Professor Alan R. Platt

Florida Gulf Coast University Lutgert College of Business Department of Management GEB 1011 Introduction to Business 3 Credits Spring 2015, CRN 10075, Mon., Wed, Fri. 2:00pm Lutgert Hall, Room 1201 Professor Alan R. Platt Descriptio n Introduction to the many facets of the private enterprise system and the business that operate within it. Exploration of the business arena and the professions and functions needed within any business enterprise. Instructor. Dr. Alan Platt E-Mail Address Phone Number Office Hours arplatt@fgcu.edu Office Phone: 590-7324 M W F 8:00-9:00 AM and 1:30-2:00PM Office Lutgert Hall Room 3354 Required Course Materials Business (12th Edit) by Pride, Hughes, and Kapoor; South-Western Pub. Co., 2014 ISBN: 978-1-133-59585-4

Grading, Attendanc e, and Other Policies Course Description: The purpose of this course is to introduce you to the many facets of the private enterprise system and of the businesses that operate within it. Through your experiences in this course, you will gain a better understanding of what the business arena is all about, how a business operates and what professions and functions are needed within any business enterprise. Topics of focus will include business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise system, management processes, human resource management, marketing management, business finance, business decision making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy. Course Objectives: When the course is completed, the student should be able to: 1. Recognize the many aspects of the business world. For example, but not limited to, private enterprise and its changing environment; the legal aspects of business and social and ethical responsibility. 2. Define the terminology of business, recognize the different forms of business ownership and understand and interpret business and economic indicators. 3. Describe the business administration discipline particularly as related to the operating functions: Management, marketing, production, CIS, accounting and finance. 4. Describe or demonstrate the process and problems of decision making in a business environment. 5. Identify and examine current issues relevant to business and the positions taken by the various stakeholders. 6. Stimulate you to think about how you are affected by the business system and how you might someday fit into that system; and acquaint you with the language of business. Class Sessions: I do not want this course to be just another dull introductory business course. The business environment is an area that will personally affect each of you throughout your work careers, regardless of your profession. Therefore, each of you should have an active interest in the information covered in this course. To help enhance this interest, class lectures and textbook readings will be supplemented with discussions focused on assigned cases, exercises and skill building activities that illustrate and reinforce how specific business concepts and techniques are utilized in today's business environment. However, in order to get the full benefit of these applied examples, it will be necessary for you to come to class prepared to participate. This means that assigned readings and business applications will have to be read and thought about prior to coming to class. By being prepared for each

class session this course will be both more enjoyable and fruitful to your business careers. For each credit of class you should expect to spend one hour in class and an average of one hour preparing outside of class. Since this is a three credit course, you should expect to devote an average of six hours per week to this class. Evaluation: There will be four unit tests, which will be weighted equally in the computation of the final grade. Tests will be multiple choice and/or short answer. Unless otherwise specified, all text content, lecture material, and content from guest speaker presentations is testable. Students are required to purchase four scantron sheets at the book store for the four exams given during the semester. These should be purchased when you purchase your text for this class. In addition, there may be a short quiz given during various class sessions. The quiz will cover the chapter lecture for that day and will be given after the lecture. Two quiz grades will be dropped at the end of the semester. There is also a Term Project assigned and is due the day of the presentation. Presentations of the project will take place during the last two weeks of class. The Term Project is a Group Assignment that is to be presented by a Team of 5-6 students. Students who are dropped from this course by the university for nonpayment of tuition and/or fees are still responsible for completing all course activities and assignments by the deadlines stated in the course syllabus and associated handouts while they work on reinstatement of this course. Tests (4 tests worth 100 points each) 100% Course grades will be based on the following criteria: A 93 100 B+ 87 89 C+ 77 79 D+ 67 69 F 0-59 A- 90 92 B 83 86 C 73 76 D 63 66 B- 80 82 C- 70 72 D- 60 62

LCOB Mission Statement The Lutgert College of Business provides a high quality syudent-centered learning environment to prepare students with the knowledge and skills needed to contribute to and take leading positions in business and society. Our faculties are devoted to teaching excellence, scholarship, and service that enhances our academic and business communities, and we are dedicated to building partnerships that foster the economic growth of the southwest Florida region and beyond. The LCOB has established Learning Goals and Learning Objectives for all graduates of its undergraduate programs. The Learning Objectives and Learning Outcomes are listed below for this course. EPCK Learning Learning Objectives. MAN Program Student Specific Course Course Outcome Goals Graduates will be able Learning Objectives: Learning Outcomes Measures to: Student should be able mapped to MAN to: Program E * Demonstrate * Recognize the impact * Understand how * Quizzes Understand knowledge of global of diversity on ethics are applied in * Exams the Business factors influencing managerial operations the business Environment business. * Analyze ethical issues environment. * Demonstrate as they apply to * Recognize the global knowledge of management. environment and its ethical issues * Propose solutions to impact on operating * Explain the solve business a business. importance of problems with environmental awareness of responsibility. environ responsibilities. P * Solve business * Solve managerial Be Effective problems using problems. Problem Solver analytical tools. C * Prepare effective oral * Deliver effective oral * Gain experience and * Presentations Effective presentations. presentations. confidence in oral and class Communicator * Prepare effective * Prepare effective communications. communication written reports. written reports. * Work effectively in Teams. K * Understand main * Explain key * Describe how * Quizzes Have concepts & management theories general business * Exams

