Master in Marketing & Digital Media

Transcription

1 Master in Marketing & Digital Media LONDON NDON Innovation & creativity BERLIN BERLIN Innovation & PARIS creativity Entrepreneurship MADRID Entrepreneurship Cross-cultural management Cross-cultural management TORINO TORINO MADRID The World s First Business School (est. 1819)

2 ESCP Europe: European Identity Global Perspective Established in 1819, ESCP Europe is the world s oldest business school and has educated generations of leaders and entrepreneurs. With its five urban campuses in Paris, London, Berlin, Madrid, and Torino, ESCP Europe s true European Identity enables the provision of a unique style of cross-cultural business education and a Global Perspective on international management issues. Frank Bournois, Dean of ESCP Europe ESCP Europe s network of around 100 partner universities extends the School s reach from European to worldwide. The School is a founding partner of hesam, a cluster of well-known institutions for research and higher education structured around the Sorbonne University. Triple-crown accredited (EQUIS, AMBA, AACSB), ESCP Europe welcomes 4,000 students and 5,000 executives from 90 different nations every year, offering them a wide range of general management and specialized programmes (Bachelor, Master, MBA, PhD and Executive Education). The School s alumni network counts 45,000 members in 150 countries and from 200 nationalities. Together with its long-standing relationships with national and multinational companies, this network allows ESCP Europe to provide unique career opportunities on an international scale Through a combination of innovative pedagogy, cross-campus programmes with integrated curricula, and a research-active faculty, ESCP Europe is an essential contributor to the development of a European, transnational management culture. The aspiration of ESCP Europe is the credo of Europe: to remain faithful to its humanistic values while at the same time anticipating the new ways of the world. KEY FACTS 5 Campuses: Paris, London, Berlin, Madrid and Torino The World s First Business School (est.1819) 100 academic alliances: in Europe and the world Accreditations: AACSB, EQUIS and AMBA. 4,000 students representing 90 nationalities 5,000 managers and executives in training across the 5 campuses each year More than 130 research-active professors across 5 campuses representing 20 nationalities 45,000 alumni in 150 countries worldwide European identity, Global perspective.

3 Master in Marketing & Digital Media Master in Marketing & Digital Media Academic Director Charlotte Gaston-Breton, Marketing Professor, ESCP Europe Madrid Campus Doctor in Management Science, from the University Paris Dauphine. Positioned as the best Masters in Marketing in Western Europe according to Eduniversal / SMBG in 2014, this Master has trained more than 600 participants who are now part of the network of 45,000 alumni from ESCP Europe. Our graduates have gone on to careers in Strategic and Operational Marketing (Brand Manager, Brand Community Manager, Online Marketing, sales analyst, etc.) and Communication (Public Relations, Social Media, Account Manager, Media Planner, etc.) in a variety of companies worldwide. Designed for students with a university/bachelor degree and a first professional experience, this Master aims to prepare students seeking a successful, creative and dynamic career in global digital markets. To achieve this goal, we offer students a unique international, professional and human experience: The interaction between students and teachers from more than 20 nationalities guarantees a multicultural learning experience with courses in English and Spanish. Students contact with the professional world is reinforced through our professors who hold important positions in renowned companies (executives from Colgate, Nestle, Google, etc.) and through the organization and development of live case studies with our partners L Oréal and Havas Media. Aware that our students have a distinct identity profiled to success, we provide them with personalized career coaching and workshops to improve their communication and negotiation skills. Always trying to convey the illusion, curiosity and versatility to make them grow happily and successfully in their professional and, why not, personal life

4 International Excellence for your career in the Digital World Digital Specialization: Modules on Digital Business, Online Marketing, SEO/SEM, Social Media, Branded Content, etc.. Seminars given by executives working in digital departments of large companies such as Google. Live Case Studies conducted with our partner: Havas Media. International Excellence: 70% English /30% Spanish. Professors from Latin America, Asia, Europe and the United States. International Study Trip to Silicon Valley, San Francisco. Projection for your career: Live Case Studies developed exclusively by our partners: L Oréal and Havas Media. Personalized career coaching (CV design, job interviews, negotiation and communication skills). Company Days, with companies such as Google, Apple, Dior, Inditex, Colgate, etc..

5 Programme Curriculum Students acquire: 1. Expertise in Marketing and Digital Strategy (Digital Business, Brand Building, Consumer Insights, etc.) and Communication and Digital Media (Communication 360, Social Media & Story Telling, Media Planning, etc.). 2. Competencies and abilities Needed to develop their career in a global and digital world (Multicultural Negotiation, Personal e-branding, Social Media). 3. Experience with multinational companies Live Case Studies (with L Oréal and Havas Media), international study trip to technology markets (Silicon Valley, San Francisco) and specializations. Programme outline First quarter (October to December) Courses in Marketing and Digital Strategy (Digital Business, Brand Building, Consumer Insights, Digital Marketing, Online Analytics, Strategic Marketing, Marketing Research). Targeted seminars (CRM, Retail, etc.) Communication and negotiation tools. CV workshop, professional coaching. Live Case Study developed by our partner: L Oréal Spain. Second quarter (January to March) Communication and Digital Media modules (Communication 360, Globally Integrated Communication, Creativity, Social Media & Story Telling, Branded Content, Media Planning). Targeted seminars (Media Relations, Design, International Marketing, etc.). Design and analysis tools. Personal e-branding, social networks. Live Case Study developed by our partner: Havas Media. Third & Fourth quarter (APRIL to june) Electives: Fashion, Culture, Tourism International study trip: San Francisco (Silicon Valley) Professional Thesis Defence in December 2016 Internship In-company internship lasting at least four months to be completed by December 2016

