** Type of Graduate Degree: Officially accredited Master s Degree Length of Study: 60 ECTS credits Study Option : Campus-based Location: La Moraleja Campus of the Universidad Europea de Madrid, Santiago Bernabéu Stadium and Real Madrid Ciudad Deportiva (Valdebebas) Starting Date: October 2011 Language: English This Master's Degree can be adapted to 100% on-line version. In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialist professionals in the various areas associated with the world of sport and sports entities. The MBA Master s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management. The MBA primarily consists of ten modules on company management. Subsequently, a cross-sectoral module is taught on management skills. The program contains a segment that specialises in sport and focuses on marketing, management and the operation of sports facilities. The international nature of this program will enable the student and sports manager to obtain the broadest possible outlook regarding the different sports management models that exist, not only in Spain but also beyond our borders, thanks to the participation of top-class international teaching staff. This training commitment will exponentially improve the field of vision and professional possibilities of our students. The already strong international nature of the program is further enhanced by students on this MBA undertaking a period of academic study in New York to learn more about the phenomenon of professional American sport. During the time spent in New York, academic classes are interspersed with visits to the top leagues (NBA, NHL, MLS) and attendance to major sporting events. ** Adaptation to the European Higher Education Area, pending authorization. 1
WHO IS IT FOR? The objective of the MBA Master s Degree in Sports Management is to train management professionals in the world of sport and is particularly suited to graduates who wish to guide their professional career towards sports management, sector professionals who wish to update their knowledge, professionals from other sectors who wish to join the sports world and professional athletes who, having reached the end of their playing career, aspire to continue their activity in the sports arena as managers. Students registered for this master will have the possibility of participating in an internship too. According to the agreement between the Universidad Europea de Madrid and the Comunidad de Madrid, signed June 1st, 2010 and thus meet the requirements of the Internship module for this program. Approach The MBA in Sports Management follows a case-based approach (group analysis of real situations suggested by the professors according to their experience) alongside the theoretical-practical development of each one of the topics being studied. The topics are distributed between structured modules in the following manner: 25% initial theory (general concepts) 50% theoretical-practical development 25% practical case studies Throughout the course, visits are also made to sports facilities and events in order for the student to acquire first-hand knowledge regarding the management of this type of situation. DURATION, SCHEDULE AND LOCATION Duration: 60 ECTS, starting in October 2011 and ending in June 2012. Schedule: From Monday to Thursday between 09.00 h and 14.00 h. Location: La Moraleja Campus of the Universidad Europea de Madrid, Santiago Bernabéu Stadium and Real Madrid Ciudad Deportiva. FACILITIES The MBA is taught at La Moraleja Campus of Universidad Europea de Madrid, with sessions at Santiago Bernabéu Stadium and Real Madrid training ground in Valdebebas. Both Real Madrid FC and the Universidad Europea de Madrid have made their facilities available to the MBA course. The period of academic study in New York has a duration of 7 days. During the time spent in New York, academic classes are interspersed with visits to the top leagues (NBA, NHL, MLS) and attendance to major sporting events. PARTNERS & INSTITUTIONS 2
