Thierry DELECOLLE Professor, Marketing, Marketing and Commercial Relations Department Teaching Area/s: Marketing Year hired at ISC Paris: 200 Grande Ecole Full-Time: Participating Education: Degree Institution Year Major / Minor Doctorate Université Paris Dauphine 2009 Operations Management Postgraduate Diploma (french DEA) Université Paris Dauphine 200 Marketing Course Responsibilities at ISC Paris 2009 through 204: 200 Market Research Intellectual Contributions 2009 through 204: Intellectual Contributions Total Journal article Book chapter Proceedings from scholarly meetings Paper presented at a A or P meeting Faculty research seminar or workshop Published case Working Papers 5 7 8 2 2 /6
Intellectual Contributions Total Pedagogical case Media hits related to area of teaching Total 28 Education Doctorate: Graduate: Theme: "Le comportement de consommation professionnelle du dirigeant de très petite entreprise, approche par la relation client et les déterminants individuels", Doctorate, in Economy, Operations Management, Université Paris Dauphine, Paris, 2009, DEA, Strategy, Marketing, Université Paris Dauphine, Paris, 200 Instructional Activities and Development Taught Courses outside ISC Paris since 2009 IAE Paris, module in Customer Relationship Management M / French Master degree in Marketing, 203 module in Blue Ocean Strategy Simulation / MGEFC M / Grande Ecole CGE in Strategy, 203 module in Multi-channel Marketing / MGEFC M / Grande Ecole CGE in Marketing, 203 Université Paris Dauphine, module in Customer Strategie / DEP in Marketing, 203 IAE Paris, module in Customer Relationship Management M / French Master degree in Marketing, 202 module in Blue Ocean Strategy Simulation / MGEFC M / Grande Ecole CGE in Strategy, 202 IAE Paris, module in Customer Relationship Management M / French Master degree in Marketing, 20 Université Paris Est Créteil, IUT, module in Market Research M / Master spécialisé CGE in Marketing, 2009 Honors and Special Recognitions Atlas-AFMI-CCMP 204 Award for the best International Management case, honored by the jury of the French International Management Association for the Mauboussin Japan case (reference Darden UVA-M-0853) coauthors, Ronald Kamin, Beatrice Parguel, Gerry Yemen, on May 2st during the 4th Atlas-AFMI annual conference. AFM-CCMP 202 Award for the best Marketing pedagogical case, honored by the jury of the French Marketing Association (AFM) for the Mauboussin case (reference CCMP M75) co-author, Béatrice Parguel, on May 30th during the Development Council of CCMP. 2/6
Service Institutional Scientific head of MBA e-business, ISC Paris School of Management, since 202 Scientific head of 3rd year specialization e Business programme, ISC Paris School of Management, since 200 Scientific head of MBA Marketing and Information Technology, ISC Paris School of Management from 200 to 200 Scientific Activities Research Axis Very small businesses and business to business marketing Strategic management, Relationship marketing and firm performance E-commerce Marketing practice (mostly pedagogical research) Luxury Intellectual Contributions Refereed Journal Articles DORNIER Raphaël, N. SELMI, T. DELECOLLE, Strategic Groups Structure, Positioning of the Firm ans Performance: A Review of Literature, International Business Research, vol. 5, n 2, February 202, pp. 27-40., [AERES, CNRS]. DELECOLLE T., UNOWHY-QOOQ : l innovation fait-elle recette?, Revue des Cas en Gestion, n 8, 202, pp. 33-45.. TADDEI J.