategies. Journal of Children and Media, 1, 177-191. Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2007). Parental mediation of children's emotional responses to a violent news event. Communication Research, 34, 212-230. Buijzen, M., & Valkenburg, P. M. (2005). Parental mediation of undesired advertising effects. Journal of Broadcasting & Electronic Media, 49, 153-165. Valkenburg, P. M., & Buijzen, M. (2005). Identifying determinants of young children s brand awareness: Television, parents, and peers. Journal of Applied Developmental Psychology, 26, 456-468. Buijzen, M., & Valkenburg, P. M. (2004). Developing a typology of humor in audiovisual media. Media Psychology, 6, 147-167. Buijzen, M., & Valkenburg, P. M. (2003). The unintended effects of television advertising: A parent-child survey. Communication Research, 30, 483-503. Buijzen, M., & Valkenburg, P. M. (2003). The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research. Journal of Applied Developmental Psychology, 24, 437-456. Valkenburg, P. M., & Buijzen, M. (2003). Children, computer games, and the Internet. The Netherlands Journal of Social Sciences, 39, 23-34. Buijzen, M., & Valkenburg, P. M. (2002). Appeals in television advertising: A content analysis of commercials aimed at children and teenagers. Communications, The European Journal of Communications Research, 27, 349-364. Buijzen, M., & Valkenburg, P. M. (2000). The impact of television advertising on children s Christmas wishes. Journal of Broadcasting and Electronic Media, 44, 456-470. Dutch peer reviewed publications De Leeuw, R. N. H., Rozendaal, E., Kleemans, M., Anschütz, D. J., & Buijzen, M. (2014). Prosociaal nieuws en prosociaal gedrag in kinderen: Een experimentele studie. Tijdschrift voor Communicatiewetenschap, 42(4). Slot, N., Rozendaal, Van Reijmersdal, E. A., & Buijzen, M. (2013). Hoe kinderen reageren op reclame in online sociale netwerken: reclamewijsheid en de invloed van leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-41. De Droog, S.M., Buijzen M., Opree, S.J., & Valkenburg, P.M. (2011). Merkfiguurtjes stimuleren de gezonde keuze van kleuters via affectieve reactiemechanismen. Tijdschrift voor Communicatiewetenschap, 39(4), 58-73. Rozendaal, E., Buijzen, M., & Valkenburg, P.M. (2008). Reclamewijsheid in ontwikkeling: Een vergelijking van de cognitieve reclamevaardigheden van kinderen en volwassenen. Tijdschrift voor Communicatiewetenschap, 36, 270-283. Buijzen, M., Schuurman, J., & Bomhof. E. (2007). De relatie tussen televisiereclame voor voedingsmiddelen en consumptiepatronen van kinderen. Psychologie & Gezondheid, 35, 66-75. Mens, C., & Buijzen, M. (2006). Interventie van reclame gericht op kinderen: Een experimenteel onderzoek naar de meest effectieve interventiestrategie.tijdschrift voor Communicatiewetenschap, 34, 321-335. Buijzen, M., & Valkenburg, P. M. (2005). Nadelige invloeden van televisiereclame: Een onderzoeksoverzicht. Kind en Adolescent, 26(1), 84-100. Valkenburg, P. M., Buijzen, M., Althuis, M. van, & Tuinier, N. (2005). Het merkbewustzijn van jonge kinderen: De relatieve invloed van TV, ouders en leeftijdgenoten. Tijdschrift voor Communicatiewetenschap, 33, 3-13. Buijzen, M., & Valkenburg, P. M. (2003). De onbedoelde effecten van televisiereclame: Een review. Tijdschrift voor Communicatiewetenschap, 31, 13-30. Curriculum Vitae Moniek Buijzen July 2015 12

Buijzen, M., & Valkenburg, P. M. (2001). Humor in commercials gericht op kinderen, tieners en volwassenen. Tijdschrift voor Communicatiewetenschap, 29, 150-167. Buijzen, M., & Valkenburg, P. M. (2000). Appeals in televisiereclame: Een inhoudsanalyse van commercials gericht op kinderen, tieners en volwassenen. Tijdschrift voor Communicatiewetenschap, 28, 252-270. Buijzen, M., & Valkenburg, P. M. (2000). Televisiereclame en de sinterklaas- en kerstwensen van kinderen. Tijdschrift voor Communicatiewetenschap, 28, 69-83. Books and book chapters Buijzen, M. (2014). Advertising: Responses across the life span. In W. Donsbach (Ed.). The Concise International Encyclopedia of Communication. Oxford, UK and Malden, MA: Wiley-Blackwell. Buijzen, M. (2014). The family s role in children s interpretation of advertising. In: M. Blades, C. Oates, F. Blumberg, & B. Gunter (Eds.), Advertising to children: New issues and new media (pp. 137-157). Palgrave-MacMillan. Buijzen, M., Rozendaal, E., & De Droog, S. M. (2014). Food marketing and child health. In: C. Von Feilitzen (Ed.), Children, Youth, Media, and Health. International Clearinghouse, Yearbook 2012. Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Children and adolescents in a commercialized media environment. In D. Lemish (Ed.), The Routledge international handbook of children, adolescents, and media (pp. 271-278). New York: Routledge. Buijzen, M. & Valkenburg, P. M. (2013). The intended and unintended effects of advertising on children. In: E. Scharrer (Ed.), Media Effects/Media Psychology: Advertising and Persuasion Effects. Blackwell. Buijzen, M. (2008). Advertising: Responses across the life span. In W. Donsbach (Ed.). The International Encyclopedia of Communication, Volume 1 (pp. 105-107). Oxford, UK and Malden, MA: Wiley-Blackwell. Valkenburg P. M., & Buijzen, M. (2008). Fear responses to media entertainment. In B. Wilson and S. Calvert (Eds.), Handbook of Children and the Media (pp. 334-352). Malden, MA: Blackwell. Buijzen, M. & Valkenburg, P. M. (2007). Purchase influence attempts (PIA s). In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 683-684). Thousand Oaks, CA: Sage. Buijzen, M., & Valkenburg, P. M. (2007). Advertising, parent-child conflict and. In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 43-44). Thousand Oaks, CA: Sage. Buijzen, M., & Valkenburg, P. M. (2007). Advertising, intended vs. unintended effects of. In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 38-40). Thousand Oaks, CA: Sage. Valkenburg, P. M., & Buijzen, M. (2007). Advertising, purchase requests and. In J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 47-48). Thousand Oaks, CA: Sage. Buijzen, M., & Valkenburg, P. M. (2004). Een model voor de effecten van televisiereclame op kinderen. Ontwikkelingen in het marktonderzoek (pp. 21-37). Haarlem: de Vrieseborch. Buijzen, M. (2003). Television advertising aimed at children: Intended and unintended effects. University of Amsterdam: Unpublished doctoral dissertation. Popular-scientific publications Buijzen, M., & Rozendaal, E. (2012). De jonge consument [The young consumer]. Amsterdam: SWOCC publicaties. Curriculum Vitae Moniek Buijzen July 2015 13

Buijzen, M. (2010). Hoe ouders de strijd met commercie kunnen aangaan. In K. Segers & J. Bouwens (Eds.), Maak mij wat wijs! De media kennen, begrijpen en zelf creëren (pp. 120-132). Leuven, BE: Lannoocampus. Buijzen, M. (2007). Vette verleiders en weerbare kinderen. Kennislink. Artikel gepubliceerd op 3 oktober 2007 http://www.kennislink.nl/publicaties/vette-verleiders-en-weerbarekinderen Buijzen, M. (2007). Commercie in de jeugdcultuur: vette verleiders en weerbare kinderen. In H. Dagevos en G. Munnichs (Eds.), De obesogene samenleving: Maatschappelijke perspectieven op overgewicht (pp. 95-102). Amsterdam: Amsterdam University Press. Buijzen, M. & Hartsuiker, I. M. (2003). Kinderen bepalen winkelgedrag. Voeding Nu, 5(7-8), 24-26. Invited lectures Buijzen, M. (2014, September). Positive communication. Van der Hilst Training Communication Professionals. Buijzen, M. (2013, April). Responsible youth-directed marketing. Kids & Teen Marketing Conference, Den Haag. Buijzen, M. (2012, October). The ethics of child-directed advertising. Week of Ethics, Radboud University Nijmegen. Buijzen, M. (2011, March). Commerce in the media. Invited lecture given at CCAM symposium 'Youth, media, and education,' University of Amsterdam, Amsterdam. Buijzen, M. (2009, November). The commercialization of childhood. Keynote speech given at masterclass 'Contemporary research on the well-being of children,' Vrije Universiteit Brussels, Belgium. Buijzen, M. (2009, June). Born to Buy: The child as a consumer. Invited lecture given for the Studium Generale program, University of Utrecht, Utrecht, The Netherlands. Buijzen, M. (2008, October). Emoticons: Children s online social lives. Invited