The University for World-Class Professionals <title> Marketing, Advertising and Public Relations B (Hons)
Welcome to the Department of Marketing, Operations and Digital Business The Department has a clear focus on developing our students knowledge, understanding and practice in the key employability areas of Marketing, Public Relations, Advertising, Retailing and Business Technology. These are all important sectors in industry with significant demand for early career professionals who have the ability to apply the skills they have gained in the Department through their study of marketing, communications, operations, technology and digital marketing. Students benefit from our extensive links with industry through projects, placements and guest speakers. A number of our units involve live projects which allow you to experience real business challenges and devise solutions to meet the needs of our business partners. These interactions with industry provide the perfect platform for the opportunity to engage in a twelve month paid placement with one of our many placement providers. Our current students are working in varied roles for a rich mix of organisations from leading technology companies such as IBM, Apple and Microsoft to major consumer brand owners including L Oreal, Barbour and Warner Bros. Rod Humphreys Head of Marketing, Operations and Digital Business Department Professionally accredited Due to the extensive links the Business School has developed over a number of years with professional bodies, our degrees are recognised and accredited by the leading industry bodies. You can gain dual awards from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations on completion of your studies, meaning that you graduate with both an academic award and a professional award. We are also a Public Relations Consultants Association (PRCA) partner university, which means our students can access a range of free online resources and training during their studies.
Contents 4 Courses 13 Consultancy experience 15 Foundation year 18 Entrepreneurial/enterprise 20 Your student experience 22 World-class professionals 24 Global connections 27 International students 28 Come and meet us 30 Courses fact file Marketing, Advertising and Public Relations Professions in Marketing, Advertising and Public Relations belong to what is known as the creative industries and gaining expertise in these areas offer a wealth of diverse career opportunities, which makes them exciting courses to study. Why study at Manchester Metropolitan University Each course at our award-winning Business School offers a blend of practical business experience with appropriate academic principles. Our degrees are developed in close partnership with practitioners from the creative and digital industries who are also actively involved as expert guest lecturers, mentors and placement employers. We also have highly established links with various organisations throughout the North West, a region that has the largest creative, digital and media community outside of London. Our courses in marketing, advertising and PR are currently recognised and accredited by the Chartered Institute of Marketing (CIM), which means that on completion of your degree, you can gain a recognised award from the UK s leading body for marketing professionals. Manchester is home to the thriving MediaCityUK; the city is renowned on the world stage as a leader in digital media and content production and most of the major national and global marketing, advertising and PR agencies have a presence here. As a student at Manchester Metropolitan University, you are in an ideal location to establish your own network of contacts and scope out a rewarding career in this collaborative city. Not only does it boast a booming creative and media community, the city is home to a lot of imaginative spaces, people and places that will inspire you. Developing skills and knowledge for rewarding careers We are one of the largest departments within the UK focusing on the subjects of marketing, advertising, PR and digital business. We believe our success is derived from our professional accreditations from recognised industry bodies and our emphasis on employability and skills development. We also give you the option to complete a work placement or study overseas at one of our international partner institutions. mmu.ac.uk 3
Our undergraduate programmes Our suite of degrees will help you to develop the skills and techniques for a rewarding career as a creative professional. Advertising and Brand Management BA (Hons) This degree has been developed in close collaboration with practitioners from the communications industry who are also actively involved as expert guest lecturers, mentors and placement employers. The teaching team are highly skilled, publish widely in their chosen disciplines and have considerable academic and professional experience in marketing and communications. Your studies will cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management, customer relationship management and direct marketing. The media we use continues to evolve at a rapid rate and you will analyse integrated campaigns that combine digital communications (viral marketing via YouTube, Facebook, Snapchat and Twitter, search engine optimisation and html emails) with more traditional media (newspapers, magazines, radio, television and poster sites), to reach a wide range of audiences. Creativity is a highly valued attribute in this industry and course assignments are designed to develop your ideas, encourage you to take a few risks and devise memorable advertising materials. At the same time, you will also take a