May 12-14, 2015 Orange County Convention Center

May 12-14, 2015 Orange County Convention Center Sponsorship and Marketing Promotional Opportunities Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com www.citrixsynergy.com

The audience mix in terms of geography, partners versus customers, and management levels was great to see. The conversations we had in our booth were very high-quality and relevant. Citrix has a way of providing the right opportunities (training, industry updates, etc.) to draw interested participants. Overall, we had a great Synergy Los Angeles sponsors About Citrix Synergy 2015 enables new ways to work better. Synergy will highlight new strategies that enable organizations to mobilize their businesses with secure mobile workspaces, and describe integrated solutions that are transforming IT service delivery. The 2015 event, moving to the Orange County Convention Center in Orlando, Florida, is expected to attract 6,000 attendees at all levels of IT, from senior executives to technical experts. This diverse audience offers Synergy sponsors exceptional opportunities to showcase their solutions community environment, Synergy is an ideal venue for productive conversations about achieving business outcomes needed for success in a mobile world. SPONSORSHIP OPPORTUNITIES Synergy 2015 is your best opportunity to reach key Citrix customers, including executives, managers, architects and IT administrators, who are involved in the decision-making these attendees. Aside from the tiered sponsorships, take advantage of the depth of branding and messaging opportunities available to you, including: Synergy 2014 Los Angeles Attendees 5,210 I enjoyed visiting all of the vendor booths. After visiting with them I feel that there are several products I can implement into our Citrix environment. I really enjoyed hearing Mark Templeton s keynote, and the continued vision he has for Citrix over the next several years. The range of people and the knowledge available made the networking incredibly valuable. Along with very applicable sessions and labs, there was no wasted time. Synergy Los Angeles attendees Geographic type Organization 8% Government 8% Manufacturing 9% Education 10% Insurance 17% Technology 2% APAC 3% Japan 14% EMEA 81% Americas 24% Health Care 24% Finance 9% Director 16% Network Administrator/Engineer 17% Architect 17% IT Manager 19% System Administrator 22% Other Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 2

Sponsorship Package Price Summary Platinum* Gold Silver Bronze Expo Investment $105,000 $65,000 $30,000 $18,000 $12,000 Platinum Gold Silver Bronze Expo Event Passes Provided Full conference passes 35 20 12 6 4 Speaker conference pass 1 Networking and Exhibiting Opportunities Citrix-provided turnkey booth package (includes booth structure, power, standard signage, lighting and internet) 30' x 30' 20' x 20' 10' x 10' 5' x 6' 3' x 3' Sponsor-provided booth (optional) (includes power, cleaning, internet) 30' x 30' 20' x 20' 10' x 10' N/A N/A ' x 40') $15,000 Solutions Expo hours 20.25 20.25 20.25 20.25 20.25 Lead retrieval units included 2 1 1 1 1 Sponsor meeting room Messaging and Speaking Opportunities 45-minute track session - customer speaker Sponsor-provided video (up to 30-seconds) promoting session on conference website Session highlighted on conference website and event mobile app Final presentation posted to website Exclusive (4) 1 hour time slots Direct access to event attendees with mobile app account Branding Pre-Event Attendee marketing material features sponsor logo (time dependent) Sponsor logo, URL, and 75-word description on conference website On-Site Conference break, breakfast, or lunch branding (to promote sponsor sessions); non-exclusive Priority listing in Exhibitor lists on event mobile app Shared banner with sponsor logo Sponsor-provided video (up to 60-seconds) to be played on monitors throughout the venue and event mobile app Reserved table at lunches in Solutions Expo Conference break, breakfast, or lunch branding; non-exclusive Opportunity to meet with Citrix executives, schedules permitting Sponsor logo, URL, and 20-word description on event mobile app Citrix Ready and Alumni signage on booth (as applicable) Sponsor logo on Solutions Expo entrance panel Post-Event Citrix follow-up thank you email to attendees with sponsor listing Final sponsor-session attendee list provided to sponsor Sponsor-generated post-event email to attendees (Citrix approved and distributed). Must tie into Synergy event Access to registered press list (post-event, upon request) Press kits displayed in Press Center Social Media and Co-Marketing Direct access to event attendees with social networking tools Conference web banners with link to conference website Customizable invite provided to sponsor to distribute to selected guests * Invitation only Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 3

Marketing Promotional Opportunities Website and Mobile App branding Make an early and ongoing impact with Synergy 2015 attendees by embracing key online and mobile branding opportunities. Mobile branding items are very effective in keeping your message front and center in the midst of an active event. Item Mobile App Banner Ad Mobile App PDF Mobile App Video Description Price Deadline OPPS $2,500 Apr 3 4 Post a white paper or PDF to the mobile app library. $2,500 Apr 3 Many Communicate your message to attendees three times daily via the heavilyused conference mobile app. $5,000 Apr 3 2 Engage attendees with a video linked to the mobile app video section. This video will also be played on digital signs around the venue. $2,500 Apr 3 5 Display a website banner on CitrixSynergy.com. $2,500 5 printed guide, so this is the place for mobile on-site exposure. Signage Make a major impact on-site with Synergy 2015 attendees by boldly presenting your logo and message on one of these creative branding opportunities. This signage is certain to grab attendee attention. Item Price Deadline OPPS Two large standing banners with your logo and message. Flexible location. $4,500 Many Dramatically brand your company with two very large and prominent column wraps. $9,000 4 Cube Graphics Three cubes (3' x 3') with sponsor branding and messaging. Cube includes 4 printed panels. $7,500 Many Razor Sails Three large (7') razor sail banners. $5,000 Many Banners Description Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 4

Networking and Messaging Make a unique pitch to Synergy 2015 attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct Item Description Price Deadline OPPS Meeting Room Meeting room at the conference hotel reserved with signage. Includes basic set up (conference table, chairs, electrical, and internet connection). $7,500 Many Pre-event Email Get your key messages to the core audience before they arrive on-site to better position your presence at Synergy. Must be Citrix-approved, tied into the event, and distributed two weeks out from the event. $10,000 3 $5,500 Apr 10 1 $5,500 Apr 10 1 Room Drop or Door Tag (Sunday, May 10) Room Drop or Door Tag (Monday, May 11) First night direct communication opportunity at the start of the event to rooms. Approximately 800 attendee rooms. Hospitality branding Make an impact on-site with Synergy 2015 attendees by adopting one of these bold branding opportunities. Hospitality branding items are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality Item Description Price Deadline OPPS Charging Stations with outlets to charge their devices. Sponsor to receive recognition on event website, mobile app and signage. $10,000 Apr 10 2 Final Night Party gobos, table top signs and more. Plus, two backstage passes to meet the performers. $20,000 Apr 10 1 Relaxation Station Four massage chairs within the venue with appropriate branding. $7,500 3 The Coffee Bar receive recognition on event website, mobile app and signage. Comes with coffee, accessories and attendant. $20,000 Apr 10 1 Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 5

General branding Make an impact on-site with Synergy 2015 attendees by adopting one of these creative branding opportunities. These unique branding items provide a clever way to grab attendee attention. Consider bundling the effectiveness of general branding with other great on-site or online Item Description Price Deadline OPPS Event Staff Shirts Display your logo on shirts worn by all Synergy event staff. $8,000 Apr 3 1 Game Zone Fun and games at Synergy. Sponsor this wildly popular attraction in a prime location. Target technical attendees at this popular happy hour event. Branding on prominent signage and napkins, and recognition on event website and mobile app. $25,000 Apr 10 2 $10,000 2 Hotel Key Cards Branded hotel key cards at the conference hotel (1,000 key cards). $11,000 Apr 10 1 Lanyards Sponsor logo on event lanyard co-branded with Citrix. $9,000 Apr 3 1 Lunch Table Tech Chats Network Operations Center (NOC) Get mindshare at lunch. Sponsor a Tech Chat table attracting technical attendees. Sponsor to receive recognition on event website, mobile app and signage. Showcase your company at a major tech attraction. Be part of the Powered by Citrix story. Exciting opportunity to sponsor impressive, walk-through mobility experience in three vertical industries. Choose Healthcare, Education or Pavilion, signage and your representative stationed in this major attendee attraction. $5,000 3 $20,000 Feb 14 2 $25,000 Feb 14 3 Social Media Hub Take part in the Synergy social media buzz. Your brand on Social Media Hub signage, plus exclusive access to publish content on Citrix social media channels (with Citrix approval). $25,000 Apr 10 2 SynergyTV You won t miss a thing at the premier mobility conference when you experience before, during and after the event. This year, SynergyTV will be more dynamic than ever, featuring onsite studio broadcasting in the style of top morning talk shows like NBC s Today Show, with live interviews and of the convention center. $25,000 Apr 10 2 Play a 30-second video during the Keynote walk-in for all attendees to see. $25,000 2 luncheon featuring top Citrix executive speaker. Sponsor to provide female speaker. Sponsor to receive recognition on event website, mobile app, signage, thank you email, and access to attendee list. $20,000 2 Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 6

Hardware Requirements Make an impact on-site at Synergy 2015 by illustrating successful hardware integration with Citrix solutions and attendee engagement areas. Item Description Price Deadline OPPS The Citrix Booth Experience Digital Signage Press Center Registration/Breakout Session Check-in Terminals Self-paced Learning Labs recognition on event website and mobile app. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. Showcase your products alongside Citrix products and solutions. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. Sponsor wireless Internet access throughout the venue where attendees can relax in branded beanbag chairs. The beanbags are yours to keep after Synergy. Branding on signage recognition in the mobile app. Sponsor to provide necessary hardware and cover shipping of beanbags post-event. Provide the digital signs to be placed around the venue. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. Get your brand in front of press at Synergy. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. Prominent branded signage on monitors at registration and outside the breakout sessions. Recognition on the event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. On-demand labs in a hosted virtual infrastructure. Receive branding on signage in lab rooms and recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. $10,000 Feb 14 1 In-Kind Feb 14 2 $50,000 Feb 14 1 In-Kind Feb 14 1 $5,000 Feb 14 1 $10,000 Feb 14 1 $7,000 Feb 14 1 Solutions Demo Sandbox A structured, self-guided, hands-on demo experience with Citrix beta/tech preview product releases on sponsored hardware and endpoint devices. Receive recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. $10,000 Feb 14 1 Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 7

Application and Contract for Sponsorship All requests are subject to Citrix approval. Company name: Primary event contact: Email: Phone: Mailing address: City: State: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: Postal code: Country: Synergy 2015 Sponsorship Package (May 12 14, 2015 - Orlando) Platinum $105,000 Gold $65,000 Silver $30,000 Bronze $18,000 Expo $12,000 Synergy sponsorship: $ [Last day to sponsor: April 14, 2015] Synergy MPO(s): $ Total Investment: $ PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payments should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 8

Application and Contract for Marketing Promotional Opportunities (MPOs) All requests are subject to Citrix approval. Company name: Primary event contact: Email: Phone: Mailing address: City: State: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: Postal code: Country: MPOs (rank in order of importance) 1. Price: $ 2. Price: $ 3. Price: $ 4. Price: $ Total Investment: $ If contracting for any Hardware MPOs, please return by February 20, 2015. The hardware sponsors will be required to cover in-bound and out-bound shipping costs working directly with their shipping vendor. Payments should be made to Aimia. Full payment must be received by April 24, 2015. PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 9

Terms and Conditions Acceptance/Entire Agreement: The participation of each sponsor ( Sponsor ) in Summit & Synergy 2015 ( Conference ) is subject to acceptance by Citrix Systems, Inc. ( Citrix ), through its conference management designee, Aimia Proprietary Loyalty U.S. Inc. ( Conference Management ) and Sponsor s compliance with these terms Terms and Conditions, no contract is created until Citrix or Conference Management, on behalf of Citrix, countersigns such contract ( Contract ); until such time, this Agreement will constitute the entire agreement between Sponsor, on the one hand, and Citrix and Conference Management, on the other hand, concerning its subject matter, and Citrix may withdraw its acceptance at any time prior to the Conference by providing a refund of the total fee paid to the Sponsor, if Citrix determines that Sponsor or its product is ineligible to participate. The exhibit dates, provided by Citrix or Conference Management to the Sponsor in writing. By registering for this event I am providing permission for Citrix to utilize my image and/or any feedback provided in future event marketing efforts. Code of Conduct: my acknowledgement that I am participating in this event at my own risk. I agree that I will not hold any of the following parties Citrix Systems, Inc., its agency Aimia Proprietary Loyalty U.S. Inc., or any of their respective or representatives liable for any claims arising from or related to my participation in the event, except for claims for personal injury or death caused solely and directly NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES. Event Rules: Sponsor agrees to be bound by the terms of this Agreement as well as the Conference rules and regulations as may be established or provided from time to time by Citrix and/or Conference Management. Sponsor agrees that Citrix and/or Conference Management may Conference, without liability or refund, if Sponsor does not follow such rules and regulations, which are incorporated comply with move in and move out deadlines. Sponsor acknowledges that a failure to comply with such deadlines removal of Sponsor materials. Sponsor shall be liable for all storage and handling charges resulting from failure to remove Sponsor materials from the Conference after the move out deadline. Sponsor is responsible for keeping the aisles at the Conference free of congestion caused by its demonstrations or other promotional activities. Sponsor Conference venue. Sponsor representatives are restricted to personnel engaged in the display, demonstrations, application or sale of Sponsor s products and services. Citrix and/or Conference Management reserves the right to terminate Sponsor participation for any action or behavior deemed inappropriate by Citrix in its sole discretion or for any breach of this Agreement or the Conference rules and regulations or local laws, and in such event all fees paid to Citrix by Sponsor will be considered nonrefundable. Cancellation: Citrix may cancel all or any part of the Conference based on its assessment of market conditions or requirements, in its sole discretion, or due to any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, venue construction, reasons. In such case, Citrix will refund to Sponsor any space fees already paid as Sponsor s sole and exclusive remedy. Sponsor will have no further recourse against Citrix or Conference Management. Citrix may cancel Sponsor s participation for cause if Sponsor engages in any inappropriate behavior, violates any of the terms of this Agreement or violates the Conference rules and regulations or local laws. In either such case, any payments made by Sponsor are considered fully earned by Citrix and are nonrefundable. Sponsor will have no further recourse against Citrix or Conference Management. Indemnity: Under no circumstances will Citrix, Conference directors, agents and subcontractors and all of their other indirect, incidental, consequential or exemplary damages for any acts or omissions with respect to the Conference, nor will they be liable for any errors in any listing or descriptions or for omitting any Sponsor from the Conference guide or any other materials. Limitation of liability: None of Conference Providers shall have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any sponsor, or their respective agents, representatives, contractors, participants, guests or invitees. In no event shall Citrix s or Conference Management s total liability hereunder exceed the amounts paid by Sponsor hereunder. Hold harmless: Sponsor agrees to defend, indemnify, and hold harmless the Conference Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to Sponsor construction or maintenance of an unsafe exhibit, and/or the negligence or misconduct of Sponsor or its agents, or Sponsor s breach of any commitment made, or due to any other act of omission of Sponsor. Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least $1 million to cover its potential liability hereunder. Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix and its designees to record, transcribe, modify or reproduce and distribute in any form and for any purpose any such recording of the Conference which may include Sponsor, its employees or agents, and Sponsor agrees to execute any additional release presented by Citrix. Sponsor hereby releases Citrix and its designees from and waives all claims it or its employees or agents may possess, now or in the waives any statutory restriction on future claims or moral rights. Citrix will provide exhibit space ( Space ) at the Conference for the Sponsor to display ( Exhibit ). The Total Space Fee includes the use of the or as detailed in the Sponsorship Toolkit ( Toolkit ) and Exhibitor Service Kit ( Exhibitor Kit ), each as maybe amended from time to time by Citrix. Sponsor grants to Conference Providers the right to use the Sponsor name and logo in promotion and production of the Conference. Space assignment: Citrix or Conference Management will assign the Space, and Citrix and Conference Management reserve the right to change or modify the Space at any time. The Space is for the Sponsor use only, and Sponsor may not assign or sublease any portion or the Space written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix s standards. At the Conference, Sponsor cannot exchange money or goods without the prior written consent of Citrix, nor may it assist other parties in soliciting business without that consent. Presentations by entertainers, spokespersons, or models will be allowed, pending advance Conference Sponsor s contracted booth space, or the 4 aisle area directly in front of Sponsor s booth. No staff, presenters, or entertainers will be allowed to represent Sponsor in other areas of the Solutions Expo or overall conference property. If they are found outside contracted booth space they will be removed from the Conference. Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor s Space shall be deemed invitees of the Sponsor and not those of any of the Conference Providers. Warranties disclaimer: THAT ACCESS TO THE SPACE IS PROVIDED AS IS AND NEITHER CITRIX NOR CONFERENCE MANAGEMENT FITNESS FOR A PARTICULAR PURPOSE. Relationship of the parties: Nothing in this Agreement or any Contract shall be construed as creating an employer-employee relationship, a partnership or joint venture between Sponsor, on the one hand, and Citrix and/or Conference Management, on the other hand. The parties shall at all times have an independent contractor relationship. Third Party Contractors: Citrix or Conference Management may require the Sponsor to use third party contractors designated by Citrix or Conference Management ( Designated Contractors, as listed in the Toolkit and Exhibitor Kit). Those Designated Contractors act solely as independent contractors. Citrix and Conference Management are not responsible for any performance, acts or omissions of such Designated Contractors. Conference materials: The Toolkit and Exhibitor Kit and any other planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix or Conference Management. Sponsor is responsible for obtaining the Toolkit and Exhibitor Kit from Conference Management. The Toolkit and Exhibitor Kit will be available from Conference Management prior to the Conference. Laws and rules: Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by Conference Management. Third party proprietary rights: Sponsor will not violate the proprietary rights of third parties in connection with its participation with the Conference. Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees or other charges applicable to its participation in the Conference. Miscellaneous: Citrix s and/or Conference Management s rights in this Agreement may not be waived without Citrix s and/or Conference Management s (as applicable) prior written consent in writing. Sponsor may not assign the Agreement without prior written consent from Citrix and Conference Management. If any term of this Agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This Agreement shall be binding upon the permitted successors, and assignees of the Sponsor. Governing law: This Agreement shall be governed by and construed under the laws of the State of Florida without in and for the County of Orange, Florida, or the Federal District Court for the Southern District in Miami, Florida, shall have exclusive jurisdiction over the matters pertaining to this Agreement in any action or suit to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement. The prevailing party shall be entitled to recover costs, including reasonable attorney s fees. Payment: Sponsor will receive invoice upon receipt of contract. Payments will be made to Aimia Proprietary Loyalty U.S. Inc. Forms of payment will be included with the invoice. Failure to make all scheduled payments as agreed amounts to breech in contract. Sponsoring companies will NOT be able to set-up in the Solutions Expo until full payment is received. Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 Fax: +1 763-322-9004 Email: bob.kennedy@aimia.com 10