Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers
By partnering with Experian, you can help your small-business clients establish a local presence and drive more business. In today s rapidly evolving and technology-driven marketplace, small to medium businesses must set themselves apart from their competition. Experian s customizable mailing lists, market profile reports, email campaign services, and online print and mailing services can help your clients target and engage more than 210 million consumers, 110 million households and 14 million active U.S. businesses so they can attract the customers most likely to buy from them. By partnering with Experian, you can help your small-business clients establish a local presence and drive more business with easy-to-use tools that let them create highly targeted direct-marketing campaigns online, quickly and efficiently. 2
A win-win partnership Setting up a partnership with Experian is simple, with seamless integration into your Website s existing design and operations. We ll provide the marketing collateral and links for your Website, and you ll share in the revenue on every order that you refer to us. The key benefits of the partnership are: Additional revenue stream for your business at no cost to you; simply link to a cobranded site and promote our products and services to your small business audience Increase your Website s value with your small business clients by providing an avenue to serve their direct-marketing needs Enhance your brand s reputation by associating with Experian, a respected name in direct-marketing data and services Once you link to the cobranded Website, the partnership program requires little maintenance. Our dedicated account personnel are available to help you facilitate the initial integration of the program with your Website as well as assist you with ongoing program changes. Experian will then send you monthly reports and revenue share payments. In the sections that follow, we ve outlined the core capabilities of our direct-marketing services and how they can benefit your target audience. Consumer mailing lists Developing a list of sales leads is the first phase in any sales process. Experian provides instant access to verified data from our comprehensive database of more than 210 million consumers and more than 110 million households. Our testing and evaluation process ensures data cleanliness, depth of coverage and accuracy, enabling small businesses to generate profitable leads and boost response rates. Help your clients to demographically segment their mailing lists and reach the best consumers with real-time counts and daily updates that provide the most up-todate consumer information for their directmail and telemarketing campaigns. Our lists can be segmented using a range of criteria, including: Age Income Gender Marital status Home ownership Home value Life stage or lifestyle Business mailing lists Your clients can easily create a precisiontargeted business mailing list with Experian s comprehensive database, containing information on more than 14 million active U.S. businesses plus nearly 200,000 new businesses added monthly. When you partner with Experian, you ll help your small business clients maximize their direct-mail and telemarketing efforts with quality business mailing lists from the industry s largest business-to-business list database. Your clients can easily pinpoint the business leads most likely to buy their products or services and target prospects by: Location (radius, area code, city, county, state, ZIP Code TM ) Industry type (Standard Industrial Classification and North American Industrial Classification System codes) Demographics (company size, number of employees, location type, years in business and more) They ll get real-time counts on qualified prospects and can instantly purchase accurate, up-to-date leads. Direct-mail campaign builder Now your small business clients can design, create, print and mail their direct-mail pieces online, right from their desktops. With Experian s comprehensive databases of consumer and business prospects, Help your clients to demographically segment their mailing lists and reach the best consumers. 3
Now your clients can design, create, print and mail their direct-mail pieces online, right from their desktops. combined with print and mail services, your clients can: Create a targeted list of consumers or businesses using our data, or upload their own customer list Select from a variety of professionally designed templates or use their own Customize the design to meet the unique needs of their customers Choose a mailing date and let Experian take care of the rest Save money with the lowest possible postage rates for their campaigns Track responses and campaign responsiveness with personalized URLs printed on every mailer Email campaign builder Experian offers an intuitive email marketing platform that helps you create, send and manage email campaigns with ease. All of our services are designed to meet your specific email marketing needs, including creative design, contact list management, scheduling, performance tracking and more. Creating an effective email campaign, newsletter or coupon offer has never been easier: Choose from a selection of professionally designed templates Customize the layout with your own images and content Easily preview your email before sending Whether you have on-the-fly or scheduled campaigns, sending email is easy: Easily import your email contact list Add, edit or delete contacts Organize contacts into groups, or merge lists for specific campaigns Preschedule dates and times to send your email campaigns Schedule multiple campaigns to different contact groups Measure the success of your campaigns: Real-time reporting Track key metrics, such as: Open rates Bounce-backs and opt-outs Followed links Market and Customer Profiler Reports With Experian s Market Profiler Report and Customer Profiler Report, your small business clients can find out exactly