>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> HEDGE FUNDS. A Bloomberg Professional Service Offering NITIATIVE

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1 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> HEDGE FUNDS A Bloomberg Professional Service Offering AKE HE NITIATIVE

2 THE UNPARALLELED HEDGE FUND PLATFORM ////////////////////////////////////////

3 Wherever your firm is in the hedge fund life cycle whether starting up, working to expand or already well-established Bloomberg has the data, solutions and industry network to take you to the next level. Our end-to-end solutions, extensive community of financial professionals and business leaders, and network of experts can help you to address all the challenges of the industry, from complying with regulations to connecting with industry contacts to operating efficiently.» Bloomberg offers the leading financial information platform» Delivers world-class data, news and analytics» Gain a powerful partner for hedge funds seeking a competitive edge : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : BLOOMBERG GIVES HEDGE FUND PROFESSIONALS A WIDE ARRAY OF TOOLS TO PURSUE EXCEPTIONAL RESULTS OVER TIME. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : BLOOMBERG IS THE CHOICE FOR HEDGE FUND LEADERS In addition to being the contact and communication resource for hedge fund managers, we offer sophisticated analytics across every asset class, from fixed income to equities, commodities to FX. For whatever you cover, enjoy full access to up-to-the-minute market-moving news and pricing.» Deep industry coverage from independent experts» Integrated trading when you re ready to execute» Post-trade analysis tools to ensure best results

4 A VAST COMMUNITY & SUITE OF OFFERINGS >>>>>> Bloomberg provides a comprehensive investment management solution to emerging, growing and well-established hedge funds. Our solutions are highly flexible; they are available combined as an end-to-end solution or as stand-alone offerings that are readily integrated into any existing workflow. Our portfolio and risk analytics solution, PORT <GO>, gives portfolio managers unmatched transparency into performance, characteristics, risk and more. From one location, a series of powerful, integrated equity and fixed income tools help you create and execute differentiated investment strategies. PORT <GO> also offers solutions for regulatory and compliance issues that hedge funds face, including Form PF reports mandated by the SEC. PORT <GO>

5 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : BLOOMBERG S COMPREHENSIVE SOLUTION RESULTED IN A SUBSTANTIAL COST SAVING FOR US BY STREAMLINING OUR TECHNOLOGY, VASTLY IMPROVING EFFICIENCIES AND USING BLOOMBERG ACROSS OUR ENTIRE INVESTMENT PROCESS. European Head, Large Buy-Side Organization : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Our Multi-Asset Risk System, MARS <GO>, offers powerful risk management, stress-testing and scenario analysis tools. They allow you to effectively manage the risk related to equity, interest rate, FX and commodity derivatives and their underlying instruments. This powerful function gives you sophisticated tools for understanding exposures and for communicating among colleagues, clients and counterparties. Bloomberg Hedge Fund Solutions are more than technology. Along with industry-leading data, news and analytics, Bloomberg connects you to a network of 300,000+ financial professionals and business leaders. You can access them through our Instant Bloomberg messaging service or our network, so you re always close to the world s financial decision makers. Through our conferences, seminars and workshops, you will gain access to industry experts in compliance, seeding, fund administration, legal, prime brokerage and operations we can facilitate introductions to all. From industry best practices and market insights to worldclass news and trading solutions, we provide access to everything you need to start, build and maintain a successful hedge fund. Managing portfolio risk becomes more difficult as you grow, and nothing offers the depth, integration and reporting of Bloomberg. MARS <GO> BLOOMBERG 02 // 03

6 TECHNOLOGY & ACCESS FOR AN EDGE >>>>>>>>>> ACCESS ANYWHERE Bloomberg is committed to mobility so you can access our resources wherever you happen to be via Bloomberg Anywhere for ipad, web and compatible smartphones. The same power you have on your desktop, moves with you. TRADE POWERFULLY Tradebook is Bloomberg s agency broker, providing tailored independent research, trade execution services across equities, options, futures and FX and commission management analysis. Tradebook can help you realize trading efficiencies and streamline workflow. POWERING THE ENTIRE FIRM Our market-leading technology and global infrastructure enable hedge funds to acquire, manage and distribute real-time data, end-of-day snapshots and other crucial information more efficiently and effectively across the firm. From enterprise technology to data management, trading workflow to portfolio and risk analysis, secure archiving to regulatory compliance, we offer a complete solution. OWN THE EXECUTION Bloomberg s Execution Management Solutions (EMS) comprising Execution Management System (EMSX),Indications of Interest (IOIs) and Trade Advertisements, and Transaction Cost Analytics (BTCA) supplies the optimal blend of data, integration, connectivity and ease of use to achieve best execution. Optimize trading workflow, increase global broker neutrality and connectivity and assess your trading performance. And, when it s time to execute, we cover multiple asset classes as well as derivatives: Equity, FX and Fixed Income at FIT <GO>. All at no additional cost. TOTAL FX COVERAGE Bloomberg s world-leading, comprehensive FX solution enables you to develop trade ideas and monitor markets with real-time pricing, news and sophisticated analytics. When you are ready to execute, FXGO offers seamless execution on a commission-free trading platform. ORDER MANAGEMENT SOLUTIONS Bloomberg Asset and Investment Manager (AIM) delivers global, multi-asset solutions for front-end portfolio, trading and middle and back office operations. With AIM, hedge funds can manage their portfolios and risk, optimize their workflow, enhance compliance and lower operational risk. BLOOMBERG BRIEF HEDGE FUND NEWSLETTER Bloomberg s new, groundbreaking weekly publication read by over 24,000 hedge fund professionals, covering hedge fund news, analysis and commentary. THE BLOOMBERG DIFFERENCE Our dedication to constant evolution makes our hedge fund offering the best in the market. We listen to our customers and stay ahead of markets to make sure our product is at the forefront:» 24-hour customer service and support. Not just tech support: We help our users get the most out of our solutions» We offer tools to keep you ahead of evolving markets» Tailor your views with Launchpad customizable data, analysis and news on one platform 04 // 05 BLOOMBERG

7 ABOUT THE BLOOMBERG PROFESSIONAL SERVICE >>>>>>>> The founding vision in 1982 was to create an information services, news and media company that provides business and financial professionals with the tools and data they need on a single all-inclusive platform. The success of Bloomberg is due to the constant innovation of our products, unrivaled dedication to customer service and the unique way in which we constantly adapt to an ever-changing marketplace. The Bloomberg Professional service is a powerful and flexible tool for financial professionals whatever their needs in cash and derivatives markets as diverse as equities, currencies, commodities, money markets, government and municipal securities, mortgages, indexes, insurance and legal information. The Bloomberg Professional service seamlessly integrates the very best in real-time data, news and analytics. In addition, Bloomberg users benefit from on-demand multimedia content, extensive electronic trading capabilities and a superior communications platform. Bloomberg customers include influential decision makers in finance, business and government. Business and financial professionals recognize the Bloomberg Professional service as the definitive tool for achieving their goals because it offers unparalleled assistance and functionality on a single platform for a single price.

8 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : SEIZE YOUR MOMENT. To learn more about Bloomberg for Hedge Funds, vist bloomberg.com/professional/hedgefunds or getconnected@bloomberg.net. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Beijing Dubai Frankfurt Hong Kong London Mumbai New York San Francisco São Paulo Singapore Sydney Tokyo Bloomberg Finance L.P. All rights reserved