How To Read The Hedge Funds Brief



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FINANCIAL INTELLIGENCE FOR INDUSTRY INSIDERS Published: every Tuesday Subscribers: 29,000 subscribers About the Hedge Funds Brief: Unique analysis of the industry covering the latest regulatory and compliance issues, insight from leading commentators, breaking news and proprietary Bloomberg data unavailable anywhere else. With returns by strategy, performance snapshots, short interest commentary, 13F forensics, Market Calls (showcasing investor letters), key industry events and more, the BRIEF offers a compelling read for hedge fund executives and investors. Click here for a sample newsletter. Returns by strategy, performance snapshots, short interest commentary, 13F forensics, etc. Proprietary data on performance and trends Latest intelligence on regulatory and compliance issues Views on markets and individual securities Conference coverage and full calendar Conference Distribution (See p3 for full list) Bloomberg Brief Hedge Funds is printed and distributed at over 40 major Hedge Fund conferences per year including SALT, Alphametrix Monaco, Hedgeopolis, GAIM, Alpha Hedge West, Hedge Fund General Counsel Summit and many others as well as over 20 Bloomberg events annually.

Engaged Influencers Bloomberg Brief Newsletters are unlike other media in their focused demographic and high reader engagement 70% of respondents conducted additional research on the internet after reading. 60% referred to BRIEFS in business meetings or referred to professional contacts. 88% of BRIEF subscribers said that the Brief helps them do their jobs better Critical Content for Bloomberg Professionals Bloomberg Brief newsletters provide unique data, analysis, and commentary from the premier source of data and analytics in the financial world: Bloomberg LP Superior editorial quality, data and coverage 290,000 total opted-in subscribers, all users of the Bloomberg Terminal plus external paying subscribers. Primary Industry Financial services 10% Banking/broker age 29% Asset management 27% Hedge fund/private equity 26% Other 5% Insurance 2% Energy/Utilities 1% Job Title/Position Owner/partner 15% VP/ Principal Group Head 13% EVP/SVP 5% Dept. Head 4% Managing Director 10% Other 11% Analyst/ Manager 25% Portfolio/ Hedge Fund Manager 17% C-Suite 10% Source: Briefs Subscriber Survey March 2012