strategic approach to your work and check how your concepts can contribute to a marketing strategy to build or transform a brand. Typical units of study may include the following but can be subject to change: Year 1 You will study four, 30-credit units: Digital Media and Marketing Platforms This unit will provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques, applying these tools to promote a product or service. You will explore significant developments in e-commerce and digital marketing, looking at successful online retailers and brands, how they encourage and interact with their customers, and use this knowledge alongside industry standard skills and techniques. Marketing Communications Theory and Practice This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Principles of Marketing Throughout this unit, you will learn about the marketing mix the considerations that must be made when marketing a product or service. You will also cover topics including market research and the use of financial techniques to underpin marketing campaigns. Alongside this, you will explore the marketing environment and marketing strategies and planning, in addition to basic data analysis for marketing decisions. The Responsible Marketer This unit will allow you to understand the wider impact of business and its sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning. Year 2 You will study four 30-credit units. Advertising Management This unit will introduce you to the key concepts of advertising theory and practice. You will look at the evolution and history of advertising; explore the advertising planning process and evaluate advertising campaigns and the media platforms they have used. Agency Life This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work experience in an advertising agency on a short, project-based internship. The other is The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-to-day workings of marketing/pr/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism. Brand Management You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to 4 Marketing, Advertising and Public Relations
Degrees can be fun, but also very demanding and challenging. This course provided me with enough creative aspects to see me through the more difficult days. The assignments, both group and individual work, were fun and kept me interested, motivated and made me think outside the box. Roman Taylor BA (Hons) Advertising and Brand Management graduate brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility. Consumer Behaviour and Culture You will learn about the key sociological and consumer behaviour and psychology theories in order to understand consumption decisions. Key themes of individual, social groups, social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture. Year 3 Placement route: You will take a work placement (minimum of 36 weeks paid work experience in an organisation) between Year 2 and Year 3 of your studies. Overseas study route: You will spend a year studying between Year 2 and Year 3 in one of our partner institutions overseas. Full-time route: You will progress directly into Year 3. You will study four, 30-credit units: Corporate Reputation Management This unit provides you with an understanding of the importance of strategic corporate reputation in organisations and the role of public relations in managing this. Key topics include corporate image and identity, corporate branding, PR tactics and campaign planning. Research Project The research project is a substantial piece of work based around academic research and the knowledge you have gained throughout your studies or your own work experience. It allows you to develop your critical thinking and draw conclusions on your own learning from the units you have studied. Strategic Communications and Advertising Planning This unit will develop your skills in brand analysis and the strategic communications process. You will learn about campaign development and integrated marketing communications planning and explore the current trends that are taking place in the industry. Strategic Marketing Management You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan. mmu.ac.uk/12830 mmu.ac.uk 5
I completed my placement at Red C, a marketing agency based in Salford Quays with high profile clients such as Bupa, AGA and JD Williams. I was given hands on experience and real responsibility, working with several key accounts including Bupa and Ideal World. By taking a placement year, I gained invaluable knowledge and experience, which benefited me in both my final year of study and after graduation. Without doubt, my placement helped me to secure a permanent position with a successful marketing agency. Tom Mitton BA (Hons) Marketing Management graduate, now Junior Account Executive at Red C Marketing Management BA (Hons) This degree gives you the opportunity to study all the main marketing disciplines to enable you to determine which aspects of the profession best suits your skill set and personality. Your studies will cover both the theory that underpins marketing and the practical skills you need to succeed in a marketing-related workplace. During the course, you will develop an understanding of how the different elements of marketing work together, from the research, project management and budgeting skills required to scope out and plan a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of crosscultural communication. You will gain a thorough understanding of how marketing campaigns work in practice through the analysis of broadcast and print communication channels (television, radio, newspapers and magazines) and social and digital