Partial scholarship program and course description Summer and winter courses Italy C O N T E N T 1 Presentation 2 Course description 3 A program tailored to your needs 4 Company visits 5 Course outline 6 Fees, dates and application The goal of our course is to link management theory with international business experience. The University Centre for Business Management (UCBM) - Fondazione CUOA is represented by Prof. Ricardo Pitelli de Britto, director of the International Business School Americas. UCBM offers students from institutions of higher education (undergraduates and graduates) the opportunity to attend intensive management courses in Italy. These courses take place in January and July each year and cover interesting topics for young professionals. The International Business School Americas is a school focused on coordinating and promoting international educational courses for students, young professionals and executives. Operating since 2003, every year 1,500 students from all over the world enroll and successfully participate in courses abroad. Students are supported by an extensive scholarship program, covering 70% of the expenses of the chosen course. We welcome you to apply and participate in our courses. Prof. Ricardo Pitelli de Britto Doctor in Management from FEA/USP Coordinator of International Programs Course description The courses are aimed at undergraduates and recent graduates in Business Administration or students from other fields with an interest in understanding the foundations of success of European companies along with developing their management skills. The courses are held in English. This together with extra activities, allows the student to get a profound knowledge of European affairs. During the course the students will have the opportunity to visit the World Trade Organization, the most important organization of international business of our time. The goal is to offer the students an overview of contemporary topics on their own chosen theme along with a vital international experience. The courses take place over three weeks and are full-time studies, Monday to Thursday, from 9 am to 6 pm. To ensure close contact between the professors and students, classes are composed of groups from 15 to 30 participants.
Page 2 Intensive courses in Business Administration in Europe Our courses, equivalent to a graduate extension, were structured to take place between the ordinary school semesters. A program tailored to your needs The programs, equivalent to a postgraduate extension, have been structured to take place between the ordinary school semesters. This allows students to extend their expertise and participate in an international program without having to interrupt their ongoing studies. The certificate is awarded to students by their attendance to classes. There is no final examination, instead the students present seminars and weekly assignments. The goal is to structure an interactive and concrete program in which students actually become involved in the development of practical activities. Course content* INTERNATIONAL MANAGEMENT & LEADERSHIP Check out the upcoming dates for the course at page 4 The Campus site of CUOA in Europe Visits to local companies, organizations and other events The group will visit a company or have lectures with local executive to provide an opportunity to interact live with the reality of business in Europe. Students will also get suggestions for visits to organizations and events they can make on their own spare time. 1 st week: Strategic Leadership (Monday-Thursday): Classical and Contemporary Views of Leadership; leadership versus management; sharing power and confidence. Company Visits and Project work. 2 nd week: Business Negotiation and Conflict Resolution (Monday- Thursday): Negotiation techniques and strategies; environmental analysis and approach methods; Mediator s role in conflict resolution. Role Game. Company Visits and Project work. 3 rd week: Intercultural Management (Monday-Wednesday): Globalization and the new business arena; international mergers & acquisitions and its impacts over employees; intercultural management foundations. Company Visits and Project work. Graduation Ceremony. CREATIVITY, INNOVATION & NEW BUSINESSES 1 st week: Entrepreneurship (Monday-Thursday): personal characteristics and skills which foster entrepreneurial and managerial performances and enhance firm competitiveness; developing and improving these skills. Company Visits and Project work. 2 nd week: Business Models (Monday-Thursday): how enterprises work, deal with the competitors and, generally speaking, compete in the global economy; which activities firms perform, how they perform them, how they create superior customer value (low cost or differentiated products) and put itself in a position to appropriate the value. Company Visits and Project work. 3 rd week: Creativity & Innovation (Monday-Wednesday): organizational processes which improve the ability to innovate products and services; skills needed to increase the orientation to innovation. Company Visits and Project work. Graduation Ceremony.