Conference Distribution. Bloomberg Brief Hedge Funds will go to the following events as additional distribution:* EVENT NAME EVENT DATE EVENT EVENT ORGANIZER FRA-Hedge Fund Tax 101 K-1 Boot Camp Jan 26-27, 2015 New York Financial Research Assoc Managed Fund Assoc.- Network 2015 Jan. 26-28, 2015 Miami, FL Managed Funds Assoc. Hedge Fund Intelligence- EuroHedge Awards 2015 Jan. 28, 2015 London Hedge Fund Intelligence SuperInvestor Asia 2015 Feb. 2-4, 2015 Singapore ICBI ICBI-Alphascope Feb. 3-5, 2015 Geneva, Switzerland ICBI ACG New York-Investment Opportunities in Latin America Luncheon Feb. 5, 2015 New York ACG New York 2nd Collateral Optimization, Trading and Management Feb. 9-10, 2015 London Marcus Evans CIS Wealth Moscow 2015 Feb. 16-17, 2015 Moscow CIS Wealth IMN-21st Annual Alpha Hedge East March 2-3, 2015 Palm Beach Gardens IMN New Legacy-Global Emerging Manager Awards March 03, 2015 New York New Legacy Terrapinn-The Trading Show West Coast 2015 Mar. 5, 2015 San Francisco, CA Terrapinn Marketforce-The Future of Fund Management Mar. 10, 2015 London Marketforce 2nd Annual Pension Funds in CEE Mar. 18-19, 2015 Prague, Czech RepublicFleming Europe IIF-The Rights & Responsibilities of Institutional Investors Mar. 19, 2015 Amsterdam Institutional Investor Forums HFI-Absolute Return Symposium 2015 Mar. 19, 2015 New York Hedge Fund Intelligence Private Wealth-Asset Manager Showcase Mar. 24-25, 2015 San Francisco, CA Private Wealth Terrapinn-The Trading Show London 2015 Mar. 26-27, 2015 London Terrapinn Terrapinn-Middle East Investment Summit 2015 Mar. 30-31, 2015 Dubai Terrapinn 6th Annual Financial Advisor Retirement Symposium Apr. 1-2, 2015 Las Vegas, NV Private Wealth 13D Monitor-The 2015 Active-Passive Investor Summit Apr. 13, 2015 New York 13D Monitor IIR-Liquid Alternative Strategies West April 13-14, 2015 San Francisco, CA IIR Hedge Fund Intelligence-AsiaHedge Forum 2015 Apr. 24, 2015 Hong Kong Hedge Fund Intelligence Hedge Fund Intelligence-EuroHedge Summit 2015 Apr. 29-30, 2015 Paris Hedge Fund Intelligence Sohn Conference May 04, 2015 New York Sohn Conference SkyBridge Capital-SALT Las Vegas May 5-8, 2015 Las Vegas, NV SkyBridge Capital Latin Markets-Pension Fund Brazil Forum May 13, 2015 Sao Paulo, Brazil Latin Markets Private Wealth-Asset Manager Showcase May 19-20, 2015 Chicago, IL Private Wealth ALM-Alternative Investment General Counsel Summit May 29, 2015 New York ALM FTF News-ReCon London 2015 June 1, 2015 London FTF News ICBI FundForum International 2015 June 1, 2015 TBD ICBI Opal Financial Group-Emerging Managers Summit June 1, 2015 Geneva Opal Financial Group Terrapinn-The Trading Show Chicago 2015 Jun 3-4, 2015 Chicago, IL Terrapinn FTF News-HedgeOps NY June 4, 2015 New York FTF News Latin Markets-Hedge Fund Brazil Forum Jun 15-16, 2015 Sao Paulo, Brazil Latin Markets Alpha Institutes-5th Annual Chief Investment Officers Summit June 26, 2015 Seoul, Korea Alpha Institutes 6th Annual Liquid Alternative Investment Summit July 13-14, 2015 Denver, CO Private Wealth Luxurise-Global Investment Diamond Summit July 16-17, 2015 New York Luxurise Hedge Fund Intelligence-China Forum 2015 Sep. 10, 2015 Shanghai Hedge Fund Intelligence FTF News-SMAC NY 2015 Sept. 18, 2015 New York FTF News Hedge Fund Intelligence-InvestHedge Forum 2015 Sep. 23-24, 2015 London Hedge Fund Intelligence Hedge Fund Intelligence-InvestHedge Awards 2015 Sep. 24, 2015 London Hedge Fund Intelligence IMN-21st Annual Alpha Hedge West Sep. 27-29, 2015 San Francisco, CA IMN Opal Financial Group-Investment Trends Summit Sept. 28-30, 2015 Santa Barbara, CA Opal Financial Group Context Summits West 2015 Sep. 29-Oct. 1, 2015 Dana Point, CA Context Summits Conference distribution is continued on the next page. Other Affiliations: Bloomberg partners closing with HedgeAnswers, The Hedge Fund Association and other groups not listed above to provide members with discounts, sample copies etc. *Please note event dates are subject to change by organizers. Many 2015 dates have yet to be confirmed so we have used 2014 as a guide. Whilst Bloomberg makes every effort to sent materials to an event, distribution is not guaranteed due to event cancellation and other issues outside of our control.