media (viral marketing and use of social media, search engine optimisation, mobile and email communications). Graduates from this course have built successful careers in different parts of the communications industry, such as public relations, advertising, brand management, media planning and buying, event management, customer relationship management, consumer research and product testing. Year 1 You will study four, 30-credit units: Digital Media and Marketing Platforms This unit will provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques, applying these tools to promote a product or service. You will explore significant developments in e-commerce and digital marketing, looking at successful online retailers and brands, how they encourage and interact with their customers, and use this knowledge alongside industry standard skills and techniques. Marketing Communications Theory and Practice This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Principles of Marketing Throughout this unit, you will learn about the marketing mix the considerations that must be made when marketing a product or service. You will also cover topics including market research and the use of financial techniques to underpin marketing campaigns. Alongside this, you will explore the marketing environment and marketing strategies and planning, in addition to basic data analysis for marketing decisions. The Responsible Marketer This unit will allow you to understand the wider impact of business and its sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning. Year 2 You will study four 30-credit units. Agency Life This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work experience in a marketing agency on a short, project-based internship. The other is The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-to-day workings of marketing/pr/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism. Brand Management You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility. Consumer Behaviour and Culture You will learn about the key sociological and consumer behaviour and psychology theories in order to understand consumption decisions. Key themes of individual, social groups, 6 Marketing, Advertising and Public Relations
social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture. Customer Information Management This unit is all about customer relationship management, which examines customer information and its impact on stakeholders to improve business performance. This includes information from a variety of perspectives, including the customer, the organisation and wider stakeholders. Year 3 Placement route: You will take a work placement (minimum of 36 weeks paid work experience in an organisation) between Year 2 and Year 3 of your studies. Overseas study route: You will spend a year studying between Year 2 and Year 3 in one of our partner institutions overseas. Full-time route: You will progress directly into Year 3. You will study four 30-credit units. Three of these will be core units and one will be an option unit of your choice: Core units: International and Global Marketing In this unit you will examine the principles of global marketing and the complexities of marketing planning in divergent cultural markets. You will also explore the impact of new internet technologies on international and global marketing techniques. Research Project The research project is a substantial piece of work based around academic research and the knowledge you have gained throughout your studies or your own work experience. It allows you to develop your critical thinking and draw conclusions on your own learning from the units you have studied. Strategic Marketing Management You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan. Optional units: Business Intelligence and Strategy Developing a Digital Business Digital and Social Media Marketing Communications Management Principles of Business Analytics Sports Branding and Sponsorship Strategic Communications and Advertising Planning Strategic Operations for Business Development Strategic Operations and Supply Chain Management in Retail Work Based Learning Project Contemporary Issues in Retailing mmu.ac.uk/12850 mmu.ac.uk 7
I chose to study PR because the course covered a wide range of areas within the industry. I wasn t completely sure which aspect of business and the media I wanted to specialise in, so for me it was the perfect choice. The course prepared me well for my placement as it gave me a wide range of skills and knowledge to take to interviews and potential employers. Hannah Gourlay BA (Hons) Public Relations student Public Relations and Marketing BA (Hons) Developed in co-operation with practitioners from the communications industry, this course combines public relations (PR) and marketing practice with the theoretical concepts that inform good practice as well as developing your management skills. Your understanding of how different organisations use PR to manage their brand and build relationships with key stakeholders is developed through case study analyses and by meeting industry practitioners who contribute to this programme as guest lecturers. You will also learn about campaign planning, strategy development and specialist areas of PR activity such as crisis management and lobbying. The growing importance of social media in public relations and the use of viral campaigns are covered in detail. You will learn how to use YouTube, Facebook, LinkedIn, Twitter, search engine optimisation, mobile and email communications to best effect. Print, broadcast and niche media are also examined in order to help you design PR campaigns that can reach a wide