SEARCH ENGINE OPTIMISATION CAMPAIGN

Transcription

1 SEARCH ENGINE OPTIMISATION CAMPAIGN Building Brands and Convertible Organic Traffic WHAT THIS PRESENTATION IS ALL ABOUT? 1. Benefits of an SEO Campaign 2. The Requirements for SEO Campaign 3. Use of Long-tail Instead of Exact Match Keywords 4. Our On-page Optimisation Process 5. Our Simple Content Outreach Procedure 6. Timetable and Key Performance Indicators

2 What you will get from an SEO Campaign Return of Investment Sales Increase Benefits from SEO Services Ranking Keywords Organic Traffic Brand Popularity 3 References 4 Bonuses SEO Audit Technical Recommendation Improved website user interface Off-page website mentions Social Media mentions

3 What are the requirements of an SEO Campaign 2 Req. 1 Your website URL Req. 4 Site & other access SEO Campaign Requirements Req. 2 About your business & your target Region Req target keywords

4 Factors in changing Keywords to Long-tails 3.1 Your 10 Keywords Will undergo the process of Keyword (KW) research & competition level analysis. Keyword Transformation KW s to OKW s We will recommend long-tail Optimisable Keywords (OKW) as replacement to your KW s to be more advantageous from your competitors. 10 KW s to 20 OKW s We will recommend 20 long-tail OKW s as replacement from your submitted 10 KW s for more expected organic traffic for your website. Why long-tail keywords? Last 2013, almost 6 billion long tail queries done in Google everyday.

5 Why we favour Long-Tail Keywords Over Exact Match 3.2 High Competition Competitive KW s are the KW s that are hard to rank and most of these KW s are monitored by Google Manual raters. Competing to Authority Sites In more cases, competitive and broad keywords show Authoritative sites like Wikipedia which is hard to over rank.

6 3.3 Too broad Broad Keyword possible effect: Other important reasons why we are favoring on long-tail keywords? Please read this: cle/ /the-resurgence-of- Long-Tail-Keywords-in-SEO

7 What is the right approach in Keyword Selection? 3.4 SHIPPING CONTAINERS NICHE Easy to rank Gain Convertible Traffic Looks Natural During Link Building It s Avoid Google Penalisation POSSIBLE PROPOSED KEYWORDS: shipping containers renting shipping container for sale shipping containers modification and other by-products of shipping containers KEYWORD DISTRIBUTION: Homepage: Keyword for Brand and As a Company About Us: No Target Keyword, best explanation about your company Inner Product/Services Pages: Best for Optimisable Long-tale Keywords Blog: No Keywords needed, write about How to s and other informative articles about your niche.

8 What are the processes in On-page Optimisation? 4 We focus on SEO fundamentals by making sure that the following factors will fit with Google Algorithms: Content Write the best quality Content to deliver what the people want. Title Tags Create the best and correct Titles to describe your page. Headlines Make sure your Headlines fit with your content. Meta Descriptions Give the best summary of your page for search engine results. Duplicate and Similar Pages Issues Make sure that your site is unique and has no competing pages. Page Layout Well presented layouts give the best User-Experience for your potential clients. Unwanted Pages Eliminate the competition from your unimportant pages. Alternative Text for Images Make a correlation your other content materials. Other factors that may harm your website will be cited in our SEO AUDIT and TECHNICAL RECOMMENDATIONS.

9 We prefer this Content Outreach: 5 1 to 3 Solid Punches Per Month vs Multiple Weak Punches Per Month SAMPLE OUTREACH LINKS: URL Type of Site Reputable Blog Engaging Post Type News Website Reputable Community Site FOR MORE INFORMATION ABOUT OUR CONTENT OUTREACH:

10 SEO Audit KW Research Tech Reco. How long does it all take? 6 Tech Imp. Content Outreach 16% - 30% 1 st Page 30% - 40% 1 st Page Eval. 10% - 15% 1 st Page 41% - 70% 1 st Page.5 M 1 st M 2 nd M 3 rd M 4 th M 5 th M 6 th M 6.5 M Start of Content Outreach LEGEND: Tech - Technical Imp. Implementation Eval. Evaluation KW - Keyword

11 IF INTERESTED CONTACT Digital Search Group Limited UK Office: +44 (0) / Fax: +44 (0) St. John Street, London. EC1W 4PW, United Kingdom enquiries@digitalsearchgroup.com Long Tail Keywords AU Office: +61 (02) / Fax: +61 (02) Suite 1A Level 2, 802 Pacific Highway, Gordon, NSW 2072, Australia enquiries@digitalsearchgroup.com.au