MASTER S DEGREE IN COMMUNICATION AND SPORT JOURNALISM***

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1 COMMUNICATION AND SPORT JOURNALISM*** Type of Master's Degree: Official Duration: 60 ECTS Credits / 12 months Study Option: Semi-campus-based Language: English Location: Villaviciosa de Odón Campus, Santiago Bernabéu Stadium and Ciudad Real Madrid (Valdebebas) Starts: October 2011 Internship: 20 ECTS Credits in mass media or sports journalism organizations The Master's Degree in Communication and Sports Journalism trains professionals who will be leaders in the media industry. Graduates of this program will be experts in raising sports to the status of social phenomena, through the use of any media currently in use in the field of communication, including content, multimedia, audiovisuals and digital media. Thanks to agreements with sports media companies, such as the prestigious newspaper AS, news departments will now be open to students to carry out professional internships. In addition, students will have access to the Real Madrid facilities during their studies. The Real Madrid International School at Universidad Europea de Madrid offers the experience of the most important sports club in the world, and the rigor of Universidad Europea de Madrid s design of graduate degrees in communication to provide society with a Master s of reference in the field. *** English study option, pending approval. 1

2 TARGET AUDIENCE The Master's Degree in Sports Journalism and Communication is designed to be a specialization for graduates in Communication and Sports Journalism, as well as an interesting option for students coming from the fields of economics, social studies, or sports studies who wish to work in the area of sports journalism and become leaders in the world that television, digital technologies and sports newspapers today have shaped. It is an excellent opportunity for graduates looking for strong specialization through a graduate program with very promising employment prospects. DURATION, SCHEDULE AND LOCATION Duration: October 2011 to September The Master s program has a duration of 60 ECTS Credits. Schedule: Semi-campus-based and 100% in English Location: The Villaviciosa de Odón Campus at Universidad Europea de Madrid, classrooms at Real Madrid Ciudad Deportiva, Santiago Bernabéu Stadium and the newsroom of AS Newspaper. METHODOLOGY AND INTERNSHIP The methodology is based on a combination of six modules of theorybased and hands-on content that focuses on acquiring knowledge of sports and the mass media (including professionally supervised activities and the use of new technologies), completed with the preparation of a Master's Thesis and internships in news departments in media and sports organizations. Real Madrid offers students access to professionals from their own media and club departments, such as marketing and new technologies. Realmadrid TV and Realmadrid.com are also possible destinations for the compulsory internships students must perform at the end of the Master s program. Coursework includes lectures and preparation by students of their own radio and television programs, blogs and multimedia reports. Students can speak with important figures from the world of professional sports and major media companies. FACILITIES Universidad Europea de Madrid has the most comprehensive facilities for studying communication: journalistic writing classroom with news agency tools, QuarkXPress software and PCs; TV studios (set, Avid editing system, audiovisual equipment) and radio studios (three booths, MAR system). The Master s degree is taught at these facilities with all the logistic support needed as well as the availability of the Universidad Europea de Madrid University Sports Complex for certain courses. Master s courses will be taught in classrooms at Ciudad Real Madrid and other club facilities when conducting role play activities, press conferences, tracking of live events and the White Week celebration, a week of total immersion in Real Madrid operations. Through role-playing, students experience the real-life situations faced by professionals in sports news: press conferences with players, interviews with elite athletes, communication crisis strategies, etc. Students in this program will also have the possibility of taking a Professional Internship module thanks to an agreement signed between Universidad Europea de Madrid and the Autonomous Community of Madrid on June 1, 2010 regarding educational internships. EMPRESAS COLABORADORAS 2

