Groupe Sup de Co La Rochelle La Rochelle Business School
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1 Course Offer for Exchange Students Bachelor in Tourism Management (BMT) Programme Please, note that this document may be subject to changes BMT 1 st Year - ENGLISH TRACK COURSE TITLE TEACHING LANGUAGE HOURS ECTS Fundamental Marketing and Sales Techniques English 2 Accounting Fundamentals English 2 Project Management seminar English 10 Principles of Business English 2 FALL Tourism and its Organisation English 2 Customer Service Skills English 2 Language (Beginner, intermediate, advanced) 13 2 Tourism and Gastronomy English 2 5 TOTAL Geo-politics in Tourism English 2 Consumer Behaviour in Tourism English 2 Service Marketing in Tourism English 2 Introduction to Financial Analysis English 2 SPRING Economics of Tourism English 2 Fundamentals of Human Resources Mgt. English 2 Language (Beginner, intermediate, advanced) 13 Coastal Tourism English 2 TOTAL TOTAL FOR THE YEAR /8
2 BMT 1 st Year - FRENCH TRACK COURSE TITLE TEACHING LANGUAGE HOURS ECTS Marketing fondamental et Technique de vente 2 Customer Service Skills English 2 Fondamentaux de comptabilité 2 Introduction au management de projet 10 FALL Economie d'entreprise 2 Organisation et acteurs du Tourisme 2 language (Beginner, intermediate, advanced) 13 2 Tourism and Gastronomy English 2 5 TOTAL Géopolitique du Tourisme 2 Service Marketing in Tourism English 2 Comportement du consommateur touristique 2 Introduction à l'analyse financière 2 SPRING Economie du Tourisme 2 Fondamentaux des Ressources Humaines 2 Language (Beginner, intermediate, advanced) 13 2 Coastal Tourism English 2 5 TOTAL TOTAL FOR THE YEAR /8
3 BMT 2 nd Year - ENGLISH TRACK COURSE TITLE TEACHING LANGUAGE HOURS ECTS Introduction to Travel Industry* English 2 Introduction to Hospitality* English 2 Introduction aux industries des loisirs et du sport* 2 Fundamental Management Control English 2 Operational Marketing of Tourism package: 1. English-speaking Zone SPRING 2. The Arab World/Middle East 3. Asia. Hispanic Countries (Taught in Spanish) English 2 Marketing Communications in Tourism English & Spanish according to the chosen option 2 Tourism Law English 2 language (beginner, intermediate, advanced) English 2 Incoming course 13 2 TOTAL *Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3. 3/8
4 BMT 2 nd Year - FRENCH TRACK COURSE TITLE TEACHING LANGUAGE HOURS ECTS Management de projet éco-touristique 2 v Operational Marketing of Tourism package: 1. English-speaking Zone (Taught in English) 2. The Arab World/Middle East (Taught in English) English & Spanish 2 3. Asia (Taught in English). Hispanic Countries (Taught in Spanish) FALL Communication marketing en Tourisme 2 Fondamentaux en contrôle de Gestion 2 Droit du Tourisme 2 Introduction to Travel Industry* English 2 Introduction to Hospitality* English 2 Introduction aux industries des loisirs et du sport* 2 Français langue étrangère (Débutant, intermediaire, avancé) 13 Tourism and Gastronomy English 2 2 TOTAL *Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3. /8
5 Groupe Groupe Sup Sup de Co de Co La Rochelle La Rochelle La Rochelle La Rochelle Business Business School School BMT 3 rd Year - FRENCH TRACK MANDATORY COURSES TEACHING LANGUAGE ECTS FUNCTION SPECIALISATION ECTS JOB/BUSINESS SPECIALISATION ECTS Gestion et Revenue Management Please select one specialisation among the 2 proposed Marketing relationnel et Fidélisation client Revenue Management niveau II Coût, Prix et Revenue Management Spécialisation Animation SEMESTER 1 - FALL Droit du travail, de la concurrence et de la consommation Marketing et E-Tourisme Conception d'animation Marketing Digital et tourisme Projet Evénementiel Appliqué Yield Management & Marché Stratégie et Entreprenariat Spécialisation Tourisme Sportif Entreprenariat et procesus de création Conception de séjour sportif Business Plan Droit du sport Business Game (Introductory Seminar) English 0 Management et RH Manager du Tourisme: Outils RH language 2 Comportement Organisationnel Tourism & Gastronomy 5 5/8
6 BMT 3 rd Year - FRENCH TRACK MANDATORY COURSES TEACHING LANGUAGE ECTS FUNCTION SPECIALISATION ECTS JOB/BUSINESS SPECIALISATION ECTS SEMESTER 2 - SPRING Stratégie de dévelopement touristique OR Estrategia de Desarrollo turistico OR Desarrollo sostenible y sector publico OR Spanish Spanish Sustainable development English in tourism and public sector Gestion et Revenue Management Maitrise des coûts et reporting Gestion des risques ou d'un centre de profit Please select one specialisation among the 2 proposed Spécialisation Animation Marketing et E-Tourisme MICE Marketing stratégique en Tourisme Création d'événement scénique Community Management Stratégie et Entreprenariat Spécialisation Tourisme Sportif Gestion comptable d'un centre de profit Conception d'animation Sportive Management de l'innovation Gestion d'un centre sportif Management et RH Management des ress. humaines language 2 Leadership et management Tourism & Gastronomy 5 6/8
7 BMT 3 rd Year - ENGLISH TRACK MANDATORY COURSES TEACHING LANGUAGE ECTS FUNCTION SPECIALISATION ECTS JOB/BUSINESS SPECIALISATION ECTS Relational Marketing in Tourism English Strategy and Entrepreuneurship Please select one specialisation among the 2 proposed Business unit Management Hospitality Management SEMESTER 1 - FALL Tourism Policy Business Game (Introductory Seminar) English English Entrepreneurship and creation process Food and beverage MICE Marketing and E-Tourism Travel Management Digital Marketing and Tourism Negociation and Purchasing in Tourism Tour Operating & Travel Agency Yield Management & Market language 2 Tourism and Gastronomy 5 7/8
8 BMT 3 rd Year - ENGLISH TRACK MANDATORY COURSES TEACHING LANGUAGE ECTS FUNCTION SPECIALISATION ECTS JOB/BUSINESS SPECIALISATION ECTS Strategy and Entrepreuneurship Please select one specialisation among the 2 proposed SEMESTER 2 - SPRING Human Resources Management Sustainable Development in tourism and public sector Business unit Management Hospitality Management Entrepreneurship and creation process Hotel Marketing Standards and certifications Marketing and E-Tourism Travel Management Digital Marketing and Tourism Travel Industry Yield Management & Market MICE language 2 Tourism and Gastronomy 5 8/8
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