range of audiences. Our experienced PR and marketing staff will show you how to identify stories, generate content and develop marketing campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media skills and develop transferable expertise in teamwork. Year 1 You will study four, 30-credit units: Digital Media and Marketing Platforms This unit will provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques, applying these tools to promote a product or service. You will explore significant developments in e-commerce and digital marketing, looking at successful online retailers and brands, how they encourage and interact with their customers, and use this knowledge alongside industry standard skills and techniques. Principles of Marketing Throughout this unit, you will learn about the marketing mix the considerations that must be made when marketing a product or service. You will also cover topics including market research and the use of financial techniques to underpin marketing campaigns. Alongside this, you will explore the marketing environment and marketing strategies and planning, in addition to basic data analysis for marketing decisions. Public Relations Theory and Practice This unit introduces you to the definitions, history, theory and practice of public relations. Key topics include fundamental PR and communications theory and concepts, PR roles and functions, current issues and debates, and key skills needed for working in the PR industry. The Responsible Marketer This unit will allow you to understand the wider impact of business and its sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning. Year 2 You will study four 30-credit units. Agency Life This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work experience in a PR agency on a short, project-based internship. The other is The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-today workings of marketing/pr/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism. Brand Management You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility. Consumer Behaviour and Culture You will learn about the key sociological and consumer behaviour and psychology theories in order to understand 8 Marketing, Advertising and Public Relations
consumption decisions. Key themes of individual, social groups, social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture. PR Strategy and Campaign Planning This unit develops your knowledge of practical public relations, focusing on developing, managing and evaluating PR campaigns. You will work on a client brief to design a bespoke solution to a given PR problem. Year 3 Placement route: You will take a work placement (minimum of 36 weeks paid work experience in an organisation) between Year 2 and Year 3 of your studies. Overseas study route: You will spend a year studying between Year 2 and Year 3 in one of our partner institutions overseas. Full-time route: You will progress directly into Year 3. You will study four 30-credit units: Digital and Social Media Marketing Communications Management This unit allows you to develop strategies through the use of digital marketing and social media campaigns. The value of this unit is paramount to the industry - look at vacancies in trade publications such as Public Relations Weekly and you will see that this is a growth area, with salaries often exceeding 70K for those with experience. Media Relations and PR Specialisms This unit equips you with the specialist skills in PR practice that are required for graduate entry level positions in the PR profession. These include writing skills such as press releases and feature articles, exploring and examining the media landscape and developing media relations and PR specialisms. Research Project The research project is a substantial piece of work based around academic research and the knowledge you have gained throughout your studies or your own work experience. It allows you to develop your critical thinking and draw conclusions on your own learning from the units you have studied. Strategic Marketing Management You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan mmu.ac.uk/13027 Image to come mmu.ac.uk 9
Foundation Year Each year we accept students onto Foundation Year courses who have the potential ability to study at degree level but who don t have the qualifications to enter directly onto an Honours degree. Each Foundation Year is an integral part of a specific degree course. The content of the Foundation Year is tailored to prepare you for your chosen degree so that you start Year 1 of your linked Honours degree with confidence. A Foundation Year is only available for the BA (Hons) Marketing Management degree. Please use UCAS code N506 to apply. If you choose the Foundation Year route, you will apply for a four-year course. Once you have passed your Foundation Year you will progress directly onto Year 1 of your linked degree and, if you are a full-time UK student, you will qualify for student financial support for the full duration of your course. Develop your academic and study skills All Foundation Year students study the Academic Skills for Higher Education unit, which will help you to develop the academic and study skills required for degree-level work. You will also study topics in business, business statistics and economics. International students are placed on the Foundation Year International Route which offers additional English language study skills and tutor support through the English and Academic Practice unit. Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study. Please note that the English for Academic Practice unit is only available to international students. Entry requirements for a Foundation Year The typical minimum entry requirements for a degree that includes a Foundation Year are 160-180 UCAS tariff points. The points must come from full A levels (not AS) or equivalent qualifications, for example BTEC Level 3 Diploma/ Extended Diploma, CACHE Level 3 Diploma. Other vocational qualifications at level 3 will also be considered, for example NVQ. If you have other qualifications that are not included in the UCAS tariff we are happy to consider the suitability of these qualifications. You will also need to have a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. For full details of Foundation Year entry requirements, please visit mmu.ac.uk. If English is not your first language you will also need to have IELTS 5.5 (or an equivalent English language qualification). You will be placed on our Foundation Year International Route which provides additional English language, study skills and tutor support through the English for Academic Study unit. Applying for a Foundation Year Honours degrees with a Foundation Year have their own unique UCAS codes which can be found in the grid at the back of this brochure, on the UCAS website or by using Find a Course on our website at mmu.ac.uk. mmu.ac.uk/foundation ucas.com 10 Exercise Marketing, and Advertising Sport Science and Public Relations
Agency Life Agency Life is a second year unit open to all students in the Department of Marketing, Operations Digital Business. The unit will introduce you to real-life experience of working in a busy advertising, marketing, PR or digital agency, or a busy advertising, marketing, PR or digital department within a large organisation as part of a structured programme of learning. Spending the equivalent of approximately a working day throughout two terms (from September to April), you will be exposed to the everyday experiences of a busy working environment. You will be assessed on your professionalism as well as on the things you produce in the workplace. This can be working on a single project, a number of specific ongoing and concurrent projects, carrying out ad-hoc tasks or working within a specific job-role. This can be contained into a single day (preferred) or broken up into smaller periods of time. You will come out of Agency Life with the confidence to face employment knowing you have real work experience, making you stand out when applying for placements for your third year (if you choose that route), or internships and graduate roles after your studies. Find out more at http://mmuagencylife.com mmu.ac.uk 11
Placement Year A placement year can be an excellent opportunity to acquire high quality work experience and structured on-the-job training whilst earning a salary. There are also opportunities for you to undertake a placement-based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study. We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year and organise an annual placement fair where you meet employers who are actively recruiting placement students. The team also delivers CV workshops, provide one-to-one advice and will conduct a mock interview with you so you can practice your interview technique. The placement jobs market is highly competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated. My year at DePuy Synthes was an incredible experience. As part of a team, I was responsible for both internal and external communications across the whole franchise. I travelled the country attending industry exhibitions and had the opportunity to help with the organisation of the national sales conference here in Manchester, as well as assisting with the biggest product launch in the history of the company. I felt privileged to be a part of these events, and despite it being hard work, I had so much fun. Whilst on placement I was treated like a true member of the team, which I really valued. My manager provided with me with feedback and guidance that will be invaluable for both my studies and entry into the graduate market. I am coming back to university more driven, focused and determined to succeed, confident in the knowledge that I can apply the skills I learned to my work here at the Business School. Harriet Horsbrough BA (Hons) Public Relations 12 12 Exercise Marketing, and Sport Advertising Science and Public Relations
I did my placement at SilverDoor, a serviced apartments provider in London, during which I managed the company s social media accounts, submitted comments to journalists for press, wrote posts for the blog and content for the website, and assisted the Communications Manager with event planning and implementation of marketing campaigns. Rebecca Mansfield BA (Hons) PR and Marketing student who did her placement at SilverDoor I had the opportunity to visit a number of the apartments SilverDoor provide around London and I attended a number of industry events including Social Media Week at Bloomsburg, Business Travel Show, SABA (Serviced Apartment Booking Association) and Marketing Week Live. One of the best things about my placement year was the fact that SilverDoor source their placement students a house to live in during their employment and there were nine of us across different departments - all we had to do was move in! This made relocating to London so much easier. Living with eight other students who were going through the same experience was a real comfort. I enjoyed my job role within the company but it is the social side I ve loved the most. SilverDoor are a young company - the average age is 22, there s something happening every night of the week. My placement experience popped my student life bubble and prepared me for what is to come in the future. It will help me get a job after I graduate. I ve now got industry experience so when I m invited for interviews, I ll be more confident in my ability and have so much to talk about. mmu.ac.uk 13
