M a s t e r P l a n v s. S t r a t e g i c P l a n v s. B u s i n e s s P l a n This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.
Learning Objectives
What If
What If
What If
What If
What If
What If
What If
Outline
Brailsford & Dunlavey
Ann Drummie
Br yan Slater
Participants
Business Plan Organization chart Pricing structure Operations Pro Forma Risk management plan Marketing plan Core value session Demographic analysis Operating paradigm analysis SWOT analysis Compliance review Strategic Plan Mission/Visioning session Capital cash flow demand model Implementation schedule Action plans Benchmarking Maps Existing conditions assessment Utilization analysis Capacity analysis Gap analysis Recommended program of spaces Site criteria chart Stakeholder interviews Master Plan
Master Plan
Program of Demand Consolidated Option/Site Plan 1 Total NASF MSF Phase I Phase 2 Arena sideline outdoor not Quantity NASF Indoor Sideline Outdoor Notes (East) (West) accommodated SOFTBALL Locker Room Single Tier 18" Lockers 20 7 140 140 Showers 6 27 162 162 Toilets/Urinals 4 23 94 94 Grooming Stations 2 15 30 30 Team Room 1 200 200 200 Office Suite Head Coach 1 200 200 200 Assistant Coach 1 150 150 150 Practice 70' x 12' Batting/Pitching Tunnel 0 840 0 share with baseball Batting cage - indoor 0 840 0 share with baseball Softball Field 0 50,625 0 same as competition Competition Softball Field 1 50,625 50,625 50,625 Seating 1,000 7 7,000 Assumption: 7,000 Concessions 1 250 250 250 Restrooms 2 50 100 The 50m pool will be incorporated into 100 Press Box 1 500 500 500 new structure (Chase retrofit for rec programming). Storage Area - indoor 1 300 300 300 Weighting Storage Area - outdoor 1 300 300 300 total 1,276 8,150 50,625 Proximity to main part of campus 2 3 3 2 2 1 1 TENNIS Men's Locker Room Proximate and sufficient parking at all times 3-1 -1 3 2 3 2 Single Tier 18" Lockers 20 7 140 140 Grooming Stations 2 15 30 30 Centralizes athletic department staff Women's Locker Room Showers 6 27 162 Enhances overall campus parking 162 scheme Toilets/Urinals 4 23 94 94 3 3-1 2-1 3 3 3 2 3 2 3 1 3 Single Tier 18" Lockers 20 7 140 140 Showers 6 27 162 Consolidates athletic training 162 room space 3 2 2 2 2 2 2 Toilets/Urinals 4 23 94 94 Grooming Stations 2 15 30 Reduces disruption to campus 30 during construction 2-1 0 3 2 3 1 Team Room 1 200 200 200 Office Suite Head Coach 1 200 200 Maximizes utility and LEEDs efficiencies 200 2 2 1 1 2 1 1 Assistant Coach 1 150 150 Minimizes site prep 150 1 0 0 2 1 2 1 Practice Outdoor Tennis Court 6 7,200 43,200 43,200 Consistent with overall campus plans and landscaping 1 1 Indoor Tennis Court 6 7,200 43,200 4 inside 200m, 2 not provided 43,200 1 2 2 2 0 Competition Outdoor Tennis Court 6 7,200 43,200 Allows for easy access from local roads 2 have 6 practice courts also proximate for dual meets 43,2002 1 3 3 0 1 Seating 100 7 700 700 Reduces disruption to neighboring properties 1 1 2 1 2 0 0 Alumni Student Union OGS Tennis Courts Maintains primary view corridors 1 2 1 3 3 3 2 Hilltop Softball Field Unweighted Total 12 12 28 26 22 15 Unweighted Rank 5 5 1 2 3 4 Weighted Total 22 23 59 53 47 35 Weighted Rank 6 5 1 2 3 4 3 Site exceeds criteria Weight: 2 Site Meets criteria 1 Site partially meets criteria 3 = very important 0 Site does not meet criteria 2 = important -1 Site negatively affects criteria 1 = somewhat important