3 CURRICULUM Module I: Print Journalism Daily operations at sports newspaper offices News on football and other sports Regional editions Sports photography Design and layout Graphics and computer graphics Visit to the newspaper AS Archives and documentation Reporters and special correspondents Copyediting and proofreading The Cierre [Closing] column Sports writers. Evolution and style of sports writing Sports in mainstream media newsrooms Sports Journalism in news agencies Sports magazines Internet and mixed publications News coverage Legal and economic foundations of sports Lectures Module II: Sports Radio Sports radio today Multiconnection programs. Analysis and case study by students Sports radio production Daily sports programs: preparation Visits to sports radio programs during live broadcast Radio sportscasting Technology in radio today Radio sports interviewing Weekly production of a program for UEMcom Radio Module III: Television and Sports Introduction to sports TV. Current overview of TV in Spain TV audience ratings in sports Television journalism TV workflows News coverage of major events Design, production and development of TV sports programs Sports formats for live coverage on TV Preparation of reports Program production and sporting events Television sportscasting Organizing sports events TV announcing. Sports announcing TV broadcast rights TV sports interviews Visit to Realmadrid TV Production of TV monographic programs Module IV: New Technologies Overview of on-line media The world of sports blogs Technology applied to sports journalism TV for mobile devices and other technological developments Creation of a student-run blog Professional social networks Module V: The World of Sports Journalism News Genres and Journalistic Writing Brief history of mass media Media: printed, digital and audiovisuals Present and future of sports journalism Recent history of Spanish sports International overview Module VI: Management of Sports Communication Practical Application: Real Madrid Model Organizational structure and distribution of work in a sports team Organizational publications Internal communication International relations Marketing and communication Management skills in communication Negotiation Coaching techniques Public speaking Human relations management in professional environments Professions and sports professionals Lectures by managers and coaches for sports organizations Learning to report accurately Role play situations Preparation and development of a press conference 3

4 FACULTY MANAGING BOARD Mr. Javier Reyero Partner - Consultant assetmedia Mr. Juan Manuel Trueba Mrs. M.ª Elena Gómez, phd Universidad Europea de Madrid FACULTY Mr. Emilio Butragueño Director of the Real Madrid International School - Universidad Europea de Madrid Mrs. M.ª Elena Gómez, phd Professor of News Genres, Universidad Europea de Madrid Mr. Javier Reyero Partner - Consultant assetmedia Mr. Juanma Trueba. Coordinator of print journalism classes Mr. Luis Nieto Mr. Juan Mora Mr. Julio Sanz Head of sports programming, Telemadrid Mr. Emilio Alonso Head of sports documentation, Telemadrid Mrs. Margot Martín Sports Department, Onda Madrid Mr. José Joaquín Brotons Director, Gol Televisión (Mediapro Group) Mr. Francisco Reyes Coordinator, Radioestadio - Onda Cero Mr. Mariano Rodríguez Sports Production Manager, Mediapro Mr. Fernando Gómez Blanco MPIB Mr. Víctor Orta Technical Director, Sevilla FC Mr. Francisco Chico Director of Sportlife and Runners divisions, MPIB To view the full faculty list: OTROS POSTGRADOS DE LA ESCUELA POSTGRADOS DE GESTIÓN Y COMUNICACIÓN MBA - Master s Degree in Entertainment Business Máster Universitario en Comunicación y Periodismo Deportivo Master s Degree in Communication and Sports Journalism*** Máster Universitario en Derecho Deportivo Real Madrid* MBA Universitario en Dirección de Entidades Deportivas "Alfredo Di Stéfano"** MBA Master's Degree in Sports Management POSTGRADOS DE SALUD Máster Universitario en Fisioterapia Deportiva Máster Universitario en Readaptación y Prevención de Lesiones Deportivas* POSTGRADOS DE ACTIVIDAD FÍSICA Máster Universitario en Actividad Física y Salud Máster Universitario en Entrenamiento y Nutrición Deportiva Máster en Detección y Desarrollo del Talento en Fútbol *Nueva titulación conforme al Espacio Europeo de Educación Superior, pendiente de autorización. **Adaptación al Espacio Europeo de Educación Superior, pendiente de autorización. *** Modalidad en Inglés, pendiente de aprobación. CONTACTO Y MÁS INFORMACIÓN CAMPUS VILLAVICIOSA C/ Tajo, s/n Villaviciosa de Odón, Madrid Tel.:

5 La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario. Así lo avalan los numerosos certificados de calidad que ha recibido. 5