Session 4 -Panel A: Big Data Analytics -Monetizing Big Data
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1 Session 4 -Panel A: Big Data Analytics -Monetizing Big Data Peter J Reid Privacy Officer, Hewlett-Packard
2 Big Data Hype Or Reality? Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it 2
3 What is Big Data? Structured Data Unstructured Data Machine Data -IOT 3
4 Maturity of Big Data Implementations Structured Data Many mature Data Warehouse and Data Mart analytic solutions in place across many industries for years Unstructured Data Early adopters evaluating tools to analzeunstructured data types (e.g. call centre recordings, CCTV, , Social Media Posts, Tweets, etc) Machine Data IOT Devices beginning to appear Smart Meters, Home Sensors/Controls (Nest), personal health wearables(e.g. Fitbit) Prototype solutions underway 4
5 MULTIPLE HP CITY INITIATIVES HAVE BEEN CONNECTED TO DRIVE INNOVATION& BEST PRACTICES SHARING(CITY BOA) County of Norfolk, UK Anaheim & San Diego, USA Flemish Government, Belgium Auckland Transport, Auckland Council Tokyo & Kashiwanaha, Japan Singapore EDB Citizen-centric service design Services catalog Mobile applications for social services, healthcare, C2G Cloud HP ECS, MSFT EVOC, emergency response Justice systems, case management Mobile applications for C2G and G2C Shared services and IT infrastructure Integrated citizen service interaction portal Unified citizen data repository Government shared services Mobile, kiosk apps Transportation platforms and applications City operations & management dashboard Smart meters Connected cars Healthcare and wellness stats and analytics Joint Singapore EDB + HP Center of Excellence Solutions for Smart Nation Thought Leadership & IP creation Capacity & capability development 5
6 SAFE CITIES: AUCKLAND TRANSPORT Objective: Improve public safety Deployment Environment - 6 Video analytics platform powered by HP IDOL City-wide camera network Road and environmental sensors Real-time social media and news Phase 1 Detect high risk activities and investigate threats with scene analysis and license plate recognition Future Phases Uncover breaking trends and facilitate incident responses with social media Integrated transport management City Dashboard
7 Regulatory Situation for Big Data? Privacy laws Are they sufficient? Industry Approach Information Accountability Foundation (IAF) Big Data Ethics Project: Unified Ethical Frame for Big Data Analysis white paper IAF Industry Participants Foundation Sponsors: Foundation Participants: Foundation Participants (cont) Foundation Partners: Acxiom Corporation American Express Company JPMorgan Chase Davara Abogados, S.C. Hewlett-Packard Company Anonos Verizon Iberdata21 Intel Corporation Apple Inc. Visa NYMITY Intuit Automatic Data Processsing, Inc. Wal-Mart Stores, Inc. Osler, Hoskin& Harcourt MasterCard ebay Inc. Yahoo! TRUSTe Merck & Co., Inc. Graduate Management Admission Council Special Project Supporters include: Microsoft Corporation IBM Wilson Sonsini Goodrich & Rosati Oracle Corporation IMS Health 7
8 Closing Comments Big Data is Big, getting Bigger and isn t going away Technology advances are giving companies and individuals the ability to deploy solutions that leverage big data, even cloud based solutions The problem is not with Big Data Technology but with how Big Data Solutions are implemented Privacy by Design must be a key design requirement, along with key security capabilities like encryption Accountable organizations which adopt an ethical approach to Big Data solutions will benefit 8
9 Thank you
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