Search Engine Optimization A Basic Idea & Its Uses

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1 Search Engine Optimization A Basic Idea & Its Uses Copyright 2013 credencedigital.com 1

2 Introduction Today, people find Internet a very effective tool to search products services that are of interest and useful to them. Internet, off late has become a massive catalog of services, products, subliminal and direct messages. There s no doubt on the fact that internet has become a channel for the right opinion and information. Therefore, a business must think of ways to harness the benefits of the Internet to accelerate its growth. They need to be aware of how they can take advantage of their marketing online. There are many internet marketing companies in the market offering different types of internet marketing solutions. One of the main internet marketing services offered by them is search engine optimization. What is search engine optimization? Abbreviated as SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industryspecific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website. Copyright 2013 credencedigital.com 2

3 Benefits of SEO to businesses Search Engine Optimization strategies can have tangible impact on your business. You can reap loads of benefits by using effective SEO strategies. Some of the benefits are: Easy way to find your website A website is of no use if it does not have regular visitors. It does not matter whether the website focuses on selling a product, spreading an idea, educating public, offering information or gaining support for any cause. Your website can only give you the advantage if it has quality traffic. Properly executed internet marketing strategies can help to move your listing up in the search results, allowing you to reach diversified audience and generate more visitors to your website. Get an edge over your competitors If you carry out a survey, you will find that there are dozens of websites operating in your target market. You will have to plan strategies to stand apart from your competitors in the market. You can do this with the help of SEO. Professional SEO activities will give you an opportunity to beat the competition in your space and claim a top spot. Build trust Today, Google is considered number one search engine in the world. People across globe trust Google to search information that they need. When you use SEO techniques to power your website, it will get prominent ranking in Google. This will help in transferring the same trust (that Google enjoys) to your website. Measurable results and maximum return on investment An effective SEO campaign can bring higher return on your investment than any other marketing strategies. It can increase the volume of sales and profit overall. One of the most important benefits of using SEO strategies is that you can quantify the results of SEO by positioning reports of search engines and visitor conversion. Cost effective methods Search engine optimization is one of the most cost effective ways to increase the online visibility of any business. It requires minimum amount of capital and gives maximum exposure to your online business. SEO is cheaper and a long term solution than any other online marketing activity. Copyright 2013 credencedigital.com 3

4 What type of businesses benefit from SEO? Businesses of all kinds can benefit from search engine optimization. It is a long term strategy that your business needs to invest in. It is considered an affordable and measurable strategy that works well for small, medium or large business. Whether it is a business in manufacturing, processing, hospitality, pharmaceutical, healthcare or education, everyone can benefit from it. Different parts of SEO Search engine optimization is a summation of several activities including the On Page and Off Page optimization. On Page optimization refers to the efforts that are put on the website and is clearly visible. Some of the activities that come under the category of On Page optimization include optimizing the existing content, HTML code corrections, removal of broken links, adding Meta or Alt tags, and adding Google or XML Site Map and analytic Setup. It is imperative to perform this activity correctly on the website because it educates search engine crawlers and spiders about the theme of the website and the keywords that are being targeted for ranking. Off Page optimization refers to all the activities that are carried off site and are not usually visible on the website. But, these activities too result in pushing the ranking higher on search engines. It is a regular process and must be done ethically to yield long lasting results. It also includes the activities such as link popularity and page rank. Checklist of key elements of SEO Competitive Analysis Keyword Analysis Content Enhancement Code Enhancement Link Building Ongoing Analytics Copyright 2013 credencedigital.com 4

