9.30 10.00 Registration the desk can be found by the Cinema. Coffee, tea and a small snack will be served



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VENUE The conference is held at Roskilde University Centre at the Cinema (Biograf) in Building 41 and in conference rooms in Building 42 and 43. A map of the University can be found at http://www.ruc.dk/en/about-the-university/directions-to-ru/map-over-ru/. PROGRAMME Monday, June 11 9.30 10.00 Registration the desk can be found by the Cinema. Coffee, tea and a small snack will be served 10.00 Welcome Jon Sundbo, Roskilde University 10.15-11.00 Keynote speech Christian Jantzen, Aalborg University: Experiences from a Psychological Perspective 11.00-12.30 Parallel Sessions I Track 1.1 Innovation and experience design Track 2.1 Regional and spatial development Track 3 Digital experiences 12.30 13.30 Lunch The Foyer by Building 00 13.30 15.00 Parallel Sessions II Track 1.2 Innovation and experience design Track 4.1 Business models and concepts 15.00 15.15 Coffee break By the Cinema 15.15 16.00 Keynote speech Jon Sundbo, Roskilde University: Economic development and innovation is the experience economy a growth locomotive?

16.00 17.00 Parallel Sessions III Track 2.2 Regional and spatial development Track 4.2 Business models and concepts 19:30 Dinner at Il Dona Nordic food inspiration Magstræde 12, 1204 Copenhagen K (www.ildona.dk) Tuesday, June 12 9.00 10.30 Parallel Sessions IV Track 1.3 Innovation and experience design Track 5.1 Consumption and market Track 6 Festivals and volunteers 10.30 10.45 Coffee break By the Cinema 10.45 11.30 Keynote speech Lena Mossberg, Gothenburg University: Consumer immersion in a tourism context 11.30 12.30 Parallel Sessions V Track 2.3 Regional and spatial development Track 4.3 Business models and concepts 12.30 13.30 Lunch Foyer by Building 00 13.30 14.15 Keynote speech Albert Boswijk, Amsterdam University: Economy of Experiences 14.15 14.30 Closing the conference Jon Sundbo, Roskilde University

PAPER TRACKS Parallel Sessions I Track 1.1 Innovation and experience design Monday 11 June 11.00-12.30 Room Cinema Chairman: Lars Fuglsang Jesper Legaard Jensen: An Experiential Approach for Innovation Safania Normann Eriksen: Experience-based innovation: A method Track 2.1 Regional and spatial development Monday 11 June 11.00-12.30 Room 42.2.37 Chairman: Jan Vang Jennie Andersson Schaeffer: Space for creative dialogue Jørgen Ole Bærenholdt: Experiencing the Enchantment of Place and Mobility Dorthe Eide and Lars Fuglsang: Managing innovative milieus in the experience economy Track 3 Digital experiences Monday 11 June 11.00-12.30 Room 43.2.29 Chairman: Christian Jantzen Ana Maria Munar and Can Seng Ooi: Digital heritage experiences Connie Svabo: Interaction + spatial design at experience sites Sune Gudiksen, Claus Østergaard and Søren Smed: Mobile co-experiences Parallel Sessions II Track 1.2 Innovation and experience design Monday 11 June 13.30-15.00 Room 43.2.29 Chairman: Flemming Sørensen Astrid Vang-Pedersen: Innovating the classic concert experience Jon Sundbo: Diffusion of designed concept innovations: Food experiences Olav Harsløf: Poetics of the Meal Track 4.1 Business models and concepts Monday 11 June 13.30-15.00 Room Cinema Chairman: Anne Lorentzen

Kaare Thomsen: A new experience definition Albert Boswijk: Innovation by looking at shared terminology, value creation and improved measuring (title tbc) Per Darmer: Managing Intellectual Property. The case of the Danish Film Industry Parallel Sessions III Track 2.2 Regional and spatial development Monday 11 June 16.00-17.00 Room 43.2.29 Chairman: Jørgen Ole Bærenholdt Annalisa Brambini and Jan Vang: Policy measures for creating an integrated and brand-focused regional innovation system in tourism in a shadowed destination Jesper Holm, Line Maria Bram Pedersen og Søren Sørensen: Experience Based Learning on Sustainability by Tourism Innovation Track 4.2 Business models and concepts Monday 11 June 16.00-17.00 Room 42.2.37 NB: a possible time extension Chairman: Albert Boswijk Ole Kjær Mansfeldt: Towards a better understanding of experiences Sune Gudiksen, Søren Smed and Søren Poulsen: Experience economy meets business model design Klaus Lindegaard: Innovation Experiences open, participatory, transcendental Parallel Sessions IV Track 1.3 Innovation and experience design Tuesday 12 June 9.00-10.30 Room Cinema Chairman: Dorthe Eide Jon Sundbo, Flemming Sørensen and Lars Fuglsang: Innovation in the experience sector Jens Friis Jensen and Flemming Sørensen: Experience encounter-based innovation in tourism Dorthe Eide and Lena Mossberg: Towards a conceptual framework of innovation types in the experience economy: Experience design through focus on customer interactions Track 5.1 Consumption and market Tuesday 12 June 9.00-10.30 Room 42.2.37 Chairman: Tove A. Rasmussen Ann Heidi Hansen and Lena Mossberg: Consumer immersion in a tourism experience context Berit Therese Nielsen: Spa and wellbeing in Norway

Tove A. Rasmussen: Experience and value based consumption Track 6 Festivals and volunteers Tuesday 12 June 9.00-10.30 Room 43.2.29 Chairman: Fabian Holt Hans Kiib and Gitte Marling: The orange feeling design and construction of experiences Fabian Holt og Francesco Lapenta: New strategies for innovation in festival experience Sune Gudiksen: Volunteers in the experience economy Parallel Sessions V Track 2.3 Regional and spatial development Tuesday 12 June 11.30-12.30 Room 42.2.37 Chairman: Connie Svabo Kenneth Hansen: Experience for development? reaching the border of the market Paulo Reis and Ana Beatriz da Rocha: The role of socio-cultural and economic innovation and the impact of urban fabric. Balancing contemporary trends, peoples needs and the image of the city Track 4.3 Business models and concepts Tuesday 12 June 11.30-12.30 Room 43.2.29 Chairman: Berit Therese Nielsen Morten Boesen: Strategic networks among SMEs: A process perspective Anne Lorentzen: Postindustrial growth: Experiences, culture or creative economics? We have 30 minutes for each paper: 20 minutes for presentation and 10 minutes for discussion. The chairmen are kindly requested to keep this time limit. Kindly note that for the afternoon of Tuesday RUC will be combining the presentation of Key Note Speaker Albert Boswijk with the graduation ceremony for the Master of Experience Leadership students, i.e. the presentation will be held for both delegates of the conference and participants at the graduation ceremony. The rest of the conference will be for researchers only.