Unraveling the Cord: What you need to know about Mobile Marketing. We are your Mobile Marketing Partner

Transcription

1 Unraveling the Cord: What you need to know about Mobile Marketing 1

2 It s a pleasure to meet you! 2

3 vestamobiletv Facebook.com/vestamobile 3

4 Agenda 1. What is mobile marketing 2. The Growing use of Mobile for Marketing 3. Types of Mobile Marketing Application 4. Launching a successful campaign 5. Examples 4

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6 What does mobile marketing mean? Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network Mobile Marketing Association 6

7 History of Mobile Marketing A patent for the first wireless phone as we know today was issued in US Patent Number 3,449,750 to George Sweigert of Euclid, Ohio on June 10,

8 What does mobile marketing mean? Mobile Marketing Started in Europe/ and Asia in the early 2000 s 8

9 History of Mobile Marketing 2002 First Mobile Marketing Campaign in the US 9

10 History of Mobile Marketing 10

11 The Growth of Mobile Marketing 11

12 Marketers Using Mobile Marketing Study from Forester Research Marketers Using Mobile Marketing 33% 33% Currently Using Mobile Marketing Currently not using mobile 33% Plan to use mobile marketing in

13 Marketers Using Mobile Marketing Study from Forester Research Marketers Using Mobile Marketing 33% 33% Marketers Currently Using Mobile Marketing Marketers not using mobile 33% Marketers who plan to use mobile marketing in 2010 Forester Research percent of these marketers indicated they plan to increase their mobile marketing budget in

14 Something for the ages: Smart Phone Users TEENS are the early adopters, introducing TEXTING to parents. AVERAGE AGE of a texter is 38 years old, mirroring the US population 1. FASTEST GROWING DEMOGRAPHIC is adults Sources: 1 & chart M:Metrics July 2008; 2 Nielsen Mobile September 2008; US Census Bureau 14

15 Something for the ages: Smart Phone Users 94 percent of all smartphone users are 18 yrs or older. a whopping 83% are over the age of 24 56% over 34. Nielsen

16 3 mobile channels SMS Marketing & Advertising Mobile Website Mobile Applications 16

17 Coffee Break Text 2 win a STARBUCKS gift card Text AMA to Texter #8 wins 17

18 TextFlow Powering your SMS Campaign 18

19 Companies of All sizes Can Experience Mobile 19

20 What can you do with Texting sweepstakes Contest Coupons Trivia Donations Survey Polling Mobile Club Text 2 screen Info Opinion boards 20

21 Building A mobile database: Mobile Club Come by any South Moon Under location 20% off your entire purchase. Visit m.smu.com now! 21

22 Building a mobile database: Mobile Club 22

23 Benefits of Mobile Marketing What s the quickest way to contact you? The quickest way to break through ad clutter and get your message across is mobile marketing! 23

24 SMS for Direct Marketing Average Successful Open Rate % Direct Mail: 10% SMS: 90% Emarketer

25 Hospitality Sponsor: Eat N Park Market: Pittsburgh Campaign: Take Out Text Smilely to for 20% off your meal. Media Used: Broadcast Participation: 980/ 3 week campaign Redemption: 10 percent 25

26 Experiencing the Mobile Web 26

27 Mobile Web Users Unique mobile web users increased 34% 42.5 million in July 2008 to 56.9 million in July Unique mobile web users Unique mobile web users Nielsen

28 Mobile Website A web site designed for the small screens of mobile phones. Queries to a web site, and when a request from a mobile browser is made, it is redirected to the mobile version for a significantly better surfing experience. provide only a subset of their regular web site. 28

29 From Desktop 29

30 To Mobile 30

31 Mobile Websites Breakdown: Have to be specially coded and created to fit every phone. Careful with images/ picture Consider loading time! Identify the information that is most useful Watch for Page length!!!! Save time and find an expert. 31

32 Leverage the Mobile Internet artscape.org m.artscape.org Fact! Achieved 35,265 page-views in 4 days 32

33 Mobile Applications Also called mobile apps, it is a term used to describe Internet applications that run on smartphones and other mobile devices. 33

34 Developing a mobile app iphone Palm BlackBerry Andriod 34

35 Developing a mobile app Samsung Nokia LG 35

36 APPS 36

37 Mobile App Breakdown Apps have to be made for each operating system. Cost varies, usually more expensive Must be downloaded Apple requires an approval process that can take up to 6 weeks Allows for more functionality like Location/GPS. Usually requires longer development time. 37

38 Integrating Mobile into your marketing mix Find a consultant or company that specializes in mobile marketing Identify your target audience Identify your goals Create a Mobile Usage Behavioral Profile of your Target Audience REMEMBER! It s still marketing! 38

39 1101 East 33 rd Street Suite b306 Baltimore, MD Brandon Davenport p: e: 39