Conference Distribution Continued. EVENT NAME EVENT DATE EVENT EVENT ORGANIZER Terrapinn-Quant Invest 2015 Sep. 29-30, 2015 London Terrapinn Latin Markets-Hedge Fund Americas Forum Oct. 1-2, 2015 New York Latin Markets Private Wealth-Asset Manager Showcase Oct. 2-3, 2015 Boston, MA Private Wealth Terrapinn-The Trading Show New York Oct. 8, 2015 New York Terrapinn Context Summits Las Vegas 2015 Oct. 14-16, 2015 Las Vegas Context Summits FRA-Sub-Advised Funds Forum Oct. 15 2015 New York Financial Research Assoc FTF News-CAPCon NY Oct. 16, 2015 New York FTF News TWST-Broker Vote Summit October 22, 2015 New York TWST FRA-Hedge Fund Operational Due Diligence Forum Oct. 22 2015 New York Financial Research Assoc ACG NY Monthly Luncheon Meeting Oct. 28, 2015 New York ACG New York Alternative Assets Summit 2015 Oct. 28-30, 2015 Las Vegas, NV Alternative Assets Hedge Fund Intelligence-AsiaHedge Awards 2015 Oct. 30, 2015 Hong Kong Hedge Fund Intelligence Hedgeopolis New York Nov. 4 2015 New York Agecroft Ptnr. & HFA FTF News-DerivOps New York Nov. 6, 2015 New York FTF News Opal Financial Group-Emerging Managers Summit South Nov. 6-7, 2015 Austin, TX Opal Financial Group Infovest21-Finding & Evaluating Emerging Managers Nov. 11, 2015 New York Infovest 21 WAISC West Vancouver 2015 Nov. 12, 2015 Vancouver WAISC Ernst & Young-Global Hedge Fund Symposium Nov. 12, 2015 Minneapolis Ernst & Young Exploring the Impact of Notional Compression Offerings for Cleared Derivatives Nov. 12, 2015 New York Managed Funds Assoc. CTHFA-Future of Institutional Hedge Fund Inv. Post- Greenwich, CT Nov. 13, 2015 CalPERS CTHFA AIFMD Seminar- Annex IV Reporting, What Managers should Know Nov. 13, 2015 New York Managed Funds Assoc. Terrapinn-Quant World Canada 2015 Nov. 13, 2015 Toronto Terrapinn Private Wealth-Asset Manager Showcase Nov. 17-18, 2015 PGA National Florida Private Wealth FTF News-OpRisk New York Nov. 18, 2015 New York FTF News Global Capital Acq.-Battle of the Quants Nov. 18, 2015 London Global Capital Acq. FRA-Effective Hedge Fund Tax Practices Nov. 18-19, 2015 New York Financial Research Assoc Ernst& Young -Global Hedge Fund Symposium Nov. 19 2015 Boston, MA Ernst & Young Ernst& Young -Global Hedge Fund Symposium Nov. 19 2015 Chicago, IL Ernst & Young FRA-Effective Hedge Tax Practices Nov. 19 2015 New York Financial Research Assoc IIR & IBC-Fund Marketing & Distribution 2015 Dec. 2-3, 2015 London IIR, IBC ICBI-FundForum Latin America 2015 Dec. 2-3, 2015 Colombia ICBI City &Financial-Pension Reform Summit Dec. 3, 2015 London City & Financial ALM-12th Edition Canadian Securities Forum East Dec. 10-11, 2015 Toronto ALM The New York Hedge Fund Roundtable December Event Dec. 11, 2015 New York The New York Hedge Fund Roundtable Other Affiliations: Bloomberg partners closing with HedgeAnswers, The Hedge Fund Association and other groups not listed above to provide members with discounts, sample copies etc. *Please note event dates are subject to change by organizers. Many 2015 dates have yet to be confirmed so we have used 2014 as a guide. Whilst Bloomberg makes every effort to send materials to an event, distribution is not guaranteed due to event cancellation and other issues outside of our control.

Hedge Funds Spotlight Series Published Annually Oct 2015 Each week s edition of the Bloomberg Hedge Funds Brief features a spotlight interview with a portfolio manager, investor or other prominent member of the hedge fund industry. This compendium is a collection of these one-on-one conversations published over the past year 12 months and contains over 50 pages of interviews. Distribution: This Compendium has a long shelf life and is sent to 29,000 Bloomberg Brief Hedge Fund readers and 16,000 Private Equity readers electronically. Printed copies are also widely distributed at events across Q4. Sponsorship Opportunities: Premium Sponsorship: Front cover logo + 2 full page ads for $11,000 Full Page Ad : $6,500 (four available)

Hedge Funds Mandate Quarterly Published end March, June and Dec 2015 Hedge Funds and private equity firms face a challenge: global markets are growing fast and it s becoming more challenging to win mandates to manage money. Bloomberg has recently launched a mandates database that is searchable and leverages Bloomberg s core strengths in bringing transparency to this market. Each quarter, Bloomberg Briefs will publish a special Hedge Funds Mandates Focus that will provide unique data and insight from our mandates database. Given Bloomberg s proprietary data and unique access we expect this supplement to receive widespread attention when published each quarter. Distribution reach over 44,000 + conference distribution This Mandates special has a long shelf life as it will be referenced by users for a prolonged period. It will be sent to 29,000 Bloomberg Brief Hedge Fund readers and 16,000 Private Equity readers electronically. Printed copies are also widely distributed at events across Q4. Sponsorship Opportunities: Premium Sponsorship: Front cover logo + 2 full page ads - $11,000 Full Page Ad : $6,500 (four available) Sample data screen

Learn More About The Bloomberg Brief Advertising Rates : There are two ad positions per newsletter available. 2 PAID ADS PER NEWSLETTER 2015 Markets Preferential Ad Rates Position Full Page Half Page Page 3 $7,500 $5,250 Back Page $7,500 $5,250 To Advertise and For More Information: Adrienne Bills at 212-617-6073; Click here to email. Hedge Funds Europe also available. Contact us for additional discounts featuring both publications.