How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015

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1 How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015

2 Agenda: Background SEO Update Google Mobile Update Local Landing Pages / Blogs BIG NEWS YOU CAN USE Local Citations / Google Reviews Marketing to Nurture Leads & GROW Your Business What We Do

3 Sunrise Signs Opened July 2008: Full Service Sign Company Targeted: Philadelphia metro Philly, South Jersey

4 Results of Sunrise Signs Inbound Marketing Strategy since 2010 Traffic by Month 14,000+ Leads

5 Today: Vehicle Branding Niche + Signs Retail - Contractor Fleets (Philly Metro, New Jersey, New York) Wholesale to the Trade Wrap Printing & Design Nationwide E-commerce in development Inbound Web Marketing / SEO Services Company for Sign/Print Companies

6 EDUCATE! Nurture Repeat Biz What your Website SHOULD BE DOING for YOU! Lead Gen Sales Tool Silent Salesperson

7 10 Major Google Search Algorithm Updates Last Year! What does that mean for your web strategy?

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9 What to Expect in 2015 More Google Algorithm Updates Increased Adwords Competition / Higher Cost Per Click Increased Local Organic Website Competition

10 Google Mobile Search Update

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13 Sign/Print Shops Without FULLY Mobile Optimized Sites Could Lose 25-35% of Their Monthly Traffic!!!

14 Google Webmaster Tools Alert

15 Mobile-Friendly Test - Google

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17 Google Webmaster Tools Has a Much More Thorough Test of ALL Pages

18 Google is now displaying which sites are mobile friendly in mobile search results.

19 Business Blogging/ Local Landing Pages Nurture Marketing Local SEO Inbound Strategy in 2015 Local On Page SEO Social Media Local Citations - Reviews

20 Local Landing Pages Local Focused Blogs

21 This is a great strategy for shops that need page one visibility in multiple cities/towns

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23 The Signazon Strategy. Do they appear in your local market?

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25 Must Incorporate UNIQUE CONTENT!

26 Localized Blogging Strategy. Page 1 Rankings for one of our customers.

27 Results of Best San Diego Sign Company search

28 Recap / Best Practices Great to help ranking in areas with multiple cities/towns Improve rankings in non-primary cities/towns Blogs and/or Landing Pages Use Consistent URL Structure Unique Copy Super Important!

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30 Google Analytics / Webmaster Tools USING SEARCH QUERIES TO OPTIMIZE ORGANIC RANKING CLICK THRU RATE (CTR)

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32 Search Queries Answers The Question if Your Keyword Rankings Are Working

33 What to Optimize Page Title Meta Description - Copy 1st Sentence

34 Recap - Best Practices Low hanging fruit - High Impressions - High Ranking - Low CTR Improve page titles, meta descriptions, and first couple sentences of copy. Page Title - no more than 55 characters. Treat like a headline. Scrap using company name! Treat meta description like a PPC Ad. Entice to click thru. View our extensive design gallery Get a FREE Quote 17 years creating custom signs

35 Local Directory Citations / Reviews

36 Signup & Fully Complete Your Google Plus Profile.

37 your G+ about page link to customers requesting a Google review.

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40 Many Local Citation Sources

41 Local Directories Are Getting Improved Search Rankings.

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44 Local Citations Are a Great Supplement to a Local Optimized Website. Not a replacement. As you can see, many more potential citation opportunities.

45 Maximizing Lead Nurturing & Customer Wallet Share Using Marketing

46 Marketing Benefits: Nurture Existing Leads Towards The Sale Educate on Additional Products/ Services Nurture Repeat Business Cultivate Top of Mind Brand Awareness

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48 Monthly e-newsletter shows many projects, other company news.

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50 Product Category Focused

51 Specific Project / Case Study

52 Single Focus Topic . 35% Open Rate, 8.8% CTR

53 Are your s optimized for mobile reading?

54 Desktop Version

55 Responsive Template Downsizes for Mobile Friendly Reading

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57 Recap - Best Practices Send 1x month Vary format to keep subscribers interested & engaged Use responsive mobile friendly templates Link back to your website content Include a Call to Action in every Segment lists to drive open and click thru rates Vary send date. Not always 1st of month

58 About Sunrise SEO We Know Signs. We Know Local SEO. We create UNIQUE PREMIUM CUSTOM website content The Sunrise Signs marketing team becomes your marketing team. Hands-on, not a cookie cutter service. Automate your Local SEO/Internet marketing efforts so you can focus on what you do best! Sign & Print.

59 Sunrise SEO Services Package Business Blogging/ Landing Pages Marketing Local SEO Inbound Marketing Local On Page SEO Social Media Local Citations - Reviews

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61 NEW Sign & Print Marketing Blog. Visit and Subscribe! FREE Resources

62 SCHEDULE A COMPLIMENTARY 30 MINUTE WEBSITE MARKETING CONSULTATION with ME!! QUESTIONS???