Studying The academic year is divided into three terms, starting in September. Students can expect to devote around 35 hours to study each week. Each year you will study four units of 30 credits each. These will be made up of either core or optional units that you can select from. Timetabled classes Teaching techniques vary from formal lectures to practical sessions, presentations and group activity, supported by the use of our online Moodle system which will also give you access to your own personalised timetable so you know where you re supposed to be and when. You may find that this is a big shift from 6th Form and A level study: the emphasis at University is on your management of your working week, though we are here to help and guide you. Assessment The Marketing, Advertising and PR courses are assessed by a combination of assignments and examinations and will include a mixture of individual and group work. Types of assessment may include report writing, essay writing, blogs, planning and creating advertising and content plans, presentations, business reports, responding to client briefs, analysing business case studies and scenarios, poster presentations, portfolio work and reflective study activities. Developing you as an Early Career Professional Making the decision to enter into Higher Education is one that should be considered as an investment into your future career. Here at the Business School, we encourage our undergraduate students to think of themselves as Early Career Professionals. Throughout your studies, we will provide an array of resources and opportunities that allow you to develop your commercial and professional awareness, to think critically, communicate effectively and demonstrate professional values skills and attributes which are vital when entering the world of work. We commit to: Ensuring you have opportunities throughout your course to develop your employability, enterprise and professional skills. Encouraging your personal and professional development with specialist events and tools such as e-portfolios to help. Developing your professional network and brand by working with the local business community and professional accreditation bodies. The assessments will develop the necessary skills that are vital for a career in these industries. You will build upon these skills over the course of your studies and may be expected to build your own portfolio of evidence of these skills so that you can demonstrate these to future employers. 14 Marketing, Advertising and Public Relations
Opportunity to meet employers who are actively recruiting Award winning placement team to help you mmu.ac.uk 15
An award-winning and outstanding student experience We work hard to provide you with a first-class student experience, ensuring that the combination of integrated learning, student support services, a focus on graduate employment and a great social life provide you with a well-rounded education to get you ready for the world after you graduate. First-class learning facilities Throughout your studies you can take advantage of a wide variety of flexible learning opportunities from face-to-face group work, lectures, seminars and tutorials. We have created some of the best learning environments of any university in the UK, from 25-seat tutorial suites to 300-seat lecture theatres, all featuring the latest technology to ensure you get the most out of every lecture, seminar and tutorial. MyMMU Our virtual online learning environment, Moodle, is sector-leading and brings everything together in one place: your student email, your personalised course timetable, coursework, teaching materials, assessment deadline reminders, exams schedule, study materials, reading lists, online articles, audio and video clips, along with your assessment marks and feedback on your work from your tutor. It also provides a channel for keeping in touch with your tutors and fellow students outside of class and you can also use it to check updates on your fees and finance, the library and career development resources. University IT and technical suites Our technical suites are of the highest standard and you ll have access to training on technology and equipment that is industry-standard and used by the professionals. We ve recently invested over 2 million in student PCs and software and regularly update our learning and teaching equipment to ensure you have access to the very best equipment and support for your studies. Our IT Zones have extended opening hours for your convenience, and printing facilities and WiFi are available to you across the entire University. Library Libraries are a key part of your academic experience and ours have been winning annual awards for Customer Service Excellence since 2008. In addition to over 750,000 books you ll have access to a huge digital library of journals, e-books and research papers to support your studies. Open all year round and 24/7 at peak study and exam times, our main All Saints library has recently benefited from a multi-million pound refurbishment, with a new helpdesk, electronic book returns, chat zone and access to café facilities. Our library staff run regular information skills training sessions to ensure you can locate, access and select the most appropriate resources from the wealth of material available. Food and drink We have a superb selection of good value catering facilities across the campus, from grab-and-go barista-style cafés to spacious self-service hot food outlets. They are open at convenient times to fit around your studies and serve a range of economically priced hot and cold drinks, snacks and meals. We are one of only seven UK universities to have been awarded the Investors in People Gold standard. Winner of the 2013 Guardian newspaper s award for Best Student Experience. Awarded in recognition of the University s commitment to support and advance the representation of women in science, technology, engineering, medicine and mathematics. 16 Marketing, Advertising and Public Relations
Student support services We re here to help you get the most out of your studies, with personal support from your tutors and advice and guidance from specialist student support staff. Personal tutor You will be allocated a personal tutor who will monitor your progress and be there to support you when you need it. Each year, this tutor will be a lecturer who teaches one of your units and therefore knows you and your work. Student hub The Student Hub, centrally located in the faculty, is your first port of call for face-to-face information, advice and guidance on a wide range of courserelated matters, and also for information about services and facilities. They can answer your questions about accommodation, student finance, careers, and accessing support if you have dyslexia or a disability. Student support officer Our student support officers can provide you with confidential and impartial advice on academic and pastoral issues. They advise on assessment problems, time management, exam technique, finance, employment or personal difficulties and work closely with the University s Counselling Service and the Students Union, to ensure that students have access to specialist advice and assistance if needed. Counselling The Counselling Service offers you the opportunity to talk to a professionally trained counsellor, in confidence, about any personal problems you may have. Both individual and group counselling is available free to all students who are registered with the University. The Counselling Service also runs workshops and courses on themes such as relaxation, stress management and confidence-building. Disability support We are committed to providing equal opportunities in education for all students. Our Learning Development Service provides a range of support for disabled students and students with specific learning difficulties, such as dyslexia. Our advisers act as a contact within the University for current and prospective disabled students to provide support, information and advice on the resources which are available to them, both within the University and from external support agencies. Student accommodation You ll find an excellent choice of residential student accommodation in our university-owned, leased or partnership halls of residence. The halls are based on campus, or nearby, and others are a short bus ride away in residential areas of the city. Feeling safe and happy in your new home are important considerations when coming to University and our Welcome Teams will help you settle into your student accommodation when you arrive. Students Union As a student with us you will automatically become a member of the Students Union which is led by a team of student officers who are elected by our students to ensure that the needs and views of all students are considered. Our brand new 10 million Students Union building, located in the heart of the Manchester campus, offers a range of services, including over 100 student clubs and societies, advice and representation, shop, café, bar and hot food outlet, events and much more. mmu.ac.uk 17
Wealth of experience, depth of expertise We have over 40 staff within the department who are actively involved in our advertising, marketing and PR programmes, but let us introduce you to some key personnel you are likely to meet. I work with local organisations as part of the University remit to engage with creative agencies; my specialism is new media/ digital marketing. I help students find internships with digital and advertising agencies. To date, over 200 undergraduates have been placed in their second year. Mr David Edmundson-Bird Principal Lecturer in Digital Marketing Communications Before becoming an academic, I spent ten years in local authority public relations practice, including heading a new PR unit at Calderdale Council and the main Media Relations role at Cambridgeshire County Council. After this, I spent four years in arts/ theatre marketing. Ms Mel Powell Senior Lecturer Mel won Best Overall Teacher Award, awarded by the Students Union in May 2011, seeing off competition from over 3,000 lecturers. As part of my final year unit, I run a Google ranking competition. This year, a team of students procured an area on my staff page, as part of a link building exercise. DigiMark were the team of students exploring the world of digital and social media marketing and communications management, and they developed a strategy for a fictitious recruitment company called Student StepUp. You can follow their challenges at their blog dsmmcm1314 at dsmmcm1314.wordpress.com. Mr Brendan Keegan Senior Lecturer and Year One Tutor Jane has a BA (Hons) in History from Cambridge University, specialising in 20th century history and the rise of the superpowers, international relations, and the history of political thought. She has a PhD in Public Relations from Manchester Metropolitan University where her dissertation explored the strategic role of public relations in local government. Dr Jane Tonge Senior Lecturer 18 Marketing, Advertising and Public Relations