CURRICULUM Module I. General Management in Sports Organizations Economic Analysis of the Sports Industry Strategic Planning. Analysis of Sports Environments and Competition Business Management Models and Economic Aspects Module II. Economics Annual Accounts for Sports Clubs and Organizations Planning and Control in Sports Organization Management Financial Management Module III. Management and Operation of Sports Venues Infrastructure Management within a Sports Entity Production of Sporting Events Quality and Incident Management Module IV. Marketing and Communication Strategic and Operational Marketing Sponsorship in Sports Audiovisual Rights Sports and Society Sports and the Media Module V. Managerial Skills People Management and Teamwork Coaching Applied to Sports Motivational Leadership of Teams Communication: Public Speaking in Professional Environments Emotional Intelligence in Sports Organizations Module VI. Specialization Branch A - Law General Principles of Law. Business Law in Sports National and International Sports Legislation Labor Law Image Rights and Broadcasting Rights Sports Sponsorship Discipline and Arbitration in Sports. Doping Sports Foundations Module VII. Specialization Branch B - Entrepreneurship, Sustainability and Social Responsibility in Sport Strategies for Starting a Sports Business The Business Plan and Financing The International Entrepreneur Corporate Social Responsibility and Sports Social Entrepreneurship Keys to Success and Failure Module VIII. Specialization Branch C - Marketing and Communication The Media Advertising Agencies Official Organizations Sports Rights Sporting Events and Brand Profitability Sports Clubs Sponsorship Brand and Identity Management Practical Application of a Communication Plans Social Networks and the Community Manager Sports Content in the New Digital World Module IX. Specialization Branch D - Operation of Sports Facilities Management of Sports Facility Operations Security and Technology at Sports Facilities Municipal Operations and Management The Fitness and Wellness Market Large Parks Golf Course Management Organization of Sporting Events Management of Leisure and Non-Conventional Spaces Module X. Internship Module XI. Master s Thesis Adaptation to the European Higher Education Area pending authorization. 3
FACULTY The teaching staff for the program consists of both Spanish and international top-class professionals. MANAGING BOARD Mr. Álvaro Merino Jimenez Professor, Universidad Europea de Madrid FACULTY Mr. Emilio Butragueño General Manager of Real Madrid Professional School Mrs. Diane Clarke Training and HR Consultant, Partner and Consultant at Read Matthews Mr. Gerardo Bielons Director at GB Consultores Mr. Scott Minto Sports MBA Director, San Diego State University Mr. Gabriel Rodríguez Romo Universidad Politécnica de Madrid Mrs. Deborah Duarte Sports Coordinator, Universidade Anhembi Morumbi Mr. Steve Gera Football Analyst and Assistant Coach, San Diego Chargers Mrs. Martha Saavedra, PhD Lecturer, University of California, Berkeley Mr. Stefan Chatrath Business and Information Technology School, Iserlohn Mr. Jesús Bueno Vicepresident, NBA Europe Mrs. María Rato, PhD Researcher, ICESSD Cape Town Mr. EnricBlesa Managing Director Spain, Special Olympics Mr. Germán Argüelles Adidas International Training Program OTROS POSTGRADOS DE LA ESCUELA POSTGRADOS DE GESTIÓN Y COMUNICACIÓN MBA - Master s Degree in Entertainment Business Máster Universitario en Comunicación y Periodismo Deportivo Master s Degree in Communication and Sports Journalism*** Máster Universitario en Derecho Deportivo Real Madrid* MBA Universitario en Dirección de Entidades Deportivas "Alfredo Di Stéfano"** MBA Master's Degree in Sports Management** POSTGRADOS DE SALUD Máster Universitario en Fisioterapia Deportiva Máster Universitario en Readaptación y Prevención de Lesiones Deportivas* POSTGRADOS DE ACTIVIDAD FÍSICA Máster Universitario en Actividad Física y Salud Máster Universitario en Entrenamiento y Nutrición Deportiva Máster en Detección y Desarrollo del Talento en Fútbol *Nueva titulación conforme al Espacio Europeo de Educación Superior, pendiente de autorización. **Adaptación al Espacio Europeo de Educación Superior, pendiente de autorización. *** English study option, pending approval. CONTACTO Y MÁS INFORMACIÓN CAMPUS VILLAVICIOSA C/ Tajo, s/n 28670 Villaviciosa de Odón, Madrid Tel.: 902 550 151 www.rm.uem.es 4
La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario. Así lo avalan los numerosos certificados de calidad que ha recibido. 5 Escuela de Estudios Universitarios Real Madrid Universidad Europea de Madrid Laureate International Universities - Tel.: 902 55 01 51 - www.rm.uem.es