ICE RINKS Changing Locker Officials' SF Cost Impact Seating Concessions Lobby Amenities Rooms Rooms Rooms Impact $150 General Use 2 250 0 750 0 100 0 7 0 500 0 500 500 $75,000 Intramural League 4 250 0 750 0 100 0 7 0 500 0 500 1,000 $150,000 Club/Varsity Home Games 2 250 2 750 2 100 1,500 7 1 500 1 500 13,700 $2,055,000 Regional Championship Host 4 250 2 750 2 100 3,000 7 2 500 2 500 25,700 $3,855,000 NATATORIUMS Rink Size buffer W buffer buffer L buffer SF Cost Impact Locker Meeting Officials' SF Cost Impact Seating Concessions Lobby Amenities Rooms Rooms Rooms Impact $250 ice rink (NHL) 6 85 6 6 200 6 20,564 $3,084,600 General Use 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000 ice rink (Olympic) 6 100 6 6 200 6 23,744 $3,561,600 Intramural League 2 750 0 300 0 100 0 7 0 500 0 500 1,500 $375,000 Club/Varsity Home Meets 2 750 2 300 1 100 700 7 1 500 1 500 8,100 $2,025,000 Regional Championship Host 2 750 2 300 1 100 1,000 7 2 500 2 500 11,200 $2,800,000 Scenario SF Cost Impact Olympic rink for general use, intramurals, and club/varsity program 37,444 $5,616,600 Pool 50m 25x25 8 lane Subtotal tank Subtotal SF Cost Impact Swimming - NCAA 25 yard x 8,000 0 8,000 $2,000,000 Swimming - Olympic 50m x 18,240 0 18,240 $4,560,000 Diving - 1m, 3m 0 x 4,193 4,193 $1,048,125 SCUBA x 8,000 0 8,000 $2,000,000 Water polo x 8,000 0 8,000 $2,000,000 Synchronized Swimming x 8,000 0 8,000 $2,000,000 INDOOR 200M TRACKS Changing Meeting Officials' SF Cost Impact buffer W buffer buffer L buffer SF Seating Concessions Lobby Amenities Rooms Rooms Rooms 50m Impact x 25y pool $100 10 75 10 10 167 15 18,240 includes a 3' bulkhead General Use 2 250 0 300 0 100 0 7 0 500 0 500 25m x 25y 500 pool $50,000 10 82 10 10 75 15 10,203 8 lane x 25y pool 10 60 10 10 75 15 8,000 Club/Varsity Home Meets 2 250 2 300 1 100 0 7 0 500 0 500 1,200 $120,000 diving tank 10 45 10 10 40 15 4,193 Regional Championship Host 2 250 2 300 2 100 1,000 7 1 500 1 500 9,300 $930,000 Preliminary Worksheet for Capacity and FF&E Budget of a Weight & Fitness Room Track buffer W buffer buffer L buffer SF Cost Impact indoor track 6 166 6 8 290 8 Equipment Type 54,468 % of Area $5,446,800 Area SF allocation Number of units Average price Total cost separate throwing area 6 50 6 6 80 6 Cardio 5,704 10.0% $570,400 800 50 16 $6,200 $99,200 separate sprint lanes 6 24 6 8 250 8 Selectorized Exercise 9,576 0.0% $957,600 0 35 0 $2,800 $0 Plate Loaded Exercise 15.0% 1,200 60 20 $3,000 $60,000 Stand Alone Rack 15.0% 1,200 80 15 $2,600 $39,000 Rack on Platform 15.0% 1,200 150 8 $4,600 $36,800 Dumbbells 5.0% 400 70 6 $1,000 $5,714 Stretching/Plyometrics 20.0% 1,600 100 16 $40 $640 Circulation 20.0% 1,600 100.0% 8,000 81 $241,354
Capital cash flow demand model Implementation schedule Mission/ Visioning session Action plans Benchmarking Master Plan Maps Recommended Existing conditions program of spaces assessment Site criteria chart Utilization analysis Stakeholder interviews Capacity analysis Gap analysis
Strategic Plan
Functional Facility Assessment by Team (Weighted) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Baseball Basketball (M) Football Golf Soccer (M) % of Target - Current % of Target - with facility project Tennis (M) Basketball (W) Lacrosse Soccer (W) Softball Tennis (W) Volleyball