lecture given at the Emma Children s Hospital, Academic Medical Center (AMC), Amsterdam, The Netherlands. Buijzen, M. (2007, October). Een dagboekstudie naar televisiereclame en consumptiepatronen van kinderen. Invited lecture given at the Behavioral Science Institute, Radboud Universiteit Nijmegen, The Netherlands. Buijzen, M. (2007, June). Kinderreclame, maak je niet dik??? Invited lecture given at the National Debate on Children and Advertising, organized by ReklameRakkers, Oegstgeest, The Netherlands. Buijzen, M. (2005, October). De wetenschap over kinderen en reclame. Invited lecture given at the National Conference on Children and Advertising, organized by ReklameRakkers, Amsterdam, The Netherlands. Buijzen, M. (2005, October). Children and advertising. Invited lecture given for dieticians and of the Nederlandse Hartstichting (Dutch Heart Foundation), Bilthoven, The Netherlands. Buijzen, M. (2004, June). Children and advertising in the Netherlands: Research, responsibility, and regulation. Invited lecture given for seminar The Psychology of Children and Advertising: The next step? University of Coventry, UK. Buijzen, M., & Van der Ven, A. M. (2004, May). Kinderen die vragen worden overgeslagen, maar kinderen die zwijgen zullen nooit wat krijgen!. Invited lecture at the Annual Conference Trends in Kids Marketing, Kaatsheuvel, the Netherlands. Buijzen, M. (2004, March). Children and advertising. Invited lecture for undergraduate students given at the University of Leuven, Belgium. Buijzen, M., & Hartsuiker, I. M. (2003, May). Kinderen in de supermarkt. Invited lecture given at the Annual Conference Trends in Kids Marketing, Leiden, the Netherlands. Professional conference papers & lectures Curriculum Vitae Moniek Buijzen July 2015 14

* Top papers * Rozendaal, E., Opree, S. J., & Buijzen, M. (2014, May). Development and validation of a survey instrument to measure children s advertising literacy. Paper presented at the annual conference of the International Communication Association ICA, Seattle, May 22-26. Buijzen, M., Rozendaal, E., Tanis, M., Lang, A., Vermeulen, I., Van Reijmersdal, E. A. (2014, May). Available resources as an indicator of brand placement processing. Paper presented at the annual conference of the International Communication Association ICA, Seattle, May 22-26. De Droog, S., & Buijzen, M. (2014, May). Development of a scale measuring preschoolers involvement with media characters. Paper presented at the annual conference of the International Communication Association ICA, Seattle, May 22-26. Folkvord, F., Anschütz, D. A., & Buijzen, M. (2014, May). Food-promoting advergames and children s actual food intake: The role of attentional bias. Paper presented at the annual conference of the International Communication Association ICA, Seattle, May 22-26. Opree, S. J., Buijzen, M. & van Reijmersdal, E. A. (2013, June). Measuring children s advertising exposure: A comparison of methods and measurements. Paper presented at the annual meeting of the International Communication Association, London, UK. * Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, July). The causal relation between children's life satisfaction and materialism and the role of advertising exposure. Paper presented at the Child & Teen Consumption Conference, Milan. Opree, S.J., Buijzen, M., van Reijmersdal, E.A., & Valkenburg, P.M. (2012, July). Development and validation of the Psychological Well-Being scale for Children (PWBc). Paper presented at the 30th International Congress of Psychology, Cape Town, South Africa. Opree, S.J., Buijzen, M., van Reijmersdal, E.A., & Valkenburg, P.M. (2012, July). Children's advertising exposure and materialistic orientations: A longitudinal study. Paper presented at the 30th International Congress of Psychology, Cape Town, South Africa. Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, July). The causal relation between children's life satisfaction and materialism and the role of advertising exposure. Paper presented at the 30th International Congress of Psychology, Cape Town, South Africa. Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2012, May). Children s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Paper presented at the 41th annual conference of the European Marketing Academy, Lisbon, Portugal. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, May). Integrating advertising and editorial content in magazines: effects on children s persuasion knowledge and brand attitudes. Paper presented at the 41th annual conference of the European Marketing Academy, Lisbon, Portugal. Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, February). Low life satisfaction increases materialism in children who are frequently exposed to advertising. Paper presented at the The Netherlands Flanders Communication Association (NeFCA), Leuven, Belgium. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, February). Sponsored content gericht op kinderen: Effecten op reclamewijsheid en merkattitude. Paper presented at the annual convention of the The Netherlands Flanders Communication Association, Leuven, Belgium. De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2012, March). Using picture books to stimulate the appeal of healthy food products among preschoolers. Paper presented at the annual British Feeding and Drinking Group, Brighton, UK. * De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2011, May). Use a rabbit or a rhino to sell a carrot? The impact of conceptual and perceptual character-product congruence Curriculum Vitae Moniek Buijzen July 2015 15

on preschoolers attitudes. Paper presented at the annual convention of the International Communication Association, Boston. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2011, May). Children's responses to online advergames: The role of persuasion knowledge, brand prominence, and game involvement. Paper presented at the annual convention of the International Communication Association, Boston. Rozendaal, E,. Buijzen, M., & Valkenburg, P. M. (2011, May). The role of cognitive and affective defense mechanisms in reducing children's susceptibility to advertising effects. Paper presented at the annual convention of the International Communication Association, Boston. Opree, S. J., Buijzen, M., & Valkenburg, P. M., Van Reijmersdal, E. A. (2011, May). The effects of advertising on children's materialistic orientations: A longitudinal study. Paper presented at the annual convention of the International Communication Association, Boston. Opree, S.J., & Buijzen, M., (2011, May). The causal relation between children's life satisfaction and materialism and the role of advertising exposure. Paper presented at the annual convention of the International Communication Association, Boston. De Droog, S. M., & Buijzen, M. (2011, May). The power of brand characters: Affective mechanisms underlying children's food preferences. Paper presented at the annual convention of the International Communication Association, Boston. * Lapierre, M., Rozendaal, E., Buijzen, M., & Van Reijmersdal, E. A. (2010, November). Rethinking children's defenses to advertising: A new theoretical approach. Paper presented at the annual convention of the National Communication Association, San Francisco. * Buijzen, M., van Reijmersdal, E. A., & Owen, L. H., (2010, June). An investigative framework for young people s commercialized media environment. Paper presented at the annual meeting of the International Communication Association, Singapore. Buijzen, M. (2010, June). Parent power: How parents and caretakers can reduce the effects of food advertising. Panel participation at the annual meeting of the International Communication Association, Singapore. Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010, June). Comparing the think-aloud and thought-listing method to assess children s advertising processing. Paper presented at the annual meeting of the International Communication Association, Singapore. Owen, L. H., Lewis, C., Auty, S., and Buijzen, M. (2010, June). The role of personal salience in children s implicit processing of brand placements in movies. Paper presented at the annual meeting of the International Communication Association, Singapore. Opree, S. J,. Buijzen, M., Valkenburg, P. M., & van Reijmersdal, E. A. (2010, June). The effects of advertising on children s materialistic orientations: a longitudinal study. Paper presented at the International Conference on Research in Advertising (ICORIA), Madrid. Buijzen, M., Owen, L. H., van Reijmersdal, E. A. (2009, November). Introducing an investigative framework for a changing consumer culture: An integrated model of children s advertising processing. Paper presented at the Inaugural Conference on Consumer Culture and the Ethical Treatment of Children, Michigan State University, East Lansing, MI. De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2009, May). Using brand characters to promote young children s fruit consumption. Paper presented at the 59th annual meeting of the International Communication Association, Chicago, IL. Owen, L. H., Lewis, C., Auty, S., and Buijzen, M. (May 2009). Is children's understanding of non-spot advertising comparable to their understanding of television advertising? Paper presented at the 59th annual meeting of the International Communication Association, Chicago, IL. Curriculum Vitae Moniek Buijzen July 2015 16

Rozendaal, E., Buijzen, M. & Valkenburg, P. (2009, May). Children s understanding of advertisers persuasive tactics. Paper presented at the 59th annual meeting of the International Communication Association, Chicago, IL. Owen, L. H., Lewis, C., Auty, S., & Buijzen, M. (April 2009). Conceptual fluency in children s implicit processing of product placement in movies. Poster presented at the Society for Research in Child Development Biennial Conference. Denver, USA. De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2009, February). Using brand characters to promote fruit consumption. Paper presented at the annual convention of the Netherlands School of Communication Research, Nijmegen, The Netherlands. Owen, L., Lewis, C., Auty, S., & Buijzen, M. (2009, February). What do children understand about non-spot forms of advertising? Paper presented at the annual convention of the Netherlands School of Communication Research, Nijmegen, The Netherlands. Rozendaal, E., & Buijzen, M. (2009, February). Reclamewijsheid: het inzicht van kinderen en volwassenen in reclametechnieken. Paper presented at the annual convention of the Netherlands School of Communication Research, Nijmegen, The Netherlands. Rozendaal, E., Buijzen, M., & Valkenburg (2008, May). Comparing children s and adults recognition and understanding of television advertising. Paper presented at the 58th annual meeting of the International Communication Association, Montreal, Canada. Rozendaal, E. Buijzen, M., & Valkenburg, P. (2008, April). Comparing children s and adults cognitive defenses to television advertising. Paper presented at the 3rd international conference on Child and Teen Consumption, Trondheim, Norway. Rozendaal, E., Buijzen, M., & Valkenburg, P. (2008, February). Comparing children's and adults cognitive defenses to television advertising. Paper presented at the annual convention of the Netherlands School of Communication Research, Amsterdam, The Netherlands. * Buijzen, M. (2007, May). Does children s television advertising exposure contribute to an unhealthy diet? Refining the big food advertising effects hypothesis. Paper presented at the 57th annual meeting of the International Communication Association, San Francisco, CA. Rozendaal, E., & Buijzen, M. (2007, May). Parent vs. child reports of parental advertising mediation. Paper presented at the 57th annual meeting of the International Communication Association, San Francisco, CA. Buijzen, M., Schuurman, J., & Bomhof. E. (2007, February). Kinderreclame, maak je niet dik??? Een dagboekstudie naar TV reclame voor ongezonde voeding en eetgewoonten van kinderen. Paper presented at the annual convention of the Netherlands School of Communication Research, Antwerp, Belgium. Buijzen, M., & Valkenburg, P. M. (2006, June). Observing purchase-related parent-child interactions in retail environments: A developmental and socialization perspective. Paper presented at the 56th annual meeting of the International Communication Association, Dresden, Germany. * Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2006, June). Parental mediation of children's emotional responses to the news. Paper presented at the 56th annual meeting of the International Communication Association, Dresden, Germany. Buijzen, M. (2005, November). Increasing children s defenses against television advertising. Paper presented at the First European Communication Conference, Amsterdam, the Netherlands. Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2005, November). Children's emotional reactions to the news about Theo van Gogh's assassination. Paper presented at the annual convention of the Netherlands School of Communication Research, Amsterdam, the Netherlands. * Buijzen, M. (2005, May). Introducing a model of television advertising mediation. Paper presented at the 55th annual meeting of the International Communication Association, New York. Curriculum Vitae Moniek Buijzen July 2015 17

Buijzen, M., & Valkenburg, P. M. (2004, June).Determinants of young children s brand awareness. Paper presented at the 3rd International Conference on Research in Advertising, Oslo, Norway. Buijzen, M. (2004, May). Mediation of the effects of television advertising on children. Panel participation at the 54th annual meeting of the International Communication Association, New Orleans, LA. Buijzen, M., & Valkenburg, P. M. (2004, May). Identifying determinants of young children s brand awareness. Paper presented at the 54th annual meeting of the International Communication Association, New Orleans, LA. Buijzen, M. (2004, May). Zeurende kinderen, zwichtende ouders. Lecture given at the annual Bessensap conference, organized by the Dutch Science Foundation (NWO). Buijzen, M. (2004, April). Child overweight and obesity: A communication scientific approach. Lecture held at ASCoR symposium Child overweight and obesitas: A search for causes, solutions, and opportunities, Amsterdam, the Netherlands. Buijzen, M., & Valkenburg, P. M. (2003, November). Children s internet activities. Paper presented at the Netherlands School of Communications Research (NESCoR) Convention, Nijmegen, the Netherlands. Buijzen, M., & Valkenburg, P. M. (2003, June).Television advertising to children: Effects on materialism, parent-child conflict, and unhappiness. Paper presented at the 2nd International Conference on Research in Advertising, Amsterdam, the Netherlands. Buijzen, M., & Valkenburg, P. M. (2003, May). The unintended effects of advertising on children. Paper presented at the 53 rd annual meeting of the International Communication Association, to be held in San Diego, CA. Buijzen, M., & Valkenburg, P. M. (2002, November). De effecten van televisiereclame op materialisme, ouder-kind conflict en ongelukkigheid: een vote-counting review. Paper presented at the Netherlands School of Communications Research (NESCoR) Convention, Utrecht, the Netherlands. * Buijzen, M., & Valkenburg, P. M. (2002, July). The effects of television advertising on materialism, parent-child conflict, and unhappiness: A meta-analytic review. Paper presented at the 52nd annual meeting of the International Communication Association (ICA), Seoul, Korea. Buijzen, M., & Valkenburg, P. M. (2001, May). Types of humor in commercials aimed at children, teenagers, and adults. Paper presented at the 51 st annual meeting of the International Communication Association (ICA), Washington. Buijzen, M., & Valkenburg, P. M. (2001, May). Appeals in television advertising: A content analysis of commercials aimed at children, adolescents, and adults. Paper presented at the 51 st annual meeting of the International Communication Association (ICA), Washington. Buijzen, M. (2001, February). Humor in commercials directed at children and teenagers. Paper presented at the Netherlands School of Communications Research (NESCoR) Convention, Amsterdam. Buijzen, M. (1999, May). Television advertising and children s requests to Santa. Paper presented at the 49 th annual meeting of the International Communication Association, San Francisco. Curriculum Vitae Moniek Buijzen July 2015 18