GEB 1011 Introduction to Business Syllabus Spring 2012 Lutgert College of Business

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1 GEB 1011 Introduction to Business Syllabus Spring 2012 Lutgert College of Business Instructor: Norman S. Stern CRN#: Department: Management Credit Hours: 3 Office Hours: M W 8 9 am, noon & by appt. Class Days: Mon Wed Office Telephone: (239) Office Location: 3341 LH Mobile Phone: (239) Class Time: 9:30 10:45 am E Mail: Class Room: 1201 LH Text: Bovee, Courtland L & Thill, John V. Business in Action, 5 th edition, 2011 (FGCU Custom Ed) ISBN: (available only at FGCU Bookstore). Course Description: This course is an introduction to the many facets of the private enterprise system and of the businesses that operate within its framework. Your experience in this course will enable you to gain a better understanding of what business arena is all about, how a business operates and which business functions are needed in any business enterprise. The course will focus on business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decision making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy. Course Objectives: At the conclusion of this course, students will have a better understanding of how a business operates in our modern political, social and economic environment. Specifically, students will: Develop a basic understanding of the free enterprise system and other types of economic systems. Understand how business ethics apply to customers and other stakeholders in the business environment. Understand the basic forms of business ownership. Gain a basic understanding of international business and the complexities of operating in a global environment. Understand the basic functions of management and the skills required of managers working with different concepts of motivation. Be able to identify the objectives involved in Total Quality Management. Understand how a company utilizes human resource management to recruit, train, and retain employees.

2 Page 2 GEB 1011 Syllabus Develop an understanding of the marketing concept and the various elements of the marketing mix. Understand how businesses acquire and use capital. Understand the concepts of accounting and the analysis of financial statements. Lutgert College Mission: The LCOB provides a high quality, student centered learning environment to prepare students with the knowledge and skills needed to contribute to and take leading positions in business and society. Our facilities are devoted to teaching excellence, scholarship, and service that enhances our academic and business communities and we are dedicated to building partnerships that foster the economic growth of the Southwest Florida Region and beyond. Attendance/Absences: Class attendance is a requirement of the course. Only one unexcused absence will be allowed. Attendance will be taken at the beginning of each session. Any student caught signing the attendance sheet for another student will be in violation of the Honor Code and will be reported to the Dean of the College of Business. Late arrival to class is discourteous to the other students. Three (3) late arrivals will equal one unexcused absence. Excessive unexcused absences may result in a lower grade. Class Participation/Attendance: Each student is expected to attend every class session, but one. This will account for 50% of your Class Participation grade. The balance of this grade component will be based on what you do while you are in class. Each student is expected to actively contribute to class discussions, as this mirrors real life business situations and this is the way we all learn from each other. Thus, a component of your grade will be based on your classroom performance. Even though we have a lot of material to cover, there will be ample time for discussion. Raise your hand often. While you are not expected to know the correct answer every time, if you have been keeping up with the reading, you should be able to answer most questions. In any event, each student will be called upon during class meetings, even if your hand is not raised. Your presence in class is necessary to class participation. Thus, excessive absences will result in a lower grade for this grade component.

3 Page 3 GEB 1011 Syllabus Management Department Mission Statement The department of management creates an environment that enables students to develop managerial knowledge and leadership skills, both individually and collaboratively, to: (1) recognize, evaluate, and cultivate business opportunities; (2) identify, understand, and implement positive solutions to organizational issues, and (3) build leadership capabilities to effectively manage organizational change in the global environment. EPCK Learning Goals E Understand the Business Environment P Be an effective Problem Solver C Effective Communicator K Have inter Disciplinary Business Knowledge Learning Objectives Graduate will be able to: Demonstrate knowledge of global factors influencing business. Demonstrate knowledge of ethical issues Explain the importance of environmental responsibility. Solves business problems using analytical tools Prepare effective oral presentations Prepare effective written reports Understand main concepts & definitions in accounting, economics, finance, information systems, management, marketing and operations. Integrate knowledge across disciplines MAN Program Student Learning Objectives: Student should be able to: Recognize the impact of diversity on managerial operations Analyze ethical issues as they apply to management. Propose solutions to solve business problems with awareness of environmental responsibility. Solve managerial problems. Deliver effective oral presentations. Prepare effective written reports. Work effectively in teams. Explain key management theories and practices. Demonstrate knowledge of all business area of study. Specific Course Learning Outcomes mapped to Man Program Understand how ethics are applied in the business environment Recognize the global environment and its impact on operating a business Be able to identify business problems and learn to apply various solutions Gain experience and confidence in oral communications Describe how general business concepts and practices integrate across business functions Course Outcome Measures Exams, Quizzes, Case Papers, class lectures, discussion, readings Exams, Quizzes, Case Papers In class Communications, case paper presentations Exams, Quizzes, reading, analysis and discussion of case papers

