SEO Case Studies p. (888) 800.9101 f. (323) 920.0390 sales@coalitiontechnologies.com www.coalitiontechnologies.com
COALITION TECHNOLOGIES Contents What is SEO?...2 Why do I need it?...3 The Fundamentals...4 SEO Case Studies...5 Contact...20 1
COALITION SEARCH ENGINE OPTIMIZATION What is SEO? Search Engine Optimization (SEO) is the work necessary to help a website receive relevant traffic from search engines. For instance, a website selling tractors would want to appear as the first search result whenever a potential customer searches for the phrase buy tractors. At Coalition Technologies, search engine optimization is our specialty, and we have a dedicated team of experts with extensive experience in generating large amounts of traffic from search engines, using a wealth of effective strategies and tactics. One of our clients has recently experienced a massive increase in sales due to our SEO efforts on their e-commerce shopping cart. SEO leads to increased search engine visibility, which leads to greater traffic, which leads to increased sales. SEO is not a one-time operation, but an ongoing exercise, and our Los Angeles search engine optimization services are targeted to optimize our clients sites continuously, for gradual and consistent improvement. Why build a website if no one visits it? Even the best website is useless if it doesn t have an audience. Online marketing will help you reach your goals, whether they consist of selling products, impressing potential clients or gaining more traffic. 2
COALITION WHY SEO IS NEEDED Why do I need SEO? More and more businesses are seeing their marketplace and clients move to the web. Already, Americans are spending more time online than watching television. Even your TV is going online! Conservative estimates now place daily search queries at well beyond one billion in number, and 81 percent of those web surfers are using the Internet to make their buying decisions. And those numbers are growing! Without a good SEO plan, your time and financial investments will never realize their maximum potential. As we speak, your competitors are optimizing their websites in order to gain an edge in your industry. That s because online marketing isn t like the brick-and-mortar world. It s not about where you set up your shop; it s about how well you develop your online presence. Don t be left behind. Our Los Angeles SEO team works with clients every day to achieve amazing results, and we can do the same for you. 3
COALITION SEO FUNDAMENTALS The Fundamentals 1. Research Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog, product descriptions, homepage copy and more. 2. Analytics Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see 3. Link Building Link building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It s not just about building links, though. It s about finding the right links, both in terms of quantity and quality. 4. Social Media A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience. 5. Rankings If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That s why it s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly. 6. More Research Keyword research isn t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords. 4
www.spinning.com Spinning 1. Search engine optimization 2. Google Adwords campaigns 3. Google Analytics 4. Social Media Outreach Saved $250,000 a year with no decrease in revenue by optimizing the Google AdWords campaign. Assisted with transition from old website to new website and helped MDA and their development firm work through issues that arose from that transition. Coalition has taken over the Ad- Words campaign for us and cleaned it up to cut our spend in half while maintaining revenues. Rick W. 5
www.darasdiamonds.com Dara s Diamonds 1. Website Design 2. Search Engine Optimization 3. Conversion Optimization Increased monthly organic search revenue 130% over five months from $29,000 to $67,000. Fixed many duplicate content issues, wrote extensive copy, performed intensive oline PR and link building work Thank you for getting our campaign back on track! Arad L.
www.breastlink.com Breastlink 1. Website Design 2. Search Engine Optimization 3. Conversion Optimization Increased organic search traffic 75% over the first five months of work Helped funnel leads more efficiently, resulting in a higher call volume and conversion rate. Achieved number one rankings for their breast cancer procedures on Google in Orange County We are pleased with the results. Andrew C.
www.wolffcriminaldefense.com Wolff Defense 1. Website Design & Development (In Progress) Traffic increased by 85% within the first three months of working with Wolff Rank in the top 10 for Seattle DUI Laywers within 90 days of campaign launch Things are moving along nicely! I am really happy with how the final product and design refinements are looking. I am seeing some really good movement on the site as far as SEO is concerned. Aaron
www.swimspot.com Swim Spot 1. Website Design 3. Google Adwords campaigns 4. Google Analytics 5. Conversion Optimization Organic search revenue in 2010 was $83,000 and Coalition s work increased that to $412,000 in 2011- up 396% AdWords revenue in 2010 was $22,000 and in 2011 it was $103,000 - up 368% Online only company, all sales supported by Coalition s work Coalition s breadth of knowledge in the SEO and web/platform development space is immense. Everyday I learn from them as I turn to their team for best practices and leadership. Chris L.
