XING demographics Online and mobile Germany Austria Switzerland ( D-A-CH region) Last update: July 2015 www.xing.com 0
Contents XING demographics Page General traffic data 02 Career, industry distribution 03 Age distribution & affinities. 04 XING mobile general traffic data 05 Contact details for DE, AT, CH... 06
XING gives you access to an appealing target group: According to AGOF, XING has a high range among business professionals**: 2.2 million unique users (total unique users: 5.23 million) XING also tops the IVW's business site list with 175.8 million* page impressions - more than the main leading business sites combined On XING you can reach out to affluent multipliers and decision-makers: Almost a third of our members holds managerial positions General traffic data (monthly) Page Impressions Visits Unique User/Visitor Germany 171.4 mill.* 26.9 mill.* 5.64 mill.* Austria 2.6 mill.* 0.91 mill.* 0.31 mill.* Schwitzerland 10.9 mill. 1.87 mill. 0.94 mill. Number of members: 9.00 million members in the D-A-CH region Of which Total Paying members male female Total in D-A-CH 9.00 mill. 855,000 61% 39% Germany 7.27 mill. 740,000 62% 38% Austria 0.70 mill. 53,000 58% 42% Switzerland 0.70 mill. 70,000 64% 36% *Source: AGOF internet facts 2015-41 & IVW March 2015, OWA 2015-04. All other data is based on information provided by members, and does not account for members withholding any of this information. Number of members (Last updated: July, 2015) **Definition of business professionals: People who are either academics or have a net monthly household income of at least 3,500. 2
Career level More than 31% hold managerial positions Educational level* Over 52% have at least a high school diploma and university qualification 20% Executive 11% Senior executive 1% Student/intern 6% Entry level 19% High school diploma and university qualification 33% University degree 18% Manager Career Level Educational Level 44% Professional/ experienced 29% Vocational education 21% No/lower school qualifications Industry distribution Well-represented in almost all industries Net household income* 41% of XING members have a monthly net household income of 3,000 or more Services 23 % Industry 13 % Media 9 % Consulting 7 % IT 7 % Banking & insurance 6 % Trade 7 % Civil service 6 % Traffic 7 % Medicine & pharmaceuticals 6 % Construction & manufacturing 4 % Travel 2 % Telecommunication 2 % Academia 2 % Manufacturing 1 % Less than 1,000 11.3 % 1,000-2,000 22.4 % 2,000-3,000 25.4 % 3,000 or more 40.8 % Size of company 39% of members work in a company with more than 500 employees Sole proprietorship 1 10 employees 11 50 employees 51 200 employees 201 500 employees 501 1,000 employees 1,001 5,000 employees 5,001 10,000 employees >10,001 employees 5% 4% 7% 9% 12% 16% 15% 15% 16% *Source: AGOF internet facts 2015-04. 3 All other data is based on information provided by members, and does not account for members withholding any of this information.
The typical XING user... is between 20 and 49 years of age has an above-average income is brand-conscious is an innovator when it comes to technology is an individualist is interested in traveling, financial investments, cars and IT XING user attitudes Statements Affinity index 3 * I'm often one of the first of my friends to try out new technology 161 I usually steer conversations 140 I like products that act as status symbols I'm out and about a lot I consider myself an individualist 135 122 121 XING user interests I m very interested in: Affinity index 3 * User share in % Age distribution Rental cars 138 Computer software (excl. games) 134 Financial investments, stocks, securities, funds 130 Other airline tickets 129 Computer hardware and accessories 128 Sporting clothing & equipment 127 Low-cost airline tickets 127 Home cinema/surround sound systems 127 Train tickets 126 Loans 111 48% of members are aged between 20 and 39 14-19** 20-29 30-29 40-49 >50 8 36 23 32 37 3 37 24 29 5 Germany* 4,1% 21,7% 26,8% 26,4% 21,0% Austria <1% 15% 39% 30% 16% Switzerland <1% 12% 35% 32% 21% *Source: AGOF internet facts 2015-04. **According to XING's GTC, the minimum membership age is 18. *3 Affinity compared to online users in Germany = usage in the last 3 months (broadest online audience) 4
XING mobile usage An increasing number of our members use mobile devices to access XING: More than 50% of platform traffic originates from smartphones and tablets. General traffic data XING s mobile offerings are highly popular. Unique mobile users in Germany: 0.84 million* Unique users per device 0,29 million* Android 0,43 million* iphone Gender distribution 61% male 39% female Age* More than half of mobile users are between 20 and 39 years of age. Net household income* More than a third of mobile users have a disposable net household income of more than 3,500 14 19 7.8% Less than 1,000 5,22% 20 29 20.7% 30 39 24.4% 1,000-2,000 12,5% 40 49 25.7% 50 and above 21.3% 2,000-3,000 25,7% 3,000 or more 56,6% *Source: AGOF mobile facts 2015-I 5
www.advertise.xing.com Contact Do you want to successfully advertise to specific target groups? Do you want to provide XING members with a special offer? If so, then you ve come to the right place! We d be happy to advise you on the display advertising and partnerships. Display Advertising Germany All advertising options are available from our exclusive marketer. Email: sales_xing@tomorrow-focus.de Phone: +49 (40) 44 11-77 28 http://www.forward-adgroup.de/marken/info/xing/ Austria Customers in Austria should contact Goldbach Audience Austria GmbH. Email: sales@goldbachaudience.at Phone: +43 (0)1 370 88 08-0 Switzerland Customers in Switzerland should contact Goldbach Audience (Switzerland) AG. Email: pm.ch@goldbachaudience.ch Phone: +41 (0)44 914 93 91 XING Cooperations XING Advertising-Team Email: werben@xing.com Phone: +49 (0)40 41 91 31-541 https://werben.xing.com