4 Page 4 GEB 1011 Syllabus Academic Behavior Standards and Academic Dishonesty All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the FGCU Student Guidebook under the Student Code of Conduct and Policies and Procedures sections. All students are expected to study this document which outlines their responsibilities and consequences for violations of the policy. For students who want to learn more, the FGCU Student Guidebook is available online at " Disability Accommodations Services: Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please see me or contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is or TTY Diversity Statement: Florida Gulf Coast University is committed to building and maintaining a diverse, accessible, civil, and supportive learning community. It fosters respect and understanding among all cultures and all individuals who work, study, live, and teach within this community. Bigotry, expressions of hatred or prejudice, behaviors that infringe upon the freedom and respect that every individual deserves, and harassment of any kind transgress the university's purposes and values. Just as learning benefits from the interplay of teaching and scholarship in a variety of disciplines, so does the university community learn and profit from diverse cultures and perspectives. Student Observance of Religious Holidays All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence.

5 Grading Evaluation: Final grades for the course will be based on the following evaluations: Three exams, each worth 100 points 300 points 4 Quizzes (25 points each, 5 questions each) 100 Class Participation*/Attendance 100 Case Papers points *Class participation segment graded solely by my subjective judgment. Page 5 GEB 1011 Syllabus Point Grading Scale: A 560 and above A B B B C C C D F below 250 Examinations: Students will need to purchase three (3) Scantron answer sheets which are sold at the Bookstore. The Instructor is not responsible for providing Scantrons to students. Examinations will be held every few weeks (See the Meeting Agenda for dates) and will only include material covered in class to that date. Makeup exams will only be offered under extreme circumstances. Please do not schedule family reunions, cruises or any other activity on a scheduled exam day. Four quizzes will be given during the term. See the Meeting Agenda for the dates. No makeups for quizzes will be given. Classroom Decorum: The classroom is not a place for social interaction. Students may not e mail, text or otherwise make contact with others. This includes gossiping with your neighbor and updating your Facebook page. Laptops, PDA s, etc. may be used only for note taking. Prior Notification Responsibility of Students: No makeup will be allowed for any student who does not show up in class for a scheduled oral presentation, exam or other assigned activity without prior notification to and approval of the Instructor. In such a case, the student will receive a grade of 0 for that assignment.

6 It is recognized that a student may, for one reason or another, not finish the required work Page 6 GEB 1011 Syllabus of the course and apply for a late withdrawal, or a grade of Incomplete, after the official final withdrawal date. The Instructor will not contemplate any change of grade or grade status in such cases, unless the student (or someone who speaks for the student) makes this request before the end of the semester. In such cases, the student or his/her representative, must offer proof to explain the reasons why the student is unable to complete the requirements of the course. The Instructor will then, in consultation with the Advising Office, determine if such a grade change is warranted. A grade of Incomplete will not be considered unless the student is otherwise passing the course. If a student does not complete one or more assignments of the required work and/or ceases attendance prior to the end of the semester without such prior notification, a course grade of F will be entered for the student. Eagle E Mail: Checking your Eagle E Mail each day is a basic course requirement as I will be sending documents, reminders and other messages on a frequent basis. I forgot to check my e mail is not an acceptable excuse for anything. Study Assignments: Each student is given 6 chances to learn the required material: 1) Read the assigned chapter before the Agenda date. 2) Pay attention and participate during class lecture/discussion. 3) Listen to the review during the next class meeting. 4) Review the Study Guide when it is distributed. 5) Be present in class when the Study Guide is reviewed. 6) Using the Study Guide and highlighted passages you marked in the text, study for the exam on your own. Course Content: Class meetings will consist of lectures and discussion. Students will read 20 cases (Behind the Scenes) and prepare one-page case papers, handed in on the due date. Case papers will consist of providing analytical answers to the Critical Thinking Questions posed after each case. Five (5) points will be deducted from your overall point score for each missing case paper. Case papers are assigned to produce a learning outcome; therefore, they must be handed in on time, although one week s grace period will be granted. They are not to be considered a term project. The Instructor s record of case papers handed in will be the final determinant. Each student will complete a term project, culminating in a written paper and an oral Power Point presentation.