-C., T. DELECOLLE, The Role of Cooperatives and CSR: The Case of the French Agricultural Sector, International Business Research, vol. 5, n 7, 202, pp. 73-83.. DELECOLLE T., Very Small Enterprises as Professional Customers: a Qualitative Study, International Business Research, vol. 4, n 2, 20, pp. 20-30.. DELECOLLE T., B. PARGUEL, L adoption d un marketing de masse dans le secteur du luxe, quand Mauboussin affiche ses prix en 4 par 3 dans le métro, Décisions Marketing Tribune Managers, n 59, September 200, pp. 79-82.. Conference proceedings PARGUEL B., T. DELECOLLE, P. VALETTE-FLORENCE, Effect of price display on brand luxury perceptions, 7ème colloque international Etienne Thil, 204, Paris, France. CAZALS F., T. DELECOLLE, Segmentation du portefeuille "professionnels" : application au domaine bancaire, NACRA, pp. 23, October 204, Austin - TEXAS, United States of America. DAMAY C., T. DELECOLLE, Le sport et les enfants : perceptions, pratiques et consommation, Sport Management Conference - ISC Paris, June 203, Paris. 3/6
RADU-LEFEBVRE M., T. DELECOLLE, V. LEFEBVRE, Trust at first sight? The impact of entrepreneurs pitch presentations on business angels investment decisions in France and Germany,, Babson College Entrepreneurship Research Conference, 203, Lyon. RENIOU F., T. DELECOLLE, Z. MALAS, P. DESMET, When and Where to prompt for an online promotional code to avoid cart abandonment, 5th Academy of Marketing Science World Marketing Congress, July 20, Reims. DELECOLLE T., K. LAIGLE, M. MONESTEL, Apports de la théorie de la longue traîne à la distribution de voyages sur Internet, 3ème Journée de Recherche et d Echanges en Management du Tourisme, 20, Paris. DELECOLLE T., Very small businesses as business customers: a qualitative study of their relationships expectations and behaviours, Academy of Marketing Annual Conference, 2009, Leeds. DELECOLLE T., Dealing with very small businesses: a business-to-business challenge, 2nd European Workshop on B2B Marketing, 2009. Conference without proceedings DORNIER Raphaël, T. DELECOLLE, N. SELMI, Agences événementielles et tourisme durable: panorama et perspectives, Colloque Transformare II, ISC Paris, 202, ISC Paris, France. Case Studies DELECOLLE T., R. KAMIN, B. PARGUEL, G. YEMEN, Mauboussin Japan: A French Gem in Asia, Darden Business publishing, the University of Virginia, 203. Chapters in Scholarly Books GOUDEAU S., T. DELECOLLE, R. DORNIER. Impact de la certification «Agir pour un Tourisme Responsable» (ATR),. In : L entreprise durable et le changement organisationnel, (Ed), Edition EMS, 289-39, 204. DELECOLLE T., C. DIRIDOLLOU, H. TINDALE. Google, identifier les sources de valeur sur un marché. In : 5 études de cas, T. Delécolle (Ed), Studyrama, 2-33, 204. DAMAY C., T. DELECOLLE. Aphrodisiaque, cerner un potentiel de marché à travers une étude qualitative. In : 5 études de cas, T. Delécolle (Ed), Studyrama, 4-52, 204. DELECOLLE T.. Introduction. In : 5 études de cas, T. Delécolle (Ed), Studyrama, 3-7, 204. LAURET B., Y. LOUFRANI, N. ANIDO FREIRE, C. BANNEL-CHAPRON, B. BEQUAERT, C. DAMAY, K. DELCHET-COCHET, T. DELECOLLE, C. DIRIDOLLOU, R. DORNIER, R. DUMOULIN, D. HELLER, L. LOUSSAIEF, D. MORIEZ, G. REDON, C. ROUGEAU-MAUGER, H. TINDALE. 5 études de cas., Thierry Delecolle (Ed), 5 Etudes de Cas, 55-66, 204. ATTAL V., Raphaël DORNIER, T. DELECOLLE, N. SELMI. L'appropriation du développement durable par les agences événementielles et de tourisme d'affaires. In : Regards croisés sur la RSE, DUPUICH F. (Ed), L'Harmattan, 223-25, 202. DELECOLLE T., P. VOLLE. Elaborer une stratégie client. In : Strategie Clients. Point de vue d'experts sur le management de la relation client, Pierre VOLLE (Ed), Pearson, -35, 202. 4/6
