EXPERIAN MARKETING SUITE

Transcription

1 EXPERIAN MARKETING SUITE

2 The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and authentic customer experiences, every time, across any channel and device.

3 Interactions manager Intelligently interact with customers across channels. Attribute Capture IDENTITY MANAGER Get a true and panoramic view of customers. Analyze Link Engage Enrich Target Profile Plan Intelligence manager Understand customer behaviors and preferences to optimize interactions. Experian Marketing Suite 1

4 A look inside the Marketing Suite More than 10,000 of the world s leading brands, in more than 30 countries, are using the Experian Marketing Suite to: Identify and profile customers Gain unparalleled insight into the life and mindset of every consumer, connect that insight to a brand s own data, and make it available via every communication channel in a privacy-compliant and secure manner. Create personalized experiences across all channels Access the most up-to-date, richly descriptive and predictive customer intelligence in order to respond and engage quickly and optimally with consumers in any channel and via any device. Optimize marketing performance Understand the performance of your marketing investment to improve efficiency and effectiveness of your marketing programs, delivering higher customer lifetime value and long-term profitability. Customizable to meet your needs The Experian Marketing Suite is flexible and adaptable to meet the unique needs of any brand. Brands can leverage Experian Marketing Services industry-leading technology and services and increase sophistication as their program evolves. 2 Experian Marketing Suite

5 Identity Manager Get a true and panoramic view of customers Capture Capture, cleanse and integrate customer and prospect contact data in real time while ensuring it is accurate, up-to-date and available to support interactions at any touch-point. Link Maintain and leverage a complete, single view of customers by connecting information across repositories, channels and interactions. Enrich Develop a panoramic view of your customers with the world s richest consumer data set, including information about their multichannel usage, attitudinal mindset, lifestyle and purchasing behaviors. Experian Marketing Suite 3

6 Intelligence Manager Understand customer behaviors and preferences to optimize interactions Profile Holistically understand your customer base to identify hidden opportunities, common preferences and behaviors, and gain actionable insight into who they are, how they think and what they do. Plan Match consumer behaviors and attitudes to develop optimal customer engagement strategies, content, messaging and media plans that differentiate your brand and improve communication relevance. Target Use predictive consumer insights to reach your target customers with highly optimized offers that are delivered in the most effective channel at the right time to achieve higher program performance. 4 Experian Marketing Suite

7 Interactions Manager Intelligently interact with customers across channels Engage Leverage a highly flexible approach to campaign management and real-time execution, allowing you to plan, organize and optimize customer interactions across marketing channels, including , mobile, social, display, Web, TV and direct mail. Analyze Record, measure and integrate customer response activity and behaviors to optimize marketing performance across channels and update campaigns while in-flight. Attribute Get a consolidated view of the impact of your cross-channel marketing programs and actionable measurement of the return on your marketing investment. For more information about the Experian Marketing Suite, visit us online at experian.com/marketingservices. Experian Marketing Suite 5

8 Experian Marketing Services 29 Broadway, 6th Floor New York, NY experian.com/marketingservices 2014 Experian Information Solutions, Inc. All rights reserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. 09/14