SNIA & Big Data PRESENTATION TITLE GOES HERE

SNIA & Big Data PRESENTATION TITLE GOES HERE

SNIA Mission and Vision Mission Lead the storage industry worldwide in developing and promoting standards, technologies and educational services to empower organizations in the management of information Vision Statement Objectives To Member Companies and Employees Be thetrusted advisor across all business segments and the recognized authority in storage technologies in support of information management Be a catalyst for the development and adoption of standards for storage and information technology. Continue to grow a strong international presence to address the needs and requirements of the local storage and information management marketplaces Address the storage and information management needs of the new community of consumers and providers created by the increasing trend towards Cloud 2

The SNIA Value proposition Community SNIA is a community dedicated to advancing storage and information management technology through education, standards and software Engineering SNIA develops a wide range of standards to enhance the interoperability of various storage systems Standards SNIA standards benefit our members by allowing them to gain the benefits of quicker time- to- market, reduced costs and greater customer acceptance. 3

How Does SNIA Work? 4

SNIA s 2013-2014 Board of Directors Executive Committee and Members: David Dale NetApp * - Chairman Molly Rector Spectra Logic * - Vice Chairman Peter Manning HP Secretary Al Zmyslowski Fujitsu America Treasurer Wayne Adams EMC * - Chairman Emeritus Leo Leger SNIA, Executive Director (Non-Voting Member) Members: Don Deel EMC (Technical Council Chair ; Non-Voting Member) ** Tony Di Cenzo Oracle Dave Gimpl IBM * Skip Jones Qlogic J Michel Metz Cisco Systems ** Jim Pappas Intel * SW Worth Microsoft * Members Elected to a 2-Year Term; * * Members Appointed to a 1-Year Term

SNIA s 2013-2014 Technical Council Don Deel EMC - Chairman Bill Martin Samsung Electronics * Vice-Chairman Craig Carlson QLogic Mark Carlson Oracle * Gilles Chekroun - Cisco Systems, Belgium ** Non-Voting Member Chin-Fah Heoh - Storage Net. Academy **Non-Voting Member Arnold Jones SNIA, Managing Director, Non-Voting Member Fred Knight NetApp Carlos Pratt IBM * Yukinori Sakashita - Hitachi Data Sys. ** Non-Voting Member Leah Schoeb - Evaluator Group ** Dave Thiel -Thiel Consultant, LLC ** Non-Voting Member Doug Voigt HP Steve Wilson Brocade ** Non-Voting Member Alan Yoder Huawei * Members Elected for a new 2-year term; * * Members Appointed for 1-Year Term

SNIA: Connecting People, Storage and Information Approximately 4,200 Active Members Some 400 Organizations Comprising Vendors, Service Providers, End Users, SNIA Tech Center, US Colorado Springs, Channel CO, USA and Services SNIA Technology Center Tsinghua University, Beijing, PRC ~ 48,000 IT Users and Vendors Educated SNIA Technology Center Tokyo University, Japan ~2,500 Certified Professionals Achieving ~4,500 Certifications * * Includes 1,000-Plus New CompTIA Storage + Powered by SNIA Certifications by Year-end 13

Membership 8

SNIA s Organization Chart

September, 2013 10

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Social Media how big is this? 19

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Fastest growing market 21

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Sense making x Computing power 31

Information creation 32

Enterprise Amnesia 33

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Data No context 35

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Information = Data with context 37

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BIG DATA & TELCOs Optimizing tradicional services Carrier, both landline and cell phone ; analysis of call patterns to set rates, packages, and optimize infrastructure for time of day and or regions Media and Entertainment; analysis of subscribers to construct packages, set rates, add/delete channels in a package 43

BIG DATA & TELCOs a source of new revenue Cloud Services host Big Data compute and storage for individual client, and or for an industry collaborative effort (e.g., oil and gas, medical research, weather, agriculture, etc ), instead of the infrastructure being hosted by government, academia, and or private industry Cloud Services - coupled with Wireless services, for Internet of Things (IOT), where devices at the edge generate raw data and or commands for other centralized processing and or machine-tomachine communications Cloud Service/Wireless - supporting the world cup and the Olympics for cell, wifi, real-time event data from the field of competition, etc 44

Thank You...! PRESENTATION Marco TITLE Carvalho GOES HERE Executive Director marco.carvalho@snia.org.br 11-98281-2442