Working papers DELECOLLE T., Jeux d'argent en ligne et prévention des consommateurs: une approche qualitative, CRISC, 202. DELECOLLE T., Attentes relationnelles du client Très Petites Entreprises : une étude qualitative, CRISC Cahier de la Recherche, 20. Other Outlets DELECOLLE T., R. KAMIN, B. PARGUEL, G. YEMEN, Mauboussin Japon : un joyau français en Asie, Marseille, 204. DELECOLLE T., R. KAMIN, B. PARGUEL, G. YEMEN, The Global Marketing of an Age Old French Gem, The Washington Post, 23 august, 203, Washington Post, 203. DELECOLLE T., R. KAMIN, B. PARGUEL, Mauboussin au Japon. Cas présenté dans le cadre du meeting annuel NACRA, Annual Meeting, North American Case Research Association, Quincy, Massachussets, 202. DELECOLLE Thierry, B. PARGUEL, Mauboussin & 2 2003-200 : réflexion stratégique et redressement de l entreprise, CCMP, Paris, 20. Relevant non Academic experiences 2009-200: EVEREST MARKETING GROUP Marketing services agency - Nanterre - France Position: Data & Marketing Information System Manager Marketing. Mission: In coordination with the CEO, the information technology and the marketing direction: Strategic repositioning of Everest Marketing Group as a gift solution providers (gift cards, gift vouchers, gift box ) definition of the marketing information system of the firm; Definition of the client strategy multi-target (BtoC and BtoB), multi-product, multi-canal (web, call, face to face ) and proposition of the structure and the tools to reach the objectives; Proposing the I.T. architecture of a datawarehouse in order to refine the strategy, and to improve the sales management for the group through datamining tools for example; E-commerce, (www.best-cadeaux.com) proposition of the methodologies for data collection, recommendation and implementation tools in order to animate and convert prospects into customers; defines the relational rules; Ensuring the proper use of CRM by commercial users; In parallel, keeping the function of market research manager (client proposal, research and analysis, client presentation, partners selection, ). Main accounts: Best Cadeaux, BNP Paribas Lease Group, Credipar, Coiff idis, L Oréal Professionnel, Orexad, Peugeot October 2009 - September 200 2007-2009: EVEREST MARKETING GROUP Marketing services agency - Nanterre - France Position: Strategic Planner, Manager of the Laboratoire Everest applied relationship marketing research unit, animated in partnership with Université Paris-Dauphine. Mission: In coordination with senior consultants, definition of the creative concept and strategy of the agency to answer clients request for proposals and during presentation; In relation with the CEO, participation of the strategic discussion relating to the development of the 5/6
agency, overseeing of Everest Marketing Group communication and implementation of transversal projects; In relation to the sales department, identification of trends and development of a strategic analysis in order to nurture key accounts relationship, guaranteeing the level of expertise and positioning of the agency; Responsible for the market research unit (client proposal, research and analysis, client presentation, partners selection, ). Main accounts: BNP Paribas Lease Group, Credipar, Coiff idis, AG2R La Mondiale, Lafarge, LG Electronics, L Oréal Professionnel, Peugeot November 2007 September 2009 2005-2007: EVEREST MARKETING GROUP Marketing services agency - Nanterre - France Position: Market research analyst, Manager of the Laboratoire Everest applied relationship marketing research unit, animated in partnership with Université Paris-Dauphine. Mission: Market research analyst, audit (marketing and sales organization) and consultancy (change management); Development of tools and methodologies to support marketing decision making & training of the consultants to relationship marketing theories and to the developed tools; Strategic planning, customers/markets marketing intelligence. January 2005 October 2007 Thierry DELECOLLE 6/6