Florida Gulf Coast University Lutgert College of Business Executive MBA Program GEB 6895 Business Strategy - CRN Spring Course Syllabus

Transcription

1 Florida Gulf Coast University Lutgert College of Business Executive MBA Program GEB 6895 Business Strategy - CRN Spring Course Syllabus Subject to change as deemed necessary and appropriate by the course instructor Course Information Credit: 3 Course Mode: On Campus Meets: Fridays (1/3, 1/17, 1/31, 2/14, 2/28, 3/14, 3/28, 4/11, 4/25) 8:00 12:00 LH4201 Instructor: Terry Danahy tdanahy@fgcu.edu Office Hours: by appointment Phone: LCOB Vision: The Lutgert College of Business will be nationally renowned in providing students with the education and capabilities to take leading roles in a diverse and global environment. LCOB Mission: The Lutgert College of Business educates students from Southwest Florida and beyond to address local and global business challenges. We are dedicated to student learning, scholarship, service, and community relationships that foster entrepreneurship and economic growth. Catalog Course Description: MBA capstone experience that requires student teams to analyze and implement solutions to complex organizational problems and opportunities. Students are required to incorporate knowledge acquired in all areas of the MBA program in actual business situations and present their findings in highly professional oral and written formats. Course Overview: Case analysis is used to learn the practical application of the concepts of business strategy in both profit and not for profit situations. Text and Materials: Text: Strategic Management: Concepts. Frank Rothaermel. Articles and cases from Harvard Business Review. These will be printed and distributed. CANVAS: Some course materials and grades will be posted to CANVAS.

2 About me: I spent over 25 years in management at 5 different Fortune 500 companies, the majority of those years as a direct report to the CEO and member of the senior leadership team that set corporate strategic direction. I received my MBA from The Wharton School of The University of Pennsylvania. I also have operated my own management consulting company. Student Learning Outcomes: The Lutgert College of Business has established Learning Goals and Learning Outcomes for all graduates of its programs. The EMBA Learning Goals and Learning Outcomes are listed below. EMBA Learning Goals Technological proficiency Communication skills Teamwork and interpersonal skills Systems orientation Creative and analytical thinking Appreciation of the diverse environment of business EMBA Learning Outcomes Graduates will be able to use technology to facilitate life-long learning, to enhance leadership development and to add value to stakeholders, customers, and employers. In their leadership positions, graduates will be able to give and exchange information within meaningful contexts and with appropriate delivery and interpersonal skills. Graduates will be able to work with others in diverse and crossfunctional environments and to lead as the need arises. Graduates will understand the interrelated nature of the various functional areas of organizations and the information needs and flows of organizations. They will also be able to lead and to adapt to changes in the internal and external environments. Graduates will be able to link data, knowledge, and insight to make quality strategic decisions on a timely basis. Graduates will have a global perspective of the diverse demographics and environment of organizations GEB 6895 Learning Outcomes Ability to communicate a strategic vision for an individual firm Demonstrate the interpersonal skills needed to function as part of a team Ability to describe what factors and trends in the internal and external environment led to a particular corporate strategy Analyze industry, demographic and economic trends to create optimal long term strategy for an individual firm Analyze business operations conducted in various countries and trade issues between Assessment Class discussion Team Case study Class Discussion Case Study Class Discussion Case Study Individual case study

3 Ethical framework They will understand the issues and challenges encountered by profit and not-for-profit entities, and entrepreneurial enterprises. In their leadership roles, graduates will understand that organizations operate within a global environment with a responsibility to their stakeholders to consider the organizations' impact on legal, ethical, social, and environmental issues. countries Analyze issues unique to entrepreneurial and non profit environments Ability to assess the impact of a particular corporate strategy on the environment and society Individual Case Study Case study Course Policies: D. COURSE REQUIREMENTS Do the assigned reading before class. Have written answers to the questions presented in the cases prior to their discussion. Participate in class discussions. Complete a Chapter case paper and Team project as described below. Individual Chapter case paper Each Chapter of the textbook contains a short case to illustrate the concepts covered in that chapter. Each student will be assigned one of those case studies and write a paper. The requirement for the paper is to research both the concept and the company in greater detail and analysis, expand and comment on the validity of the illustration. The paper should be approximately 3 pages, double-spaced, 12 point font, one inch margins plus unlimited number of pertinent supporting attachments for exhibits, data, etc. Individual case study paper Five Hole for Food: Entrepreneurial Strategy Apply strategic concepts from the textbook in analyzing and making recommendations on a future direction and emphasis for this organization. The paper should be approximately 4 pages, double-spaced, 12 point font, one inch margins plus unlimited number of pertinent supporting attachments for exhibits, data, etc. Team Final Project & Presentation Each team will develop a strategic review of an industry, including two public firms in that industry listed on a major US exchange. Each team will select a different industry. Team project presentations will be made in the final class on April 25, Presentations should be planned to last one hour to one hour and fifteen minutes in total length including questions. The review will consist of: Industry analysis Current situation analysis of the firms that identifies challenges, goals and current strategies Firm performance review

4 Risks and major issues such as external analysis Analysis of potential future options and strategic choices Recommendations for future business and corporate strategies linked to your strategy analysis A summary roadmap for implementation of your chosen recommendations. Your review should be 12 pages plus unlimited attachments. Instructions are on CANVAS. Participation Full attendance is expected. Please advise me by or in person of the reasons for any absences in advance. Attendance is a fraction of the marks given for participation. It is expected that students actively contribute to classroom discussions. Examples that contribute to a high mark in class participation: Active and interested involvement in classroom discussions Asking for clarification, or debating/questioning ideas on the floor Helpful and effective responses to questions and issues raised in class Contributions that demonstrate good preparation for class and mastery of course material Loss of participation marks include: Lack of preparation for class Regularly arriving late to class or leaving early Consistently failing to be involved in classroom discussions Case analyses represent a major component of this course. Cases allow you to analyze situations, identify challenges, and make recommendations on strategic issues. (1) read the scheduled case & all readings and (2) come prepared with answers to the assigned questions. Each student will receive a participation grade of 0-3 for each of the first 8 classes (24 possible points in total). These grades will be posted on canvas prior to the next class I. CONTACT Contact me by or phone at any time to raise issues or request to meet. Grades: Class participation 24 Individual Chapter case Paper 15 Individual case study paper 20 Team Project Proposal 05 Team Project written report 21 Team Project presentation 15_ Total possible points 100

5 Grades will be posted on Canvas. Any issue regarding grades must be addressed with the professor within two weeks of posting. Course grades will be assigned based upon the following scale: A B C A B F B C+ Academic Policies: Academic Behavior Standards and Academic Dishonesty All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the FGCU Student Guidebook under the Student Code of Conduct and Policies and Procedures sections. All students are expected to study this document, which outlines their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is available online at Disability Accommodations Services Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is or TTY Student Observance of Religious Holidays All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence. Distance Learning: Information on distance learning courses is available online at Online Tutorials:

6 Information on online tutorials to assist students is available online at