My research projects make sense of supply chain strategies; related marketing decisions and performance; lifestyles, consumption and identity. I have published over 15 books including the highly acclaimed Supply Chain Strategies. Professor Tony Hines Professor of Marketing and Chair of Doctoral Programmes Before becoming an academic, I worked in marketing research for the Guardian Newspaper. My specialist interests are consumer behaviour and service marketing. I also teach quantitative methods using the skills I developed from gaining a Psychology degree. I have worked for all the major teaching institutions in Manchester but I believe MMU offers students more diversity in their studies. Ms Cathy Bakewell Principal Lecturer Cathy has worked for over 15 years within the areas of marketing and regenerating the high street. Managing research budgets in excess of two million pounds, Cathy is often called upon by the media and Parliament to advise key stakeholders how to proceed. Professor Cathy Parker Professor of Retail and Marketing Enterprise Amna completed her doctorate at Manchester Business School, she also runs the Consumer Behaviour teaching units and research cluster. In 2013, Amna was awarded a research grant to investigate the role of gift exchanges within British Islamic communities. Dr Amna Khan Senior Lecturer Joining MMU in 2012, Griff had worked in industry and commerce in a number of senior positions for twenty years, including Head of Marketing for a joint venture between Littlewoods and Barclaycard. A qualified and prizewinning CIMA accountant as well as a member of the Chartered Institute of Marketing, Griff returned to academia in 2005 studying first for an MA in Marketing at Liverpool John Moores University and then for a PhD in Branding at Manchester Business School. Dr Griff Round Senior Lecturer David is often voted the best tutor within the Department, which reflects his determination to blend academic studies with real world experience. He works closely with many businesses to improve their strategic planning and value creation. Dr David Atkinson Senior Lecturer mmu.ac.uk 19
Developing world-class professionals At the heart of our degrees lies a core focus on developing you as an Early Career Professional, which means that when you graduate, you will have built a strong portfolio of highly employable skills and traits. Career Prospects Manchester is a vibrant city with a dynamic creative, digital and and media community one of the largest in Europe. We are ideally located to help you develop your career in global business. Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors. Students from our degrees have gained employment in the following job roles; Sainsbury s Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, McCann Account Executive, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator. Your career prospects Students graduating from our marketing, advertising and PR courses would be eligible to enter into employment in roles such as: Marketing Assistant Marketing Executive Communications Assistant Social Media Officer Events Planner/coordinator Media and PR Executive Junior Account Executive Marketing Coordinator Junior Account Planner Your success With world-class facilities and dedicated professional staff, we work hard to ensure that our students graduate ready for the workplace. Careers and Employability Service We have a dedicated Careers and Employability Service, with a focus on developing and enhancing your employability skills and your employment options on graduating. You ll find our team of professionally trained careers advisers are on hand to help you at each stage of your university journey with us. Our services include: Career development workshops designed to equip you with essential skills such as CV writing and effective networking to help you secure your first graduate job. Access to extensive online resources including an online vacancy service, employability skills programme and careers advice by email, all of which can be accessed at a time and place to suit you. Advice and guidance from our professionally trained Careers and Employability Advisers. Advice on the range of careers available to you with your degree specialism. Careers and employability resources and advice for up to three years after you graduate. Graduate employer fairs Each year there is a busy schedule of employer visits to the campus. The presentations enable you to meet employers from different sectors who are actively recruiting graduates. This is your opportunity to find out more about the company, the vacancies they have available, and their application process. mmu.ac.uk/careers 20 Marketing, Advertising and Public Relations
Discover new talents Broaden your outlook with the MMU Futures scheme and enjoy more than 60 lively and challenging extra-curricular activities and events such as leadership training, volunteering, environmental and community projects, sports coaching and mentoring. Work experience Many of our courses encourage industrial and professional placements in the UK and Europe, which will give you a taste of your future professional life. We re well connected to take advantage of our location in the thriving North West, one of Europe s largest regional economies. Paid work As one of our students you can get paid work as a Student Ambassador via our Jobs4Students service allowing you to work around your studies and earn money at the same time. Mentor match The Mentor match scheme puts you in touch with a recent graduate or an experienced manager who is working in your chosen sector.they provide you with insider knowledge about their sector and share tips and advice to help you progress with your career.