Driving Legal Leads Dan Fallon
Welcome You are not here for: a PPC training day a sales pitch an SEO talk You want to do digital better PPC is more than just PI Online ads are more than just PPC Traffic is only half the battle
Driving Digital Conversions
realityhouse
Making PPC Work
PPC Doesn t Work
Our Clients Don t Search Keyword Avg. Monthly Searches (exact) Est CPC immigration solicitors london 1900 4.43 solicitors london 880 2.06 solicitors in london 880 2.04 london solicitors 590 1.38 employment solicitors london 480 3.90 family solicitors london 480 5.42 family law solicitors london 390 4.17 divorce solicitors london 390 5.25 conveyancing solicitors london 320 3.11 immigration solicitors in london 260 4.22 criminal solicitors london 260 4.46 property solicitors london 260 3.38 personal injury solicitors london 260 16.17 housing solicitors london 170 1.55 no win no fee solicitors london 170 30.66 employment law solicitors london 140 4.40 uk immigration solicitors london 140 4.56 criminal defence solicitors london 110 2.89 legal aid solicitors in london 90 1.36 best solicitors in london 90 1.42
Do You Speak My Language? Keyword Avg. Monthly Searches (exact) Est CPC turkish solicitors in london 30 0.65 portuguese solicitors in london 30 0.52 indian solicitors in london 30 2.02 italian solicitors in london 20 0.86 greek solicitors in london 20 0.44 polish solicitors london 20 0.81 tamil solicitors in london 20 0.00 pakistani solicitors in london 20 1.09 gay solicitors london 20 1.41 iranian solicitors in london 20 0.65 polish solicitors in london 10 0.65 romanian solicitors in london 10 1.39 french solicitors in london 10 0.00 spanish solicitors in london 10 0.92 muslim solicitors in london 10 7.34 russian solicitors in london 10 0.00 nigerian solicitors in london 10 0.00 irish solicitors in london 10 0.00
We Aren t That Kind Of Firm Keyword Avg. Monthly Searches (exact) Est CPC corporate lawyer 390 1.80 commercial solicitor 260 2.04 patent lawyer 260 1.87 human rights lawyers 250 1.52 media law firms 170 0.49 commercial law firms 140 2.16 intellectual property lawyer 140 2.44 ip lawyer 110 2.47 corporate law firms 90 0.76 construction lawyers 70 0.83 copyright lawyer 70 0.98 ip lawyers 70 3.01 patent lawyers 70 1.91 construction solicitors 50 0.82 intellectual property law firms 50 1.14 media law firm 50 0.78 transport solicitors 50 1.61 maritime solicitor 40 1.34 copyright lawyers 40 1.41 finance lawyer 40 0.06 ip solicitors 40 1.55 technology lawyers 40 0.75 trademark lawyers 40 1.98 company solicitor 30 1.34
Is Search Enough?
Remarketing One visit is rarely enough 1 96% of visitors leave without getting in touch 2m19s is the average time on a legal website 3.5 visits on average, before conversion 2 2 Sources: 1. Forrester Research, May 2010 2. Search Star Google Analytics Legal Client Pool
Remarketing
Remarketing: Events & HR Search Star Legal Insights Event Osborne Clarke Graduate Recruitment
Remarketing
Display: Anything Is Possible Finance Tech Legal Agriculture Recruitment Relevant Media Student Local News Broadsheets Newlyweds Homebuyers In-Market Audiences Retirement Planners New Parents London Regions Geographic Targeting International Cities Postcodes
Video?
Video: On-Site TV Ad Brand Video Talking Head Customer Stories
Video: Offsite
LinkedIn: Niche B2B
Mobile: Do It Now! We drive 20-30% of legal traffic from mobiles CPA is typically 50-80% of PC/Tablet vs.
Don t Waste Traffic
Focus On Conversion Getting traffic to your site is only half the battle Making sure the traffic converts wins the battle It s all about the website Conversion Rate Optimisation is key
Thank You!