Digitally Smart Enhance Your Career, or Start a New One

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1 Digital Marketing Certification Courses Enhance Your Career, or Start a New One

2 Training Courses Earn your Digital Marketing Certification L Ecole Supérieure Multinationale des Télécommunications (ESMT) and have established a Partnership to deliver Certification courses on Digital Marketing. This programme will provide a series of Digital Marketing courses delivered throughout the year on an e-learning mode. Join us today and earn your Digital Marketing Certification. Available Courses 2014/2015 Digital Marketing Fundamentals Learn more Search Engine Optimisation Learn more Web Analytics Learn more The support during the course was amazing and invaluable, and the course content was easy to understand and well structured. I thoroughly enjoyed the course; it has taught me valuable skills and gave me the opportunity to work over a project during my internship. I have no hesitation in recommending this course; it s worth the commitment and hard work. Ayele Yovodevi, ESMT student

3 Training Courses Digital Marketing Fundamentals Training Course Course Programme Module 1 SEO Module 2 Social Media Marketing Module 3 Web Analytics Module 4 - Mobile Marketing Teaching Outcomes How Google works How do we make pages attractive to Google How to prepare to market a brand within the social space How to develop a successful social media strategy What makes an actionable insight? What are Key Performance Indicators? What is Mobile Marketing today What are the opportunities and pitfalls? What are the most common mobile marketing methods and platforms? Grading & Certification To gain the Certification, which will qualify you as an Entry Level Digital Marketing Certified Professional, you will need to pass all four modules with a score of 77% or above. What You Get Streaming Video Lessons Graded Multimedia Exercises with Feedback Online Progress Quizzes and Tests Discussion Forums Blog post by worldwide experts to keep up-to-date with industry buzz Course Modality The training is a distance learning course delivered through the Digitally Smart E-Learning Centre. Course Length This is a 4-week certification training course. Course Price This certification course has a cost of 180

4 Training Courses Search Engine Optimisation (SEO) Training Course Course Programme Module 1 Introduction to SEO Module 2 On-Page SEO Module 3 Off-Page SEO Module 4 Content and Keywords Teaching Outcomes How to optimise your website search engine ranking and performance How to use online tools to carry out keyphrase and market research How to perform competitor benchmarking using tools and advanced search commands How to implement best practices relating to search engine inclusion and exclusion How to implement best practice SEO web design, copywriting and site architecture How to carry out effective link building and off-page optimisation Grading & Certification To gain the Certification, which will qualify you as an SEO Associate Certified Professional, you will need to pass all four modules with a score of 77% or above. What You Get Streaming Video Lessons Graded Multimedia Exercises with Feedback Online Progress Quizzes and Tests Discussion Forums Blog post by worldwide experts to keep up-to-date with industry buzz Course Modality The training is a distance learning course delivered through the Digitally Smart E-Learning Centre. Course Length This is a 4-week certification training course. Course Price This certification course has a cost of 180

5 Training Courses Web Analytics Training Course Course Programme Module 1 Introduction to Web Analytics Module 2 KPI and Analytics Techniques Module 3 Actionable Web Analytics Reporting Module 4 Intelligence Analysis Teaching Outcomes Web analytics tools and their differences How to create your own KPI dashboard How to interpret web analytics data and understand what is happening on your website How to measure web 2.0 websites and content (mobile, video, social media) How to use web analytics data to optimise your website performance How to increase your online ROI and reduce your cost of acquisition Grading & Certification To gain the Certification, which will qualify you as a Web Analytics Associate Certified Professional, you will need to pass all four modules with a score of 77% or above. What You Get Streaming Video Lessons Graded Multimedia Exercises with Feedback Online Progress Quizzes and Tests Discussion Forums Blog post by worldwide experts to keep up-to-date with industry buzz Course Modality The training is a distance learning course delivered through the Digitally Smart E-Learning Centre. Course Length This is a 4-week certification training course. Course Price This certification course has a cost of 180

6 Training Courses Why choose a training course? Experts in their field Our courses are taught by experienced tutors that have broad experience working with Fortune 500 companies such as MasterCard or ExxonMobil. Practical & theoretical course content We think it s important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace. Global reach We're committed to encouraging and developing enquiring minds all over the globe; we have a base in the regions of Europa and USA and a solid understanding of the African market. Course content evolves with the industry As experts working in the industry we are able to keep up to date with everything, to ensure nothing new is missed from our courses. Price competitive We know that we are price competitive within the digital marketing training market, and our pricing structure is well adapted to the different regions we operate. Discount on multiple bookings Do you want to book more than one course, but want to know if there is any movement on the price? Please contact us before making your booking.

7 Training Courses E-learning Centre Distance Learning Our training courses are delivered through our e-learning Centre, in an environment that offers a full range of interactive activities to facilitate an optimized learning experience. Access your private student area From the minute you have enrolled on a course, you can access your way through your training material. Every course is made up of a series of sections or modules. Each section contains a syllabus to meet your needs, the learning material in different media formats, your regular assignments and a progress test. Join the students forum Our Forum is available to all students enrolled on the course. This is the area where questions are answered about the learning material, assignments or any other query you may have. Benefit from Personal training in online marketing by industry experts Quizzes and interactive homework Learning material using multimedia formats Q&A forums with students and faculty 100& web-based to access industry know-how from anywhere Get feedback on homework assignments Your regular homework assignments are reviewed and graded by your teacher. How does the communication workflow work? Very simple, you upload your work into your Personal Student Section, and receive personal feedback from your Faculty

8 Training Courses, Your Development Partner has been helping Digital Marketing students improve their performance and be the best they can be. Our hard-won reputation for excellence has been built not only on identifying what students need to know today and learn for tomorrow, but on delivering world-class training via practising marketers who know what it takes to succeed in their space. Enhance your career, or start a new one Whether you re new to the profession or have years of experience; if you re looking for specialist skills or a broad understanding, there s a development programme to help, a delivery method that suits your style, and a tutor with the hands-on experience to help you apply it to your role. Get Certificate The Certifications gives you recognition as an expert in your field. It s the independent proof that your skills and knowledge are in-depth, up to date, relevant and robust.

9 Training Courses What our students say I learnt far more than I had hoped in a short period of time. The added bonus is the really good post course support to help out when I start applying my newly gained knowledge. So much information and so interesting! The last three modules have more than met my expectations. I m looking forward to taking what I have learnt and implementing it in my new job. I took the Digital Marketing Fundamentals course and it was brilliant! I finally feel confident to take my profile one step further. This course was very useful. It broadened my knowledge on digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended