Michael Y. Moon, Ph.D., M.B.A.



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Michael Y. Moon, Ph.D., M.B.A. Department of Public Affairs & Administration, MI 4127 California State University, East Bay 25800 Carlos Bee Boulevard Hayward, California 94542 michael.moon@csueastbay.edu Education Yale School of Management New Haven, Connecticut Master of Business Administration (M.B.A.), 2003. Focus in Organizational Behavior and Marketing. Dean s Scholar, an award based on leadership and professional promise. Teaching Experience Fall 2005 - Present Spring 2005 Spring 2005 Columbia University New York, New York Doctor of Philosophy in Psychology (Ph.D.), 1999. Focus in Group Dynamics and Psychological Development. Dissertation: Longitudinal Correlates of Mothers Object Representations of Their 5- Year-Old Children: An Exploratory Study, 1999. William Alanson White Institute of Psychoanalysis New York, New York Certificate, Organizational Development & Consultation, 1995. Integration of psychodynamic group theory with organizational design practice. University of California Santa Cruz, California Bachelor of Arts in Psychology (B.A.), 1989. Honor Graduate. Focus in research methods and foundations of cross-cultural psychological research. California State University, East Bay Hayward, California Assistant Professor Organizational Change: o Group Procedures and Facilitation (PUAD 6762). o Advanced Group Procedures (PUAD 6763). o Intervention Strategies for Changing Organizations (PUAD 6764). o Organizational Diagnosis and Assessment (PUAD 6765). Organization Theory and Human Behavior (PUAD 4830). Human Resources Management (PUAD 6850). Work and Organizations of the Future (PUAD 6851). Continuing Education, Human Resource Management Certificate Program Managing Organizational Change. University of Connecticut, School of Business Hartford, Connecticut Visiting Lecturer Market-Driven Management (MKTG 315). Paier College of Art Hamden, Connecticut

Visiting Lecturer General Psychology (AS210). From 6/2004 University of Phoenix Online Phoenix, Arizona Faculty Transformational Leadership and Innovation (LDR/711) 11/2004-Present. Approved to also teach: Emotional Intelligence (PSY/301), Adult Development (PSY/350), Human Motivation (PSY/320), Psychology of Personality (PSY/250), Introduction to Psychology (PSY/200). 2001 2003 Yale School of Management New Haven, Connecticut Teaching Assistant, Writing Tutor Organizational Behavior MBA Core Course, Organizational Communication & Influence, and Strategic Human Resources Management. 1994 1995 Saint Peter s College Jersey City, New Jersey Visiting Lecturer Organizational Psychology, History of Psychology. 1991 1993 Barnard College, Columbia University New York City, New York Teaching Assistant Developmental Psychology Lab. Awards & Grants 2010 Highly Commended Award Editorial Team, Management Decision Making sense of common sense for change management buy-in (2009) Selected by the Management Decision editorial team as one of the journal s most impressive articles of 2009. 2006 2007 Faculty Fellows Award, College of Letters, Arts, and Social Sciences California State University, East Bay Employee Initiated Organizational Change One course release in the 2006-07 AY. To conduct a literature review on employee initiated organizational change and develop a social constructionist approach to this area. 2006 2007 Faculty Support Grant California State University, East Bay Visually Representing Organizational Theory $1,396 and one-month summer fellowship. To develop an illustrated volume of organizational theory concepts, with textual annotations explaining connections between the illustrations and the corresponding organizational theories, based on a variety of prominent theoreticians' works. Publications Moon, M.Y. (under review). The rabble and reflexive bricoleur: Sensemaking, living stories, and emergent bottom-up organizational change. Organization Studies. Moon, M.Y. (under review). Reflexively enhancing decisions. Management Decision. Moon, M.Y. & Pendleton, L. (under review). Reframing assessment of grantee perceptions: Re-considering effectiveness with broader international stakeholder engagement. The Foundation Review. Moon, M. Y. (2011). Conversations of mutual understanding: Deconstructing silos by Page 2 of 5

Professional History visually representing organizational processes. In J. Marques, S. Dhiman, and J. Biberman (Eds.), Managing in the 21st Century: Transforming toward mutual growth. Hampshire, U.K.: Palgrave-MacMillan. Moon, M.Y. (2009). Making sense of common sense for change management buy-in. Management Decision, 47(3), 518-532. Moon, M.Y. (2008). Bottom-up instigated change through constructionist conversation. Journal of Knowledge Management Practice, 9(4). 2005 Now California State University, East Bay Hayward, California Assistant Professor, Department of Public Affairs and Administration Teaching: Organizational change, group dynamics, human resources management. Research: Bottom-up organizational change, common sense in organizations, human resources management, psychodynamics and social defenses in organizations. Administrative: Facilitating the two-year NASPAA accreditation project. Spearheading data gathering, analysis, and data-based program improvements. Managing coordinated efforts among department faculty, college Dean s office, and University administration to develop buy-in on self-study report content. Consulting with Leadership of Major Regional Performing Arts Organization: Advising new Director of Cal Performances on leadership and culture change (October 2009-March 2010). Consulting with Local Government: Co-facilitated community stakeholder dialogue forums to understand concerns within Contra Costa County. Client: Contra Costa County Board of Supervisor Federal Glover and Board of Supervisors (March-July, 2007). 2003 2005 Aetna, Inc. Hartford, Connecticut MBA Leadership Development Program Participant / Strategic Marketing Active in recruiting and coaching prospective and new MBA hires through job fairs and helping to develop their career marketing and networking skills and resources. Spearheaded creation of blueprints and processes for next generation corporate-wide market development plans that focus P&L owners to drive and track local market tactical sales and operational execution based on business intelligence. Piloted in markets that exceeded aggressive 2004 market share growth goals. Internal consultant across business areas on special projects related to M&A and other strategic initiatives to explore untapped business opportunities. Collaborated with senior management on consumer web initiatives, including creating a value-centric organizational structure and culture for Consumer Directed Health Plans. Developed long-term processes and vision to position Aetna websites as a strategic differentiator in the marketplace. Summer 2002 American Express Company New York, New York MBA Summer Intern Led cross-functional team to develop governance and cost allocation model for planned online intranet collaboration tool, a key component of re-engineering strategy with forecasted $107MM in cost saves. Developed pilot testing and change management strategies for intranet collaboration Page 3 of 5