Interdisciplinary definitions in and practices. concepts and business accting, econ, * Demonstrate practices integrate knowledge fin., info. systems, knowledge of all across business man., mkting, and operat. business areas of study. functions. Attendance Policy: I intend to review all of the assigned textbook readings for the corresponding class session. To do well in this course you will have to know both the text material and class lectures/discussions/exercises. While there is no formal attendance policy, habitual absences will have an adverse impact on your exam performance. Students with Disabilities: Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodation to students with documented disabilities. If you need to request accommodation in this class due to a disability, please contact the instructor or the Office of Multi Access Services in the Student Services building, room 214 (phone: 590-7925; TTY: 590-7930) Honor Code: Students are expected to demonstrate honesty in their academic activities in accordance with the Student Code of Conduct (page 11) and Policies and Procedures (pages 18-24) of the Student Guidebook. Students are also expected to study this document, which outlines their responsibilities and consequences for violations of the policy. Student Observance of Religious Holidays All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence.

Additional Information Syllabus: The following outline indicates the topics to be covered and assigned readings for the semester. While an effort has been made to balance the workload throughout the course, as in the real world, there will be periods of time during the semester when the workload is greater. Therefore, it is recommended that you review this syllabus carefully and plan your time accordingly. Please note that the schedule may vary and I may make modifications as the term progresses. Week 1 1/5 Introduction to Class 1/7 Chapter 1: Exploring the World of Business and Economics 1/9 Week 2 1/12 Chapter 2 : Being Ethical and Socially Responsible 1/14 1/16 Week 3 1/19 MLK NO CLASS 1/21 Chapter 3 : 1/23 Chapter 4 Week 4 1/26 1/28 Chapter 5 : Small Business, Entrepreneurship, and Franchises

1/30 Exam 1 CH 1,2,3,4,5 Week 5 2/2 Chapter 6 Management Process 2/4 2/7 Chapter 7 Creating the Flexible Organization Week 6 2/9 Chapter 7 2/11 Chapter 8 : Producing Quality Goods and Services 2/13 Week 7 2/16 Chapter 8 : Producing Quality Goods and Services 2/18 Chapter 9 : Attracting and Retaining the Best Employees 2/20 Week 8 2/23 Chapter 10: Motivating and Satisfying Employees and 2/25 Exam 2/6,7,8,9,10 2/27 Exam review Week 8: Spring Break Week 9 3/9 Chapter 12 Building Customer r Relationships Through Effective Marketing 3/11 3/13 Chapter 13 Creating and Pricing Products Week 10 3/16 Chapter 13 3/18 Chapter 14 Wholesaling, Retailing and Physical Distribution 3/20 Week 11 3/23 Chapter 14 : Wholesaling, Retailing, and Physical Distribution 3/25 Chapter 15 : Developing Integrated Marketing Communications and 3/27 Week 12 3/30 EXAM 3 Review 4/1 Exam 3 ( CH 12,13,14,15) 4/3 Chapter 16 Exploring Social Media

Week 13 4/6 Chapter 17 Using Management and Accounting Information 4/8 Chapter 17 4/10 Chapter 18 Understanding Money, Banking and Credit Week 14 4/13 Chapter 18: 4/15 Chapter 19: Mastering Financial Management 4/17 Week 15 4/20 Understanding Personal Finance 4/22 4/24 Presentation of Projects Week 16 Presentations of Projects Presentations of Projects Exam 4 (Chapters 16, 17, 18, 19, 20) TEAM ASSIGNMENTS Your team has been given $100 to allocate to team members as a bonus consulting fee. Divide the money among your team based on the quality and effort of each team member s contribution. The objective of this information is to document individual team members who are outliners (high or low percentage of total management report effort). If, in your opinion, everyone contributed to the management reports in different ways "roughly" equally, there is no need to hand in this optional evaluation. Unless the instructor is told otherwise by handing in this form, it is assumed that all members of the team participated and contributed about equally to the development and preparation of the term project. Please explain your response in a professional manner. This evaluation is due to the instructor by the last regular class and is optional.

Team Name & Number (1) Your name: (2) Other names: (3) (4) (5) (6) (7) You estimate of percent (%) of work by each team member $100 or 100% Discussion/Comments: