Shazam For Radio Platform Overview Networks & Affiliates
OUR STORY Recently named one of the fastest growing companies in America, for the second year in a row, by Inc. Magazine, Sun Broadcast Group is a national radio network reaching over 180 million monthly listeners through its more than 5,500 affiliates in both general market and Spanish language radio. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. OUR VISION IS TO COMPLETELY RESHAPE THE WAY TERRESTRIAL RADIO IS PROGRAMMED, CONSUMED, BOUGHT AND MEASURED. Formats CHR, Hot AC, Soft AC, Urban AC Rock, Alternative, Classic Rock News, Weather, Talk, Sports, Business, Country, Oldies, Urban. General Market 180 Million Monthly Listeners Over 5,500 Affiliates 100% Coverage Copysplitable & Daypartable Sun Latino 23 Million Monthly Listeners Copysplitable & Daypartable Music, Weather, Sports & Entertainment Regional Mexican, Pop Latino, Contemporary Latino, News, Sports & Business
SHAZAM FOR RADIO IMMEDIATE BRAND ENGAGEMENT With Shazam for Radio, brands can gain higher engagement with listeners as we create a customized experience. Brand information, promotions, contesting and more will be delivered right to your listeners mobile devices using their Shazam app! It s new interaction and engagement beyond traditional messaging. Using our broad reach networks and engaging personalities, Shazam For Radio comes alive with a true two-way dialogue and extreme listener interaction. SERVICES & PREP Number of Active Monthly Users: 25 MM Shazams everyday: 5 MM New Shazam ers every month: 3.4 MM Custom Features Share Feature 360 Virtual View Coupons and Promotions Store Locator Set Reminder Sponsorships Digital Engagement Extended Visibility OVER 20 BILLION SHAZAMS AND COUNTING!
DIGITAL OVERLOAD = EYES OFF THE PRIZE Smartphone/PC/Streaming 34-42 Minutes Per Day Less Than 18% of Your Audience Broadcast Radio 162 Minutes Per Day 92.8% of Your Audience
HOW SHAZAM FOR RADIO WORKS Exciting and Exclusive Radio Content Robust analytics provides detailed behavioral data of listener Listener Uses Shazam To Launch Interactive Experience Shazam Drives Users to Your Brand s Website, App and Other Digital Assets Listeners Engage With Your Brand in Real Time ü Book Appointment ü Redeem Coupon ü Social Interaction ü Location Finder ü Call Now ü Download Your App ü Contesting ü Video Content ü Link To Your Website
SHAZAM HAS SCALE 175MM MILLION U.S. USERS 25MM MONTHLY ACTIVE USERS 5MM SHAZAMS EVERYDAY 3.4MM NEW SHAZAM ERS EVERY MONTH Listener Profile 24% 25% 30% 32% W 18-34 M 18-34 W 25-54 M 25-54
SHAZAM REACHES ALL DIFFERENT SIZE MARKETS Monthly Shazam Usage in Other Markets: DMA MAU s SHAZAMS Los Angeles, CA 2,115,593 12,650,909 New York, NY 2,116,459 12,573,113 Chicago, IL 989,362 5,903,797 Dallas-Ft. Worth, TX 755,007 4,088,440 Washington D.C. 592,297 3,164,622
THE SHAZAM USER Shazam Users Love Radio! Radio Listening is the #1 Way that Shazam Users Consume Music 0% 20% 40% 60% 80% Listen to the radio 77% Stream for free 67% Attend live music event Buy MP3s or other digital formats 48% 48% Buy CDs or Records Stream via paid service Read about in mags, blogs, etc. Download from P2P networks 39% 33% 28% 24% Other 5% Where Do They Shazam? 40% of users say they Shazam most on the GO! 0% 10% 20% 30% 40% 50% On Transport* 40% At home 33% In a bar/pub In a shop or restaurant At work 7% 7% 7% Other At music venue At the gym 3% 2% 1% *On Transport In a car, by bus, on foot
LOCAL STATION BENEFITS Shazam For Radio has seen great success with Local Advertisers Eager to engage with listeners Fits their Digital/Mobile/Social Strategy Increased buys with Local Stations Capture valuable data from listeners Station Promotions New distribution channel for promotions Easy interaction with station for your listeners Real data on real listeners Connects directly to your contest system Drive listeners to your digital properties Mobile, Web, Stream Successful Promotions lead to successful Ads
INTERACTIVE SHAZAM EXPERIENCE
SHAZAM INTERACTIVE EXPERIENCE FEATURES CONNECT. ENGAGE. EMPOWER. 360 Virtual View Sharing Options Instant Contesting Discount Coupon Video Enhancement Extended Visibility App Downloads Appointment Setting Store Locator Social Engagement Digital Engagement Replay Function THE POSSIBILITIES ARE ENDLESS!
LOCAL RADIO ADVERTISING CLIENTS
TAKE OUT YOUR PHONE AND EXPERIENCE SHAZAM
LEVERAGE POWERFUL DATA
CAMPAIGN ANALYTICS Robust analytics provides detailed behavioral data of listener interactive experience. Demographic Data Time Spent Data Geography Day Part Key Demo Info Avg. Time Spent Content Clicks Shazams By Region Shazams By State AMD Shazams Midday Shazams Video Duration PMD Shazams Night Shazams
INSIDE A LIVE CAMPAIGN Advertiser: Lollapalooza Campaign: Ticket Giveaway Duration: 3 Day Run Station (Market): WTMX-FM (Chicago) Format: Adult Cont. Market Rank(12+): 3rd AQH(18-49): 21,800 Station Ratings(18-49):.5 General Metrics 3747 Shazams 2591 Total Unique Users 69% % Uniques 1:48 Time Spent (Typically :15) 5490 Clicks User Breakdown Daypart Breakdown 80 60 40 47% Men 53% Women 50 50 50 50 50 20 20 10 15 15 0 12m-6a 6a-10a 10a-3p 3pm-7p 7p-12m Age Breakdown 45-54 3% 35-44 21% 25-34 39% 18-24 33% 18-24 25-34 35-44 45-54
USER BEHAVIORAL DATA This data represents users actions and preferences who Shazamed the Lollapalooza experience. It details other advertisers they Shazamed and other musical Shazams. Top Shazamed Songs Top Shazamed Genres Top Shazamed Brands Artist Track % Share Major Lazer Feat. MØ & DJ Snake Lean On 0.34% The Weeknd The Hills 0.33% Shawn Mendes Stitches 0.30% Alessia Cara Here 0.30% Taylor Swift Wildest Dreams 0.29% Walk The Moon Shut Up And Dance 0.29% R. City Feat. Adam Levine Locked Away 0.29% Elle King Ex's & Oh's 0.28% Tove Lo Talking Body 0.27% DJ Snake & AlunaGeorge You Know You Like 0.27% Selena Gomez Same Old Love 0.26% Ed Sheeran Photograph 0.26% Jason Derulo Want To Want Me 0.26% Ed Sheeran Thinking Out Loud 0.26% Ellie Goulding On My Mind 0.25% Meghan Trainor Feat. John Legend Like I'm Gonna Lose 0.25% Drake Hotline Bling 0.24% The Weeknd Can t Feel My Face 0.24% Wiz Khalifa Feat. Charlie Puth See You Again 0.23% The Weeknd Earned 0.23% itunes Genre % Share Pop 15% Rock 15% Hip Hop/Rap 11% Alternative 8% Dance 8% R&B/Soul 7% Country 5% Electronic 4% Latin 4% Reggae 3% Christian & Gospel 2% Jazz 2% World 2% Salsa y Tropical 1% Singer/Songwriter 1% Regional Mexicano 1% Soundtrack 1% Vocal 1% Brand % Share NBC 3% Coca-Cola 2% Honda 2% Samsung Mobile 2% ABC 2% Universal Pictures 2% Sprint 1% GEICO 1% Kia 1% T-Mobile 1% JPMorgan Chase 1% Ford 1% AMC 1% Hair Club 1% Gillette 1% Walmart 1% Cadillac 1% Beats Audio 1% Jeep 1% Truth 1%
LIVE INGEST OF RADIO STATION Valuable New Data for Programming: How many people are Shazaming your station? When are people Shazaming your station? Where are people Shazaming your station? What content are people Shazaming on your stations? What are they doing AFTER they Shazam your station? Broadcast Signal sent to Shazam in real-time Listener Shazams Your Station Station Receives Behavioral Data For Entire Station, 24/7
CONCLUSION
KEY TAKEAWAYS INFORM. CONNECT. ENGAGE. EMPOWER. Turnkey Process for your Station. Sun Broadcast creates and manages interactive campaign development and execution. In-Market Sales Support. Sun and Shazam sales reps spend time in your market with your staff and clients to ensure sales and revenue are immediate. Multiple Monetization Options. Interactive campaign sponsorships, package with airtime, increase share, leverage other digital assets. Unrestricted Functionality. Shazam experiences include video, app downloads, music sales, artist discovery, live social plugins, e-commerce and more. Campaign Analytics. Start to collect individual listener and customer behavior. Shazam Chart Data. Fully licensed access across all markets and formats.