Master in Research, Management Sciences (Strategic Management) IAE Aix-en-Provence

Transcription

1 Laurent Tournois Grenoble Ecole de Management DBA Program Director Researcher and Marketing Professor Marketing Department Research and publication interests: Marketing Strategy & Innovation, Proactive Cannibalization, Corporate Reputation. Teaching domains: Marketing Strategy, Panel data analysis & product policy recommendations, Research Methodology Mobile : + 33 (0) [email protected] LinkedIn : EDUCATION 2007 Doctorate, PhD in Management Sciences (Marketing) Conservatoire National des Arts et Métiers Thesis committee: Viva Chair: Dr. Pierre Volle, PhD, HDR, Professor at University Paris-Dauphine Supervisor: Dr. Alain Bloch, PhD, HDR, Professor at Conservatoire National des Arts et Métiers and HEC School of Management (Paris) Reviewer: Dr. Olivier Badot, PhD, HDR, Dean of Research at ESCP Europe (Paris) Reviewer: Dr. Christophe Midler, PhD, HDR, Research Director at CNRS, Director of CRG at Ecole Polytechnique (Paris) Suffragan: Dr. Jean-Paul Aimetti, PhD, HDR, Professor at Conservatoire National des Arts et Métiers Title of the Thesis: "Customer Value Creation: Proposition and Empirical Examination of a Market-Oriented Model" Master in Research, Management Sciences (Strategic Management) IAE Aix-en-Provence Master (DESS), General Management (Certificat d'aptitude à l'administration des Entreprises - CAAE) IAE Aix-en-Provence ACADEMIC EXPERIENCE 01/2011 Current position DBA Program Director, Grenoble Ecole de Management (1 year 9 months) In charge of Middle-East. Managing relationships with local partners (UAE, KSA, Lebanon), negotiation, recruitment, budgeting & financial sustainability, program optimization (structure, academic content, Assurance of Learning, Learning Goals/Objectives, etc.), according to school's corporate worldwide strategy and accreditation requirements (Triple Crown: AMBA, AACSB, EQUIS), Thesis Supervision. Member of NPD Team: extending program portfolio, adapting educational offer to local constraints, demand and market maturity, balancing profitability and growth. 09/ /2010 Head of Marketing Department, Groupe ESSCA Angers-Paris-

2 (1 year 9 months) Budapest-Shanghai 09/ /2008 Deputy Chair Master in Negotiation and International Purchasing, (1 year) Novancia Business School Paris Paris Chamber of Commerce 07/ /2007 Deputy Chair Bachelor 3 in Business-to-Business, (2 years 2 months) Novancia Business School Paris - Paris Chamber of Commerce MANAGERIAL EXPERIENCE 07/ Consultant: AC Nielsen (Cosmetics, Health Care, Beauty) and for Reed (14 years) Exhibitions, Arcelor-Mittal, Paris Chamber of Commerce, B-Braun, L'Oréal Consumer Product Division France, etc. Expertise: Customer Value Creation, Proactive Cannibalization, Growth Models. 11/1996 European Brand Manager, Jacques DESSANGE, L Oréal Consumer Products 04/1998 Division (1 year 6 month) ACADEMIC & APPLIED RESEARCH Articles in Refereed Journals TOURNOIS, Laurent. The relationship between Market-Orientation, Customer Value and Market Performance, Targeted journal: Journal of Applied Business Research, will be submitted by end of October 2012 (data already collected). TOURNOIS, Laurent. Building and sustaining mass-market leadership: A case study of L Oréal marketing model that articulates defensive and offensive market-oriented management, accepted for publication in the Journal of Business Strategy (CNRS 2*/C), not assigned to an issue yet. TOURNOIS Laurent & AOUN Isabelle From traditional to Islamic marketing strategies: conceptual issues and implications for an exploratory study in Lebanon, Education, Business and Society: Contemporary Middle-Eastern Issues, 5, 2. TOURNOIS Laurent De l archaïsme des modèles de croissance de marché?, Décisions Marketing-Tribunes de DM, Tribune «A propos», 66, April-June, TOURNOIS Laurent Customer Value Creation: Bridging Theory and Practice. Marketing Management Journal, 14, 2, Fall. Papers in Refereed Conference Proceedings TOURNOIS, Laurent Customer value creation: some empirical evidence from B2C firms. Academy of Marketing Science 2008 Annual Conference. Vancouver, BC, Canada, May 28 th -31 st. TOURNOIS, Laurent Un examen quantitatif du Quotient Réputationnel (QR) en France. 7 th International Congress Marketing Trends. Venice, Italy, January 17 th -19 th. TOURNOIS, Laurent Contributions and limits of managerial approaches of customer value creation. NASMEI International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets. Chennai, India, December 21 st -22 nd.

3 TOURNOIS, Laurent & GHETTY, Cédric Evolution of the market orientation concept: validating the Total Market Orientation construct in a French BtoC context. EMAC 35 th Annual Conference. Athens, Greece, May 23 rd -26 th. TOURNOIS, Laurent Value creation from the customer s point of view: propositions for an expanding framework. EMAC 33 rd Annual Conference. Murcia, Spain, May 19 th -21 st. TOURNOIS, Laurent & MONTEBELLO, Michel La création de valeur pour le client : vers une approche transversale et intégratrice. 7 th International Research Seminar on Service Management. La Londe-Les Maures, France, May 30 th. TOURNOIS, Laurent Customer value creation: towards a conceptual model. EMAC 31 st Annual Conference. Braga, Portugal, May 29 th -31 st. TOURNOIS, Laurent La réputation de l entreprise : gestion d une ressource Intangible source de la performance des entreprises. 2 nd Congress on Marketing Trends in Europe. Paris, France, January 25 th -26 th. Professional press TOURNOIS, Laurent. Les constructeurs automobiles français sont-ils condamnés au déclin?, Cercle Les Echos: August 6 th TOURNOIS, Laurent. La Doctoral Executive Education est-elle la dernière planche de salut des écoles de management françaises?, Cercle Les Echos: July 11 th TOURNOIS, Laurent. How L Oréal fights commoditization with reverse innovation, Cercle Les Echos: June 8 th TOURNOIS, Laurent. Conjuguer pilotage de la «dynamique réputationnelle» et approche par les risques, Cercle Les Echos: April 13 th TOURNOIS, Laurent. Souvent copié, jamais égalé: L'Oréal ou le progrès scientifique mass-marketé, Cercle Les Echos: March 8 th 12. TOURNOIS, Laurent. La qualité perçue vaut-elle toujours le prix payé?, Cercle Les Echos: January 15 th TOURNOIS, Laurent. Les modèles marketing des années 90 sont-ils obsolètes?, Cercle Les Echos: January 9 th TOURNOIS, Laurent. Y aurait-il un Printemps Arabe du marketing, Cercle Les Echos: December 20 th Research scholarships & projects 03/ /2010 Contractual research project. VP France L Oréal Consumer Products Division. Problematic: To what extent new product launch that negatively impacts the sales of existing products, is a profitable strategy? (Proactive Cannibalization) 09/ /2002 Doctoral fellow with a scholarship. CEROG IAE Aix-en-Provence. Doctoral Program ESSEC-IAE Aix-en-Provence. Aix-en-Provence, France

4 TEACHING Case Studies 2008 FORTERRE, Damien & TOURNOIS, Laurent, La construction sous-marine européenne: arbitrage entre raison géopolitique et arme commerciale?, Novancia Business School Paris Paris Chamber of Commerce, Centrale des Cas et des Médias Pédagogiques, N G1636. Pedagogy 01/ Marketing Professor, Grenoble Ecole de Management Current position 02-03/2009 Marketing Lecturer, French Arabian School of Management and Finance at Arabian Gulf University, Manama 09/ Business Strategy Lecturer, Supélec, Gyf-sur-Yvette Current position 09/2008 Associate Professor of Marketing, Groupe ESSCA Angers-Paris-Budapest-Shanghaï 05/ / Marketing Strategy Lecturer, HEC Executive Education, Jouy-en-Josas 12/ / Associate Professor, Novancia Business School Paris - Paris Chamber of Commerce 10/ / Marketing & Strategic Management Lecturer, University Paris XII, Créteil 09/ / Marketing Lecturer, ESCP Europe, Paris 12/ / Marketing Strategy Lecturer, IAE Aix-en-Provence, Puyricard 12/2004 OTHER ACTIVITIES Reviewing 2009 Reviewer, French Marketing Association (AFM) 2007 Reviewer, European Marketing Academy (EMAC) Membership to Academic Societies Academy of Marketing Science European Marketing Academy 2001-Present French Marketing Association Chairing sessions 2007 TOURNOIS, Laurent. Session Chair. NASMEI International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets. Chennai, India, December 21 st - 22 nd.

5 2005 TOURNOIS, Laurent. Session Chair. Marketing Management Annual Spring Conference. Chicago, ILL, United-States, March 16 th -18 th. Public interventions & interviews 2012 TOURNOIS, Laurent. Proactive Cannibalization: the art of profitable product portfolio turnover. Business Newsletter, Grenoble Ecole de Management, Grenoble, May TOURNOIS, Laurent. Marketing responses to the current crisis. Conference. HEC Executive Education. May. Paris TOURNOIS, Laurent & MOULINET, Jacques-Robert. Marketing in times of crisis. Conferences, Groupe ESSCA, Angers & Paris, March-April TOURNOIS, Laurent. Ethnic marketing in France: Challenges and opportunities. 2 nd Conference on Mediterranean Marketing Studies, Bocconi University-ESCP Europe, Milan, Italy, April 14 th. PERSONAL INTERESTS Sports (practicing): Soccer, Tennis, Ski, Jiu-Jitsu Traveling: Botswana, South-Africa, Zimbabwe, Namibia, Tanzania, Benin, Lybia, Russia (Siberia, Kamtchatka), India, Mongolia, Kirghizstan, Bolivia, Peru, Mexico, Belize, etc.