Small/Medium Business SEO Packages Welcome package

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1 Small/Medium Business SEO Packages Welcome package

2 Welcome to Shapiro Consultants SME You've already made a great business decision by realizing the potential of how Search Engine Optimization can help your business grow. Shapiro Consultants has over 10 years experience and already works with some of the USA's largest brands... Now you can benefit from the same expertise. Shapiro Consultants ha proven that their approach and technical ability offers great rewards. Online marketing plays an integral part in our online strategy and it was important to choose a specialist SEO agency with the technical capability of enhancing our on-site optimization and visibility in Search Engines. Dr. Charles Andrew - Head of Advanced Allergy & Asthma Shapiro Consultants were the obvious choice. They showed great knowledge and provided a clear and concise strategy on how we can increase our natural search presence and encourage natural growth online. Jovaun Tieken - Ecommerce Acquisition Manager T: E:

3 90% of Search Engine users don t look past the first page of results. What SEO can do for you Boost visibility on Google, Yahoo & Bing Results Drive targeted traffic to Your Website Improve Online Brand Awareness & Visibility Increase Online Revenue Acquire Traffic & Revenue From Competitors Measurable Results Just 4% of consumers would choose paid search results over natural search results when researching a purchase online. Source: Tamar Search Attitudes Report, Tamar, July 2010

4 GettingStarted To get started we will need to perform an audit on your website and analysis of your current online presence, this will provide you and us with a comprehensive document that we can use as a platform to launch your SEO package effectively. This audit will include the following in-depth analysis and research. Google Analytics Set Up So we can track your sites progress in terms of both traffic and revenue Webmaster Set Up Google, Yahoo & Bing Set up Comprehensive Site Audit Identify SEO shortfalls and what s possible on your site (repeated at 7 months) Keyword Research So we can identify the most relevant keywords to target for your website Initial Ranking Report To see where you currently rank on Google, Yahoo & Bing for target key phrases Competitor Analysis Identifying your competitors and conducting research to rank above them Reporting&Suppor Monthly Site Performance Reporting Receive monthly reports on site and SEO performance Monthly Ranking Reports Receive Search Engine ranking reports for your target keywords and phrases Monthly Support Our SEO experts are on hand to advise you on all aspects of Search Engine Marketing Summary of Work completed each month Your SEO Account Manager will talk you through a presentation of work completed and your SEO performance every month Recommendations of how you can help your SEO Learn how you can help improve SEO with monthly advice and tips * Site performance and keyword ranking reports vary by package Site Indexing Research to make sure your site is being indexed properly Link Analysis To see where your site is currently being linked from SEO Recommendations Initial Recommendations on how we can initially improve your site for SEO $399 set up fee $399 set up fee is applicable to all packages. Monthly Package fees start after initial analysis and set up is completed. We will provide a document outlining your current status and recommendations that we will implement over the coming months

5 Upgrade your package at any time SHAPIRO CONSULTANTS packages are designed to be extremely flexible. Using the information gathered from Month 1 analysis (covered by the set up fee) we will then discuss with you the potential impact of each package. Packages can be changed at any time* and are flexible to suit your business needs and budget. EntrepreneurPackage SmallBusinessPackage Increased site optimization Article creation and Submission More targeted links to your site More social bookmarking submissions More detailed analysis of site performance Track rankings of more keywords and phrases CorporatePackage Increased site optimization Landing Page creation Forum and Blog link building and interaction More targeted links to your site More social bookmarking submissions More detailed analysis of site performance Track rankings of more keywords and phrases Track rankings of 2 competitors Terms & Conditions apply *

6 PackageOptions Entrepreneur $550 per month Small Business $850 per month Most Popular Corporate $2500 per month Service summary SEO Audit & Recommendations Your site will be audited by our SEO experts to provide a benchmark of your current online presence, site performance and recommendations that will form the basis of your SEO strategy. On Site Optimi ation Title & Meta Optimization Site Content Optimization Site Coding Recommendations An essential part of any SEO strategy. Optimization of key SEO factors and your site content will provide relevance to the search terms your website is targeting in Search Engines. SEO Landing Page Creation Link Building Directory Submission Social Bookmarking Article Creation & Submission Forum & Blog Interaction Google Local Set Up Reporting Monthly Keyword Rankings Monthly Competitor Rankings Monthly Analytics Report Monthly Call x5 p/mth x10 p/mth x20 p/mth x5 p/mth x10 p/mth x20 p/mth x5 p/mth x25 p/mth x50 p/mth x1 competitor x3 competitors Link Building provides external links to your site from relevant websites. By targeting these sites, forums and blogs that are relevant to your targeted keywords, Link Building increases the relevancy and authority of your website through Page Rank. Adding your business to Google Places/Local allows searchers to find your business on Google Maps including contact information, opening hours and discount codes. All packages include monthly performance reporting and a breakdown of the progress we ve made. Monthly reporting also includes keyword ranking reports on Google, Bing and Yahoo for your target keywords. Advanced packages even include competi - tor keyword rankings so you can monitor your visibility against your competition. Each month your dedicated SEO Account Manager will phone you to talk through the reporting and progress of your SEO.

7 ContactUs SHAPIRO CONSULTANTS 12 West Riverstyx Suite 102 Hopatcong, NJ T: E:

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