Scholarship programs for interna tional studies in Business Administra tion Page 3 Course content* BUSINESS STRATEGY & MARKETING MANAGEMENT 1 st week: Retail & Distribution Management (Monday-Thursday): Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work. 2 nd week: Brand Management (Monday-Thursday): Creating and positioning brands; the power and the challenges of country brands. Company Visits and Project work. 3 rd week: Business Strategies for Luxury & Specialty Goods (Monday-Wednesday): Globalization and the new business arena; international strategy for fashion and design industries. Company Visits and Project work. Graduation Ceremony. OPERATIONS, LOGISTICS & LEAN MANAGEMENT 1 st week: Logistics and operation for Global businesses (Monday-Thursday): Foundations of logistics and operation for Global businesses; How to leverage competitive advantage based upon excellence in LOP. Company Visits and Project work. 2 nd week: Lean goals and strategies (Monday-Thursday): Toyota s lessons for today s companies; linking corporative strategies to lean management. Company Visits and Project work. 3 rd week: Lean management for industries and services (Monday-Wednesday): Broadening the concept of lean management: service sector and lean management concepts and practices. Company Visits and Project work. Graduation Ceremony. *There might be changes in the course content and study material. July 2013 group
Page 4 Intensive courses in Business Administration in Europe Course outline The University Centre for Business Management - Fondazione CUOA is one of the most active centers of management training in Europe. Founded in 1957, it is a business school that operates with support from the universities of Padua, Venice, Trento and Udine. Located in Italy, teaches programs in English for students from all over Europe and the world. It is a private foundation, nonprofit, which supports the admission of students from emerging countries. Under the guidance of Professor Dr. Ricardo Pitelli de Britto, the program will provide assistance to students in their preparation and travel to the course, in order to make the most of it. Our goal is to offer international education with a focus on the reality of international students. Aware of the difficulties for international students to attend a program abroad, we provide a set of documents and information to students, easing the process of organizing the trip. Courses in relevant areas of Business Administration, focused on the reality of international business In short, you will receive: Texts of background reading in order to complete their preparation for classes, with several weeks in advance; Invitations to attend e-meetings with the group, sharing information and meeting the people who will take the course; Guidance on how to book accommodation at very affordable prices (see section Estimates of Expenditures on page 4); Suggestions for tours, sightseeing, shopping and visits in their free weekends. International Experience in the European Management Context. Finally, we work to organize your program perfectly so that you can make the most of it. We also give participants total freedom to set their schedules and routines outside classroom. UCBM main building
Scholarship programs for interna tional studies in Business Administra tion Page 5 Course fees International Business School Americas offers a scholarship that covers 70% of the tuition for international students. See below normal values and the scholarship that may be granted to you by CV analysis. Course Full Tuition + Enrollment 70% Scholarship + Enrollment International Management & 4.670 + 190 1.590* Leadership Business Strategy & Marketing 4.670 + 190 1.590* Management Operations, Logistics & Lean 4.670 + 190 1.590* Management Creativity, Innovation & New 4.970 + 190 1.680* Businesses *The course value can be paid in up to 7 installments, and it must be fully paid 45 days prior to its start. 1. Accommodation: the program also subsidizes accommodation at Valmarana / Best Western Hotel, walking distance from campus. Our students pay only 40 per day including breakfast and internet, on double room. 2. Meals: lunch served at the university costs approximately 10, including main dish, beverage and dessert. Upcoming dates We are now open for registrations for the classes of 2015 and 2016. Travel dates are provided: January 2015 classes start on January 12 th and end on January 29 th July 2015 classes start on July 6 th and end on July 23 rd January 2016 classes start on January 11 th and end on January 28 th July 2016 classes start on July 11 th and end on July 28 th Application process The first step to participate in this program is to apply for a scholarship by filling and submitting your Application to IBS. There is a limited number of scholarships available to international students. For more information regarding the deadline for applications, please contact Prof. Ricardo Britto. The evaluation of your application takes about one week, considering your curriculum analysis. Being granted the scholarship, you have one week to complete the enrollment process. Diploma Certificate of Attendance - Issued by the University Centre for Business Management - Fondazione CUOA. Request for Application: Tel: +55 (11) 3262-2782 (Commercial hours of GMT 3) Contact: Boris - boris.guedes@ibs-sp.com.br Office: Av. Brig. Luis Antonio, 2393, First Floor São Paulo BRASIL CEP: 01401-000 Homepage of UCBM (CUOA): http://www.cuoa.it/eng/education/shortinternational-programs/international-managemente-leadership.php?q=&order=&item=&pagina http://www.cuoa.it/eng/education/shortinternational-programs/creativity-innovation-enew-businesses.php?q=&order=&item=&pagina=#/