Digital Marketing Course For OMCA Certification Digital Blocks FZE Digital Blocks, FZE Downtown Dubai, UAE Page 1
Digital Blocks Overview At Digital Blocks, our mission is to become a trusted authority in the digital marketing training & professional services space by constantly learning, adopting and implementing methodologies and approaches that help our students grow. We also work closely with clients to make the best hiring decisions by qualifying candidates using our rigorous assessment programs. Course Summary The goal of this 4-week Digital Marketing Bootcamp is to provide a comprehensive overview of Digital marketing, which will give you a solid understanding of not only how each discipline works, but also how the disciplines work together. This course includes over 30 hours of instruction (equivalent to taking a semester university course). At the end of this course, you will be armed with enough information to confidently discuss each area of online marketing with clients, consultants, and team members. This course also prepares you to move on to focused courses in each discipline. The Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification. What is OMCA? OMCA (Online Marketing Certified Associate) is a valuable entry-level certification for online marketing associates and entry-level practitioners. This certification is created and issued by the internationally renowned organization OMCP.org Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines. Who Should Take This Course? Page 2
If you need to demonstrate your commitment to online marketing, improve your ability to manage digital marketing projects and earn additional responsibility, OMCA status can help you stand out from the crowd. So if you belong to any of the below profiles, this course will help you get to that objective. People who are responsible for defining and executing the online strategy of the business Professionals who need an overall understanding of digital marketing Marketers who want to learn specific skills in Digital Marketing Small business owners who need to learn how to grow their business using Digital Channels Students who want to add digital marketing in their skillset Course Content The course covers the following disciplines or streams of Digital Marketing. 1. Search Engine Optimization: Search Engine Optimization is a set of settings and techniques that makes particular web pages more prominent in the search engines. The better a site is optimized, the more likely it will appear at the top of the search results for a particular search query. At the end of this course you should understand all the key components as well as implement some initial SEO tasks. Introduction to SEO Keyword Research Competitive Analysis Website Design & Architecture On-Page SEO Link Building Anatomy of a Search Result SEO Measurement 2. Social Media Marketing: Social Media is commonplace for the majority, but Social Media Marketing for business growth isn t. This course will take you through everything you need to know to be able to embark on an end-to-end Social Media marketing campaign. From basic planning strategies to Social Media Page 3
channel opportunities to testing and evaluating your Social Media campaigns, this course will establish some basic guidelines, opportunities, and strategies for evaluating your company's needs and putting together a well thought out Social Media marketing campaign. Introduction to Social Media Viral Marketing Essentials Working with Social Media Channels Finding and Communicating with Influencers Social Media Listening & Reputation Management Social Media Measurement 3. Content Marketing: Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully written. And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop. In this module, you will get a thorough overview of Content Marketing, answering the full questions surrounding the who, what, why, and how of Content. Content Marketing Overview What Is Content Marketing Why You Need a Content Strategy When to Use Social Media How to Identify Valuable Content Where to Find Relevant Keywords How To Measure for Effective Marketing 4. Pay Per Click Advertising: PPC Advertising is an incredibly powerful marketing medium in the digital space by which you can accurately target the audience for your business. The concept is to show Ads in front of only those people who are actively seeking for the products and/or services that you have to offer. At the end of this module you should understand all the key components as well as actual building of a paid search ad. Introduction to Paid Search Marketing Page 4
The Psychology of Search The Search Opportunity How the Buying Cycle Works Understanding the PPC Auction PPC Targeting Opportunities Introduction to Keywords Ad Copywriting Essentials Paid Search Measurement 5. Conversion Optimization: While all the digital marketing streams that we talked about so far primarily focuses on how to bring people to your web properties including your website, Conversion Optimization tells how you can convert those visitors into leads and paying customers. If you are doing Digital marketing and failing to test your site's effectiveness, you are doing your business and your customers a disservice. You need to be pinpoint in your marketing focus and your missed conversion opportunities with the critical tips and strategies in website optimization. Introduction to Conversion Optimization Attention, Interest, Decision, Action, Satisfaction (AIDAS) Maintaining Scent The Four Personas Essential Conversion Tips 6. Web Analytics: Web Analytics provides information as to how the marketing campaigns are performing and also gives key insights into how they can be optimized for better results. In this module you will learn the ways by which you can analyze the data on not just your website but all your digital properties that drive people towards your brand. Introduction to Web Analytics Web Analytics 2.0 Web Analytics Organization Readiness & Maturity Curve Analytics Roles & Keys to Success Web Analytics Campaign Management Web Analytics Economic Value & ROI Key Performance Indicators Simplified Introduction to Segmentation Introduction to Surveys Page 5
Experimentation & Testing Introduction to Competitive Intelligence Course Details The course will be delivered in a classroom format, which will be workshop driven and so practical learning will be given due importance. The subjects will be delivered by our qualified instructors who are Digital Marketing industry experts with a rich body of work behind them. What You Get In addition to the classroom lectures, presentation, case studies, examples and assignments, the students will also have access to Streaming Video lessons, Downloadable Workbooks and Exercises, Online Progress Quizzes & Tests. Course Schedule March 7th (Saturday): PPC Advertising (9AM to 5PM) March 14th (Saturday): SEO & Content Marketing (9AM to 5PM) March 21st (Saturday): Social Media Marketing (9AM to 5PM) March 28th (Saturday): Conversion Optimization & Web Analytics (9AM to 5PM) Instructors Alan Devereux comes with an extensive body of work in market research, public relations and media production. As the Managing Director of Cave Chalk, he has been providing training consultancy on Social Media for over 4 years now. Page 6
Haroon Syed s an Web Analytics guru with an extensive experience in digital tag management. Started in London, where he worked with enterprise brands such as Virgin Atlantic, Vodafone and Booking.com; also worked and trained with key specialists at Omniture, WebTrends and IBM CoreMetrics Analytics. He has been associated with Omnicom Media Group MENA from early 2014 onwards. Omar Ead is a dynamic entrepreneur with digital marketing experience in MENA and the US. He was the primary owner of the partnership between Cafepress (Major US ecommerce company) and Marvel Entertainment. In addition, he founded several startups, including TrypleD and Digitus Marketing. Mukesh Pandey is a Google Adwords Certified Professional. Practicing Adwords for last 4 years. Founder of www.leadsdubai.com A Lead Generation Company. Tanzeem Mohammed is a certified ecommerce consultant and an Inbound Marketing evangelist. Have been part of digital marketing teams of big corporates like Emirates Airline and is the founder of Digital Blocks Solutions the Dubai based Digital Marketing Consultancy Page 7
Course Price The course is priced at AED 6,400 and can be paid in 2 installments 25% at the time of registration and 75% on Day1 of the course Venue The venue for this 4-week bootcamp will be Radisson Blu, Media City Dubai. Please find the location and direction details on the below link. Radisson Blu, Media City What you will achieve? At the successful completion of the course, the students will be conferred with the following: OMCA Certification, which is a verifiable Digital Medallion that can be displayed on your online/offline profiles MarketMotive Certification, which is a downloadable certificate soft copy once you pass the assessments of the 6 subjects covered during the course Digital Blocks Certification, which is printed certificate hard copy for completing the 4-week course Contacts You can Book Your Seat Now or contact us on the below for information about the OMCA course and our forthcoming Digital Marketing training programs. Omar Ead Phone: +97155 1733928 Email: omar@digitalblocks.me Tanzeem Mohammed Phone: +97155 9298752 Email: tanzeem@digitalblocks.me Office Page 8
Phone: +9714 4410485 Email: info@digitalblocks.me Address Digital Blocks, FZE Downtown Dubai, UAE Page 9