5 Steps followed in a successful SEO campaign Planning The first step to a successful SEO campaign is proper planning. You must know what you want to achieve by using SEO strategies. A SEO campaign can only prove fruitful, if you have done good planning of your project. By doing this, you can be successful in dominating your online market and targeting wider audience. By doing so, you will come to know more about your goals, and all the more find it easy to implement strategies to achieve those goals. It is during this time that you will analyze your industry and your competitors. You need to do a competitive analysis of your market competitors; the keywords that they are using and their positioning in different search engines. Execution While executing SEO strategies for the betterment of your business, several activities must be carried out in a well planned way. Some of the key activities include: Keyword analysis and selection Keyword analysis and selection is one of the most significant aspects of SEO. During the execution stage, you need to do exhaustive analysis of all the keywords that people look for while searching different products and services. Copyright 2013 credencedigital.com 5

6 Keyword selection is very crucial in the entire process of search engine optimization because it works to direct only qualified prospects to websites. Analysis and selection of keywords is designed in such a way that only most of the qualified users will able to find information that they are interested in. Content enhancement Once the analysis of keywords is over, it is followed by the process of content enhancement. This process involves the modification of webpage content by checking keyword density and frequency. Content enhancement is not only all about checking the frequency and density of keywords, but it is also a process to check that the new content has a productive effect in search engines. Code enhancement The website rank will also depend on the code enhancement of your website. This process allows search engine spiders to understand the structure and pages of your website. The main aim of this process is to make website user-friendly so that the spiders are able to read the web page properly. Link building Link building is a very important part of search engine optimization. During this process, a particular website is submitted on a few good websites having good rating in the industry. It helps a website to get noticed quickly by search engines and also the search engines will keep on visiting the website periodically. Monitoring and controlling Once the SEO strategies are implemented, it is time to check the monitoring of all these activities. You need to do the following checks to monitor the success of an SEO campaign: Checking the number of visitors to your website Checking the conversion rate of visitors to customers Checking the number of backlinks to your website Checking the quality of backlinks to your website Checking the increase of fans from your social campaigns You can do all these by preparing reports to do analysis of the implemented strategies, ROI analysis and identify areas that need improvement to increase your conversion rate. Closing After carrying out proper planning, execution and monitoring, it is time to check the rewards associated with the use of strategies. During the closing phase, you can view the quantitative growth of your business as the result of implementation of SEO strategies. Copyright 2013 credencedigital.com 6

7 Google Analytics The best monitoring tool Google has devised a very effective tool to monitor the success of any search engine optimization process. This tool is known as Google Analytics. Google Analytics is a fantastic tool used by millions of websites globally. It is extremely useful because it shows the amount of traffic coming to your website and from where the users have found the website. It also helps in knowing the pages that users visit while searching for the information. Available sources for hiring SEO services Businesses interested in hiring SEO services for propelling their growth can take help from professional digital marketing companies. There are several digital marketing companies in the market today offering league of exceptional SEO services. Copyright 2013 credencedigital.com 7

8 About Credence Digital Marketing Credence Digital Marketing is a leading digital marketing agency offering professional digital marketing solutions to businesses. We have the expertise to create an online approach that yields high returns on investment. Companies craving to make valuable difference in the online profits and long term gains prefer to choose our global Internet Marketing solutions. We are a team of qualified and experienced internet consultants. Credence Digital Marketing is a one stop shop for all your digital needs because it offers integrated marketing solutions at affordable pricing. We offer a complete array of digital services comprising SEO, SMO, Viral marketing, Web Design and Development, Content Writing, App Development and Mobile Optimization. If you are a new startup or a small business, we can give you a leading edge. We are the experts in the field of search engine optimization and know all ethical tactics to direct more quality visitors to your website. Credence Digital Marketing works in accordance with the latest Google updates. All of our Digital Marketing Packages are based on the changing algorithm of Google and other search engines. We provide ethical SEO services that cater directly to the requirement of clients. Businesses choose us the internet consultants because we promise a quick ranking sequence and make use of logical approach to improve internet marketing. When you hire SEO services or any other internet services from us, you will start experiencing a steady growth. We are passionate about our work and commit good results to our clients. For more information about Credence Digital Marketing solutions, visit: Copyright 2013 credencedigital.com 8