who their customers are and learn more about the markets where they operate their businesses, so they can improve their target marketing, increase conversions and save money on direct-marketing costs. With three different reports available, it s easier than ever to find information on their customers demographics including age, household income, length of residence and more and direct their marketing toward the customers who are likely to purchase from them. Market Profiler Report accurate information on specific markets and your business Customer Profiler Report profile of your small business clients best customers and recommendations on how to reach them Premium Profiler Report a customized report showing a detailed breakdown of your small business clients best marketing opportunities Specialty mailing lists Your clients can depend on Experian for the most precise, well-targeted telemarketing and mailing lists and sales leads available. We ve preselected the most requested consumer segments, so that clients can target highly lucrative niche markets, find new customers and expand their brand visibility. 4
Targeted consumer mailing lists No matter what niche market your clients are targeting, Experian has the right mailing list for them. We will pinpoint the top consumer prospects from our database of more than 210 million consumers, enabling them to pursue their marketing goals. Lifestyle Mosaic consumer mailing lists Lifestyle Mosaic lists are professionally built using ConsumerView sm household-level data and the wealth of Experian data assets. They utilize more than 300 demographic variables, including more than 70 household characteristics. By offering our products and services to your small business audience, you will not only provide a valuable service to your clients, but also enjoy the monetary rewards that accompany our partnership. To find out more about our print and mailing services and for more information on the partnership program, please contact smepartnerships@ experian.com or 1 714 830 5952. About Experian Small Business Experian Small Business offers easy online access to industry-leading information and marketing services that help small and medium-size businesses to understand their customers and locate new prospects. With customizable mailing lists, market profile reports, email campaign services and direct-mail campaign services, its online small-business portal allows clients to select prospects by demographics, location or interests; access targeted lists or upload their own; create and deploy effective direct-mail and email marketing campaigns; and stay in touch with their customers using the most accurate address data available. Thousands of businesses rely on Experian Small Business to cost-effectively market to customers most likely to buy their products and services, so they can grow profitably. 5
Partnering for your success As part of your partnership with Experian, we offer comprehensive marketing support and materials to help you seamlessly incorporate the program within your existing Website, so you can begin sharing in revenue as quickly as possible. We also recognize that each business is unique in its marketing approach with different target audiences. Consequently, we ve designed the program to work flexibly with your organization, with two different support programs available to accommodate your evolving business needs. Keep in mind that you can change or adjust your program anytime as your business grows and you continue to target new customers. There is no cost to join either the Basic or the Premium program. Rather, each program is designed to assist businesses at different stages of development from the initial program integration to more advanced marketing support and consulting services. For assistance in choosing the program that s right for your business, please contact us at 1 714 830 5952. Basic Basic includes the core essentials of our partnership program, designed to help you get your partnership up and running quickly. If your site has minimal pages and content, the Basic support might be the best choice. With it, you ll receive: Experian logo, color and black version Experian Small Business overview for partner member site content Tracking reports on all marketing efforts Standard co-branded landing page 6
Premium Premium provides you with everything you need to market your Experian partnership to your customers. With Premium support, we ll also offer comprehensive tracking abilities as well as the expertise of a dedicated Experian marketing consultant who will help you increase your revenue potential and make the most of your partnership. Premium support includes: Experian logo Experian Small Business overview content for partner use promotion Tracking reports on all marketing efforts Custom landing page Experian banner ads Experian HTML emails Promotional offers/discounts Co-branded custom marketing promotions (email, banner ads and promotions) Custom dashboard tracking for all marketing efforts Dedicated Experian marketing consultant We re committed to helping you launch the partnership program with your target customers while also providing the ongoing support you need to maximize revenue opportunities with your customer base. We re certain that with our dedicated resources and marketing materials, our partnership will be a successful one. To find out more about our partnership program or the support programs, please contact us at 1 714 830 5952 or email smepartnerships@experian.com. 7
Experian 475 Anton Blvd. Costa Mesa, CA 92626 1 714 830 5952 www.experian.com/small-business/experian-partners.jsp 2011 Experian Information Solutions, Inc. All rights reserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. Experian is a nonexclusive full-service provider licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service :ZIP Code. The price for Experian s services is not established, controlled or approved by the United States Postal Service. 11/11 6088A-CS