6 Testimonios Guillermo Molina, MSc Marketing & Digital Media 2013 New Account Manager Amazon, Spain When I decided to study the ESCP Europe MSc in Marketing & Digital Media I sought greater expertise in this field and added value for my future. Indeed, after almost an unforgettable year, I learned to think like a professional and apply what I learned while having one of the best years of my life. Our professors were professionals in their respective fields; they make you think like a pro and teach you to adapt to the world of business. This Master gives you the opportunity to learn Marketing focused on running a business from the point of view of a manager. It is a good opportunity not only to consolidate prior learning, but also to reinforce and learn new approaches in this field. In addition, the Master s multiculturalism allows you to work and compete with the best students worldwide. Teamwork is essential. This Master, without a doubt, has changed my vision for the future and gave me access to world-class companies. Chelo Llana Martín, MSc Marketing & Digital Media 2007 CRM Responsible / ebusiness Spain CHANEL The MSc in Marketing & Digital Media was a truly enriching experience for me. I had a degree in Translation and Interpretation and wanted to complete my training to enter the business world. I decided on the Master at ESCP Europe after comparing all the programmes, not only nationally but internationally, and saw the international recognition it had and the advantage this brings when it comes to working across Europe. I would highlight the multicultural perspective, the full, intense agenda with great content in English that really prepared me for the case mix of businesses today. with teachers who are entrepreneurs and are in continuous contact with current trends in marketing. I was lucky enough to do my final project at the Inditex group and then, just a month later I started working in marketing at Procter & Gamble. Two years ago I decided to turn around my career and left the world of the consumer to switch to the luxury goods industry at CHANEL where I am responsible for CRM and ebusiness. I would like to thank the whole ESCP Europe team for the immersion I had in the world of marketing, and the important notions learned during that time in addition to the human and professional qualities of the whole team. The atmosphere was excellent and the people I met in the Master are still very good friends; despite the years that have passed they were very special guests at my wedding. Marguerite Littaye, MSc Marketing & Digital Media 2014 Project Manager at Puma L Oreal France After a nine-month internship in L Oréal Portugal as Assistant Product Manager, I realized that I needed to acquire more skills for the career I wanted to follow. I decided to do my Master at the ESCP Europe Madrid campus and I was not disappointed; classes were taught by international professors with different and complementary experiences, all experts in their fields, with careers in important agencies, consulting firms or companies. Access to the ESCP Europe network of French companies, made finding my internship easier than I expected. After six months in the Marketing Development Department at L Oréal, I was hired as a Project Manager for a brand that has recently been purchased by the group: Puma. I recommend this MSc in Marketing & Digital Media to everyone. They will have to be ready for a hectic year and willing to give the best of themselves for a year! It will definitely prepare you for your entry into the working world!

7 Admission Requirements Admission requirements A first or Bachelor degree (Spanish and International students) A degree from a Grande École (French candidates) Other degrees equivalent to the above (please consult us) ADMISSION PROCESS Realizar la aplicación online que se encuentra en la página web del programa. Una vez recibido el dossier, el procedmiento de revisión de las solicitudes se compone de dos fases: FASE 1: Complete the online application form. If your application is accepted you will be invited to take the written examinations: Candidates who have GMAT or TAGE-MAGE and TOEFL / IELTS / TOEIC scores obtained less than two years before applying do not have to take the ESCP Europe exams and should send a copy of the results of these tests with their application. Students who have not taken these tests must take the ESCP Europe examinations common to all MS/MScs. These include: FASE 2: If you pass the admission tests outlined in Step 1, you will be invited for a personal interview: Eligible candidates have a personal interview with the Master s management team, and are required to solve an international business development and project management case study. Interviews are held on campus and are conducted in English and Spanish. Admission decisions are sent out by within one week (approx.) of the interview. An English exam An alpha-numeric reasoning test PROGRAMME FEES The fees for the academic year 2015/2016 are 16,400 with a non-refundable application fee of 120. Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of 10% of the tuition fees. Contact: Edurne Garde - [email protected] * The information contained herein is subject to change.

8 Paris london berlin madrid torino Master in Marketing & Digital Media PARIS 79, av. de la République Paris Cedex 11, France T: [email protected] LONDON 527 Finchley Road London NW3 7BG, United Kingdom T: [email protected] BERLIN Heubnerweg Berlin, Deutschland T: [email protected] MADRID Arroyofresno Madrid, España T: [email protected] TORINO Corso Unione Sovietica, 218 bis Torino, Italia T: [email protected] Only 1% of all Business Schools worldwide are triple-accredited. ESCP Europe is one of them.