PROGRAM ADMISSION By application only PROGRAM DATES May 3-22, 2015 LOCATION Ann Arbor, Michigan FEE // $31,500 Includes: Tuition Living accommodations Instructional materials All breakfasts, lunches, and coffee/snack breaks Selected dinners and exclusive social events around campus and Ann Arbor, and at professors homes RESERVE YOUR PLACE www.execed.bus.umich.edu/ profile/register.aspx LEARN MORE www.execed.bus.umich.edu/ executiveprogram FOR QUESTIONS 734-763-1000 rossexeced@umich.edu THE Lead at the Highest Level As a senior manager rising to new levels of executive leadership, you require knowledge and skills aligned with today s changing environment to set a winning vision for your organization and move yourself, your firm, and your industry forward. In this advanced management program, we ll explore key executive domains, such as redefining corporate strategy, capitalizing on industry conditions and competitive advantages, and expanding your leadership influence. During the three weeks, begin by looking at macro-level and global issues, and then progress to industry-level issues, your organizationlevel issues, and finally to your own leadership approach. Advanced learning in global economics, strategy, finance, marketing, operations, talent management, and more will be woven throughout. And application amid current, real business issues will be addressed. You ll emerge with the executive skills and cross-functional mindset to lead your organization at the highest level.
THE LEADERSHIP GENERAL MANAGEMENT TAKEAWAYS AND TOOLS Customized Executive Roadmap As you progress through the three-week-long program, working with faculty and senior-level peers you will develop a new general manager s agenda for yourself, to ensure you have a plan in place to apply key learnings and elevate all facets of your work. This strategic plan will focus on they key goals of your organization and the ones you have for your own leadership, and provide actionable steps to accomplish them. Comprehensive understanding of the global business climate and evolving industry dynamics Skills to analyze complex current issues for your company Practical frameworks to implement competitive, cross-functional strategies Leadership skills to foster a highly collaborative, results-oriented work culture Skills and confidence to manage relations with all stakeholders, including investors, customers, suppliers, strategic partners, employees, and more PROGRAM HIGHLIGHTS Through team learning, interactive exercises, business case analyses, and team projects you ll develop the skills to deploy advanced, research-based concepts immediately upon return to work. Discussions of daily news headlines, social media, innovation, technology, sustainability, and other current issues as they relate to program concepts enable you to apply program concepts in leading-edge environments. As part of Ross premier Executive Education program, you ll get to know faculty extensively through classroom, small-group work sessions, and exclusive dining and social events throughout campus, the Ann Arbor area, and faculty members homes. WHO SHOULD ATTEND? Senior executives with 15+ years of management experience and strategic responsibility who have, or soon will have, general management responsibilities Vice presidents, business unit and/or divisional managers, country managers, or functional area executives preparing and developing for greater levels of responsibility Participants represent a wide variety of industries, firms, and governmental bodies worldwide. Each has been recognized as a leader of their organization. Past participants repeatedly tell us one of the most valuable benefits of the program is the extensive opportunity for professional networking with such a diverse and high-caliber group of peers. You will come away with a new way of thinking from experiences inside and outside the classroom. Visit our website for more information: www.execed.umich.edu Ray Reilly // Director Professor of Administration John Branch Lecturer of Marketing and Strategy; Faculty Associate of the Center for Russian and East European Studies Kim Cameron Assoc. Dean for Executive Education; William Russell Kelly Professor of Management and Organizations Gordon Hewitt Adjunct Professor of Administration Linda Lim Professor of Strategy Ted London Senior Research Fellow and Director of the Base of the Pyramid Initiative; Adjunct Assistant Professor of Administration MP Narayanan Director, Ross Executive MBA Program; Robert Morrison Hoffer Professor of Administration; Professor of Finance Robert Quinn Margaret Elliott Tracy Collegiate Professor of Administration; Professor of Management and Organizations Cindy Schipani Merwin H. Waterman Collegiate Professor of Administration; Professor of Law Cathy Shakespeare Teitelbaum Research Scholar and Assoc. Professor of Accounting; Director, Ross Master of Accounting Program 2
THE LEADERSHIP GENERAL MANAGEMENT PROGRAM IN FOCUS IN THIS PROGRAM, YOU LL EXPLORE IN DETAIL: WEEK 1: THE GLOBAL BUSINESS ENVIRONMENT The Global Economy Essentials of macroeconomics for firm leadership Currency Political issues Mega Trends Driving value with social media Understanding the opportunity in the base of the pyramid markets Technology and industry: making tomorrow s education better Capital Markets Value-based business decision-making WEEK 2: INDUSTRY AND FIRM ISSUES Industry Transformation and Competitiveness Building the competitive and adaptive enterprise Managing collaborative systems for value creation Managing strategic transitions Competition and Innovation Scoping and sizing markets Customer equity management Industries as ecosystems Asian companies and competition Finance Company valuation Cost of capital Financing Performance evaluation Law Responsibilities of officers, managers, and directors Moving from product liability to product innovation and meeting your customers needs WEEK 3: YOUR PERSONAL LEADERSHIP Management Assembling your leadership team and workforce in changing times Risk management Efficiency gains without the consequences Leadership Leading for results in challenging times Creating and sustaining positive change Achieving spectacular results Stress and self-leadership Work Culture Building trust and collaboration Creating a cohesive culture that yields extraordinary performance Leading culture change EXECUTIVE EDUCATION Michigan Ross Open Enrollment programs deliver the latest research and teaching in practical terms. Executives across the globe work with Ross to develop new skills, new ways of thinking, and practical solutions for today s dynamic economy. The University of Michigan has 99 graduate programs ranked in the top ten in the U.S. : Top Ten Open Enrollment FINANCIAL TIMES #1 in Leadership Development LEADERSHIP EXCELLENCE #5 for Faculty Research FINANCIAL TIMES Learn more about The Michigan Ross Experience www.execed.bus.umich.edu/duringyourstay/default.aspx 3
Program Outline - Week One Dynamic, interactive learning both in and out of the classroom Sessions include lectures with Ross top-ranked faculty coupled with: Simulations Group activities Development of personalized action plans Social events Cross-industry and cross-functional networking and collaboration DAY ONE DAY TWO DAY THREE DAY FOUR DAY FIVE DAY SIX DAY SEVEN A.M. Program Introduction Executive Issues Mega Trends Global Economy Value -Based Decision Making Understanding the Opportunity at the Base of the Pyramid Markets Industry Transformation and Competitiveness Managing Collaborative Systems for Value Creation Lunch P.M. Driving Value with Social Media Capital Markets: A focus on Equity Value -Based Decision Making Industry Transformation and Competitiveness Building Ventures to Serve the Base of the Pyramid Technology and Industry: Education Managing Strategic Transitions Welcome Reception and Dinner Orientation Event Group Dinner Event Group Dinner NOTE: This is a sample schedule. For questions // +1 734-763-1000 // rossexeced@umich.edu 4
Program Outline - Week Two DAY ONE DAY TWO DAY THREE DAY FOUR DAY FIVE DAY SIX A.M. Managing Collaborative Systems for Value Creation Building the Competitively Adaptive Enterprise Innovation Scoping and Sizing Markets Customer Equity Management Industries as Ecosystems Financing Performance Evaluation Asian Companies and Competition Risk Management Lunch P.M. Building the Competitively Adaptive Enterprise Scoping and Sizing Markets Competition Company Valuation Cost of Capital Responsibilities of Officers, Managers and Directors to the Organization Meet your Customers Needs: Moving from Product Liability to Product Innovation Free Free Group Dinner Group Dinner Event NOTE: This is a sample schedule. For questions // +1 734-763-1000 // rossexeced@umich.edu 5
Program Outline - Week Three DAY ONE DAY TWO DAY THREE DAY FOUR DAY FIVE A.M. Leading for Results in Challenging Times Stress and Self-Leadership Building Trust and Collaboration Leading Culture Change General Manager s Agenda Graduation Lunch P.M. Achieving Spectacular Results Efficiency Gains without the Deleterious Consequences Creating a Cohesive Culture that Yields Extraordinary Performance Creating and Sustaining Positive Change Event Event Free Closing Dinner NOTE: This is a sample schedule. For questions // +1 734-763-1000 // rossexeced@umich.edu 6