Online Lead Generation For Law Firms

Transcription

1 Online Lead Generation For Law Firms

2 Overview If you are responsible for lead generation within your practice you need to know the digital marketing world inside out, but who has the time to learn that kind of information alongside the daily running of your business? As with any other sector though, you need the help of someone with specialised knowledge of your services. We believe to successfully deliver a real return on investment with a client s marketing budget you need to understand their sector inside out. We ve done our homework and conducted our own research into the Legal sector with regards to digital marketing. Let s look at some facts and figures 2

3 Marketing Most law firms expect to increase online spend as it offers a better reach and more flexibility than conventional marketing at a substantially lower cost. Whilst law firm'ʹs look to increase spend and online presence, currently 60% of firms with up to 20 employees don t actually employ a dedicated marketing professional. 42% of firms currently outsource to a third party agency. Current Marketing Budget Spend Online Activity 38% Offline Activity 62% Other new lead tactics Most popular use of social media within a law firm s website: Twitter (85%) LinkedIn (82%) Facebook (62%) 3

4 Website Spend Functionality and interactivity are the key areas for law firms website spend. Majority of firms update their site every 2-3 years 1 in 5 admitted no revamp for at least 4 years When it comes to updating a website, the most important functions law firms want to include are: 4

5 Website Content The most popular content visitors wanted to see on a law firm s website: Lawyer Biographies / Profiles 85% Practice Areas / Expertise 52% Articles, Case Studies, Newsletters etc. 50% 5

6 Third- party providers Alongside having a website the second most effective method of generating leads is targeting potential clients when they search for your services on the search engines. They are active and have a current desire to find a legal provider for the issues they are researching. This is where pay per click can be utilized to run marketing campaigns 24/7. They are the best employee you will ever have they don t take breaks, holidays or sick days and you turn the campaigns up or down according to budget, seasonality or workloads. When it came to determining marketing budgets, many law firms didn t consider whether to spend on a website or a PPC as both were seen as equally beneficial and complemented each other. 6

7 Looking forward Use digital marketing to deliver new leads and improving brand awareness Seek to develop an interactive experience for their clients in the future Stronger social media Share electronic information; set up secure client login areas, seminars etc. Create more video content More mobile friendly (phones, tablets) Greater use of Search platforms Greater ROI focused lead generation using PPC and Remarketing 7

8 How Internet Marketing Team can help your law firm s online strategy Internet Marketing Team help small to medium sized businesses improve their online presence through various online search marketing methods. Our aim is generate more leads for your law firm. During the last 10 years our award- winning agency has helped companies of all sizes with their Paid Search Marketing (PPC) and remarketing as well as helping set up and manage their social media footprint. We are Google Certified Partners with over 30 years of combined experience within the digital space and we are passionate about what we do, so get in touch and let'ʹs start working together. Follow the links below to find out more about what we do: Internet Marketing Team Paid Search Marketing (PPC) Remarketing Google Certified Partners Internet Marketing Team 9 Devonshire Square, London, EC2M 4YF Tel: info@internetmarketingteam.co.uk Company No VAT Reg