CEIBS-INSEAD Expanding Business to China

Transcription

1 Strategy Programmes 2011/2012 CEIBS-INSEAD Expanding Business to China Executive Education Expand your horizon. Make an impact.

2 CEIBS-INSEAD Expanding Business to China 01 China has been the world s largest manufacturer in the past 3 years and has contributed almost 30% of the growth in global consumption almost double that of the United States. Its low labour costs, fast economic growth, and huge population have allowed China to become the destination of choice for global businesses looking to offshore manufacturing, expand consumer markets, and increase research and development. The curriculum of the new joint CEIBS and INSEAD Executive Education programme, Expanding Business to China, has been designed by CEIBS and INSEAD faculty based on their most recent research and teaching innovations. It represents a unique business development opportunity for your business, whether you are considering entering China or expanding in China. It aims to provide you with knowledge of the essential ingredients that you need to start or improve your China projects: insights, financing and partnership. Insights: Whether your company uses China for sourcing or as a consumer market, you need insights into how local supply chain (e.g., manufacturing, distribution, staffing) and consumer markets operate. Given the lack of quality market research on Chinese markets, as is typical of emerging markets in general, it is essential that you gain the skills to develop insights first-hand. Financing: A substantial amount of financing from Chinese and global sources (banks, venture capital and private equity) relies on China-related value propositions. You will learn how to navigate this system and improve your chances of accessing such financing through targeted value propositions and relationship building. Partners: Local partners can contribute to success through in-depth understanding of the local markets and key connections. You will learn how to find information about partners, how to assess the quality of partners, how to build relationships, and how to evaluate the benefits and costs of different types of partners (private firm, state-owned firm, family firms, group-affiliated firms). Key benefits Define your effective entry and expansion strategies in China through a solid understanding of government policies, markets, consumers and supply chains Build win-win local partnerships by selecting the right partner firms and enhancing relationship management based on cultural insights Obtain expert advice on your companyspecific China projects Develop key relationships with top government officials, senior Chinese and global executives. Faculty Programme Directors Professor Nandani Lynton CEIBS Professor Xiaowei Rose Luo INSEAD For a full list of faculty on the CEIBS-INSEAD Expanding Business to China please consult our websbite: insead.edu/expanding-business-china/faculty

3 Programme content This unique programme has been built on the thought leadership developed at CEIBS and INSEAD in business strategies for China. Through lectures, interactive case studies, small-group and customised projects, practice sessions, cultural encounters, business visits, high-level executive panels and experience sharing, you will be equipped with a set of frameworks, practical tools and world-class peer contacts that prepare you to implement your China projects immediately. Specifically, you will be coached to: Assess your China opportunities and options strategically Understand current macroeconomic trends, key regulations and preferential policies in China Evaluate your opportunities to obtain financing from banks, VCs, PEs in China and global VCs for your China projects Map your growth strategies Learn to develop unique insights into Chinese consumers and markets through cultural encounters Understand the opportunities and challenges in marketing, manufacturing and supply chain management Leverage China advantages for your global enterprise Win the war for talent at all levels in China Most participants will come with a specific business interest in mind. They may be engaged in an acquisition in China, planning to expand their supplier network or bringing a new product to market. We will group participants into interest groups that can focus on their special business issue and receive expert consultation and information during the week. Companies may also choose to send several participants in strategic preparation for a business move in China. In this case, our experts will support an internal company group to develop their current project using the depth of information and experience available at and through CEIBS. 02 Participant profile The programme is designed for executives of companies entering or expanding in the Chinese market, whether organically or through M&A. The participants positions may include President, General Manager, Owner or Head of functional areas such as International Strategy, Global Business Development, Strategy, Marketing, Supply Chain, Manufacturing, R&D, Human Resources and Public Relations. We assume proficiency in English. Select, value and successfully manage local partnerships Capture opportunities to build relationships with the government Learn about the channels for finding and screening potential partners Build strong relationships with local partners through effective negotiation and adjust your expectations in the process.