www.nextdayflyers.com Next Day Flyers 1. Website Design & Development (In Progress) After first three months of work, revenue from organic search increased 25% Assisted with creation of copy to target many long tail keywords, bringing in great revenues for the company. Provided comprehensive SEO guidance and strategies to NDF s team of 50+ people working on the website The boost in numbers is good news! Leslie H.
www.blog.joelx.com JoelX Blog 1. Website Design 3. Google Analytics 4. Copywriting 90,000 unique visitors each month One of the premiere SEO & conversion optimization blogs in the industry Ecommerce website comparison articles rank in the top results for many keywords 12% of readers spend over 10 minutes reading articles on the website 2% of readers spend over an hour on the site One article has 1,712 comments Blog.JoelX.com is my personal blog where I discuss things in my life as well as in my industry Joel G.
www.vitalyte.com Vitalyte 1. Website Design 3. Google Adwords campaigns 4. Google Analytics 5. Conversion Optimization 710% increase in revenue, year over year. 10x more organic search visitors in 2012 vs. 2011 50% higher conversion rate in organic site visitors Our traffic is way up and we re expecting big things in 2012 Evan D.
www.biohorizonmedical.com BioHorizon Medical 1. Website Design 3. Google Adwords campaigns Ranks #1 nationally for lymphedema pumps their top keyword Many more keywords with top rankings & traffic Prime source of marketing for the company supporting a call center with 12 employees Can you please pause the Google AdWords campaign for a while, I have more leads than I can handle. Mark K.
www.naturalhomerugs.com Natural Home Rugs 1. Search engine optimization 2. Google Adwords campaigns 3. Google Analytics 4. Conversion Optimization Fixed duplicate content issues Repaired broken URL structures Wrote 50+ pages of title tags, meta descriptions, alt image tags and more Wrote 30 pages of copy Thank you for all of your hard work on getting the website ready for launch. Moe K.
www.tnnursery.net TN Tree Nursery 1. Website Design & Development Since taking over work 2 months ago, Coalition helped TN Nursery increase conversion rates by 23% Overall revenues are up significantly Capturing new traffic on search keywords with a higher conversion rate I am very pleased with Coalition s progress. I own three other companies and am seriously considering bringing Coalition on board to handle marketing for each of them. Tammy
www.naturallyforher.com Naturally For Her 1. Website Design 3. Google Adwords campaigns 4. Google Analytics 5. Conversion Optimization 284% revenue growth from organic search in the first 3 months 68% revenue growth from AdWords in first 3 months with only a 4% growth in expenses Ranks #1 nationally for their top keyword Online only company, all sales supported by Coalition s work. This is amazing. Thank you so much. There are simply not enough hours in the day for me to handle this. You have been a tremendous help. Kim A.
www.truconnect.com TruConnect 1. Website Design 3. Google Adwords campaigns 4. Google Analytics 5. Conversion Optimization Increased conversion rates from 0.5% to 1.3% in less than a month Google AdWords revenues increased from $3,700 to $28,400 per month in the first 3 months of work Organic search revenues increased from $1,380 to $8441 The new landing pages performance is exceeding my expectations Kevin H.
www.pallettruth.com Pallet Truth 1. Website Design & Development (In Progress) Gained top rankings on targeted key words such as wood pallet dangers and wood pallets and wood pallet projects. Site now regularly featured as a trusted information source in Google News Featured in a Sierra Club online publication We ve been very pleased to see the implementation of Coalition s effort s bearing fruit in recognizable gains with users, search engine ranking and search engine traffic Collin T.
www.americaneliquidstore.com American ELiquid Store 1. Website Design & Development Increased monthly search traffic from 6,600 to 9,062 after two months of work (a 36% growth in organic search traffic!) Rebuilt website with responsive design on BigCommerce, a technique that had not been done by any design firm on BigCommerce before. Thank you for taking my website live and increasing the traffic to it already! Don
CONTACT COALITION TECHNOLOGIES Contact Us Coalition Technologies isn t just another SEO agency. Our team of Los Angeles SEO experts works full-time to optimize every facet of our clients websites, both onsite and off. Our SEO professionals are some of the most knowledgeable and experienced in the industry, and we deliver real results for our clients time and time again. If you would like to learn more about our SEO services, of if you would like to start reaping the benefits of having a truly knowledgeable and skilled Los Angeles search engine optimization team on your side, call us today at 888-800-9101 to receive a free quote and find out how Coalition Technologies can help you take your business to the next level. LOS ANGELES p. (888) 800.9190 f. (323) 920.0390 sales@coalitiontechnologies.com SEATTLE p. (888) 853.7280 f. (323) 783.3618 sales@coalitiontechnologies.com 20