Benchmarking Analysis Facilities (Arena Seating Capacity) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 Institutional Average = 7,077 Transition Average = 3,739 PBC Average = 3,640 0 *Christenberry Fieldhouse provides less seating than the average for each of the surveyed subgroups (3,026)
Core value session Demographic analysis Operating paradigm analysis Mission/ Visioning session SWOT analysis Compliance review Action plans Benchmarking Strategic Plan
In other words Amanda Braun Director of Athletics University of Wisconsin-Milwaukee
In other words Kathleen Hatch, RCRSP Assistant Vice President, Campus Life Executive Director, University Recreation Washington State University
Business Plan
Business Plan Operational Models: Access Levels and Associated Financial Performance Typical Public Access Levels Highest Lowest Public Model 501(c)3 Non-Profit Public-Private Partnership Private Negative Typical Financial Performance Positive
Business Plan
Business Plan Projected Resident Non-Resident Member Zumba 200 50 300 Pilates 70 40 300 Aqua Aumba 50 40 200 Swimming Lessons 40 40 150 Fit Mix 40 20 125 Senior Spinning 40 20 125 Silver Sneakers Aerobics 40 10 110 Yogalates/Sculpt 20 10 40 City Resident Non- Resident Member $52.00 $55.00 $39.00 $65.00 $68.00 $55.00 $48.00 $51.00 $38.00 $75.00 $78.00 $55.00 $50.00 $53.00 $38.00 $76.00 $79.00 $55.00 $65.00 $68.00 $55.00 $65.00 $68.00 $48.00
Business Plan
Business Plan
Business Plan
Business Plan Activity Resident Non- Residents Members Total % Members Aerobics/Fitness 987 488 1,514 2,989 51% Aquatics 1,010 1,064 732 2,806 26% Preschool 672 602 627 1,901 33% Youth/Teen 168 145 176 489 36% Adult Sports/Leisure 87 47 561 695 81% Art 19 22 8 49 16% Special Events 89 70 76 235 32% Total 3,032 2,438 3,694 9,164
Business Plan Activity Revenue Per Participant Expenses Per Participant Net Per Participant Aerobics/Fitness $140,267 $47 $72,465 $24 $67,802 $23 Aquatics $205,830 $73 $104,125 $37 $101,705 $36 Preschool $79,446 $42 $48,091 $25 $31,355 $16 Youth/Teen $44,623 $91 $31,888 $65 $12,735 $26 Adult Sports/Leisure $6,110 $9 $3,829 $6 $2,281 $3 Art $3,677 $75 $2,837 $58 $840 $17 Special Events $1,684 $7 $459 $2 $1,225 $5 Total $481,637 $263,694 $217,943
Organization chart Pricing structure analysis Operations Pro Forma Risk management plan Marketing plan Capital cash flow demand model Core value session Demographic analysis Operating paradigm Implementation schedule Business Plan Mission/ Visioning session
In other words Jeff Hunt Director of Campus Recreation University of Maine
In other words Dave Edwards, ASI Associate Executive Director/Director USU and SRWC CSU Long Beach
Evaluation Questions
Learning Objectives
Question 1
Question 2
Question 3
Questions
Business Plan Organization chart Pricing structure Operations Pro Forma Risk management plan Marketing plan Core value session Demographic analysis Operating paradigm analysis SWOT analysis Compliance review Strategic Plan Mission/Visioning session Capital cash flow demand model Implementation schedule Action plans Benchmarking Maps Existing conditions assessment Utilization analysis Capacity analysis Gap analysis Recommended program of spaces Site criteria chart Stakeholder interviews Master Plan
Yogi Berra Conclusion
Thank You!
M a s t e r P l a n v s. S t r a t e g i c P l a n v s. B u s i n e s s P l a n This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.