tool. Managed business partner (IBM/Lotus) and consultant relationships to fulfill intended objectives. Founded a summer intern newsletter for MBA and college interns and managed its publication and distribution among interns throughout the company. 2000 2001 Quaartz, Inc. (merged with Appiant Technologies) Santa Clara, California Marketing Manager Managed a team to redesign the corporate website to reposition online calendar company as a web-based unified communications and enterprise content application service provider. Managed internet software user interface testing. Conducted and refined competitive market analyses resulting in product enhancements. 1999 2000 Egghead.com Menlo Park, California Customer Insight Marketing Analyst Contributed to design and implementation of customer service training curriculum for Onsale.com and Egghead.com merger in November 1999. Spearheaded and managed the market research department with a $500K budget to identify new targeted marketing initiatives and build brand equity. Created company s first data-based customer profiles, resulting in more efficient allocation of marketing and business development resources and cost savings of $4MM annually. Directed online and offline surveys, focus groups, user interface testing, and database analysis. 1996 1999 Seaboard Management Company Sunnyvale, California Property Manager Supervised onsite staff of 15 employees on a 310-unit residential property. Directed marketing campaigns, prepared annual budgets of $5MM, and managed vendor relations. Initiated comprehensive preventative maintenance projects and increased annual operational efficiency by 15%. 1994 1996 Palo Alto Chamber Orchestra Palo Alto, California Arts & Public Relations Manager Managed concerts and benefit events. Coordinated public relations with internet and print media. Advised Musical Director on board relations and other organizational matters. Coached and taught chamber groups on ensemble and musical matters. Research Interests Bottom-up organizational change Common sense in organizations Organizational culture and leadership Effects of change management on individuals and organizations Knowledge management and cross-functional collaboration Social networks, mental maps Psychodynamics of organizations Page 4 of 5

Research Reports & Presentations Panel Presenter: Stepping Outside the Box: Alternatives to an Academic Career at the APA Convention, San Francisco, August 24-28, 2001. Final Consulting Presentation to Christian Community Action LifeWorks Ventures with Yale SOM team to recommend options for a New Haven, CT non-profit community development organization to start a small business to provide on-the-job training and living wages to those in need. May 3, 2002. Working Paper: Group Process Consulting as an Organizational Tool. Yale School of Management, 2002. Presentation: Governance, Pilot Testing, and Internal Marketing for the AmexWeb Team Collaboration Tool: Strategic Recommendations as the culmination of my summer internship at American Express, New York City, August 5, 2002. Presentation: Simple Steps to a Healthier Life Sales and Adoption Strategy Report, based on in-depth internal interviews at Aetna to understand barriers to and opportunities for member adoption of a health wellness program, January 15, 2004. Panel Discussant: Unique Careers: A Conversation with Psychologists Who Took a Different Path, Diane F. Halpern, Ph.D., Moderator. American Psychological Association Convention, August 20, 2005, Washington, D.C. Presentation: Strategic Planning in Local Government. Certificate Program in Public Management for Administrators from Jinhua City, Zhejiang Province, The People s Republic of China. Dept. of Public Affairs & Administration and Division of Continuing and International Education, California State University, East Bay. October 27, 2005. Fellowship Award Final Report: Employee Initiated Organizational Change Through Constructionist Conversation, College of Letters, Arts, and Social Sciences 2006-2007 Faculty Fellow Award, Submitted October 31, 2007. Panel: The OBTS Teaching Society for Management Educators as a Model for Lifelong Learning About Teaching. Panel discussion organized for the 2009 Eastern Academy of Management meeting in Hartford, Conn. Conference Paper: Sensemaking and Sensegiving Through Social Networking Services: Opportunities for Bottom-up Organizational Change. Paper accepted for presentation at the 2010 Western Academy of Management Conference, Hawaii. Teaching Areas Organizational theory and behavior Group dynamics Organizational change management Strategic human resources management Organizational communication and influence Learning organizations Leadership Consumer-centric marketing and brand equity Research methods, quantitative and qualitative Professional Associations Member, Public Administration Theory Network Member, International Society for the Psychoanalytic Study of Organizations Page 5 of 5

(ISPSO)Member, Organizational Behavior Teaching Society Member, American Management Association Member, American Psychological Association Member, Society for Human Resource Management Updated: 9/9/2010 Page 6 of 5