7 Page 7 GEB 1011 Syllabus Meeting Agenda January 9 Mon Orientation, policies, procedures Chapter 1 Developing a Business Mindset pp Behind Scene: Build a Band, Then Build a Business pp. 22 January 11 Wed Chapter 2 Understanding Basic Economics pp Behind Scene: Push for Grid Parity at Suntech Power pp January 16 Mon Martin Luther King Holiday (no class) January 18 Wed Chapter 3 The Global Marketplace pp Behind Scene: Adapting American Cultural Icon to African Market pp January 23 Mon Chapter 4 Business Ethics & Corporate Social Responsibility pp Behind Scene: Pepsico Responds to Protests pp QUIZ #1 FIVE QUESTIONS January 25 Wed Chapter 5 Forms of Ownership pp Behind Scene: Teaming Up for Survival Sirius XM pp January 30 Mon Chapter 6 Entrepreneurship & Small Business Ownership pp Behind Scene: Building a Business at Sister Sky pp February 1 Wed Exam #1 Review February 6 Mon Exam #1 February 8 Wed Chapter 7 Management Roles, Functions, Skills pp Behind Scene: Customers Believe in Wegmans pp February 13 Mon Chapter 8 Organization & Teamwork pp Behind Scene: Teaming Up for Success at the Container Store pp February 15 Wed Chapter 9 Production Systems pp Behind Scene: Carvin s Performance System Satisfies Demanding Guitarists p. 208 QUIZ #2 FIVE QUESTIONS

8 February 20 Mon Chapter 10 Employee Motivation pp Behind Scene: Motivating Individuals at Deloitte p. 230 Page 8 GEB 1011 Syllabus February 22 Wed Chapter 11 Employee Development & Support pp Behind Scene: Perking Up Perfect Blend at Satrbucks p February 27 Mon Chapter 12 Management Workforce Relations pp Behind Scene: Labor Conflict Comes to a Head at AAM pp February 29 Wed Chapter 13 The Art & Science of Marketing pp Behind Scene: Scion s New- Generation Marketing Strategy Pays Off pp. 301 March 5&7 Mon-Wed SPRING BREAK (no classes) March 12 Mon Exam #2 Review March 14 Wed Exam #2 March 19 Mon Chapter 14 Product & Pricing Strategies pp Behind Scene: Building the Annika Brand pp March 21 Wed Chapter 15 Distribution & Marketing Logistics pp Behind Scene: Costco Pushes Supply Chain to Satisfy Customers pp March 26 Mon Chapter 16 Customer Communication pp Behind Scene: SeaWorld San Antonio Gets Social pp QUIZ #3 FIVE QUESTIONS March 28 Wed Chapter 17 Financial & Accounting Concepts pp Behind Scene: Google This Cost Control pp April 2 Mon Chapter 18 Financial Management pp Behind Scene: Visa Funds its Future With Record-Setting IPO pp QUIZ #4 FIVE QUESTIONS April 4 Wed Chapter 19 Financial Markets & Investment Strategies pp Behind Scene: Chesapeake Energy Searches for in a Volatile World pp April 9 Mon Chapter 20 Money Supply & Banking Systems pp Behind Scene: JP Morgan Chase Says Thanks But No Thanks to

9 Subprime Bubble pp April 11 Wed Guest Speaker (TBD) April 16 Mon Guest Speaker (TBD) April 18 Wed Guest Speaker (TBD) April 23 Mon Exam #3 (Final) Review April 25 Fri Exam #3 (Final) 7:30 AM-10:15 AM LH 1201

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