4 INSEAD Campus 03 As one of the largest of the world s leading business schools and certainly the most international INSEAD is well placed to make an impact on your business. INSEAD is unique in having a three-campus structure in Europe, Asia and Abu Dhabi. The campuses are equally diverse and all have world-class faculty in residence. Executive programmes run at one, two or even across all three of our main locations. Our Customised Programmes can also be held anywhere in the world. Europe Campus Fontainebleau, the home of INSEAD s Europe Campus, is spread across 8 hectares. Nestled in the vast forest of Fontainebleau, the modern architecture of the campus blends harmoniously with the green and leafy surroundings. Facilities are of the highest standard and include 28 lecture theatres, 2 restaurants, a bar, a bookshop, extensive library resources and a fully equipped gym. Asia Campus The Asia Campus in Singapore is situated in the greenery of the Buona Vista area, the country s knowledge hub, and is just 25 minutes from the airport and 10 minutes from the financial district. It occupies a 2.8-hectare site and has 7 amphitheatres with a total capacity of 500 and an 85-room residence. Abu Dhabi Campus Abu Dhabi is the home of INSEAD s third campus, which is just 25 minutes from the airport and 10 minutes from the Corniche. This new, 12-storey, 6,000 square-metre building, purposely designed for Executive Education, presents a whole new world of possibilities for management education in the Middle East.

5 CEIBS 04 China Europe International Business School (CEIBS) is a non-profit joint venture established in Shanghai in 1994 under an agreement between the Chinese government and the European Commission. Its joint venture partners are the European Foundation for Management Development (EFMD) and Shanghai Jiao Tong University. The school aims to educate responsible leaders versed in China Depth, Global Breadth, with the vision of becoming the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China s social and economic development through high-impact knowledge creation and dissemination. Through nearly two decades of unremitting efforts, CEIBS has become a leading business school in China and Asia. It now offers a full-time MBA, a finance MBA, an Executive MBA, and a wide array of Executive Education programmes, and the Financial Times has ranked the MBA, EMBA, and Executive Education programmes among the top 3 in Asia and the top 20 globally. The CEIBS Executive Education department offers corporate executives a wide array of both specialised and general training courses through its Open Programmes and Company Specific Programmes. Some of the areas covered in the courses include transnational operations, advanced management, corporate governance, general management, strategy, leadership, negotiation and decision-making, innovation, organisation and management, marketing, and financial and operational management. Over the years, CEIBS has collaborated with other top business schools such as Harvard, Wharton, IESE, INSEAD, and LBS to design programmes that meet the talent training needs of companies around the globe. It has also successfully launched programmes tailored to the specific needs of Chinese executives, such as the Global CEO Programme, AMP, CFO and CMO programmes, and Leadership for CEOs in China: A Journey to Leadership at Peak. These programmes have won widespread acclaim from all quarters and have set a benchmark in the Chinese executive education market.

6 Practical information 05 Calendar 2011/2012 Programme Date Location Length Fee* Level CEIBS-INSEAD Expanding Business to China October 2012 Shanghai, CEIBS Campus 6 days TBC Experienced General Manager New General Manager Senior Functional Manager Application procedure Places on the programmes are confirmed on a first-come, first-served basis, taking into consideration the applicant s level, objectives and the diversity of the classes. We recommend that you submit your completed application form as early as possible, preferably 6 weeks prior to programme commencement. The Admissions Committee will review your application and advise you on the outcome as soon as possible. Please do not hesitate to contact us if you have any questions about which programme may best suit your objectives or for any additional information. Note: all our Open-enrolment Programmes are taught in English and participants should be able to exchange complex views, listen and learn through the medium of English. Tuition fees* The programme fee covers tuition, course materials and lunches on working days as well as the closing dinners. It does not include travel, accommodation and other incidentals. Participants will have to settle accommodation expenses and other incidentals before the end of the programme. *Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies. Contact us For further information on Building the CEIBS- INSEAD Expanding Business to China programme, contact: INSEAD Asia Campus Mitz Ceriales Tel: Fax: EBOC_Contact@insead.edu Visit our website: insead.edu/expanding-business-china/

7 INSEAD Europe Campus Boulevard de Constance Fontainebleau Cedex, France Tel: +33 (0) Fax: +33 (0) INSEAD Asia Campus 1 Ayer Rajah Avenue Singapore Tel: Fax: execed.asia@insead.edu INSEAD Abu Dhabi Campus Muroor Road Street N 4, P.O Box Abu Dhabi, United Arab Emirates Tel: Fax: execed.mena@insead.edu